NEWS: 公告在東京證券交易所JASDAQ標準市場新上市

表紙
市場調查報告書

全球運營商捆綁組合計劃戰略(2021):5G時代的創新綜合業務

Global Telcos Bundling & Combo Plans Strategies 2021: Innovative Converged Offerings in 5G Era

出版商 WiseStrokes - Wireless Industry Research Consulting 商品編碼 1021711
出版日期 內容資訊 英文 209 Pages
商品交期: 最快1-2個工作天內
價格
全球運營商捆綁組合計劃戰略(2021):5G時代的創新綜合業務 Global Telcos Bundling & Combo Plans Strategies 2021: Innovative Converged Offerings in 5G Era
出版日期: 2021年08月03日內容資訊: 英文 209 Pages
簡介

本報告分析了全球主要電信公司(總共超過 55 家)的捆綁式和融合式計劃的發展戰略,並概述了計劃、公司的優點和目標以及其傳播趨勢對整個行業的最新情況、新型冠狀病毒感染(COVID-19)傳播下的服務演變方向、主要增長領域、未來傳播/利用願景、按地區劃分的詳細趨勢等進行了調查,主要公司我們將向您發送上述概述、戰略發展現狀和主要計劃大綱(共220多個案例)。

目錄

簡介

  • 概述
  • 捆綁包:2020 年分析
  • 5G時代捆綁
  • 著名的電信公司
  • OTT 熱潮

捆綁類型

  • 消費者捆綁包
  • 家用套裝
  • 企業捆綁包
  • IoT Bundle 簡介
  • 物聯網捆綁包的增長

2021 年願景

  • 擴展到移動以外的領域
  • 綜合服務
  • 僅限數據的捆綁包
  • OTT 捆綁包:考慮

捆綁在忠誠度中的作用

  • 版稅捆綁
  • 盈利能力和客戶保留率
  • 捆綁收益促銷
  • 捆綁式版稅的市場機會

多捆綁增長潛力市場

  • 區域展望
  • 機會市場

區域分析:電信公司案例研究

  • 南美洲
    • Claro Brazil
    • TIM Brazil
    • Digicel Jamaica
    • Digicel Panama
    • Entel Chile
    • Telcel Mexico
    • Movistar
    • Claro Argentina
    • AT & T Mexico
    • Kolbi
    • Tigo
    • Personal Argentina
  • 亞太
    • China Mobile
    • Telkomsel Indonesia
    • Singtel
    • Starhub
    • Digi Malaysia
    • Bharti Airtel
    • Reliance Jio
    • Globe Telecom
    • China Unicom
    • NTT Docomo
    • KDDI
  • 非洲
    • Orange Egypt
    • MTN Ghana
    • Vodafone Ghana
    • Unitel Cape Verde
    • MTN South Africa
    • Vodacom
    • Econet
    • MTN Uganda
    • Airtel Malawi
    • MTN Nigeria
    • Airtel Nigeria
  • 中東
    • Zain Bahrain
    • STC Saudi Arabia
    • Zain Saudi Arabia
    • Etisalat UAE
    • Ooredoo Kuwait
    • du
    • Mobily
    • Batelco
  • 歐洲
    • Proximus Belgium
    • O2 UK
    • Orange France
    • Turkcell
    • Vivacom Bulgaria
    • Telefonica
    • Deutsche Telekom
    • Mts Belarus
    • BH Telecom
    • Tele2
  • 北美
    • Rogers Canada
    • Telus
    • Video Tron
    • SaskTel
    • Verizon USA
    • T-Mobile USA
    • AT & T USA

推薦

目錄

This research report has covered in-depth over 55 telcos and has summarized not only their bundling and converged plans strategy but has also looked at how some of these telcos have evolved in the Covid-19 times. Featuring more than 220 Bundling and Combo plan strategies adopted by Telcos across the Globe, The report briefly explains how the Telco-OTT convergence has resulted in monetization for service providers and benefitting the end users as well. The report provides insights on telcos from around the world and pin points how their bundling strategy differs from the rest. The report has also provided commentary on the enterprise side of things, and how some telcos create plans specifically for the business user. Other than this, the report looks at the growing role that lifestyle services and IoT play in the creation of a bundle. It touches upon the need for customization and a range of local internet partners that enable telcos to quickly widen their service portfolio.

Finally, the report provides insightful recommendations and an overall assessment of the opportunities for telcos in the bundling space. It also helps telcos to benchmark themselves based on what other telcos are doing in different parts of the world.

