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The Global Market for Mobile Transportation and Warehousing Solutions

出版商 VDC Research Group, Inc. 商品編碼 300128
出版日期 內容資訊 英文 30 Pages; 54 Exhibits
商品交期: 最快1-2個工作天內
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全球行動交通、倉儲解決方案市場 The Global Market for Mobile Transportation and Warehousing Solutions
出版日期: 2014年04月24日 內容資訊: 英文 30 Pages; 54 Exhibits




  • 見解、洞察:交通解決方案
  • 5年的交通預測:行動硬體設備
  • 5年的交通預測:行動軟體
  • 5年的交通預測:專門服務
  • 見解、洞察:倉儲解決方案
  • 5年的倉儲預測:行動硬體設備
  • 5年的倉儲預測:行動軟體
  • 5年的倉儲預測:專門服務


  • 投資促進要素、阻礙要素
  • 對耐用性的態度變化
  • BYOD接收的增加



From fleet management to material management and from customer service to safety and maintenance, the impact of mobile solutions to support and improve business and customer critical workflows in the transportation sector is far-reaching. The transportation sector's mobile workforce is expected to reach almost XXX million by 2014 and grow by X.X% annually through 2017. Equipping these workers with mobile devices and access to critical enterprise content and applications is transforming transportation organizations and driving new levels of performance, productivity, and customer service. The industry's 24/7 dynamics lend themselves to the anytime-anywhere nature of mobile apps and smart devices. Cargo, passengers, and goods in transit can be tracked by capturing and analyzing information in real time, while the distributed nature of the industry means transport workers can increase operational efficiency with the use of mobile devices and apps to replace static, paper-based workflows.

What questions are addressed?

  • What is the market size and opportunity for transportation and warehousing mobility solutions?
  • Which mobile transportation and warehousing applications represent the greatest growth opportunities?
  • Which factors have the greatest influence over transportation and warehouse mobility investments?
  • Which mobile form factors are most widely deployed in support of transportation and warehousing solutions?
  • What are the greatest transportation and warehousing investment barriers?
  • What are next-generation mobile device requirements?
  • How are mobile transportation and warehousing applications being sourced, developed, and supported?

Executive Summary

The overall opportunity for mobility solutions - including mobile hardware, software, and services - in transportation reached $X.X billion in 2013 and is forecast to grow to $X.X billion by 2017. Investment in mobile solutions supporting warehouse applications is expected to grow to $X.X billion by 2017 from $X.X billion in 2013. A variety of mobile device form factors will continue to be successful in this sector. However, the mobile solution of the future is likely to be accessed from the web and run on a smaller-screen, less-rugged device than in the past. This evolution will require a tremendous amount of application redevelopment and integration, resulting in bright market prospects for firms with strong services offerings. Companies that depend heavily on hardware sales from one or two categories will be in an increasingly challenging competitive position as the hardware market fragments and margins continue to erode.

[Data available in full report]

Key Findings: Transportation

  • Smartphones will become the top-selling mobile computing devices to support transportation operations by 2017, representing more than seven in ten of all mobile device shipments to transportation organizations. Tablet adoption will grow at a similar rate, albeit from a smaller base, and just exceed one million units by 2017.
  • Rugged handheld devices - running primarily Windows Mobile or Embedded CE - remain pervasive in the transportation sector, especially among postal and courier agencies supporting pick-up and delivery applications. There is no clear successor to Windows Mobile as the preferred next-generation mobile operating system within the transportation industry. Many courier organizations with large installed bases of devices running Windows Embedded Handheld 6.5 may opt to stay with that version for one more generation as they better determine Microsoft's roadmap and the viability of Android. One feature legacy customers are looking for Microsoft to include in their next-generation Windows Embedded Handheld 8.1 is a compatibility mode that will permit backward support of WEH 6.x applications.
  • Failure rates remain a significant issue for many transportation applications - especially among line workers - driving demand for even more rugged devices. One of the greatest points of failure has been resistive displays, in part driving a shift in demand to capacitive displays that can be hardened.
  • As demand for larger display mobile devices grows, opportunities for tablets and also handheld devices and smartphones with display sizes between 4-6" will emerge. However, especially for delivery applications, end users remain very loyal toward keyboards for the foreseeable future.
  • The leading mobile applications transportation organizations are investing in include customer service/engagement, proof of delivery, fleet management, and service and dispatch management. From an investment driver perspective, the strongest metrics influencing budgets include reduction of operational costs, improvements to mobile worker productivity, more accurate tracking, and greater competitive differentiation.
  • Barriers limiting mobile investments include access to capital and budget pressures, security concerns, and other IT projects taking priority. In addition, addressing interoperability issues with existing IT systems represents a major investment pain point for transportation organizations.
  • In the economically challenging postal sector, the most successful organizations have implemented diversification strategies, launching new lines of business and reworking existing mail networks into parcel networks that are better positioned to take advantage of the continued eCommerce wave.

