Cover Image
市場調查報告書

英國的寵物保險市場:流通、行銷

UK Pet Insurance: Distribution & Marketing 2017

出版商 GlobalData 商品編碼 352872
出版日期 內容資訊 英文 40 Pages
訂單完成後即時交付
價格
Back to Top
英國的寵物保險市場:流通、行銷 UK Pet Insurance: Distribution & Marketing 2017
出版日期: 2017年12月05日 內容資訊: 英文 40 Pages
簡介

所謂寵物保險,是為了在寵物生病的時候在財政方面保護飼主的任意加入、個人用的保險商品。需要根據寵物的品種和年齡在用戶方面設定商品,以及由於需要考慮寵物高齡後可能長期患病,寵物保險成為最複雜的保險商品之一。再加上隨著技術進步,開發出新的治療方法,寵物的體檢費也上升,保險費也更持續上升。保險企業和用戶,都正在摸索降低保險費的新方法。少數的企業壟斷市場,用戶在寵物一生中有持續停留在一家公司的趨勢。可是,隨著保險費的上升,能否支付保險費成為用戶最關心的事項。

本報告提供英國的寵物保險的市場相關分析,消費者的目前的商品選擇方法,及今後變化的可能性,左右商品選擇主要的決策要素,最受歡迎的保險企業,新商品的開發的動向,今後的市場趨勢的主要原因等相關調查與考察。

目錄

  • 到購買保險商品為止的過程
  • 保險公司的選擇、忠誠度、轉換
  • 購買流通管道
  • 行銷活動
  • 市場今後的發展預測
  • 資料表
  • 附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: FS0085IA

Purchasing preferences of pet insurance customers have shifted even further towards the direct channel in 2017. Within our UK Insurance Consumer Survey, direct to insurer has increased in popularity by over 20 percentage points (pp) for both cats as well as dogs. While perhaps a less obvious fit, a presence on price comparison sites is also important, as customers use the channel both to research and purchase insurance. Over half of respondents at least conducted research via aggregators, although perhaps surprisingly purchases through these sites dropped against last year's results.

There has been a considerable shift towards customers going direct in 2017. It was the leading channel in 2016 by a small margin, whereas it is close to holding a about 30pp lead on retail and affinity, which is in the second place in 2017.The pet market appears ripe for social media usage both for interaction and as a channel of sales, with pet owners very active in this space. Bought by Many has already had some success here, but very little has been done elsewhere.

Petplan maintains a sizable lead at the top of the market, although Animal Friends has closed the gap following a strong marketing push throughout the first half of 2017. The rest of the top 10 saw little change from 2016.All of the top three providers - Petplan, Animal Friends, and Tesco Bank - recorded impressive Net Promoter Scores (NPS). Tesco outscored its two rivals, meaning it could be better placed to retain customers over the course of next year.

The report "UK Pet Insurance: Distribution & Marketing 2017", explores consumer purchasing behavior and how consumer preferences are changing over time. The report discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Companies mentioned in this report:Petplan, Animal Friends, Tesco Bank, Pets at Home, Direct Line, Asda, Aviva, More Th>n, Argos, Healthy Pets, Sainsbury's

Scope:

  • Direct to insurer remains the most popular channel of distribution for pet insurance.
  • Online via desktop PCs remains the preferred method of arranging pet cover, with all offline methods declining.
  • Switching levels are low among pet insurance customers, and have fallen again in 2017. Many customers compare prices on aggregators before ultimately re-committing to their initial provider.

Reasons to buy:

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how to adapt products and services to satisfy their needs.
  • Discover which providers lead the way in the pet space and how providers are changing the market through new innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
  • Understand advertising strategies and discover which insurers are investing the most into them.

Table of Contents

  • Executive Summary
  • The Purchasing Journey
  • Provider Engagement
  • Channel View
  • Marketing
  • Future Market
  • Appendix
Back to Top