表紙
市場調查報告書
商品編碼
1040884

歐洲 B2C 服裝電子商務市場(2021 年)

Europe Clothing B2C E-Commerce Market 2021

出版日期: | 出版商: yStats.com GmbH & Co. KG | 英文 61 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

預計 2020 年歐洲 B2C 服裝電子商務銷售額將激增並逐年加速。在德國,2021 年第一季度 B2C 電子商務銷售額同比最高的是服裝品類,領先其他品類。在烏克蘭,預計未來幾年在線服裝購買將逐漸加快,到 2023 年,B2C 電子商務銷售額預計將達到 5 億美元以上。但在英國,由於該國的封鎖,預計到 2021 年,B2C 紡織品、服裝和鞋類電子商務的增長將萎縮近四分之一。

本報告針對B2C對歐洲服裝電商市場進行研究分析,提供市場概況、市場分析、新興市場等系統信息。

目錄

第1章管理概述

第2章世界發展

  • COVID-19 和 COVID-19 後服裝 B2C 電子商務市場概覽(2021 年 10 月)
  • COVID-19 對市場准入公司和新聞的影響(2021 年 10 月)
  • 20個主要服裝電商網站:按網站,網站訪問量(百萬單位),平均訪問時間(分鐘),跳出率(%)-5個主要國家(%):按網站流量(2021年8月) )
  • 首選網購的主要產品類別,消費者百分比(%)(2021 年 3 月)
  • 25-34 歲購物者跨境網購的三大產品類別,消費百分比(%)(2020 年 12 月)
  • 未來網上購買的主要產品類別(包括"服裝"),消費者百分比(%)(2020 年 10 月)
  • 在線市場上銷售的 10 個主要產品類別、市場數量和月訪問量(百萬)(2021 年 4 月)
  • 全球時尚集團(2019 年和 2020 年)的商品淨值(百萬歐元)和同比 (%)
  • ASOS 總零售額(百萬英鎊)和同比 (%)(2019 年和 2020 年)

