全球Telco (通訊業者) 提供的多面性服務

本報告提供Telco (通訊業者) 所提供的多面性服務，聯網汽車應用，音樂串流服務，即時宣傳活動管理，行動應用程式，終端推銷、設備貸款計劃等多樣的服務相關詳細資訊，全球行動語音通訊市場概要與地區的成長趨勢，全球智慧型手機出貨量預測 (各供應商、行動作業系統) 、及行動服務費用的相關調查結果等彙整資料。

第1章 全球固定、行動市場概要

• 概要
• 全球手機用戶的成長趨勢
• 各地區的手機用戶的成長趨勢
• 手機用戶的成長趨勢
• 每100名居民的手機用戶
• 地區整體行動寬頻用戶
• 全球資料流量
• 全球終端、智慧型手機出貨量
• 全球智慧型手機出貨量:各供應商
• 全球智慧型手機出貨量:各操作系統

第2章 WiseStrokes調查結果

• 行動數據服務的變更的偏好方法
• 行動數據服務的偏好的定價法
• 3G或4G/LTE服務的引進障礙
• 3G或4G/LTE服務的選擇/不選擇的要素
• 目前行動數據供應商的選擇要素

第3章 Telco的客戶參與策略、服務

• OTT視訊服務:概要
  • 經營模式
  • 服務的提供、詳細內容
• 音樂串流服務:概要
  • 音樂串流的現代化策略
  • U Mobile Malaysia
  • Optus Australia
  • Spark New Zealand
  • Indosat Ooredoo
  • Globe Philippines
  • Boost Mobile
  • Airtel India
• 行動付款:概要
  • 對主要的生態系統企業來說的行動金融服務的優點
  • 地區的行動金融服務
  • 全球行動金融服務的可用性
  • Bharti Airtel (印度)
  • Telenor (巴基斯坦)
  • Econet Wireless (辛巴威)
• 多合一服務服務:概要
  • 倡議
  • 服務、價值命題
• 機內連接服務:概要
  • 機內連接服務的提供所採用的技術
  • Telco的機內連接服務
• 帳單震撼防止服務:概要
  • Singtel
  • Telstra
  • Verizon
  • Orange
  • Vodafone Australia
• 終端推銷、設備貸款計劃:概要
  • Telco的終端推銷、設備貸款計劃
  • 設備貸款:MTN Nigeria
  • 設備貸款:Orange Kenya
  • 設備貸款:Etisalat Nigeria
  • Telco的終端折扣:Sprint
  • Telco的終端折扣:Boost Mobile
  • Telco的終端折扣:Virgin Mobile
  • 設備貸款:AT&T
  • 設備貸款:Sprint
  • 設備貸款:Verizon
  • 設備貸款:Virgin Mobile
• 資料滾式計劃:概要
  • AT&T、Virgin Mobile
  • Verizon、Telstra
  • H2O、Optus Australia
  • iDMobile、DiGi Malaysia
• 聯網汽車:概要
  • 聯網汽車:應用
• 客戶忠誠度計劃:概要
  • 強化忠誠度計畫:客戶忠誠度的方法
  • Telco為了加速行動數據收益所採用的策略
  • 客戶忠誠度計劃:RedOne Malaysia
  • 客戶忠誠度計劃:VIVA Bahrain
  • 客戶忠誠度計劃:Proximus Belgium
  • 客戶忠誠度計劃:Robi Bangladesh
  • 客戶忠誠度計劃:Airtel Rwanda
  • 客戶忠誠度計劃:Swisscom
  • 客戶忠誠度計劃:Claro Argentina
  • 客戶忠誠度計劃:MCI Iran
  • 客戶忠誠度計劃:Vivo Brazil
• 行動應用程式:概要
  • 行動應用程式:Telco所提供的公司內部行動應用程式
• 即時宣傳活動管理:概要
  • Optus Australia
  • Robi Axiata Ltd (孟加拉)
  • Globe Telecom
  • Warid Telecom
  • Zantel Tanzania
  • O2 UK