Key Findings: Warehousing

  • Total mobile device shipments supporting warehouse and DC operations topped X.X million units in 2013 and are expected to exceed X million units by 2017. The total installed base of devices in the warehouse is estimated around X million units. This represents a penetration of XX% of the approximately XX million warehouse workers worldwide.
  • A mix of ruggedized handheld devices and special-purpose forklift mounted units are primarily deployed within warehouses. Organizations are evaluating tablets as an alternative to specialized forklift devices. This includes testing of non-ruggedized consumer tablets - such as Microsoft's Surface - for warehouse applications. However, harsh warehouse conditions are impacting the success of these devices, resulting in high failure rates.
  • The majority of handheld mobile devices used in the warehouse run Windows Embedded CE. While this is not expected to change substantially, the most recent version of CE from Microsoft is not particularly suitable for scanning and the industrial handheld market.
  • Leading mobile warehouse and DC applications include picking/put-away, shipping/receiving and cross-docking. With eCommerce volume continuing to grow, warehouse operations are shifting accordingly. Greater emphasis on compound metrics such as the perfect order is directly impacting how organizations design warehouse organizations to optimize item-level fulfillment.
  • While barcode scanning represents the primary data collection technology used in warehouses, use of other technologies is expected to increase. Especially voice technology, which is currently used by XX% of mid-sized and large warehouses, is expected to grow substantially as it becomes more affordable. Our research suggests that the installed base of voice solutions will double over the next five years.

XX Commercial in Confidence.

Global Market Overview and Forecast

Ideas & Insights: Transportation Solutions

The challenges for the transportation industry range from the aging infrastructure that plagues many key industry sectors to spiraling fuel costs, weather-related disruption, regulatory pressures, and increasingly complex intermodal networks. In addition, security issues, emerging market infrastructure development, and overall global demographic shifts are driving demand for public transit, air transportation, and shipping and logistics services. Success in the transportation sector is defined by a more productive and efficient workforce, the ability to better predict demand, and a much more engaging delivery of services.

At the heart of today's transportation and logistics organizations is a vast, widely dispersed, and inherently mobile workforce. From forklift operators loading crates onto trucks and delivery drivers navigating multiple pickups and deliveries to airline baggage handlers and the technicians servicing assets, the workflows supported are all critical to the operation of these intricate businesses. Providing access to key business applications and databases through mobile solutions not only enables a more productive workforce but also enhances the responsiveness and quality of service these organizations can deliver for their customers. Consumer expectations of faster, more flexible deliveries at the lowest possible cost are forcing transport organizations to compete intensively for long-term survival. Mobile technologies have and will continue to play a key role as they impact many of the mission-critical applications on which the industry relies.

Exhibit 1: Mobile applications for the transportation sector

Transport providers have an opportunity to differentiate their services by investing in the latest technologies. However, many carriers around the world have a combination of legacy and new applications running on disparate, proprietary networks, which can hinder interoperability, visibility, and security efforts. Even though many of these legacy systems and applications were not conceived with the notion of being mobilized, the emergence of cloud, smart mobile devices, open and agile software models, and next-generation platform technologies is simplifying mobile app development and integration with these proprietary systems.

As illustrated in Exhibit 2, VDC's research into the transportation market, organizations are targeting numerous operational and financial improvements through their mobile solution investments.

Exhibit 2: Most important metrics utilized to measure
the benefits of mobile solutions in the transportation industry

(Percent of respondents; multiple response question, n=318)

The power and flexibility offered in today's modern mobile devices - from integrated dedicated GPS and image sensors to high-resolution multi-touch displays optimized for daylight visibility - only further enhances the mobile value proposition for frontline transportation workers. Current mobile application usage in the transportation industry is detailed below in Exhibit 3.

