表紙
市場調查報告書
商品編碼
1028624

北美訂閱和訂閱市場(2021 年)

North America Subscriptions & Recurring Payment Market 2021

出版日期: | 出版商: yStats.com GmbH & Co. KG | 英文 56 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

新型冠狀病毒感染 (COVID-19) 疫情爆發後,全球約有五分之二的消費者購買了新產品和服務以適應不斷變化的條件。儘管經濟不景氣,但只有一小部分消費者取消或降級了現有合同。此外,全球前 100 名基於訂閱的應用程序的消費者支出至少增加了 30%,在美國增加了 25% 以上。作為回應,許多在線公司正在通過發現訂閱購買的好處(包括收入的可預測性)來改進他們未來的商業計劃。但是,在將訂閱合併到配置文件之前,公司必須選擇正確的商業模式。所謂的 "訂閱盒" 是當今最流行的商業模式之一,但也有一些公司有更好的商業模式。此外,瞭解評估訂閱時要考慮的指標也很重要。重要指標之一是客戶終身價值。

在美國,訂閱市場收入從 2019 年到 2020 年增長了 25% 以上,這是感染蔓延後這一趨勢的明顯延續。在產品和服務品類方面,音樂行業表現尤為突出,訂閱服務佔其銷售額的一半以上,使其在消費零售和數字媒體領域取得顯著增長,成為一個比率。在提供訂閱服務的公司中,前 30 名意識到免費試用的重要性。 Square 和 PayPal 在美國提供統一費率服務的支付服務提供商中脫穎而出。

本報告分析了北美的訂閱和經常性支付市場,並選擇和使用全球和歐洲範圍內訂閱和經常性支付方式以及主要支付方式的趨勢。我們將向您發送趨勢、數量等信息用戶數量、支付次數、支付金額的變化和預測、各國的詳細趨勢。

文中提到的公司

JustFab、NatureBox、Thrive Market、Apple Pay、Google Pay、PayPal、Netflix、Square、Stax、QuickBooks Payment、PaySimple、Stripe、Wave、Amazon、Hulu、Disney、YouTube、HBO

目錄

第 1 章分析概述

第 2 章全球市場趨勢

  • 訂閱市場銷售額(單位:10 億美元),同比增長(YoY)(%)(2020-2025)
  • 前 100 名訂閱應用程序的消費者支出:Apple App Store/Google Play Store(2019 年、2020 年)
  • 訂閱業務主要指標(2020年10月)
  • 訂閱業務的主要優勢(2020 年 10 月)
  • 電子商務訂閱的主要商業模式(2020 年 11 月)
  • 已購買訂閱的主要類別:受訪者百分比(2021 年 5 月)
  • 新/現有訂閱購買/續訂的頻率:受訪者百分比(2021 年 5 月)
  • 已購買訂閱的主要類別:受訪者百分比(2021 年 5 月)
  • 選擇訂閱的關鍵因素:受訪者百分比(2021 年 5 月)
  • 訂閱合同的優先付款方式:受訪者百分比(2021 年 5 月)
  • 喜歡自動/手動訂閱續訂的受訪者百分比(2021 年 5 月)
  • 流行價格模型的百分比:受訪者的百分比(2021 年 5 月)
  • 取消訂閱的主要原因:受訪者百分比(2021 年 5 月)
  • 訂閱經濟年收入增長率(%):與標普500企業收入增長率對比(2019年第4季度-2020年第4季度)
  • 訂閱經濟:每個賬戶的平均收入增長 (%)(2019 年第 4 季度-2020 年第 4 季度)
  • 可用於常規付款的付款方式:按公司、受訪者百分比劃分的 B2B/B2C(2020 年 9 月)
  • 循環支付處理中使用的技術:B2B/B2C 支付決策者的百分比(2020 年 9 月)
  • 未付款並更改為取消的客戶百分比 (%):B2B/B2B 公司/B2B 專業公司(2020 年 9 月)
  • 定期付款失敗對 B2B/B2C 公司的影響:B2B/B2C 付款決策者的百分比(2020 年 9 月)
  • 定期支付服務提供商的投資計劃:B2B/B2C 支付決策者的百分比(2020 年 9 月)
  • 採用循環支付解決方案的好處:B2B/B2C 支付決策者的百分比(2020 年 9 月)

第 3 章北美

  • 美國
  • 加拿大
目錄
Product Code: 1543

Subscriptions and recuring payments are set to grow in size post COVID-19: new yStats.com report.

The latest publication from Germany-based online research firm yStats.com, "North America Subscriptions and Recurring Payment Market 2021" provides insights into the current state and developing trends of the subscriptions and recuring payments industry across the globe and in North America specifically. The publication reveals that due to the pandemic in 2020, consumers realized benefits of such purchasing methods and the practice is here to stay post-COVID-19.

