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表紙
市場調查報告書

中東 B2C 電子商務和支付市場(2021 年):新型冠狀病毒感染 (COVID-19) 的影響

Middle East B2C E-Commerce and Payment Market 2021 & COVID-19's Impact

出版商 yStats.com GmbH & Co. KG 商品編碼 1021574
出版日期 內容資訊 英文 100 Pages
商品交期: 最快1-2個工作天內
價格
中東 B2C 電子商務和支付市場(2021 年):新型冠狀病毒感染 (COVID-19) 的影響 Middle East B2C E-Commerce and Payment Market 2021 & COVID-19's Impact
出版日期: 2021年07月22日內容資訊: 英文 100 Pages
簡介

中東B2C(企業對消費者)電子商務市場規模預計同比增長20%以上,但新型冠狀病毒感染(COVID-19)市場預計從 2020 年到 2025 年,增長將加速並翻一番。從國家來看,阿拉伯聯合酋長國(UAE)和沙特阿拉伯佔總數的70%以上。超過 50% 的消費者在網上購物時選擇數位支付,只有 36% 的消費者使用貨到付款。按類別劃分, "電子設備、家電和媒體" 是最大的細分市場,而快速消費品 (FMCG) 從 2019 年到 2020 年翻了一倍以上。

本報告分析了中東 B2C 電子商務和支付市場的現狀和前景,並分析了整體市場規模趨勢和前景、細分市場的詳細趨勢、主要購物/支付方式以及 COVID-19 . 除了調查上述影響之外,我們還會為您提供有關每個國家市場的詳細結構和趨勢的信息。

本報告中提到的公司

MasterCard Inc.、Amazon、Apple App Store、OLX Arabia、Google Play、Alibaba.com、Shein、MAF Carrefour、TM Done、Tamara、Spottii、Tabby、Postpay、Noon Shopping、Expensya、Paymob、Tarabut Gateway、Mamo、Amazon、Manshi、Aliexpress、Al-dawaa、Adyen、Unified Payments network、Zara、JoMoPay、E-Fawateer.com、JoPACC、CliQ、Arab Bank、Unioin Bank、Bank of Jordan、Arab Jordan Investment Bank

目錄

第 1 章分析概述

第 2 章世界市場發展

  • B2C電子商務銷售額(單位:1萬億美元,2019/2022)
  • B2C 電子商務同比增長:按地區(%,2020 年)
  • 互聯網普及率(2020 年與家庭的比率)
  • 消費者在網上購物時遇到的問題:按國家/地區(包括埃及-以色列)(%,2019/2020)

第 3 章區域發展趨勢

  • B2C電子商務銷售額(單位:10億美元,2019/2022)
  • B2C 電子商務市場和支付概覽(2021 年 7 月)
  • B2C電子商務銷售額(單位:10億美元)及同比增長率(YoY):實際值(2017-2020)
  • B2C 電子商務銷售額(單位:10 億美元)和同比增長(YoY):預測(2020-2025)
  • 互聯網普及率(人口比例),總人口/互聯網用戶數(單位:100萬)(2021年)
  • 阿拉伯聯合酋長國和沙特阿拉伯的電子商務銷售額份額(佔電子商務總銷售額的百分比,2020 年)
  • 2020 年 10 月下一次重大購物/銷售活動中優先購買的購買形式的細分,消費者百分比
  • FMCG(快速消費品)電子商務滲透率:佔總銷售額的百分比(2015/2020)
  • B2C 電子商務市場規模(基於價值,按產品類別):COVID-19 調整後,估計 B2C 電子商務滲透率 (%)(2020/2025)
  • 消費數位經濟(單位:10億美元,2018-2023/2023)
  • 數位經濟:按行業細分(佔總增加值的百分比,2018-2023/2023)
  • 在線旅行和運輸市場份額:按國家/地區(%,2020 年 10 月)
  • 數位活動使用的變化:按類別(包括串媒體影像、在線購物、非接觸式支付)(與阿拉伯國家受訪者的比率,2020 年 8 月)
  • 主要金融科技初創公司概況:貸款總額等(2021年6月)
  • 網購首選的主要支付方式:消費者百分比(2020 年 9 月)
  • 主要在網上購買在 COVID-19 之前在商店購買的商品的消費者百分比 (%)(2020 年 10 月)

