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市場調查報告書

全球在線住宿預訂市場(2021 年)

Global Online Accommodation Booking Market 2021

出版商 yStats.com GmbH & Co. KG 商品編碼 1005571
出版日期 內容資訊 英文 87 Pages
商品交期: 最快1-2個工作天內
價格
全球在線住宿預訂市場(2021 年) Global Online Accommodation Booking Market 2021
出版日期: 2021年05月11日內容資訊: 英文 87 Pages
簡介

COVID-19 的爆發擾亂了全球在線住宿市場。在大流行之前,移動設備預訂量呈上升趨勢,酒店移動應用程序使用份額在旅遊應用程序中排名第二。然而,自健康危機爆發以來,其份額下降了 12 個百分點。這是由於大流行導致旅遊銷售和旅遊應用程序使用量下降的總體趨勢,但預計未來應用程序的使用量將超過大流行前的水平。

2020 年,基於技術的解決方案顯然將成為旅遊和旅遊住宿行業不可或缺的一部分。具體來說,在一些亞洲國家,十分之八的受訪者表示,他們需要使用最新的技術,以確保住宿提供者可以放心地使用它。我會的。此外,據推測,未來世界各地的旅行者在選擇酒店時都會密切關注健康和安全標準。

本報告調查了全球在線住宿預訂市場,並提供了有關按地區和主要國家/地區劃分的近期市場趨勢、收入和份額以及主要旅遊網站分析的信息。

與本報告相關的公司:

Booking Holding Inc.、Expedia Group、Booking Group、Go Mt、Agoda、MakeMy Trip、Traveloka、Fewo-direct、希爾頓酒店、萬豪酒店、漢莎航空、Apple Pay、Goodle Pay、PayPal、Venmo、Hotelbeds、直接預訂via STAAH、攜程、飛馬、亞特蘭蒂斯、Hostelworld

目錄

第一章管理概述

第 2 章世界概覽

  • 在線旅遊市場概覽和趨勢(2020 年 12 月)
  • 在線旅遊銷售額(2019 年和 2020 年和 2023 年)
  • 在線旅遊銷售額(2021 年和 2023 年)
  • 10大公司在線預訂渠道按確認預訂夜數排名(2019年、2020年)
  • 使用旅遊應用的酒店應用,旅行者百分比(2022 年 12 月)
  • 10 個主要住宿網站、網絡訪問量、平均訪問時間、跳出率、5 個主要國家/地區的訪問量佔比(2022 年 12 月)
  • Booking Holdings Inc. 的旅遊預訂總銷售額(2019 年第四季度和 2020 年第四季度)
  • 按國家/地區劃分,認為有必要在住宿中引入最新技術以讓旅行者安心度過時光的成年旅行者百分比(2027 年 7 月)

第 3 章北美

  • COVID-19 數字旅遊銷售後按產品類別的銷售預測 (2020e)
  • COVID-19 之後的預測細分、產品類別、銷售渠道的銷售調整、數字旅遊銷售 (2020e)
  • 五個主要住宿和酒店網站,網站總訪問量,美國總訪問量百分比,美國訪問量(2021年4月)
  • Airbnb 用戶份額、家庭共享網站用戶百分比(2020e 和 2022f)
  • Airbnb 用戶數量及同比變化(2019-2023f)
  • 5 個主要住宿和酒店網站、網站總訪問量、佔加拿大總訪問量的百分比、加拿大訪問量(2021 年 4 月)