第 3 章歐洲

  • 地區
    • "服裝、鞋子、配飾"類別中的在線購買:按國家/地區(包括德國、英國和羅馬尼亞)、在線購物者百分比、個人百分比(2020 年)
  • 高端市場
    • 英國
      • 紡織品、服裝和鞋類 B2C 電子商務銷售額(百萬英鎊),同比 (%) (2019-2025)
      • 主要時尚購物網站,消費者佔比(%)(2021年2月)
      • 未來網上購買的主要產品類別(包括"服裝"),消費者百分比(%)(2020 年 10 月)
      • 跨境購買的三大產品類別(包括"服裝/服飾/鞋履/配飾"),在線購物者百分比(%)(2021 年 2 月)
      • 訪問量最大的 10 個時尚網站,消費者百分比 (%)(2021 年 2 月)
      • 過去 3 個月(2020 年 12 月)購買的主要在線品牌的消費者百分比
    • 德國
      • 時尚相關產品類別的 B2C 電子商務銷售額(按類別)(100 萬歐元),同比 (%)(2020 年第一季度和 2021 年第一季度)
      • B2C"衣鞋"電商銷售額(2019年和2020年)
      • "衣鞋配飾"主要網購渠道,消費佔比(%)(2021年2月)
      • 未來網上購買的主要產品類別(包括"服裝"),消費者百分比(%)(2020 年 10 月)
      • 跨境購買的三大產品類別(包括"服裝/服飾"),在線購物者百分比(2021 年 2 月)
    • 法國
      • 未來網上購買的主要產品類別(包括"服裝"),消費者百分比(%)(2020 年 10 月)
      • 跨境購買的三大產品類別(包括"服裝/服飾"),在線購物者百分比(%)(2021 年 2 月)
    • 西班牙
      • 過去 3 個月在線購買的 10 個主要產品類別(包括"服裝/鞋子/配飾"),在線購物者百分比 (%) (2020)
      • COVID-19:00 購買的主要產品類別,"時尚",在線購物者百分比(%)(2020 年 10 月)
    • 意大利
      • B2C 的"服裝"電子商務銷售額(2019 年和 2020 年)
    • 荷蘭
      • 產品類別(包括"服裝")的在線支出,受訪者百分比:按實際金額和預期金額(2021 年第一季度和 2026 年第一季度)
    • 比利時
      • 過去 3 個月在線購買的 10 個主要產品類別(包括"服裝/鞋子/配飾"),在線購物者百分比 (%) (2020)
    • 瑞典
      • 在線購買的主要產品類別(包括"服裝"),成人百分比(%)(2020 年 12 月)
    • 瑞士
      • B2C 電子商務"服裝和鞋子"銷售額,10 億瑞士法郎(2019 年和 2020 年)
      • 非食品類(包括"時裝/鞋類")的份額,佔總量的百分比(%)(2019 年和 2020 年)
    • 丹麥
      • 上週購買的主要產品類別(包括"服裝/鞋子/配飾"),受訪者百分比(%)(2019 年和 2020 年)
    • 奧地利
      • 過去 28 天在線購買的 10 個主要產品類別(包括"服裝"),佔受訪者百分比(%)(2020 年 12 月)
  • 新興市場
    • 俄羅斯
      • 購買的 10 個主要產品類別(包括"服裝/鞋子"),在線購物者百分比(%)(2019 年和 2020 年)
      • B2C"衣鞋"電商銷售額,10億盧布(2020年1月-2020年12月)
      • B2C 的國內電子商務銷售額(%)(包括"服裝/鞋"):按產品類別(2020 年)
      • 跨境電商進口明細(%)(包括"服裝/鞋"):按產品分類(2020年)
      • 跨境購買的三大產品類別(包括"服裝/服飾"),在線購物者百分比(%)(2021 年 2 月)
    • 波蘭
      • 在線購買的產品類別(包括"服裝"),在線購物者百分比 (%)(2020 年 11 月)
    • 土耳其
      • 在線購買"服裝產品"的消費者百分比(%)(2020)
      • 2021 年 1 月至 3 月期間在線購買的產品類別(包括"服裝/鞋子/配飾"),個人百分比 (%)(2021 年 3 月)
    • 烏克蘭
      • B2C 服裝電子商務銷售額(100 萬美元)和市場份額(零售額百分比)(2016-2023)
      • 10 家主要服裝網店,訪問量(百萬台)(2020 年)
目錄
Product Code: 1552

"Amazon, ASOS and eBay are the most commonly visited fashion websites in the United Kingdom, as of 2021", says new yStats.com report.

B2C E-Commerce apparel sales in Europe are projected to progressively accelerate over the years following a spike in 2020

A large percentage of Europe saw growth in apparel E-Commerce sales, especially notable after the COVID-19 Health crisis of 2020. In the United Kingdom, B2C textile, apparel and footwear E-Commerce growth is expected to reach nearly a quarter in 2021, due to the country's lockdowns. In Germany, B2C E-Commerce sales in the apparel category showed the highest year-over-year growth in the first quarter of 2021, leading other categories. Ukraine is also projected to see a gradual acceleration in online apparel purchases over the next few years, with B2C E-Commerce sales reaching more than half a billion U.S. dollars by 2023.

In most European countries, "Fashion and Apparel" was the main product segment for online shopping in 2020

When it came to online shopping in most European countries, consumer choices focused on the "fashion and apparel" sector. In the United Kingdom, according to an October 2020 survey, "clothing" ranked second in future online shopping preferences, as it did in Germany. In Spain, the clothing product segment led others. In Russia "clothing and shoes" was the dominant choice for cross-border online shopping, while domestic B2C e-commerce sales "clothing and shoes" was the second most important category in 2020.

Covered Regions:

Europe.