第 4 章沙特阿拉伯

  • B2C 電商企業概況(2021 年 7 月)
  • B2C電子商務市場規模(單位:10億美元),同比增長率(YoY):實際值(2017-2020)
  • B2C電子商務市場規模(單位:10億美元),同比增長率(YoY):預測(2020-2025)
  • 自 COVID-19 感染蔓延以來,增加網上購物權重的消費者百分比(2020 年 11 月)
  • 在線購買的前 3 大產品類別(消費者百分比)(2020 年 11 月)
  • 在社交媒體平台上發現新賣家的消費者比例:按平台(2020 年 11 月)
  • 用於互聯網流量的移動設備份額(2021 年 6 月)
  • Apple App Store 和 Google Play Store 中排名前 10 的移動購物應用程序:按排名(2021 年 7 月)
  • 選擇數位銀行服務而非銀行訪問的受訪者百分比(2021 年 7 月)

第 5 章阿拉伯聯合酋長國

  • B2C 電子商務市場概覽(2021 年 7 月)
  • B2C電子商務市場規模(單位:10億美元),同比增長率(YoY):實際值(2017-2020)
  • B2C電子商務市場規模(單位:10億美元),同比增長率(YoY):預測(2020-2025)
  • B2C電子商務市場規模(單位:10億美元,2019年和2020年)
  • 整個零售市場的B2C電子商務份額(2020年)
  • m 商務份額:佔電子商務的百分比 (2015/2020)
  • m 商業市場規模(單位:10億美元,2019/2020/2025)
  • 投資在線銷售併計劃開發在線銷售服務的中小企業百分比(2020 年 10 月)
  • 2021 年對數位支付充滿信心的消費者百分比 (%)
  • 信任非接觸式支付的主要原因:消費者百分比(2021 年)

第 6 章以色列

  • 通過智能手機在支付平台上執行的主要金融交易:成年人口的百分比(2018/2019/2020)
  • 從以色列/國際網站購買的成年人百分比:2020
  • 在線購買產品時遇到的主要問題:受訪者百分比(2020 年)
  • Apple App Store 和 Google Play Store 中排名前 10 的移動購物應用程序:按排名(2021 年 7 月)

第 7 章伊朗

  • 互聯網流量細分:按設備(2021 年 6 月)
  • 智能手機普及率(2019/2020)
  • 電子商務交易名義/實際比率(與 GDP 的比率,2018-2020 年)
  • 電子商務市場規模(名義/實際)(單位:伊朗10億里亞爾,2017-2020)
  • 電子交易筆數(單位:十億,2019/2020)
  • 如何在線購物:電子商務交易的百分比(2021 年 3 月)

第 8 章卡塔

  • B2C電子商務市場規模(單位:10億美元),同比增長率(YoY):實際值(2017-2020)
  • B2C電子商務市場規模(單位:10億美元),同比增長率(YoY):預測(2020-2025)
  • 向當局註冊的電子商務網站數量(2020 年 6 月/2020 年 12 月)

第 9 章科威特

  • B2C電子商務市場規模(單位:10億美元)、同比增速(YoY)(2017-2020)
  • 互聯網流量細分:按設備(2021 年 6 月)
  • 不太可能使用貨到付款但更可能使用非接觸式支付方式的受訪者百分比(2021 年 2 月)
  • 因延遲/身份驗證錯誤而放棄購物車的受訪者百分比(2021 年 2 月)
  • 網購可靠性的主要驅動因素:受訪者百分比(2021 年 2 月)
  • 信任非接觸式支付的主要原因:受訪者百分比(2021 年 2 月)
  • 消費者遇到的欺詐類型:受訪者百分比(2021 年 2 月)

第 10 章黎巴嫩

  • 互聯網流量細分:按設備(2021 年 2 月)
  • Apple App Store 和 Google Play Store 中排名前 10 的移動購物應用程序:按排名(2021 年 7 月)

第 11 章約旦

  • 互聯網流量細分:按設備(2021 年 6 月)
  • 移動支付系統交易量(單位:100萬,2020年3月-2020年12月)
  • 通過移動支付系統進行的交易份額:按類型,佔總交易的百分比(2020 年)
  • 通過移動支付系統進行的交易數量:同比增長率(YoY)(2020年1月-2020年12月)
  • B2C 電子商務市場概覽和 COVID-19 的影響(2021 年 7 月)
  • 發卡機構明細(分類型),分類型發卡數量佔比(2020年)
  • 通過在約旦經營的銀行發行的支付卡執行的支付金額(10 億約旦第納爾)和支付次數(100 萬)(2019/2020)
  • Apple App Store 和 Google Play Store 中排名前 10 的移動購物應用程序:按排名(2021 年 7 月)

第 12 章巴林

  • 互聯網流量細分:按設備(2021 年 6 月)
  • Apple App Store 和 Google Play Store 中排名前 10 的移動購物應用程序:按排名(2021 年 7 月)

第 13 章阿曼

  • 互聯網流量細分:按設備(2021 年 6 月)
  • Apple App Store 和 Google Play Store 中排名前 10 的移動購物應用程序:按排名(2021 年 7 月)
目錄
Product Code: 1536

Middle East B2C E-Commerce market value projected to double between by 2025: new yStats.com report.

