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非洲 B2C 電子商務和支付市場（2022 年）
市場調查報告書
商品編碼
1078446

非洲 B2C 電子商務和支付市場（2022 年）

Africa B2C E-Commerce and Payment Market 2022
出版日期: | 出版商: yStats.com | 英文 90 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

預計非洲的 B2C 電子商務銷售和互聯網普及率將快速增長。儘管電子商務在當今非洲零售總額中所佔的比例很小，但由於非洲互聯網普及率的提高以及非洲新興消費者對在線購物的使用，預計未來會增長。

本報告調查了非洲 B2C 電子商務和支付市場，並提供了有關互聯網普及率、支付方式、銷售份額、國家特定分析等方面的資訊。

本報告提及的公司

Alibaba, Aliexpress, Amazon.com, ASOS, Avito, B tech, Carrefour, Gumtree, Ikea, Jumia, Kazyon, Kepios, Konga, Lucky Ten, Makro.co.za., OLX, Olx.co.za, Shein, Souq, Takealot, ThankUCash, Ubereats, Wish, Woolworth等

目錄

第 1 章管理概述

第 2 章區域

  • 非洲和世界互聯網用戶份額（2021-2025 年）
  • 非洲 B2C 互聯網滲透率：按次區域（2022 年 2 月）
  • 非洲的互聯網普及率：按國家/地區（埃及、肯亞、摩洛哥、尼日利亞、南非）（2021 年 3 月）
  • 撒哈拉以南非洲移動互聯網用戶和移動互聯網普及率（2020-2025）
  • 非洲互聯網流量細分：按設備、按國家/地區（埃及、加納、肯尼亞、馬達加斯加、摩洛哥、尼日利亞、盧旺達、南非、多哥、突尼斯、贊比亞、非洲）與世界比較（2022 年 1 月） ～三月）
  • 與世界其他地區相比，中東和非洲的移動商務銷售額佔比（2021 年 5 月）
  • B2C 電子商務中支付方式的細分：按國家/地區（埃及、肯尼亞、摩洛哥、尼日利亞、南非）（2021 年）

第 3 章南非

  • B2C 電子商務市場概覽（2021 年 12 月）
  • 互聯網流量細分：按設備（2022 年第一季度）
  • 國內和跨境 B2C 電子商務銷售明細（2020 年）
  • B2C 電子商務銷售額，同比 (2018-2022)
  • B2C 電子商務佔零售總額的份額（2020-2022 年）等

第 4 章尼日利亞

  • B2C電子商務市場概況及國際比較（2022年4月）
  • 互聯網流量細分：按設備（2022 年第一季度）
  • 國內和跨境 B2C 電子商務銷售明細（2020 年）
  • B2C 電子商務銷售額（2020 年和 2021 年）
  • 互聯網普及率、人口比例（2017-2021、2022年1月）等

第 5 章埃及

  • B2C電子商務市場概況及國際比較（2022年4月）
  • 互聯網流量細分：按設備（2022 年第一季度）
  • 國內和跨境 B2C 電子商務銷售明細（2020 年）
  • 用於在線購物的平台類型細分，在線購物者百分比（2021 年 9 月）
  • B2C電子商務銷售（2021-2024）等

第 6 章摩洛哥

  • B2C電子商務市場概況及國際比較（2022年4月）
  • 互聯網流量細分：按設備（2022 年第一季度）
  • 與地區和世界相比的智能手機普及率（2021 年）
  • 與地區和世界相比，通過移動設備購買的在線購物者的百分比（2021 年）等

第 7 章肯尼亞

  • B2C電子商務市場概況及國際比較（2022年4月）
  • 互聯網流量細分：按設備（2022 年第一季度）
  • B2C 電子商務銷售額（2022-2024）
  • B2C 電子商務佔零售總額的份額（2021 年）
  • 互聯網普及率（2017-2021，2022年1月）等
簡介目錄
Product Code: 1573

"Africa's B2C E-Commerce growth boosted by mobile technology", says yStats.com.

Rapid B2C E-Commerce sales and Internet penetration growth in Africa projected

E-Commerce currently accounts for a small percentage share of total retail sales in Africa, indicating a major potential for future growth. Most of this growth comes from the rising Internet penetration across all countries in Africa, bringing a higher adoption of online shopping practices by Africa's emerging consumers.

South Africa and Nigeria display a higher card adoption than Egypt, Kenya and Morocco

Africa's largest B2C E-Commerce markets include South Africa and Nigeria, having the highest E-Commerce sales values in comparison to Egypt, Kenya and Morocco. In both countries, the majority of payments were conducted with cards, compared to a bigger share of the total payments stemming from cash-based payments in Egypt, Morocco and Kenya. In terms of local competition, one of the leading companies in these markets includes Nigeria-based Jumia. Jumia and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.

Covered Regions:

Africa.

Companies Mentioned:

Alibaba, Aliexpress, Amazon.com, ASOS, Avito, B tech, Carrefour, Gumtree, Ikea, Jumia, Kazyon, Kepios, Konga, Lucky Ten, Makro.co.za., OLX, Olx.co.za, Shein, Souq, Takealot, ThankUCash, Ubereats, Wish, Woolworth.

