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市場調查報告書
商品編碼
1001959

全球運營商與OTT公司的合作戰略(2021):商業模式和貨幣化

Global Telcos & OTT Players Cooperation Strategies 2021 - Business Models and Monetization

出版日期: | 出版商: WiseStrokes - Wireless Industry Research Consulting | 英文 120 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

本報告分析了全球運營商與OTT公司之間的合作關係,包括全球和區域市場規模趨勢(2020/2025)和主要公司的概況,戰略發展狀況(總共50多家公司),趨勢電信運營商與OTT公司之間的合作,按地區和行業劃分的詳細趨勢,典型案例,未來業務模型和貨幣化方法概述,未來我們將為您提供信息,例如公司市場趨勢的前景以及對公司的影響新的冠狀病毒感染(COVID-19)。

本報告提到的主要運營商包括中國移動,中國聯通,BhartiAirtel,沃達康,STC沙特阿拉伯,ZainGroup,德意志電信,AT&T和Verizon。還提到的主要OTT供應商包括Amazon Prime,Netflix,Youtube,迪士尼Hotstar,Voot和ZEE5。

目錄

第1章執行摘要

第2章競爭情況

  • 電信運營商的現狀
  • 主要OTT公司:案例數

第3章運營商觀點

  • "數據優先" 運營商
  • MVNO:加強您的位置
  • 移動通信公司提供的服務的演變
  • OTT型電信運營商的興起
  • 電信運營商的增長領域

第4章電信運營商與OTT之間的合作

  • 電信運營商與OTT之間的合作在各個行業中的作用
  • 利用電信運營商的合作類型
  • 運營商影響:按地區
  • 合作結果:按行業
    • 交流
    • 社交媒體
    • 視頻/音樂

第5章業務模型和貨幣化

  • OTT商業模式
  • OTT與電信運營商合作的商業模式
  • 僅適用於電信運營商對抗OTT的商業模式

第6章新型OTT服務的出現

  • 人工智能(AI)
  • 智能家居
  • 流動性
  • 新的冠狀病毒感染(COVID-19)對OTT行業迅猛發展的影響
  • OTT行業的主要趨勢(2021年)

第7章OTT市場動態

  • 促進因素
  • 挑戰

第8章區域概述

  • 熱門公司:按地區
  • OTT與電信運營商之間的合作:按地區
  • 按地區分析
    • 南美洲
    • 亞太地區
    • 非洲
    • 中東
    • 歐洲
    • 北美
    • OTT提供者

第9章建議

  • 與OTT合作增加利潤
  • 運營商:需要快速響應OTT
  • 最大化運營商的利益
  • 監管問題:持續影響
  • 前進之路
目錄

Overview:

This research report highlights the OTT boom & innovative strategies adopted by telcos to better manage their cooperation strategies with major OTT players globally, especially during the pandemic. The report provides an in depth view of the major OTT players globally and their impact on different regions and verticals such as communications, music, video and social media. The report provides global, regional and country level insights through case studies of telcos and how they have worked with OTT players. In addition to this, the report also contains historical and forecasted data on the user growth for the OTT industry at a global and regional level. The report has looked at more than 50 Telcos & OTT providers and has summarized their strategies initiative to gain the market.

The report will help Telcos as well as OTT providers, to better understand the growth of the OTT market. Some of the leading telcos mentioned in the report includes, China Mobile, China Unicom, Bharti Airtel. Vodacom, STC Saudi Arabia, Zain Group, Deutsche Teelcom, AT&T, Verizon, etc. Some of the leading OTT providers mentioned in the report includes, Amazon Prime, Netflix, Youtube, Disney Hotstar, Voot, ZEE 5, etc.

Key Features:

  • Growth Areas: Analysis of the key growth areas of global OTT market along with regional analysis. The data is for global OTT market as well across key regions such as North America, Europe, Asia Pacific, South America, Africa, and Middle for 2020 and 2025.
  • Over 50 Telcos & OTT Strategies: An in depth looks at over 50 key players in the market across the world, with a well-represented balance in each region.
  • Identifying Cooperation Strategies: A summary of various partnerships of telcos with OTT providers to better work in the global market.
  • Forecasted growth of key OTT players - Provides data on the historical and forecasted growth of key players in the industry at a global level.
  • Future Outlook - Future Target areas for key telcos to drive monetization and growth
  • Top Trends and Covid-19 Impact - Provides Covid-19 Impact on sudden rise in OTT Industry along with Top Trends