The latest publication from Germany-based online research firm yStats.com, "Middle East B2C E-Commerce and Payment Market 2021 & COVID-19's Impact" provides insights into the current state and future trends of the B2C E-Commerce and payment market in the Middle East. Among other finding, the publication reveals that "Electronics, appliances and media" product category was expected to dominate in the Middle East B2C E-Commerce market by 2025.

Despite a steady B2C E-Commerce market size increase in the Middle East in 2020, the growth rate remained relatively low

In a pre-COVID-19 assessment, the value of the region's B2C E-Commerce industry was anticipated to rise by more than 20% year on year in 2020 from 2019. However, after the onset of COVID-19 sales volume surged even more and were estimated to almost double from 2020 to 2025. Just two countries in the region, UAE and Saudi Arabia controlled a sizable portion of the market, accounting for more than 70% of the total in 2020.

Consumers' preferences for digital payments in the Middle East surpassed cash on delivery in 2020

Consumers opted for online purchases and contactless payments more during the outbreak in 2020, indicating widespread adoption of digital commerce in the region. Furthermore, in 2020, over 50% of consumers in the region will use digital payments while buying online, compared to only 36% who will use cash on delivery. Convenience, quickness, avoiding human touch, new ways to pay, and control, were cited as reasons for the change.

By 2025, the "Electronics, Appliances, and Media" product category was expected to lead the Middle East B2C E-Commerce industry

Consumers developed preferences in product categories to be purchased online as online shopping usage grew. The most popular categories among shoppers in the Middle East were: "electronics, appliances & media," "fashion & beauty," "toys, hobby & DIY," and "digital services (food delivery, events, fitness & services)." Aside from that, FMCG (fast moving consumer goods) E-Commerce grew steadily from 2015 to 2020, more than doubling from 2019 to 2020 as the pandemic movement restrictions forced consumers to shop online for daily necessities.

Covered Regions:

Middle East.

Companies Mentioned:

MasterCard Inc., Amazon, Apple App Store, OLX Arabia, Google Play, Alibaba.com, Shein, MAF Carrefour, TM Done, Tamara, Spottii, Tabby, Postpay, Noon Shopping, Expensya, Paymob, Tarabut Gateway, Mamo, Amazon, Manshi, Aliexpress, Al-dawaa, Adyen, Unified Payments network, Zara, JoMoPay, E-Fawateer.com, JoPACC, CliQ, Arab Bank, Unioin Bank, Bank of Jordan, Arab Jordan Investment Bank.

Table of Contents

1. Management Summary

2. Global Developments

  • B2C E-Commerce Sales Value, in USD trillion, 2019 & 2022f
  • B2C E-Commerce Year-on-Year Growth Rate, by Region, in %, 2020e
  • Internet Penetration Rate, in % of Households, 2020
  • Consumers Who Experienced Online Purchases Difficulties, by Country, incl. Egypt and Israel, in %, 2019 & 2020

3. Regional

  • B2C E-Commerce Sales Value, in USD billion, 2019 & 2022f
  • B2C E-Commerce Market and Payments Overview, July 2021
  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
  • Value of B2C E-Commerce Sales, in USD billion, and Y-o-Y Change, in %, 2020e - 2025f
  • Internet Penetration Rate, in % of Population, by Country, incl. Population, in millions, Number of Internet Users, in millions, 2021
  • Share of UAE & Saudi Arabia E-Commerce Sales, in % of Total E-Commerce Sales, 2020
  • Breakdown of Purchasing Forms Preferred in the Next Big Shopping/Sales Event, in % of Consumers, October 2020
  • FMCG E-Commerce Penetration Rate, in % of Total Sales, 2015 - 2020
  • B2C E-Commerce Market Value, by Product Category, in USD billion, incl. COVID-19 Adjustment, and Estimated B2C E-Commerce Penetration, in %, 2020e & 2025f
  • Consumer Digital Economy, in USD billion, 2018 - 2020 & 2023f
  • Breakdown of Digital Economy, by Sectors, in % of Total Digital Economy Value, 2018 - 2020 & 2023f
  • Market Share of Online Travel & Transport Sector, by Country, in %, October 2020
  • Digital Activities' Usage Frequency Change, by Category, incl. Streaming Video, Shopping Online & Contactless Payments, in % of Arab Respondents, August 2020
  • Overview of Selected Leading Fintech Startups, incl. Total Funding, June 2021
  • Top Payment Methods Preferred When Shopping Online, in % of Consumers, September 2020
  • Share of Consumers Who Will Mostly Shop Online For Things They Used to Buy in Stores Pre-COVID-19, in %, October 2020

