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市場調查報告書

全球通訊業者的商品搭售策略

Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle

出版商 WiseStrokes - Wireless Industry Research Consulting 商品編碼 602127
出版日期 內容資訊 英文 143 Pages
商品交期: 最快1-2個工作天內
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全球通訊業者的商品搭售策略 Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle
出版日期: 2018年01月24日 內容資訊: 英文 143 Pages
簡介

本報告提供全球通訊業者的商品搭售策略調查,配套建立中客戶分類的重要性,多合一服務配套的未來展望,各地區策略的差異,主要經營者的案例研究,新的服務領域,網際網路巔覆者分析等彙整資料。

調查內容

  • 新時代客戶的應對
    • 客戶的分類策略相關分析
    • 適合通訊業者客戶的配套的提供方法相關建議
  • 多合一服務配套的未來展望
    • 配套的性質變化
    • 多合一服務配套的未來展望
  • 案例研究
    • 超過30家公司的主要經營者的詳細分析
  • 全球案例研究與地區性
    • 出色的通訊業者的案例研究
    • 投入地區
  • 通訊業者的優勢的有效利用
    • 獲得存在感為了通訊業者應採取階段相關建議
  • 可實行的分析:各國
    • 各國分析
    • 目前通訊業者的策略
  • 配套的演進
    • 為了新服務成長的配套建立和定價
  • 新的服務領域:IoT等
    • 聯網汽車、智慧家庭服務等
  • 網際網路巔覆者
    • OTT服務經營者的配合措施
    • 為了擴大資料收益跟通訊業者的合作
  • 刊載企業範例
    • Vodafone
    • Bharti Airtel
    • China Mobile
    • Facebook
    • WhatsApp
    • AT&T
    • O2
目錄

The report proves to be a primer on various telco bundling strategies from across the world. It analyzes the manner in which telcos adjust their pricing and bundles as new services and revenue streams emerge, especially when more traditional services have come under pressure to grow revenues. The report looks at how customer segmentation plays an important role in the building of the bundle and how the bundles offered by a telco need to align well with the overall strategic objective of the company. The report provides insights on how different regions differ in their overall bundling strategies as well as how telcos differ, such as a converged telco offering are vastly different from a mobile operator. The report will help telcos better understand both service and vertical based bundling and thereby add value to their customer base and grow revenue. Some of the leading companies mentioned in the report includes Vodafone, Bharti Airtel, China Mobile, Facebook, WhatsApp, AT&T and O2.

Key Features:

  • Catering to the new age customer - Insights on customer segmentation strategies followed by telcos and advise on how to best offer bundles that are suited for the telco target audience.
  • Looking beyond multi play bundles - An outline on the changing nature of bundles and what to expect beyond multi play bundles, especially for converged telcos.
  • Over 30 Case Studies - An in depth look at over 30 key players in the market across the world, with a well represented balance in each region.
  • Localizing global case studies - Highlights case studies of exceptional telcos that have been early movers in the industry and also provide a local understanding of the global case studies.
  • Leveraging telco strengths- recommendations on the steps that telcos need to take in order to become significant players in the industry based on tools that are already at their disposal.
  • Actionable country level insights- Provides insights at a country level across all the regions worldwide. It highlights current telco strategies in the telco bundling space and provides a world view based on this.
  • Evolving the bundle - A fair bit of strategy goes into building the perfect bundle from customer insights and pricing to the growth of new services, the report looks at how the bundle has evolved as services have evolved.
  • New services areas such as IoT - An in depth look at hot services areas around the connected car and smart home services in the bundling context.
  • Internet disruptors - An understanding of what OTT services are doing in the space, and how they are working with telcos to grow data revenues.