Companies Mentioned:

Adidas, Amazon, American Eagle, Apple, Asos, BoohooMan, Burberry, eBay, Elle, Farfetch, FashionValet, Fnac Darty, Gap,Global Fashion Group, H&M, Inditex, JCpenney, Liverpool, Macys, Marks and Spencer, Motherhood, Myntra, Namshi, Next, Nike, Noon Shopping, Nordstrom, Otto.de, PayPal, Pik, SHAFA, Shein, Statistica, Stockx, Uniqlo, Vinted, Zalando, Zalora, Zara, Zozo, Zooplus.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of Clothing B2C E-Commerce Market During & Post-COVID-19, October 2021
  • COVID-19's Impact on Market Players and News, October 2021
  • Top 20 Clothing E-Comm. Websites, by Website Rank*, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, August 2021
  • Top Product Categories That Are Preferred to Be Purchased Online More, in % of Consumers, March 2021
  • Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 - 34, in % of Consumers, December 2020
  • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
  • Top 10 Product Categories Sold by Online Marketplaces, Number of Marketplaces, and Visits Per Month, in millions, April 2021
  • Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, 2019 & 2020
  • ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2019 & 2020

3. Europe

  • 3.1. Regional
    • Online Purchases in "Clothes, Shoes & Accessories" Category, by Countries, incl. Germany, UK, Romania, in % of Online Shoppers and in % of Individuals, 2020
  • 3.2. Advanced Markets
    • 3.2.1. UK
      • Textile, Clothing & Footwear B2C E-Commerce Sales Value, in GBP million, Year-On-Year Change, in %, 2019 - 2025f
      • Top Fashion Shopping Sites, in % of Consumers, February 2021
      • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel, Footwear & Accessories", in % of Online Shoppers, February 2021
      • Top 10 Most Visited Fashion Websites, in % of Consumers, February 2021
      • Top Popular Online Brands Purchased From In the Past Three Months, in % of Consumers, December 2020
    • 3.2.2. Germany
      • B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR million, and Y-o-Y Change, in %, Q1 2020 & Q1 2021
      • B2C E-Commerce Sales of "Clothing and Shoes", in EUR billion, 2019 & 2020
      • Top Channels for "Clothes, Shoes and Accessories" Online Shopping, in % of Consumers, February 2021
      • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
    • 3.2.3. France
      • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
    • 3.2.4. Spain
      • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. "Clothing/Shoes & Accessories", in % of Online Shoppers, 2020
      • Top Product Categories Purchased During COVID-19, incl. "Fashion", in % of Online Shoppers, October 2020
    • 3.2.5. Italy
      • B2C E-Commerce Sales of "Apparel", in EUR billion, 2019 & 2020
    • 3.2.6. Netherlands
      • Online Spending on Product Categories, incl. "Clothing", by Actual and Expected, in % of Respondents, Q1 2021 & 2026f
    • 3.2.7. Belgium
      • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. "Clothing/Shoes & Accessories", in % of Online Shoppers, 2020
    • 3.2.8. Sweden
      • Top Product Categories Purchased Online, incl. "Clothes", in % of Adults, December 2020
    • 3.2.9. Switzerland
      • B2C E-Commerce Sales of "Clothing and Shoes", in CHF billion, 2019 & 2020
      • Share of Non-Food Product Categories, incl. "Fashion/Shoes", in % of Total Value, 2019 & 2020
    • 3.2.10. Denmark
      • Top Product Categories Purchased in the Past Week, incl. "Clothes, Shoes & Accessories", in % of Respondents, 2019 & 2020
    • 3.2.11. Austria
      • Top 10 Product Categories Purchased Online in the Last 28 Days, incl. "Clothing", in % of Respondents, December 2020
  • 3.3. Emerging Markets
    • 3.3.1. Russia
      • Top 10 Product Categories Purchased, incl. "Clothing & Shoes", in % of Online Shoppers, 2019 & 2020
      • "Clothing & Shoes" B2C E-Commerce Sales, in RUB billion, January 2020 - December 2020
      • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. "Clothes and Shoes", in %, 2020
      • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. "Clothing and Shoes", in %, 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
    • 3.3.2. Poland
      • Product Categories Purchased Online, incl. "Clothing", in % of Online Shoppers, November 2020
    • 3.3.3. Turkey
      • Share of Consumers Who Purchased "Clothing Products" Online, in %, 2020
      • Product Categories Purchased Online between January and March 2021, incl. "Clothes, Shoes & Accessories", in % of Individuals, March 2021
    • 3.3.4. Ukraine
      • Clothing B2C E-Commerce Sales, in USD million, and Share, in % of Retail Sales, 2016 - 2023f
      • Top 10 Clothing Online Stores, by Number of Visits, in millions, 2020 "