圖表清單

Overview

“Global Telcos Multi-pronged Service Offerings in 2016” report provides an overview of the various services and strategies being pursued by the telcos globally to enhance their revenues and increase customer satisfaction. It includes an overview of the current fixed and mobile market global. The report also includes finding from more than 50 operators globally for the survey conducted by WiseStrokes for the pricing strategies for various services. The report highlights about the various services, strategies and offerings of the global telcos. The plans and service details alongwith the service overview can be used as benchmark against other telcos to launch new services and further enhance the existing offerings to increase revenue monetization.

Key Features:

• An overview of the global mobile telephony market and growth trends across regions from 2006-2016.

• Provides guidance on the mobile subscribers for various technologies - 2015 v/s 2016 and forecast of global smartphone shipments for 2015-2021 (by vendors and mobile OS).

• Report emphasized and provides detailed information about the various services being offered by telcos like Connected Cars Apps, Music streaming services, real time campaign management, mobile apps, Handset promotions and device financing offerings by telcos.

• Report contains data, details and analysis in graphical and tabular format- which makes it easily interpretable.

• The report contains survey finding based on inputs received from more than 50 global telcos for the mobile services pricing strategies.

• Some of the leading companies mentioned in the report includes AT&T, Verizon, Singtel, Vodafone, U Mobile Malaysia, Optus Australia, Spark, Boost Mobile, Airtel, Swisscom, Globe Telecom, Ooredoo, Telenor Pakistan, StarHub, M1, Mobily, Dialog, Ncell, Orange, MTN, Etisalat, Sprint, Virgin Mobile, DiGi, Robi, Claro, O2 UK

Executive Summary

• The growth in the global mobile subscriptions has slowed down owing the saturation across developed countries and lack of affordability in the underdeveloped countries for subscribing to mobile services.

• In order to increase the monetization from the existing customers, retain their existing market share owing to increasing competition, the telcos are pursuing multi-pronged strategies which includes competitive service offerings, customer experience management, service enhancement and focus on offering personalized content.

• The telcos are pursuing multi-pronged strategies ranging from innovative services offerings, 24X7 connectivity services. In addition to expanding and upgrading their existing network, telcos are also focusing on leveraging the existing fixed line infrastructure, by offering multi-play and bundled services. Also, the mobile customers are also being promoted fixed services as bundled services.

• This report - Global Telcos Multi-pronged services offering in 2016 - consists of 3 major sections namely and on a regional basis, and also includes the comparison of adoption of various technologies. The section also provides forecast of smartphone shipments by vendor and mobile OS

• WiseStrokes Survey Results- This section provides a graphical summary for the findings of the survey conducted by WiseStrokes for pricing strategies being preferred and adopted by leading telcos globally. The analysis includes the inputs received from more than 50 telecom operators globally.

• Customer Engagement strategies and Services offerings by telcos- It contains the innovative services being offered and strategies being adopted by the telcos in order to enhance revenue and enhance customer experience.

Table of Contents

1. Overview of Global Fixed and Mobile Market

• Overview
• Global Mobile Subscriptions growth trend, 2006-2016
• Regional Mobile Subscription growth trend, 2006-2016
• Mobile Subscription growth trends
• Mobile subscriptions per 100 inhabitants, 2006-2016
• Mobile Broadband subscribers across regions, 2010-2016
• Global Data Traffic, 2015-2021
• Global Handset and Smartphone Shipments
• Global Smartphone Shipments - By Vendors
• Global Smartphone Shipments - By Operating System

2. WiseStrokes Survey Results

• Survey Results - Preferred Method for Charging for Mobile Data services
• Survey Results - Preferred Pricing methodology for Mobile data offerings
• Survey Results - Barriers for adoption of 3G or 4G/LTE services
• Survey Results - Factors for selection/Rejection of 3G or 4G/LTE services
• Survey Results - Factors for selecting the current mobile data provider

