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2020 Foresight: Banking The Mass Affluent

出版商 GlobalData 商品編碼 292963
出版日期 內容資訊 英文 58 Pages
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市場未來預測:大眾富裕階級的銀行服務 2020 Foresight: Banking The Mass Affluent
出版日期: 2014年01月03日 內容資訊: 英文 58 Pages



大眾富裕階級(富裕階級、Mass Affluent)在全球各國急速增加,佔全球整體人口的7.41%。雖然市場規模還相對地小,不過佔全球資產總額約40%。各國、人口中,美國是7777萬人的最大市場,各地區中是歐洲最大,不過亞太地區市場也達成急速成長。大眾富裕階級的市場,在人口、經濟狀況、生活方式、支出行動等各點,與富裕階級(HNWI)市場和大眾市場大不相同。大眾富裕階級在資金管理上採用獨自的方法,喜歡支出、投資的趨勢很強,更有大量支出娛樂和奢侈品、休閒產品與服務的趨勢。在人口結構這點,大眾富裕階級在退休年齡前多為高所得者層,也有大量的人是2008年的金融危機的犧牲者。然後也有為了自己的晚年和孩子的教育打算存錢的趨勢。


第1章 簡介

  • 關於本報告
  • 大眾富裕階級(Mass Affluent):定義與範圍


第2章 全球市場現況

  • 概要
  • 市場規模與其預測:各地區
    • 南北美洲
    • 歐洲
    • 亞太地區
    • 中東、非洲

第3章 消費者的態度、行動分析

  • 資產管理市場分析
  • 支出行動
  • 銀行商品的支出行動
  • 人口結構分析
  • 新的趨勢:需求與優先順序

第4章 主要促進、阻礙因素和機會

  • 推動市場要素
  • 阻礙市場要素
  • 市場機會

第5章 開拓大眾富裕階級的銀行策略

  • 南北美洲
    • 行銷、社群媒體策略
    • 目標策略
    • 案例研究:Bank of America
  • 歐洲
    • 行銷、社群媒體策略
    • 目標策略
    • 案例研究:Lloyds Banking Group
  • 亞太地區
    • 行銷、社群媒體策略
    • 目標策略
    • 案例研究:Standard Chartered
  • 中東、非洲
    • 行銷、社群媒體策略
    • 目標策略
    • 案例研究:Al Rajhi bank

第6章 關於 WealthInsight


Product Code: WI0009FR

The report provides top-level market analysis, information and insights, including:

  • Insights about the mass affluent banking market, its global market size and forecast with regional breakdowns.
  • Focus on the mass affluent customer segment, and charting of the spending behavior of the mass affluent with an emphasis on the banking sector.
  • Key factors that are driving and generating new opportunities for the mass affluent market.
  • Analysis of the marketing, advertising and targeting strategies adopted by banks, supported with examples and case studies.


The mass affluent population is rapidly growing and accounted for a 7.41% share of the world's population in 2012. Although it is a relatively small segment in volume terms, it holds around 40% of the total world's wealth. In volume terms, the US is the leading country with a mass affluent population of 77.77 million. In regional terms, Europe has the largest mass affluent population while the Asia-Pacific is the fastest-growing.

The mass affluent population is an entirely separate group of customers who are demographically and economically different from HNWIs and the mass market. Their lifestyle, spending behavior and attitudes are unlike those of the rest of the population.

The mass affluent category has a different approach to money management, and displays a preference for spending and investments. The mass affluent have different lifestyles and tend to spend more on entertainment, luxury and leisure products and services. Demographically, most of the mass affluent population is reaching retirement age and were victims of the financial crisis of 2008. The category has a tendency to save for retirement, and their children's education.


  • This report provides an extensive analysis on targeting the mass affluent population by banks, financial institutions and wealth management companies.
  • It details historical values for the mass affluent population for 2008-2012, along with forecast figures for 2013-2017.
  • The report provides a detailed analysis of opportunities and drivers, marketing and targeting strategies, challenges in targeting mass affluent customers.
  • The report profiles leading market players stating their marketing, targeting and advertising strategies for mass affluent

Reasons To Buy

  • Take strategic business decisions using national historic and forecast market data related to the mass affluent population.
  • Understand the growth drivers and restraints for targeting mass affluent customers, along with key market trends and growth opportunities.
  • Assess the marketing and targeting strategies adopted by the banks, financial institutions and other wealth management companies for mass affluent customers.
  • Assess the competitive dynamics in the banking sector to reach the mass affluent.

Table of Contents

1. Introduction

  • 1.1. What is this report about?
  • 1.2. Mass Affluent - Definition and Scope

Executive Summary

2. Global Snapshot

  • 2.1. Overview
  • 2.2. Market Size and Forecast by Region
    • 2.2.1. Americas
    • 2.2.2. Europe
    • 2.2.3. Asia-Pacific
    • 2.2.4. Middle East and Africa

3. The Mass Affluent - Customer Attitude and Behavioral Analysis

  • 3.1. Wealth Management Analysis
  • 3.2. Spending Behavior
  • 3.3. Spending Behavior Towards Banking Products
  • 3.4. Demographic Analysis
  • 3.5. Emerging Trends - Needs and Priorities

4. Mass Affluent - Key Drivers, Restraints and Opportunities

  • 4.1. Drivers
  • 4.2. Restraints
  • 4.3. Opportunities

5. Bank's Strategies to Target Mass Affluent

  • 5.1. The Americas
    • 5.1.1. Marketing and social media strategy
    • 5.1.2. Targeting Strategy
    • 5.1.3. Case Study Bank of America
  • 5.2. Europe
    • 5.2.1. Marketing and social media strategy
    • 5.2.2. Targeting strategy
    • 5.2.3. Case Study Lloyds Banking Group
  • 5.3. Asia-Pacific
    • 5.3.1. Marketing and Social media strategy
    • 5.3.2. Targeting Strategy
    • 5.3.3. Case Study Standard Chartered
  • 5.4. The Middle East and Africa
    • 5.4.1. Marketing and social media strategy
    • 5.4.2. Targeting strategy
    • 5.4.3. Case Study Al Rajhi bank

6. About WealthInsight

List of Tables

  • Table 1: Mass Affluent Population in the Americas, (Million), 2008-2017
  • Table 2: Mass Affluent Populations in Europe, (Million), 2008-2017
  • Table 3: Mass Affluent Population in Asia-Pacific, (Million), 2008-2017
  • Table 4: Mass Affluent Populations in the Middle East and Africa, (Million), 2008-2017

List of Figures

  • Figure 1: Mass Affluent Population Shares by Region, (%), 2012
  • Figure 2: Wealth Distribution by Population Category, 2012 (%)
  • Figure 3: Mass Affluent Populations in the Americas (Million), 2008-2017
  • Figure 4: Mass Affluent Populations in Europe (Million), 2008-2017
  • Figure 5: Mass Affluent Population in Asia-Pacific, (Million), 2008-2017
  • Figure 6: Mass Affluent Populations in the Middle East and Africa, (Million), 2008-2017
  • Figure 7: Investable Assets Distribution of the Mass Affluent
  • Figure 8: Mass Affluent Spending Categories
  • Figure 9: Mass Affluent Spending Shares
  • Figure 10: Share of Mass Affluent on Banking Products Spending
  • Figure 11: Mass Affluent Customers Priority for Financial Products
  • Figure 12: Banking the Mass Affluent - Drivers and Their Impact
  • Figure 13: Banking The Mass Affluent - Restraints and their Impact
  • Figure 14: Banking The Mass Affluent - Opportunities and their Impact
  • Figure 15: Market Segmentation and Scope of Business
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