Table of Contents

1 Executive Summary

2 Competitive Landscape

  • 2.1 State of the Play of Telcos
  • 2.2 Key OTT Players by the Numbers

3 The Telco Perspective

  • 3.1 Data First Telcos
  • 3.2 MVNOs Strengthen their Position
  • 3.3 Evolution of Mobile Telco Offered Services
  • 3.4 Rise of the OTT Telco
  • 3.5 Growth Areas for Telcos

4 Telco OTT Cooperation

  • 4.1 Role of Cooperation between Telcos and OTT across Verticals
  • 4.2 Types of Cooperation using the Telco Advantage
  • 4.3 Impact of Telcos Region
  • 4.4 Result of Cooperation by Vertical
    • 4.4.1 Communications
    • 4.4.2 Social Media
    • 4.4.3 Video and Music

5 Business Models and Monetization

  • 5.1 OTT Business Models
  • 5.2 OTT -Telcos Cooperation Business Models
  • 5.3 Telcos only Business Models to Combat OTT

6 Emergence of New OTT Services

  • 6.1 AI
  • 6.2 Smart Home
  • 6.3 Mobility
  • 6.4 COVID-19 impacts a Sudden Rise in the OTT industry
  • 6.5 Top Trends of OTT Industry in 2021

7 OTT Market Dynamics

  • 7.1 Drivers
  • 7.2 Challenges

8 Regional Overview

  • 8.1 Popular Players by Region
  • 8.2 OTT Telco Cooperation by Region
  • 8.3 Region Analysis
    • 8.3.1 South America
      • 8.3.1.1 Market Overview
        • 8.3.1.1.1 Brazil
        • 8.3.1.1.2 Jamaica
      • 8.3.1.2 Telcos Profiles
        • 8.3.1.2.1 Claro Brazil
        • 8.3.1.2.2 TIM Brazil
        • 8.3.1.2.3 Digicel Jamaica
        • 8.3.1.2.4 America Movil
        • 8.3.1.2.5 Telefonica
        • 8.3.1.2.6 Millicom
    • 8.3.2 Asia-Pacific
      • 8.3.2.1 Market Overview
        • 8.3.2.1.1 China
        • 8.3.2.1.2 Japan
        • 8.3.2.1.3 India
        • 8.3.2.1.4 South Korea
      • 8.3.2.2 Telcos Profiles
        • 8.3.2.2.1 Singtel
        • 8.3.2.2.2 Starhub
        • 8.3.2.2.3 China Unicom
        • 8.3.2.2.4 Bharti Airtel
        • 8.3.2.2.5 Globe Telecom
        • 8.3.2.2.6 China Mobile
        • 8.3.2.2.7 NTT Docomo
        • 8.3.2.2.8 TM Malaysia
        • 8.3.2.2.9 Axiata Malaysia
    • 8.3.3 Africa
      • 8.3.3.1 Market Overview
        • 8.3.3.1.1 Egypt
        • 8.3.3.1.2 Zimbabwe
        • 8.3.3.1.3 South Africa
      • 8.3.3.2 Telcos Profiles
        • 8.3.3.2.1 Orange Egypt
        • 8.3.3.2.2 MTN Ghana
        • 8.3.3.2.3 Vodacom
        • 8.3.3.2.4 Econet
        • 8.3.3.2.5 Airtel Nigeria
        • 8.3.3.2.6 MTN South Africa
        • 8.3.3.2.7 Cell C South Africa
        • 8.3.3.2.8 MTN Uganda
    • 8.3.4 Middle East
      • 8.3.4.1 Market Overview
        • 8.3.4.1.1 Saudia Arabia
        • 8.3.4.1.2 UAE
      • 8.3.4.2 Telcos Profiles
        • 8.3.4.2.1 STC Saudi Arabia
        • 8.3.4.2.2 Etisalat UAE
        • 8.3.4.2.3 Ooredoo Kuwait
        • 8.3.4.2.4 Zain Group
        • 8.3.4.2.5 Vodafone Qatar
        • 8.3.4.2.6 Omantel Oman
    • 8.3.5 Europe
      • 8.3.5.1 Market Overview
        • 8.3.5.1.1 Germany
        • 8.3.5.1.2 UK
      • 8.3.5.2 Telcos Profiles
        • 8.3.5.2.1 O2 UK
        • 8.3.5.2.2 E-Plus
        • 8.3.5.2.3 KPN
        • 8.3.5.2.4 Telefornica
        • 8.3.5.2.5 Deutsche Telecom
        • 8.3.5.2.6 Turkcell
        • 8.3.5.2.7 Vodafone GmbH
        • 8.3.5.2.8 Telia Denmark
        • 8.3.5.2.9 BH Telecom
    • 8.3.6 North America
      • 8.3.6.1 Market Overview
        • 8.3.6.1.1 USA
        • 8.3.6.1.2 Canada
      • 8.3.6.2 Telcos Profiles
        • 8.3.6.2.1 AT & T USA
        • 8.3.6.2.2 Verizon USA
        • 8.3.6.2.3 Rogers Canada
        • 8.3.6.2.4 Verizon USA
        • 8.3.6.2.5 Bell Canada
    • 8.3.7 OTT Providers
      • 8.3.7.1 Amazon Prime
      • 8.3.7.2 Netflix
      • 8.3.7.3 Apple TV
      • 8.3.7.4 Disney Hotstar
      • 8.3.7.5 Hungama Play
      • 8.3.7.6 Youtube
      • 8.3.7.7 Jio Cinema
      • 8.3.7.8 Voot
      • 8.3.7.9 Vudu
      • 8.3.7.10 Google
      • 8.3.7.11 HBO
      • 8.3.7.12 ZEE 5
      • 8.3.7.13 Rakuten
      • 8.3.7.14 ESPN
      • 8.3.7.15 Facebook
      • 8.3.7.16 WhatsApp
      • 8.3.7.17 Instagram