Table of Contents

Current state of bundles

  • Global state of play
  • Regional outlook
  • Telcos leading the bundling revolution
  • Popular bundles at the moment

Overview of the mobile market

  • Popular bundles in mobile
  • Growth of mobile bundles

Overview of the broadband market

  • Popular bundles in Fixed broadband
  • Growth of fixed broadband bundles

Overview of the IoT market

  • Popular bundles in IoT
  • Growth of IoT bundles
  • The telco and the connected car
  • Telco and the Smart home

Disruption from OTT services

  • Impact of OTT on the mobile bundle
  • Bundling in OTT services
  • Impact of internet disruptors
  • Telco strategies to renew falling revenue
  • Telcos work with OTT
  • Growth Path for Sustainable Monetization

Customer segmentation

  • Segmentation feeds into bundle preferences
  • Types of Segmentation
  • Driving revenue from the bundle
  • Evolving the bundle

Future bundles

  • Growth of quad play bundles
  • Beyond quad play
  • De-coupling of bundles
  • New Services Bundles

Markets with potential for growth of multi-bundles

  • Opportunity markets
  • Saturated markets

Regional Analysis: Case Studies by Telco

  • South America
    • Claro Brazil: Focus on mobile first
    • TIM Brazil: Leverage OTT services
    • Digicel Jamaica: Grow data through the bundle
    • Digicel Panama: Traditional bundles still have growth
  • Asia Pacific
    • China Mobile: Movement to all internet bundles
    • Telkomsel Indonesia: Focus on content
    • Singtel: Growth of lifestyle bundles
    • Starhub: Build on multi play bundles
    • Digi Malaysia: Strong focus on video across channels
    • Bharti Airtel: Leading converged player in India
    • Reliance Jio: Disrupting with unlimited plans
  • Africa
    • Orange Egypt: Bundling in competitive markets
    • MTN Ghana: Service led disruption
    • Vodafone Ghana: Converged player in emerging markets
    • Unitel Cape Verde: Strong focus on voice bundles
    • MTN South Africa: Looking at prepaid bundles
    • Vodacom: Concise but strategic strategy
    • Econet: Social media plans to grow data usage
    • MTN Uganda: Content services will help growth
    • Airtel Malawi: Early days of voice and VAS
    • MTN Nigeria: Growing revenue through services
  • Middle East
    • Zain Bahrain: Emphasis on content
    • STC Saudi Arabia: Home bundles help growth
    • Etisalat UAE: Moving beyond mobile and fixed
    • Ooredoo Kuwait: Social media and content to grow data
  • Europe
    • Proximus Belgium: Focus on multi play bundles
    • O2 UK: Smart services lead the way
    • Turkcell: Device bundles to reduce churn
    • Vivacom Bulgaria: Focus on unlimited internet
  • North America
    • AT&T USA: IoT growth bundles
    • Verizon USA: Focus on content and IoT
    • Rogers Canada: Multi play ushers growth
    • Liberty Global: Premium content

Recommendations

List ofCharts

  • Chart 1: The bundle evolution
  • Chart 2: Share of mobile bundles
  • Chart 3: Key areas of mobile bundle evolution
  • Chart 4: Customizable bundles
  • Chart 5: Share of fixed bundles
  • Chart 6: Key areas of fixed bundle evolution
  • Chart 7: Second Innings for Broadband bundles
  • Chart 8: Understanding the IoT bundle
  • Chart 9: Expected growth in IoT bundles
  • Chart 10: Telcos can bundle several car services
  • Chart 11: Smart home and the telco role
  • Chart 12: Role of bundling in customer evolution
  • Chart 13: Quad play bundle
  • Chart 14: Map of opportunity markets
  • Chart 15: Map of saturated markets
  • Chart 16: AT&T Connected Car Market Growth

