The Global Market for Retail Services Solutions
|出版商||VDC Research Group, Inc.||商品編碼||304678|
|出版日期||內容資訊||英文 22 Pages; 38 Exhibits
|全球零售服務解決方案市場 The Global Market for Retail Services Solutions|
|出版日期: 2014年05月30日||內容資訊: 英文 22 Pages; 38 Exhibits||
From mobile point of sale (POS) to inventory management and from customer service to merchandising, the impact of mobile solutions to support and improve business and customer critical workflows in the retail sector is far-reaching. This sector has an inherently mobile workforce, which is estimated at XXX million workers and is expected to grow by X% through 2017. Equipping these workers with mobile devices and access to critical enterprise content and applications is transforming retail organizations and driving new levels of performance, productivity, and customer service. Meta trends impacting retailers such as omni-channel, mobile payments, customer privacy, and security are all impacting or influencing mobility investment strategies. This report analyzes these trends, the opportunity for mobility in retail, and key requirements according to retail technology decision makers.
The role of mobile devices in retail operations is changing from supporting worker transactions to engaging customers. Retailers want their next-generation mobile devices to show customers videos, support promotions, browse the web, place online orders, and more. In addition, retailers are rolling out customer-focused mobile applications to provide better in-store experiences and better integrate brick-and-mortar and web presences. The shift in investment toward customer-facing solutions is driving demand for mobile devices with larger displays - such as tablets - and demand for more modern and intuitive applications. The move away from traditional retail mobile devices is not necessarily a move toward Apple, as Android is preferred to iOS and Windows still enjoys broad support. The market will reward solution providers that can deliver the right combination of innovative devices with the reliability, security, and performance that enterprise users require.
[Data available in full report]
Key Findings Mobility has gained strategic importance to retailers and budgets are rising. Investments in mobile solutions by retail organizations are expected to reach $X.X billion in 2014. Retailers are increasing spending for warehouse and in-store inventory management systems, but budgets for store-floor mobility projects are increasing even more. Overall annual mobility budgets among retail organizations are forecast to grow by XX.X%.
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Retail executives view mobility as a strategic necessity rather than a tactical requirement. The mobile workforce in the retail sector is massive and at XXX million mobile workers represents XX% of the global mobile workforce. However, most of these workers do not have access to mobile solutions that would enable a higher level of productivity and customer service. Consequently, retail organizations are expanding budgets for in-store mobility solutions and loosening requirements on devices and software platforms in hopes of achieving innovation. Retailers are planning to use mobile devices for next-generation loyalty and in-store marketing programs and to enable assisted shopping to help customers browse and purchase in the store or online. The new roles often won't be performed on the same rugged handheld computers that associates have used to take stock. These developments create many exciting possibilities for retail technologists but also many strategy and support challenges. Spending on professional services and mobile device management (MDM) solutions is rising as a result.
To support their strategic goals, retailers are planning to put many more mobile devices into their stores and to expand wireless connectivity, which is driving demand for more software and services. Spending on mobile hardware, software, and services will have a XX.X percent compound annual growth rate (CAGR) from 2013 to 2017 and will nearly double over that period to $X.X billion. Mobile device unit sales growth will be even higher as retailers roll out tablets, smartphones and other devices to support new applications while continuing to replace older devices that support legacy work processes.
Exhibit 1: Worldwide growth forecast for mobile hardware,
software, and services revenue, 2013-2017 (US $M)
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