Amid COVID-19, consumers worldwide realized benefits of subscriptions and increasingly adopted them

Globally, after the onset of the COVID-19 pandemic, around two-fifth of consumers subscribed to new products and services to adapt to the changing situation, and despite the economic downturn, just a low percentage of consumers cancelled or downgraded their existing subscriptions. Moreover, consumer spending on the top one hundred subscription applications rose by at least 30% globally, and by over 25% in the United States. With that, many online enterprises are finding the benefits that subscription purchasing agreements provide, such as revenue predictability, which in turn improves future business planning. However, before incorporating subscriptions into their profile, companies have to choose an appropriate business model. So-called "Subscription Box" is one of the most popular ones to date, but there are also some other that may be even more suitable for certain firms, as detailed in the new yStats.com publication. Additionally, it is also essential to learn which metrics to consider when evaluating subscriptions; one important metric is customer lifetime value.

Subscriptions spiked in the United States in 2020

In the United States, between 2019 and 2020, the subscriptions market revenue rose by over 25%, and as during the pandemic and the trend is clearly here to stay post-COVID-19. When it comes to the product and service categories, especially pronounced was the market growth rate in the sector of consumer retail products and digital media, as subscription services account for well over half of music industry revenue. Among the subscription service providers, free trials, appeared to be uncommon though the top 30 performers in the industry realize the importance the most. Furthermore, among the payment service providers offering recurring payments for subscriptions in the United States, Square and PayPal stood out in a recent assessment of PSPs cited in the new yStats.com market report.

Covered Regions:

North America.

Companies Mentioned:

JustFab, NatureBox, Thrive Market, Apple Pay, Google Pay, PayPal, Netflix, Square, Stax, QuickBooks Payment, PaySimple, Stripe, Wave, Amazon, Hulu, Disney, YouTube, HBO.

Table of Contents

1. Management Summary

2. Global Developments

  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 - 2025f
  • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
  • Key Metrics for a Subscription Business, October 2020
  • Key Benefits of a Subscription Business, October 2020
  • Top E-Commerce Subscriptions Business Models, November 2020
  • Top Purchased Subscription Categories, in % of Respondents, May 2021
  • Frequency of Adding a New or Renewing Existing Subscriptions, in % of Respondents, May 2021
  • Top Purchased Subscription Categories, in % of Respondents, May 2021
  • Top Factors When Choosing a Subscription, in % of Respondents, May 2021
  • Preferred Payment Methods for Subscription Contracts, in % of Respondents, May 2021
  • Share of Respondents Who Prefer Automatic and Manual Subscription Renewals, in %, May 2021
  • Breakdown of Preferred Pricing Models, in % of Respondents, May 2021
  • Top Reasons to Cancel Subscriptions, in % of Respondents, May 2021
  • Annualized Subscription Economy Revenue Growth Compared to the S&P 500 Revenue Growth, in %, Q4 2019 - Q4 2020
  • Annualized Subscription Economy Average Revenue Per Account Growth Rate, in %, Q4 2019 - Q4 2020
  • Payment Options Available for Recurring Payments, by B2B and B2C Companies, in % of Payment Decision-Makers, September 2020
  • Technologies Used to Handle Recurring Payments, in % of B2B and B2C Payment Decision-Makers, September 2020
  • Percentage of Customers with Failed Payments that Turned into Churn, by B2C and B2B, and B2B Only Companies, in %, September 2020
  • Implications for B2B & B2C Businesses from Recurring Payments Fails, in % of Payment Decision-Makers, September 2020
  • Investment Plans Regarding Recurring Payment Service Providers, in % of B2B and B2C Payment Decision-Makers, September 2020
  • Benefits of Adopting a Recurring Payment Solution, in % of B2B & B2C Payment Decision-Makers, September 2020

3. North America

  • 3.1. United States
    • Paid Subscriptions Market Revenue, in USD billion, 2019 & 2020
    • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
    • SVOD Revenue, in USD million, 2019 & 2020e & 2025f
    • Share of Adult Consumers Who Have Select Types of Subscriptions, in %, February 2020 & July 2020 & February 2021
    • Features That Subscription Merchants Provide, by Provider's Index Score, incl. Top 30, Middle, and Bottom 30, in %, February 2021
    • Limited Tier Paid Subscriptions Market Revenue, in USD million, 2019 & 2020
    • Share of Paid Subscriptions, in % of Total Music Retail Revenue, 2020
    • Annual Average of Paid Music Subscriptions, in millions, and Y-o-Y Change, in %, 2016 - 2020
    • Number of Streaming Services in Use, in % of Adults, April 2020 & December 2020
    • Per Month Average Payment for All Streaming Services Combined, in USD, April 2020 & December 2020
    • Average per Month Spending for Subscription Services, in USD, by Age Group, September 2020
    • Top 7 Streaming Services Subscribed or Have Access to, in % of Adults, April 2020 & December 2020
    • Subscription and Select Internet Activity, in % of Consumers, February 2021
    • Top Payment Processors for Recurring Payments, incl. Overall, Pricing & Contract, Recurring Payment Types, General Features, and Expert Scores, May 2021
    • Top Payment Processors for Recurring Payments, incl. Pros, Cons, and Recurring Payment Features, May 2021
  • 3.2.Canada
    • Share of Respondents Who Has Subscriptions for Physical Goods, in %, March 2021
    • Share of Consumers Having Certain Number of Subscriptions, in %, April 2020
    • Estimated Change in the Number of Subscriptions in the next 12 Months, in %, April 2020