Key Features:

  • 55 Telco Case Studies - An in depth look at 36 key players in the market across the world, with a well represented balance in each region.
  • Digital Services - Studies the growth of digital services, particular that of lifestyle services and their role in the consumer facing bundle. Most countries from across the world are increasingly focusing their bundle around digital services.
  • Global Bundles and Combo Plans - Features more than 220 Bundling and Combo plan strategies adopted by Telcos across the Globe
  • Bundling Highlights - A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.
  • Growth Areas - Analysis of the key growth areas on a regional level, and also identifies which bundles are doing well in which regions.
  • Consumer Versus Enterprise - An understanding of how telcos look at creating consumer facing bundles as well as a discussion on what needs to be different for the enterprise customer.
  • In depth country coverage - Analyzes the innovation strategies followed by players at a country level, allowing for the reader to compare this easily across markets.
  • Vision 2021 - Forward looking statements on things to come in the market, especially as there is greater focus on topics such as smart home, connected car, AI. The report looks at how these services are making their way into the bundle.
  • Bundling Highlights - A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.

Table of Contents

Introduction

  • Summary
  • Bundles: Year in Review 2020
  • Bundles in a 5G Era
  • Telcos to watch for
  • The OTT Boom

Types of Bundles

  • Bundles for Consumers
  • Bundles for Households
  • Bundles for Enterprises
  • IoT Bundles: A Primer
  • Growth of IoT Bundles

Vision 2021

  • Moving Beyond Mobile
  • Converged Offerings
  • Data Only Bundles
  • OTT Bundles: Insights

Role of Bundles in Loyalty

  • Bundling in Loyalty
  • Revenue versus Retention
  • Driving revenue from the bundle
  • Market Opportunity for Bundled Loyalty

Markets with potential for growth of multi-bundles

  • Regional Outlook
  • Opportunity markets

Regional Analysis: Case Studies by Telco

  • South America
  • Claro Brazil: Streaming the future
  • TIM Brazil: Unlimited Plans
  • Digicel Jamaica: Social media & curated Bundles
  • Digicel Panama: Customer at the center of the bundle
  • Entel Chile: Tiered & unlimited bundles
  • Telcel Mexico: Focus of social media
  • Movistar: OTT Focus
  • Claro Argentina: Internet and telephone plans
  • AT & T Mexico: Prepaid bundles
  • Kolbi: Data plan bundles
  • Tigo: OTT services
  • Personal Argentina: Prepaid bundles
  • Asia-Pacific
  • China Mobile: Home digital services and 5G focus
  • Telkomsel Indonesia: Data heavy strategy
  • Singtel: Mobile bundles in focus
  • Starhub: Broadband, TV, entertainment, and OTT
  • Digi Malaysia: Digital video content based strategy
  • Bharti Airtel: Aggressive OTT bundles
  • Reliance Jio: Disrupting with unlimited
  • Globe Telecom: Prepaid plans
  • China Unicom: Bundled with internet services
  • NTT Docomo: Focus on data plans
  • KDDI: OTT bundles
  • Africa
  • Orange Egypt: Personal based bundles
  • MTN Ghana: Services trump bundles
  • Vodafone Ghana: Localizing global bundles
  • Unitel Cape Verde: Leveraging the intenet
  • MTN South Africa: Focus on data bundles
  • Vodacom: Focus on data bundles for poor
  • Econet: Bundles with joy back
  • MTN Uganda: No validity data bundles
  • Airtel Malawi: Strong focus on voice and data
  • MTN Nigeria: VAS and data bundles
  • Airtel Nigeria: Data bundles
  • Middle East
  • Zain Bahrain: Structured bundles in use
  • STC Saudi Arabia: Diverse household offerings
  • Zain Saudi Arabia: Strong focus on consumer and enterprise
  • Etisalat UAE: Looking at the premium bundle
  • Ooredoo Kuwait: Data led strategy
  • du: Digital platforms
  • Mobily: Data bundles
  • Batelco: Voice and data bundles
  • Europe
  • Proximus Belgium: Multi-play wins in Belgium
  • O2 UK : Device heavy bundles
  • Orange France: Focus of data plans
  • Turkcell: Data and digital content bundles
  • Vivacom Bulgaria: Multi-play led strategy
  • Telefonica: TV bundles
  • Deutsche Telekom: Data bundles
  • Mts Belarus: Internet and call bundles
  • BH Telecom: Prepaid plans
  • Tele2: Voice and mobile internet services
  • North America
  • Rogers Canada: TV and internet focus
  • Telus: TV and internet bundles
  • Video Tron: OTT focus
  • SaskTel: Quad-play bundle
  • Verizon USA: Unlimited data packages
  • T-Mobile USA: OTT with unlimited data customers
  • AT & T USA: Converged lifestyle based bundles