Table of Contents

1. Management Summary

2. Regional

  • Internet Users in Africa, in millions, and Share of Worldwide Internet Users, in %, 2021e-2025f
  • B2C Internet Penetration in Africa, in % of Population, by Sub-Region, February 2022
  • Internet Penetration in Africa, by Selected Countries, incl. Egypt, Kenya, Morocco, Nigeria, South Africa, in % of Population, March 2021
  • Mobile Internet Users in Sub-Saharan Africa, in millions, and Mobile Internet Penetration, in % of Population, 2020-2025f
  • Breakdown of Internet Traffic in Africa, by Device, in %, by Country, incl. Egypt, Ghana, Kenya, Madagascar, Morocco, Nigeria, Rwanda, South Africa, Togo, Tunisia, Zambia, Compared to Africa and Worldwide, January-March 2022
  • M-Commerce Sales Share in the Middle East and Africa, in % of Total Retail E-Commerce Sales, Compared to other Regions Worldwide, May 2021
  • Breakdown of Payment Methods Used in B2C E-Commerce, in %, by Selected Countries, incl. Egypt, Kenya, Morocco, Nigeria and South Africa, 2021e

3. South Africa

  • B2C E-Commerce Market Overview, December 2021
  • Breakdown of Internet Traffic by Device, in %, Q1 2022
  • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020
  • B2C E-Commerce Sales, in ZAR billion, and Year-on-Year Change, in %, 2018 - 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2020 - 2022f
  • Number of Monthly Internet Users, in millions, 2019 & 2020
  • Online Shopper Penetration, in % of Internet Users, 2019 & 2020
  • Top Reasons for Accelerated Online Shopping Behavior, in % of Consumers, November 2020
  • Breakdown of Frequency of Shopping Online, by Selected Product Categories, in % of Consumers, November 2020
  • Product Categories Purchased Online, in % of Consumers, November 2020
  • Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2021
  • Share of Respondents Who Made Mobile Payments, in %, 2019 & 2020
  • Card Payments Value, in ZAR trillion, and Year-on-Year Change, in %, 2016 - 2024f
  • B2C E-Commerce Players Overview, December 2021
  • Top 4 E-Commerce Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2022

4. Nigeria

  • B2C E-Commerce Market Overview and International Comparisons, April 2022
  • Breakdown of Internet Traffic by Device, in %, Q1 2022
  • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020
  • B2C E-Commerce Sales, in USD billion, 2020 & 2021e
  • Internet Penetration, in % of Population, 2017 - 2021 & January 2022
  • Online Shopper Penetration, in % of Population, 2021e
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2021e
  • Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2021e
  • Number of Mobile Payment Transactions, in millions, and Value, in NGN billion, 2017 - 2021
  • Payment Options Offered by Two Major B2C E-Commerce Players, March 2022
  • Delivery Options Offered by Two Major B2C E-Commerce Players, March 2022
  • Top 5 Online Shopping Apps, by Downloads in Google Play Store, Apple App Store (iPhone and iPad), March 2022
  • Jumia Key Performance Indicators, incl. Annual Active Customers, Orders, GMV, TPV, JumiaPay Transactions, and Loss, 2019 - 2021

5. Egypt

  • B2C E-Commerce Market Overview and International Comparisons, April 2022
  • Breakdown of Internet Traffic by Device, in %, Q1 2022
  • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020
  • Breakdown of Platform Types Used for Online Shopping, in % of Online Shoppers, September 2021
  • B2C E-Commerce Sales, in USD billion, 2021 - 2024f
  • Number of Internet Users, in millions, January 2019 - January 2022
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, Q3 2021
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2021e
  • Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2021e
  • Top Drivers of Online Shopping, in % of Internet Users, Q3 2021
  • Top 10 Retail Brands, incl. 3 B2C E-Commerce Brands, 2021

6. Morocco

  • B2C E-Commerce Market Overview and International Comparisons, April 2022
  • Breakdown of Internet Traffic by Device, in %, Q1 2022
  • Smartphone Penetration, Compared to the Region and Worldwide, in % of Population, 2021
  • Share of Online Shoppers Making Purchases via Mobile, Compared to the Region and Worldwide, in %, 2021
  • B2C E-Commerce Volume, in USD million, 2020 - 2024f
  • Number of Online Transactions Made with Bank Cards, in millions, and Value, in MAD billion, by Domestic Credit Cards and Domestic and Foreign Cards (Total), First 9 Months of 2018, 2019, 2020, 2021
  • Internet Users, in millions, January 2021 & January 2022
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, Q3 2021
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2021e
  • Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2021e
  • Top 3 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2022

7. Kenya

  • B2C E-Commerce Market Overview and International Comparisons, April 2022
  • Breakdown of Internet Traffic by Device, in %, Q1 2022
  • B2C E-Commerce Sales, in USD billion, 2022f-2024f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2021
  • Internet Penetration, in % of Population, 2017 - 2021 & January 2022e
  • Internet Users, in millions, January 2021 & January 2022
  • Preferred Shopping Method, in % of Respondents, 2021
  • Top 3 Online Payment Methods, in % of B2C E-Commerce Payments, 2021
  • Mobile Payment Statistics, incl. Number of Transactions, in Millions, Value of Transactions, in KES Billion, Number of Accounts, in Millions, and Number of Agents, in Thousands, 2011 - 2021
  • Top 5 Online Shopping Apps, by Downloads from Google Play Store, Apple App Store (iPhone and iPad), March 2022