第 4 章亞太地區

  • 各國數字旅遊人均銷售額(2020、2025)
  • 移動銷售份額,佔在線旅遊總銷售額的百分比(2020 年)
  • 按預訂來源劃分的在線住宿預訂市場份額細分,包括 Booking Group、Direct 和 Expedia Group(酒店百分比)(2017-2020 年)
  • 在線旅行社市場份額(2020e)
  • 按預訂來源:取消後預訂收入明細:Booking Group、Direct、Expedia Group、酒店百分比(2019 年、2020 年)
  • 按預訂來源:平均預訂金額-預訂組、直接、Expedia 組(2017-2020)
  • 澳大利亞:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂排名,2019 年、2020 年)
  • 新西蘭:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂排名,2019 年和 2020 年)
  • 按酒店、在線預訂、旅行社等旅遊部門劃分的主要公司概覽,以及 MakeMyTrip、Thomas Cook、Taj 等公司的收入概覽(2018-2020 年)
  • 印度:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂數量排名,2019 年、2020 年)
  • 5家大公司的住宿和酒店、網站總訪問量、日本總訪問量佔比、日本訪問量(2021年4月)
  • 互聯網經濟市場規模,按類別(包括電子商務、在線媒體、在線旅遊、交通、食品)(2015、2019、2020e、2025f)
  • 5大公司的住宿和酒店、網站總訪問量、新加坡總訪問量佔比、日本訪問量(2021年4月)
  • 互聯網經濟市場規模,按類別(包括電子商務、在線媒體、在線旅遊、交通、食品)(2015、2019、2020e、2025f)
  • 印度尼西亞:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂數量排名,2019 年、2020 年)
  • 互聯網經濟市場規模,按類別(包括電子商務、在線媒體、在線旅遊、交通、食品)(2015、2019、2020e、2025f)
  • 馬來西亞:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂排名,2019 年、2020 年)
  • 互聯網經濟市場規模,按類別(包括電子商務、在線媒體、在線旅遊、交通、食品)(2015、2019、2020e、2025f)
  • 泰國:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂數量排名,2019 年、2020 年)
  • 互聯網經濟市場規模,按類別(包括電子商務、在線媒體、在線旅遊、交通、食品)(2015、2019、2020e、2025f)
  • 菲律賓:使用 STAH Channel Manager 的 10 個主要在線預訂渠道(根據已確認的預訂排名,2019 年、2020 年)

第 5 章歐洲

  • 按預訂來源劃分的在線住宿預訂市場份額細分,包括 Booking Group、Direct 和 Expedia Group(酒店百分比)(2017-2020 年)
  • 在線旅行社市場份額(2020e)
  • 按預訂來源預訂取消後的預訂收入明細 預訂集團、Expedia 集團、網站直銷、酒店百分比(2019 年、2020 年)
  • 按預訂源、預訂源預訂組、Direct 和 Expedia Group 劃分的平均預訂量(2017-2020 年)
  • 德國旅遊總預訂市場銷售額(2019 年、2020 年)
  • 5 個主要住宿和酒店網站、網站總訪問量、德國訪問量佔總訪問量的百分比、德國訪問量(2021 年 4 月)
  • 按德國預訂渠道和假期劃分的預訂行程明細(2021 年 1 月)
  • 按預訂渠道和假期劃分的預訂住宿明細(2021 年 1 月)
  • 英國在線供應商直接預訂市場份額(整體市場)(2020 年)
  • 英國:使用 STAH 渠道管理器的 10 個主要在線預訂渠道(根據已確認的預訂排名,2019 年、2020 年)
  • 酒店客人更喜歡使用酒店應用、公共信息亭和網站等技術辦理入住和退房(受訪者百分比)(2020 年 8 月)
  • 酒店客人希望使用技術辦理入住/退房手續(受訪者百分比)(2020 年 8 月)
  • 5大住宿酒店公司網站、網站總訪問量、佔總訪問量百分比、訪問法國量(2021年4月)
  • 旅遊預訂市場總銷售額(2019 年、2020 年)
  • 旅遊預訂市場總銷售額(2019 年、2020 年)
  • 5大住宿酒店公司網站、網站總訪問量、土耳其總訪問量佔比、土耳其訪問量(2021年4月)
  • 5 家主要住宿和酒店公司的網站、網站總訪問量、俄羅斯總訪問量份額、俄羅斯訪問量(2021 年 4 月)

