North America Subscriptions & Recurring Payment Market 2021
新型冠狀病毒感染 (COVID-19) 疫情爆發後，全球約有五分之二的消費者購買了新產品和服務以適應不斷變化的條件。儘管經濟不景氣，但只有一小部分消費者取消或降級了現有合同。此外，全球前 100 名基於訂閱的應用程序的消費者支出至少增加了 30%，在美國增加了 25% 以上。作為回應，許多在線公司正在通過發現訂閱購買的好處（包括收入的可預測性）來改進他們未來的商業計劃。但是，在將訂閱合併到配置文件之前，公司必須選擇正確的商業模式。所謂的 "訂閱盒" 是當今最流行的商業模式之一，但也有一些公司有更好的商業模式。此外，瞭解評估訂閱時要考慮的指標也很重要。重要指標之一是客戶終身價值。
在美國，訂閱市場收入從 2019 年到 2020 年增長了 25% 以上，這是感染蔓延後這一趨勢的明顯延續。在產品和服務品類方面，音樂行業表現尤為突出，訂閱服務佔其銷售額的一半以上，使其在消費零售和數字媒體領域取得顯著增長，成為一個比率。在提供訂閱服務的公司中，前 30 名意識到免費試用的重要性。 Square 和 PayPal 在美國提供統一費率服務的支付服務提供商中脫穎而出。
JustFab、NatureBox、Thrive Market、Apple Pay、Google Pay、PayPal、Netflix、Square、Stax、QuickBooks Payment、PaySimple、Stripe、Wave、Amazon、Hulu、Disney、YouTube、HBO
The latest publication from Germany-based online research firm yStats.com, "North America Subscriptions and Recurring Payment Market 2021" provides insights into the current state and developing trends of the subscriptions and recuring payments industry across the globe and in North America specifically. The publication reveals that due to the pandemic in 2020, consumers realized benefits of such purchasing methods and the practice is here to stay post-COVID-19.
Globally, after the onset of the COVID-19 pandemic, around two-fifth of consumers subscribed to new products and services to adapt to the changing situation, and despite the economic downturn, just a low percentage of consumers cancelled or downgraded their existing subscriptions. Moreover, consumer spending on the top one hundred subscription applications rose by at least 30% globally, and by over 25% in the United States. With that, many online enterprises are finding the benefits that subscription purchasing agreements provide, such as revenue predictability, which in turn improves future business planning. However, before incorporating subscriptions into their profile, companies have to choose an appropriate business model. So-called "Subscription Box" is one of the most popular ones to date, but there are also some other that may be even more suitable for certain firms, as detailed in the new yStats.com publication. Additionally, it is also essential to learn which metrics to consider when evaluating subscriptions; one important metric is customer lifetime value.
In the United States, between 2019 and 2020, the subscriptions market revenue rose by over 25%, and as during the pandemic and the trend is clearly here to stay post-COVID-19. When it comes to the product and service categories, especially pronounced was the market growth rate in the sector of consumer retail products and digital media, as subscription services account for well over half of music industry revenue. Among the subscription service providers, free trials, appeared to be uncommon though the top 30 performers in the industry realize the importance the most. Furthermore, among the payment service providers offering recurring payments for subscriptions in the United States, Square and PayPal stood out in a recent assessment of PSPs cited in the new yStats.com market report.
JustFab, NatureBox, Thrive Market, Apple Pay, Google Pay, PayPal, Netflix, Square, Stax, QuickBooks Payment, PaySimple, Stripe, Wave, Amazon, Hulu, Disney, YouTube, HBO.