3. Customer Engagement strategies and Services offerings by telcos

• OTT Video Services - Overview
  • OTT Video services - Business Models
  • OTT Video Providers - Service Offerings and Details

• Music Streaming Services - Overview
  • Music Streaming Monetization Strategies
  • Music Streaming Services - U Mobile Malaysia
  • Music Streaming Services - Optus Australia
  • Music Streaming Services - Spark New Zealand
  • Music Streaming Services - Indosat Ooredoo
  • Music Streaming Services - Globe Philippines
  • Music Streaming Services - Boost Mobile
  • Music Streaming Services - Airtel India

• Mobile Payments - Overview
  • Benefits of Mobile Financial Services to the key Ecosystem Players
  • Mobile Money services deployment across key regions, 2015
  • Global Mobile money services availability, 2015
  • Mobile Money Offerings - Bharti Airtel (India)
  • Mobile Money Offerings - Telenor (Pakisatan)
  • Mobile Money Offerings - Econet Wireless ( Zimbawbe)

• Multiplay Services - Overview
  • Multiplay Services - Initiatives
  • Multiplay Services - Offerings and Value Proposition

• Inflight Connectivity services - Overview
  • Technologies used to provide Inflight Connectivity Services
  • Inflight Connectivity services by Telcos

• Bill Shock Prevention Offerings - Overview
  • Bill Shock Prevention offerings - Singtel
  • Bill Shock Prevention offerings - Telstra
  • Bill Shock Prevention offerings - Verizon
  • Bill Shock Prevention offerings - Orange
  • Bill Shock Prevention offerings - Vodafone Australia

• Handset Promotions and Device Financing Plans by Telcos - Overview
  • Handset Promotions and Device Financing Plans by Telcos
  • Device Financing - MTN Nigeria
  • Device Financing - Orange Kenya
  • Device Financing - Etisalat Nigeria
  • Handset Discounts offered by Telcos - Sprint
  • Handset Discounts offered by Telcos - Boost Mobile
  • Handset Discounts offered by Telcos - Virgin Mobile
  • Device Financing by Telcos - AT&T
  • Device Financing by Telcos - Sprint
  • Device Financing by Telcos - Verizon
  • Device Financing by Telcos - Virgin Mobile

• Data Rollover Plans - Overview
  • Data Rollover Plans - AT&T and Virgin Mobile
  • Data Rollover Plans - Verizon and Telstra
  • Data Rollover Plans - H2O and Optus Australia
  • Data Rollover Plans - iDMobile and DiGi Malaysia

• Connected Cars - Overview
  • Connected Cars - Apps

• Customer Loyalty Programs - Overview
  • Loyalty Programs - Ways to enhance Customer Loyalty
  • Strategies adopted by Telcos to accelerate mobile data revenues
  • Customer Loyalty Program - RedOne Malaysia
  • Customer Loyalty Program - VIVA Bahrain
  • Customer Loyalty Program - Proximus Belgium
  • Customer Loyalty Program - Robi Bangladesh
  • Customer Loyalty Program - Airtel Rwanda
  • Customer Loyalty Program - Swisscom
  • Customer Loyalty Program - Claro Argentina
  • Customer Loyalty Program - MCI Iran
  • Customer Loyalty Program - Vivo Brazil

• Mobile Applications - Overview
  • Mobile Applications - Inhouse Mobile Apps offered by Telcos

• Real time Campaign Management - Overview
  • Real time Campaign Management - Optus Australia
  • Real time Campaign Management - Robi Axiata Ltd (Bangladesh)
  • Real time Campaign Management - Globe Telecom
  • Real time Campaign Management - Warid Telecom
  • Real time Campaign Management - Zantel Tanzania
  • Real time Campaign Management - O2 UK