第 6 章拉丁美洲

  • 預購總銷售額(2019、2020e、2021f)
  • 在某些國家/地區,包括墨西哥、巴西和哥倫比亞(2020 年)的總旅行預訂和在線預訂份額
  • 總預訂銷售額,2019、2020e、2021f)
  • 按細分市場劃分的酒店和航空公司在總旅行預訂中的份額 (2020e)
  • 開始尋找旅行住宿時使用的方法明細(2020 年 9 月)
  • 旅行者希望住宿的預訂渠道明細(2020 年 9 月)
  • 住宿/酒店網站排名前 5 位的公司、總訪問量、阿根廷在總訪問量中所佔的份額、訪問量(2021 年 4 月)
  • 在線旅遊滲透率 (2023f)
  • 開始尋找巴西旅遊住宿時使用的方法明細(2020 年 9 月)
  • 巴西旅遊住宿預訂渠道明細(2020 年 9 月)
  • 住宿/酒店網站 5 家大公司的總訪問量、巴西在總訪問量中所佔的份額、巴西訪問量(2021 年 4 月)
  • 開始尋找旅行住宿時使用的方法明細(墨西哥,2020 年 9 月)
  • 墨西哥旅遊住宿預訂渠道明細(2020 年 9 月)
  • 前 4 名住宿/酒店網站、訪問總數、墨西哥在訪問總數中所佔的份額、墨西哥的訪問次數(2021 年 4 月)

第 7 章中東

  • 如何預訂假期住宿旅客(2021 年 1 月)
目錄
Product Code: 1526

"Online travel accommodation market to recover soon, as global consumers are eager to travel": new yStats.com report.

A new report from Germany-based market research company yStats.com, "Global Online Accommodation Booking Market 2021" provides insights into the current state and trends of the online travel accommodation market worldwide. Among other findings, the publication reveals that for some of the major market players, the disruptions happened in 2020 resulted in substantial loss of market shares, while some were able to keep their positions.

Recent developments in the global online accommodation booking market

The global online accommodation market on par with the total travel industry underwent substantial disturbances with the onset of the COVID-19. Before the pandemic, the use of mobile devices to book travel accommodation was trending upward, and the share of hotel mobile app usage was the second highest among all applications used for travel purposes. Since the beginning of the health crisis, however, the share dropped by 12 percentage points, according to the research findings of yStats.com. This follows the general trend of fall in travel sales and travel application usage due to the pandemic; however, future app usage is expected to exceed the pre-pandemic levels. The year 2020 made it clear that technology-driven solutions in the travel and travel accommodation industry will be essential in the future. Specifically, 8 of 10 survey responds from select Asian countries stated that accommodation providers would need to use the latest technologies to make them feel safe. Furthermore, travelers across the globe claimed when it comes to choosing a hotel, they would pay closer attention to health and safety standards in future travel.

COVID-19 brought some changes in the travel accommodation market players distribution

Globally, when taken on average, Booking.com was the leading website in the category "accommodation and hotels", as of April 2021, despite having seen significant lower revenue in 2020, as revealed in the new yStats.com publication. Furthermore, some sources also show Airbnb, Adoga, Traveloka, and Go Mmt following Booking in the rankings in specific countries, while legacy global online booking company Expedia underwent a substantial loss in market share in many countries of the world in 2020.

Covered Regions:

Global.

Companies Mentioned:

Booking Holding Inc., Expedia Group, Booking Group, Go Mmt, Agoda, MakeMy Trip, Traveloka, Fewo-direct, Hilton Hotels, Marriot Hotels, Lufthansa, Apple Pay, Goodle Pay, PayPal, Venmo, Hotelbeds, Direct Bookings via STAAH, Ctrip, Pegasus, Atlantis, Hostelworld.