List of Tables

  • Table 1: Summary of OTT Revenue Models
  • Table 2: Outlook of OTT Service Revenue Models
  • Table 3: Key areas of telco OTT partnerships
  • Table 4: Claro Brazil Bundling Strategy Overview
  • Table 5: TIM Brazil Bundling Strategy Overview
  • Table 6: Digicel Jamaica Bundling Strategy Overview
  • Table 7: Digicel Panama Bundling Strategy Overview
  • Table 8: China Mobile Bundling Strategy Overview
  • Table 9: Telkomsel Indonesia Bundling Strategy Overview
  • Table 10: Singtel Singapore Bundling Strategy Overview
  • Table 11: StarHub Singapore Bundling Strategy Overview
  • Table 12: Digi Malaysia Bundling Strategy Overview
  • Table 13: Airtel India Bundling Strategy Overview
  • Table 14: Reliance Jio India Bundling Strategy Overview
  • Table 15: Orange Egypt Bundling Strategy Overview
  • Table 16: MTN Ghana Bundling Strategy Overview
  • Table 17: Vodafone Ghana Bundling Strategy Overview
  • Table 18: Unitel Cape Verde Bundling Strategy Overview
  • Table 19: MTN South Africa Bundling Strategy Overview
  • Table 20: Vodacom South Africa Bundling Strategy Overview
  • Table 21: Econet Zimbabwe Bundling Strategy Overview
  • Table 22: MTN Uganda Bundling Strategy Overview
  • Table 23: Airtel Malawi Bundling Strategy Overview
  • Table 24: MTN Nigeria Bundling Strategy Overview
  • Table 25: Zain Bahrain Bundling Strategy Overview
  • Table 26: STC Saudi Arabia Bundling Strategy Overview
  • Table 27: Etisalat UAE Bundling Strategy Overview
  • Table 28: Ooredoo Kuwait Bundling Strategy Overview
  • Table 29: Proximus Belgium Bundling Strategy Overview
  • Table 30: O2 UK Bundling Strategy Overview
  • Table 31: Turkcell Turkey Bundling Strategy Overview
  • Table 32: Vivacom Bulgaria Bundling Strategy Overview
  • Table 33: AT&T USA Bundling Strategy Overview
  • Table 34: Verizon USA Bundling Strategy Overview
  • Table 35: Rogers Canada Bundling Strategy Overview
  • Table 36: Liberty Global Bundling Strategy Overview

Players mentioned in the report:

  • AT&T
  • Airtel Malawi
  • Amazon
  • Aquila
  • Audi
  • Badoo
  • Belkin
  • Bharti Airtel
  • Bip
  • Catch Play
  • China Mobile
  • China Mobile Jego
  • Claro
  • Claro Musica
  • Deezer
  • Digicel Jamaica
  • Digicel Panama
  • DirecTV
  • Econet
  • Etisalat UAE
  • Facebook
  • Facebook Messenger
  • Ghaneely
  • Go90
  • Google Fiber
  • Google Home
  • Google Nest
  • Google
  • HBO
  • Honda
  • HOOQ
  • Hulu
  • Iflix
  • iMessage
  • Internet.org
  • Jawwy
  • Liberty Global
  • Line
  • LinkedIn
  • Loop
  • MTN Ghana
  • MTN Nigeria
  • MTN South Africa
  • MTN Uganda
  • Musical.ly
  • Netflix
  • NTT Docomo
  • O2
  • Ooredoo Kuwait
  • Orange Egypt
  • Peach
  • Periscope
  • Philips
  • PlayGo
  • Pokemon Go
  • Project Fi
  • Project Loon
  • Proximus
  • Reliance Jio
  • Rogers
  • Singtel
  • Sky Music
  • Skype
  • SnapChat
  • Sony
  • Spotify
  • Starbucks
  • StarHub
  • STC Saudi Arabia
  • Telegram
  • Telkomsel
  • Tencent
  • TIM
  • Turkcell
  • Twitter
  • Uber
  • Unitel Cape Verde
  • Verizon
  • Virgin Media UK
  • Viu
  • Vivacom
  • Vodacom
  • Vodafone
  • Vodafone Ghana
  • Waze
  • WeChat
  • WhatsApp
  • Wynk
  • YouTube
  • Zain Bahrain
  • Zigbee
  • Zynga
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