9 Recommendations

  • 9.1.1 OTT Cooperation will Grow Revenue
  • 9.1.2 Telcos Must be Quick to React to OTT
  • 9.1.3 Make the Most of the Telco Advantage
  • 9.1.4 Regulatory Issues Still Linger
  • 9.1.5 Navigating the Way Forward

List of Tables:

  • Table1: Key OTT Players at a Glance
  • Table 2: Telco Advantage in OTT Cooperation
  • Table 3: Types of OTT Business Models

List of Figures

  • Chart 1: Top Trends of OTT Industry
  • Chart 2: Drivers and Challenges in OTT Industry
  • Chart 3: Regional Split of OTT Communications User Base 2020-2025
  • Chart 4: Regional Split of Social Media User Base 2020-2025
  • Chart 5: Regional Split of OTT Music User Base 2020-2025
  • Chart 6: Regional Split of OTT Video User Base 2020-2025
  • Chart 7: South America OTT Communication User Base 2020-2025
  • Chart 8: South America Social Media User Base 2020-2025
  • Chart 9: South America OTT Music User Base 2020-2025
  • Chart 10: South America OTT Video User Base 2020-2025
  • Chart 11: Asia-Pacific OTT Communication User Base 2020-2025
  • Chart 12: Asia-Pacific Social Media User Base 2020-2025
  • Chart 13: Asia-Pacific OTT Music User Base 2020-2025
  • Chart 14: Asia-Pacific OTT Video User Base 2020-2025
  • Chart 15: WeChat User Base 2020-2025
  • Chart 16: Africa OTT Communication User Base 2020-2025
  • Chart 17: Africa Social Media User Base 2020-2025
  • Chart 18: Africa OTT Music User Base 2020-2025
  • Chart 19: Africa OTT Video User Base 2020-2025
  • Chart 20: Middle East OTT Communication User Base 2020-2025
  • Chart 21: Middle East Social Media User Base 2020-2025
  • Chart 22: Middle East OTT Music User Base 2020-2025
  • Chart 23: Middle East OTT Video User Base 2020-2025
  • Chart 24: Europe OTT Communication User Base 2020-2025
  • Chart 25: Europe Social Media User Base 2020-2025
  • Chart 26: Europe OTT Music User Base 2020-2025
  • Chart 27: Europe OTT Video User Base 2020-2025
  • Chart 28: North America OTT Communication User Base 2020-2025
  • Chart 29: North America Social Media User Base 2020-2025
  • Chart 30: North America OTT Music User Base 2020-2025
  • Chart 31: North America OTT Video User Base 2020-2025
  • Chart 32: Facebook User Base 2020-2025
  • Chart 33: WhatsApp User Base 2020-2025
  • Chart 34: Instagram User Base 2020-2025
  • Chart 35: YouTube User Base 2020-2025
  • Chart 36: Netflix User Base 2020-2025
  • Chart 37: Spotify User Base 2020-2025