Recommendations

List of Charts

  • Chart 1: Share of mobile bundles 2019
  • Chart 2: Share of mobile bundles 2020
  • Chart 3: Consumer bundling needs
  • Chart 4: The Household bundle evolution
  • Chart 5: Share of fixed bundles
  • Chart 6: Enterprise bundling needs
  • Chart 7: Expected growth in IoT bundles
  • Chart 8: Growth in IoT bundles
  • Chart 9: Moving beyond mobile
  • Chart 10: Quad Play gives way
  • Chart 11: Bundles tied in with Loyalty Plans
  • Chart 12: Loyalty in bundle form
  • Chart 13: Map of opportunity markets
  • Chart 14: Movistar combos with TV and Internet
  • Chart 15: Movistar Internet services
  • Chart 16: Claro Argentina Control Plans
  • Chart 17 : Claro Argentina Internet Packs
  • Chart 18 : Claro Argentina Internet + Telephony
  • Chart 19 : AT & T Mexico prepaid bundles
  • Chart 20: Video tron Helix plan

List of Tables

  • Table 1: OTT Bundles Highlights
  • Table 2: Bundle Popularity By Region
  • Table 3: Claro Brazil Bundling Highlights
  • Table 4: TIM Brazil Bundling Highlights
  • Table 5: Digicel Jamaica Bundling Highlights
  • Table 6: Digicel Panama Bundling Highlights
  • Table 7: Entel Chile Bundling Highlights
  • Table 8: Telcel Mexico Bundling Highlights
  • Table 9: Movistar Bundling Highlights
  • Table 10: Kolbi Bundling Highlights
  • Table 11: Tigo home internet services
  • Table 12: Tigo business plans
  • Table 13: Personal Argentina Bundling Highlights
  • Table 14: China Mobile Bundling Highlights
  • Table 15: Telkomsel Indonesia Bundling Highlights
  • Table 16: Singtel Singapore Bundling Highlights
  • Table 17: StarHub Singapore Bundling Highlights
  • Table 18: Digi Malaysia Bundling Highlights
  • Table 19: Airtel India Bundling Highlights
  • Table 20: Reliance Jio India Bundling Highlights
  • Table 21: China Unicom Bundling Highlights
  • Table 22: Globe Telecom Bundling Highlights
  • Table 23: NTT Docomo Bundling Highlights
  • Table 24: KDDI Bundling Highlights
  • Table 25: Orange Egypt Bundling Highlights
  • Table 26: MTN Ghana Bundling Highlights
  • Table 27: Vodafone Ghana Bundling Highlights
  • Table 28: Unitel Cape Verde Bundling Highlights
  • Table 29: MTN South Africa Bundling Highlights
  • Table 30: Vodacom South Africa Bundling Highlights
  • Table 31: Econet Zimbabwe Bundling Highlights
  • Table 32: MTN Uganda Bundling Highlights
  • Table 33: Airtel Malawi Bundling Highlights
  • Table 34: MTN Nigeria Bundling Highlights
  • Table 35: Airtel Nigeria Bundling Highlights
  • Table 36: Zain Bahrain Bundling Highlights
  • Table 37: STC Saudi Arabia Bundling Highlights
  • Table 38: Zain Saudi Arabia Bundling Highlights
  • Table 39: Etisalat UAE Bundling Highlights
  • Table 40: Ooredoo Kuwait Bundling Highlights
  • Table 41: du Kuwait Bundling Highlights
  • Table 42:Mobily Kuwait Bundling Highlights
  • Table 43: Batelco Kuwait Bundling Highlights
  • Table 44: Proximus Belgium Bundling Highlights
  • Table 45: O2 UK Bundling Highlights
  • Table 46: Orange France Bundling Highlights
  • Table 47: Turkcell Turkey Bundling Highlights
  • Table 48: Vivacom Bulgaria Bundling Highlights
  • Table 49: Telefonica Bundling Highlights
  • Table 50: Deutsche Telekom Bundling Highlights
  • Table 51: MTS Belarus Bundling Highlights
  • Table 52: BH Telecom Bundling Highlights
  • Table 53: Tele2 Bundling Highlights
  • Table 54: Rogers Canada Bundling Highlight
  • Table 55: Telus Bundling Highlights
  • Table 56: SaskTel Bundling Highlights
  • Table 57: Verizon USA Bundling Highlights
  • Table 58: T-Mobile USA Bundling Highlights
  • Table 59: AT&T USA Bundling Highlights