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Redefining Rugged: Establishing New Rugged Benchmarks for Today's Economy

出版商 VDC Research Group, Inc. 商品編碼 278263
出版日期 內容資訊 英文 13 Pages, 5 Exhibits
商品交期: 最快1-2個工作天內
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企業行動&連結設備:堅固型規格的重新定義 Redefining Rugged: Establishing New Rugged Benchmarks for Today's Economy
出版日期: 2013年08月07日 內容資訊: 英文 13 Pages, 5 Exhibits



  • 注意事項
  • 主要調查結果


  • 簡介
  • 堅固型行動基本面穩定


  • 堅固型產品具有強力企業價值命題


  • 堅固型產品的價值命題的重建時間
  • 考慮終端用戶
  • 超越OS擴展中的新一代OS的價值


  • 相關資料




Heads Up!

More than 4 in 10 enterprise end users perceive rugged products as lagging significantly behind key mobile technology trends. Reversing this impression by extending the I/O flexibility, and sustainable development is critical. Moreover, articulating the benefits of mobile consumer technology design and ease of use are necessary developments for this segment.

Key Findings

  • The rugged mobile market is in massive flux and a state of disruption, in 2013. While investments in enterprise mobility solutions continues at a record pace, the niche rugged mobile market is undergoing a transition due to a variety of technology and economic factors. Following a soft 2012, the market is not expected to rebound significantly in 2013. Issues such as opportunity erosion from consumer smartphones and tablets, mobile OS confusion in several core segments, and economic instability in key economies are the main factors for this state.
  • The fundamentals in the rugged mobile market remain sound, however. Rugged devices are used to support mission- and business-critical workflows across a variety of industries. End users are willing to pay for the premiums of reliability and uptime. With more consumer grade devices being used in these environments, failure rates have gone up, with the potential to significantly disrupt workflows.
  • Rugged vendors need to shore up their eroded image with a fresh marketing and positioning approach. While the rugged design makes these mobile computers unique, rugged vendors do deliver substantially more value. Moreover, vendors need to address the growing gaps in ergonomics, ease of use, and ease of support to curb the perception that rugged solutions lack innovation and are overpriced relative to their value.

About this Report

VDC's FAST Forward reports provide technology executives with unique research-based, expert-driven insights into critical technology market trends that are likely to have significant business implications for market leaders. These brief, concise reports provide a first-look at changing market conditions, customer requirements, and competitor strategies so that clients can capitalize on new opportunities and stay ahead of their competition.

FAST Forward topics are defined s analysts during the course of the year based upon the most recent industry developments, proprietary research findings, and client input.

Table of Contents

Executive Brief

  • Heads Up!
  • Key Findings

Current Situation

  • Introduction
  • Rugged mobile fundamentals are sound

Future Implications

  • Change the rugged calculus
  • Rugged has a strong enterprise value proposition


  • Time to re-establish the rugged value proposition
  • Consider the end-user
  • The value of NextGen OSes extends beyond the OS

Additional Insights

  • Relevant Data
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