4. Saudi Arabia

  • B2C E-Commerce Players Overview, July 2021
  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2020e - 2025f
  • Share of Consumers Who Shopped More Online Since the COVID-19 Pandemic Onset, in %, November 2020
  • Top 3 Product Categories Purchased More Online, in % of Consumers, November 2020
  • Share of Consumers Who Discovered New Sellers on Social Media Platforms, by Platform in %, November 2020
  • Mobile Share of Internet Traffic, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
  • Share of Respondents Who Would Opt for Digital Banking Services over Visiting a Bank, in %, July 2021

5. United Arab Emirates

  • B2C E-Commerce Market Overview, July 2021
  • Value of the B2C E-Commerce, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
  • Value of B2C E-Commerce, in USD billion, and Y-o-Y Change, in %, 2020e - 2025f
  • B2C E-Commerce Market Value, in USD billion, 2019 & 2020
  • Share of B2C E-Commerce, in % of the Overall Retail Market, 2020
  • Share of M-Commerce, in % of E-Commerce, 2015 & 2020
  • Value of M-Commerce Market, in USD billion, 2019 - 2020 & 2025f
  • Share of SMEs Who Invested in Sales Online and Plan to Develop Online Sales Services, in %, October 2020
  • Share of Consumers Who Have High Level of Confidence in Digital Payments, in %, 2021
  • Top Reasons for Trusting Contactless Payments, in % of Consumers, 2021

6. Israel

  • Top Financial Transactions Performed on Payment Platforms via a Smartphone, in % of Adults, 2018, 2019 & 2020
  • Share of Adults Who Purchase on Israeli and Foreign Websites, in %, 2020
  • Top Issues Arisen When Purchasing Product Online, in % of Respondents, 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

7. Iran

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Smartphone Penetration Rate, in %, 2019 & 2020
  • Nominal and Real Ratio of E-Commerce Transactions, in % of GDP, 2018 - 2020
  • Value of Nominal and Real Electronic Transactions, in IRR billion, 2017 - 2020
  • Number of Electronic Transactions, in billions, 2019 & 2020
  • Online Shopping Methods, in % of E-Commerce Transactions, March 2021

8. Qatar

  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
  • Value of B2C E-Commerce Sales, in USD billion, 2020e - 2025f
  • Number of E-Commerce Websites Registered with Ministry of Transport & Communications, June 2020 & December 2020

9. Kuwait

  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Share of Respondents Who are Less Likely to Use Cash on Delivery and Likely to Use Contactless Payment Methods More, in %, February 2021
  • Share of Respondents Who Abandon Their Shopping Cart When Faced With a Delay/Authentication Error, in %, February 2021
  • Top Drivers of Trust in Online Shopping, in % of Respondents, February 2021
  • Top Reasons for Trusting Contactless Payments, in % of Respondents, February 2021
  • Types of Frauds Experienced By Consumers, in % of Respondents, February 2021

10. Lebanon

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

11. Jordan

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Volume of Transactions Made via Mobile Payment Systems, in millions, March 2020 - December 2020
  • Share of Transactions via Mobile Payment Systems, by Type, in % of Total Transactions, 2020
  • Year-on-Year Change of the Transaction Volume Via Mobile Payment Systems, in %, January 2020 - December 2020
  • B2C E-Commerce Market Overview and COVID-19's Impact, July 2021
  • Breakdown of Institutions Issuing Cards, by Type, and Share of Cards Types Issued, in %, 2020
  • Value of Payments Executed via Payment Cards Issued by Banks Operating in Jordan, in JOD billion, and Volume, in millions, 2019 & 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

12. Bahrain

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

13. Oman

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021