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市場調查報告書

英國的寵物保險市場:流通、行銷

UK Pet Insurance: Distribution & Marketing 2018

出版商 GlobalData 商品編碼 352872
出版日期 內容資訊 英文 40 Pages
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英國的寵物保險市場:流通、行銷 UK Pet Insurance: Distribution & Marketing 2018
出版日期: 2019年02月19日內容資訊: 英文 40 Pages
簡介

所謂寵物保險,是為了在寵物生病的時候在財政方面保護飼主的任意加入、個人用的保險商品。需要根據寵物的品種和年齡在用戶方面設定商品,以及由於需要考慮寵物高齡後可能長期患病,寵物保險成為最複雜的保險商品之一。再加上隨著技術進步,開發出新的治療方法,寵物的體檢費也上升,保險費也更持續上升。保險企業和用戶,都正在摸索降低保險費的新方法。少數的企業壟斷市場,用戶在寵物一生中有持續停留在一家公司的趨勢。可是,隨著保險費的上升,能否支付保險費成為用戶最關心的事項。

本報告提供英國的寵物保險的市場相關分析,消費者的目前的商品選擇方法,及今後變化的可能性,左右商品選擇主要的決策要素,最受歡迎的保險企業,新商品的開發的動向,今後的市場趨勢的主要原因等相關調查與考察。

目錄

  • 到購買保險商品為止的過程
  • 保險公司的選擇、忠誠度、轉換
  • 購買流通管道
  • 行銷活動
  • 市場今後的發展預測
  • 資料表
  • 附錄

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目錄
Product Code: FS0182IA

Purchasing preferences moved back towards price comparison sites and brokers in 2018, after a strong shift towards the direct channel in 2017, as PCWs and brokers increased their presence in the market. This trend was consistent in both cat and dog insurance. The direct channel still leads the way by over 20 percentage points (pp) for both cats and dogs, but it has seen reductions of over 5pp in both products.

Unsurprisingly, consumers continue to move towards online purchases, with smartphones and tablets becoming a serious option for buying insurance. Pet owners remain very interested in a range of technologies that could be incorporated into policies. Every non-digital method saw declines in their share for cats and dogs as a result. However, uptake of these technologies has barely changed since 2017. This indicates insurers could do more to persuade customers to utilize them.

Petplan maintains a sizable lead at the top of the market, although Animal Friends has closed the gap as it pulled away from the rest of the market in 2018. Elsewhere, Aviva saw the biggest leap in share, as its increase of 2.2pp saw it move from sixth to third, as it looks to challenge the top two.

The report "UK Pet Insurance: Distribution & Marketing 2018", explores pet insurance purchasing behavior, and how consumer preferences are changing over time. It discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market.

New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Scope

  • Direct to insurer remains the most popular channel of distribution for pet insurance, despite a decline in share.
  • Online via desktop PCs remains the preferred method of arranging pet cover, with all offline methods declining.
  • Switching levels remain low among pet insurance customers, but a considerable number of new entrants continue to enter the market.

Reasons to buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how to adapt products and services to satisfy their needs.
  • Discover which providers lead the way in the pet space and how providers are changing the market through new innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
  • Understand advertising strategies and discover which insurers are investing the most into them.

Table of Contents

  • Executive Summary
  • The Purchasing Journey
  • Provider Engagement
  • Channel View
  • Marketing
  • Future Market

Appendix

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