Table of Contents

1. Management Summary

2. Global Overview

  • Online Travel Market Overview & Trends, December 2020
  • Online Travel Sales, in USD billion, 2019 & 2020e & 2023f
  • Online Travel Sales, in USD billion, 2021f & 2023f
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Travel Apps Used, incl. Hotel Apps, in % of Travelers, February 2021
  • Top 10 Accommodation Websites, by Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, February 2021
  • Gross Travel Booking Sales Value of Booking Holdings Inc., in USD billion, Q4 2019 & Q4 2020
  • Share of Adult Travelers Who Claimed that Accommodations Would Need to Use the Latest Technologies to Make Travelers Feel Safe, by Country, in %, July 2020

3. North America

  • Post-COVID-19 Sales Forecasts, by Product Category, incl. Digital Travel Sales, in USD billion, 2020e
  • Breakdown of Post-COVID-19 Forecasts Adjustments to Sales Values, by Product Categories, and Sales Channel, incl. Digital Travel Sales, in %, 2020e
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of Visits, in millions, April 2021
  • Share of Airbnb Users, in % of Home-Sharing Websites Users, 2020e & 2022f
  • Number of Airbnb Users, in millions, and Year-on-Year Change, in %, 2019 - 2023f
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, April 2021

4. Asia-Pacific

  • Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
  • Share of Mobile Sales, in % of All Online Travel Sales, 2020
  • Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of Hotels, 2017 - 2020
  • Market Share of Online Travel Agencies, in % of Total, 2020e
  • Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of Hotels, 2019 & 2020e
  • Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 - 2020
  • Australia: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • New Zealand: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Overview of Major Companies Across Travel Segments, incl. Hotel, Online Booking, Tour Operators, and Revenue of the Companies, incl. MakeMyTrip, Thomas Cook, and Taj, FY 2018 - FY 2020
  • India: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Top 5 Accommodation and Hotels, by Total Website Visits, in millions, Japan's Share of Total Visits, in %, Japan's Number of Visits, in millions, April 2021
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 5 Accommodation and Hotels, by Total Website Visits, in millions, Singapore's Share of Total Visits, in %, Japan's Number of Visits, in millions, April 2021
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Indonesia: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Malaysia: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Thailand: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Philippines: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

5. Europe

  • Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of Hotels, 2017 - 2020
  • Market Share of Online Travel Agencies, in % of Total, 2020e
  • Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of Hotels, 2019 & 2020e
  • Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 - 2020
  • Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020 in Germany
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Germany's Share of Total Visits, in %, Germany's Number of Visits, in millions, April 2021
  • Breakdown of Trips Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021 in Germany
  • Breakdown of Accommodation Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
  • Online Supplier-Direct Booking Market Share, in % of the Total Market, 2020 in the UK
  • UK: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Hotel Guests Preferences for Check.in and Check-out Using Technology, incl. Hotel App, Public Kiosk, and Website, in % of Respondents, August 2020
  • Hotel Guests Preferences for Check.in and Check-out Using Technology, in % of Respondents, August 2020
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, France's Share of Total Visits, in %, France's Number of Visits, in millions, April 2021
  • Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020e
  • Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020e
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Turkey's Share of Total Visits, in %, Turkey's Number of Visits, in millions, April 2021
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, April 2021

6. Latin America

  • Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
  • Share of Total and Online Gross Travel Bookings, by Select Countries, incl. Mexico, Brazil and Colombia, 2020
  • Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
  • Share of Hotel and Airline Segments, in % of Total Gross Travel Bookings, 2020e
  • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
  • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Argentina's Share of Total Visits, in %, Argentina's Number of Visits, in millions, April 2021
  • Online Travel Penetration Rate, in %, 2023f
  • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020 in Brazil
  • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020 in Brazil
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Brazil's Share of Total Visits, in %, Brazil's Number of Visits, in millions, April 2021
  • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020 in Mexico
  • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020 in Mexico
  • Top 4 Accommodation and Hotels Websites, by Total Website Visits, in millions, Mexico's Share of Total Visits, in %, Mexico's Number of Visits, in millions, April 2021

7. Middle East

  • Holiday Accommodation Booking Methods, in % of Travelers, January 2021