Some of the more compelling use cases in transportation include the following:

  • Fleet optimization. The management of the fleets, its drivers, and shipments is one of the most critical and well-established mobile and wireless transportation applications. Optimizing operational efficiencies, achieving service level agreements, and improving government compliance levels are all among the catalysts driving these opportunities. Whether fleet assets are en route, in maintenance, or in the lot, advanced mobile data collection and location solutions such as RFID, GPS, and integrated telematics solutions are providing information about the location and status of assets in real time.
  • Mobile check-in and ticketing. The use of sophisticated handheld devices to better manage passengers and the ticketing process can significantly reduce if not eliminate terminal congestion and waiting in ticket lines. These mobile devices can assist in better engaging with customers by providing real-time information about travel status, connections, and other valuable passenger information.
  • Field service and asset management. For transportation organizations today, the need to manage and maintain their assets and infrastructure is more acute than ever. Field workers tasked with inspecting and maintaining assets spanning rail lines to airlines are using mobile devices and embedded wireless solutions to provide advanced diagnostics, streamline the maintenance process (including improvements to first-time fix rates), and more dynamically dispatch technicians.
  • Pickup and delivery services. Mail and courier organizations manage some of the most sophisticated supply chain operations where real-time visibility - down to the individual item from receipt to delivery - is considered a cost of doing business. The use of mobile solutions is integral to these workflows supporting a variety of applications, including electronic proof of delivery and signature capture, turn-by-turn directions, field sales, and others.

VDC Research's i2: ideas & insights reports provide clients with deep insights into product, market, channel, and competitive strategies and tactics. Using deep and rich datasets based on extensive primary research, the i2 reports provide clients with the insights they need to make strategic decisions for their business about the markets they are in and the markets they want to be in. Coverage includes a combination of market sizing, segmentation, forecasting, end-user requirements analysis, competitive analysis, and more.

Table of Contents

Executive Summary

  • Key Findings: Transportation
  • Key Findings: Warehousing

Global Market Overview and Forecast

  • Ideas & Insights: Transportation Solutions
    • Exhibit 1: Mobile applications for the transportation sector
    • Exhibit 2: Most important metrics utilized to measure the benefits of mobile solutions in the transportation industry
    • Exhibit 3: Current and planned usage of mobile applications in the transportation sector
  • Five-Year Transportation Forecast: Mobile Hardware
    • Exhibit 4: Worldwide growth forecast for mobile hardware, software, and services revenue, 2012-2017 (US $M)
    • Exhibit 5: Unit shipment forecast for mobile computer device types, 2012-2017
    • Exhibit 5A: Unit shipment forecast for mobile computer device types, 2012-2017
  • Five-Year Transportation Forecast: Mobile Software
    • Exhibit 6: Transportation software revenues by regional market (US $M)
    • Exhibit 7: OS most likely to replace Windows Mobile 6.x
    • Exhibit 8: Development environment for most recent mobile application deployment
    • Exhibit 9: Current mobile transportation application sourcing strategy
  • Five-Year Transportation Forecast: Professional Services
    • Exhibit 10: Transportation professional services revenues by regional market (US $M)
    • Exhibit 11: Most important capabilities in the selection of a support services vendor to maintain an organization's mobile deployment
  • Ideas & Insights: Warehouse Solutions
    • Exhibit 12: Most important metrics for mobile solutions for warehouses
    • Exhibit 13: Planned and current mobile application deployments in warehouses
    • Exhibit 14: Top selection criteria for warehouse mobile devices
  • Five-Year Warehouse Forecast: Mobile Hardware
    • Exhibit 15: Global mobile hardware warehousing shipments by device type
    • Exhibit 16: Is your organization currently using or planning to deploy voice-directed technologies for warehouse operations?
  • Five-Year Warehouse Forecast: Mobile Software
    • Exhibit 17: Warehousing software shipments by regional market
  • Five-Year Warehouse Forecast: Mobile Professional Services
    • Exhibit 18: Warehousing professional service shipments by regional market (US $M)

End-User Trends and Insights

  • Investment Drivers and Barriers
    • Exhibit 19: Mobile device selection criteria
    • Exhibit 20: Most challenging mobility investment barriers
  • Changing Attitudes Toward Ruggedness
    • Exhibit 21: To what extent do you agree with the following statements about rugged devices?
  • BYOD Acceptance Growing
    • Exhibit 22: What - if any - type of formal BYOD (bring your own device) policy do you have in place?
    • Exhibit 23: Has your organization invested in a MDM tool to manage your mobile devices?
    • Exhibit 24: As part of your BYOD program, does your organization provide (and support) mobile applications for frontline mobile workers for use on their personal devices?
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