List of Figures

• Figure 1: Global Mobile Subscriptions growth trend, 2006-2016
• Figure 2: Mobile Subscriptions growth trend across regions, 2006-2016
• Figure 3: Mobile Subscription per 100 inhabitants across regions, 2006-2016
• Figure 4: Active Mobile broadband subscriber growth trend across regions, 2010-2016*
• Figure 5: Monthly Data Traffic, 2015 &2021
• Figure 6: Mobile Subscription trend by Technology, 2015 & 2021
• Figure 7: Global Fixed Telephony Subscribers across regions growth Trend, 2006-2016
• Figure 8: Fixed Broadband subscriber growth trend across regions, 2011-2016
• Figure 9: Global Handset and Smartphones sales forecast, 2015-2021
• Figure 10: Global Smartphone Shipments forecast (by vendors), 2015-2021
• Figure 11: Global Smartphone Shipments forecast (by mobile OS), 2015-2021
• Figure 12: Key Players involves in the Mobile Payment Ecosystem
• Figure 13: Mobile Money deployments across key regions, 2015
• Figure 14: Number of Mobile Money deployments globally across regions, 2015
• Figure 15: Telenor Pakistan- EasyPaisa Khushal Beema service offering
• Figure 16: Major telcos offering Inflight Connectivity services
• Figure 17: Orange Holiday Plan
• Figure 18: Vodafone Australia My Vodafone App offering
• Figure 19: LG and AT&T Device financing offering
• Figure 20: Orange Kenya and Equity Bank partnership for device financing
• Figure 21: Etisalat Nigeria and Samsung device financing partnership offering
• Figure 22: Airtel Night Plan
• Figure 23: Reliance Postpaid Device sharing plans
• Figure 24: Social Networking plans offering by Telenor India
• Figure 25: VIVA Bahrain - Customer Loyalty Program Partners
• Figure 26: Airtel Rwanda rewards program offerings
• Figure 27: Claro Club Program categories
• Figure 28: Claro Club Program benefits
• Figure 29: MCI Turquise Club Program benefits
• Figure 30: Benefits of the Vivo comprass loyalty program

List of Tables

• Table 1: Mobile broadband subscriber per 100 inhabitants, 2010-2016
• Table 2: Music Streaming service price plans - U Mobile Malaysia
• Table 3: Music Streaming service price plans - Optus Australia
• Table 4: Music Streaming service price plans - Spark New Zealand
• Table 5: Music Streaming service price plans - Indosat Ooredoo
• Table 6: Music Streaming service price plans - Globe Philippines
• Table 7: Music Streaming service price plans - Boost Mobile US
• Table 8: Music Streaming service price plans - Airtel India
• Table 9: Benefits of Mobile Financial Services to the key Ecosystem Players
• Table 10: Airtel Money subscriber growth trends in India
• Table 11: Key KPIs of EcoCash service in Zimbawbe, Feb'13-Feb'15
• Table 12: New Zealand Inflight Connectivity Tariff
• Table 13: Ncell Inflight Connectivity Tariff
• Table 14: Omantel Inflight Connectivity Tariff
• Table 15: Bill Shock offering by telcos
• Table 16: Telstra international data roaming tariffs
• Table 17: Vodafone Australia Data Add-ons
• Table 18: Examples of Device Financing/Offerings by Telcos
• Table 19: MTN Device Financing Details
• Table 20: Customer Loyalty Program details- RedOne Malaysia
• Table 21: Customer Loyalty Program Levels - VIVA Bahrain
• Table 22: Robi Dhonnobad Program customer offering
• Table 23: Robi Dhonnobad Program customer categories
• Table 24: Swisscom Priorité rewards program details
• Table 25: Data Rollover Plan details - AT&T
• Table 26: Data Rollover Plan details - Virgin Mobile Australia
• Table 27: Data Rollover Plan details - Verizon
• Table 28: Data Rollover Plan details - Telstra
• Table 29: Data Rollover Plan details - H2O
• Table 30: Data Rollover Plan details - Optus
• Table 31: Data Rollover Plan details - iDMobile
• Table 32: Data Rollover Plan details - DiGi Malaysia