表紙
市場調查報告書
商品編碼
990712

CPG領域的數位營銷全球市場:當前分析和預測(2020-2027)

Global CPG Digital Marketing Market: Current Analysis and Forecast (2020-2027)

出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 290 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

2019年,全球CPG領域的數位營銷市場規模為286.5億美元。預計到2021年至2027年,該市場將以7.8%的複合年增長率大幅增長。數位營銷使公司更容易與目標客戶互動。數字營銷已經成為所有商業模式的主要組成部分,尤其是在過去的十年左右的時間裡,對於希望吸引更多受眾的任何企業都很重要,並且通常比傳統營銷更具成本效益。

本報告研究了全球CPG領域的數位營銷市場,包括市場機會和趨勢,增長因素和挑戰,COVID-19大流行的影響,格式,節目類型,平台和區域市場,並提供了信息。例如分析,競爭條件和主要公司的概況。

目錄

第1章市場介紹

  • 市場定義
  • 調查目的
  • 限制
  • 利益相關者
  • 報告中使用的貨幣
  • 市場研究範圍

第2章調查方法或先決條件

  • 市場調查方法

第3章行業摘要

第4章執行摘要

第5章法律框架

  • 摘要
    • 美國數位營銷法規
    • 歐洲數位營銷法規
    • 亞太地區數位營銷法規

第6章COVID-19的影響

  • 數位營銷部門中出現的趨勢

第7章市場分析:按格式

  • 搜索營銷
  • 電子郵件營銷
  • 社交媒體營銷
  • 內容廣告
  • 其他

第8章市場分析:按編程類型

  • 程序化
  • 非程序化

第9章市場分析:按平台

  • 桌面
  • 手機

第10章市場分析:按地區

  • 各地區市場吸引力指數
  • 北美
    • 美國
    • 加拿大
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 意大利
    • 西班牙
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳大利亞
    • 其他
  • 其他
    • 巴西
    • 南非
    • 其他

第11章供求分析

  • 需求側分析
    • 搜索引擎營銷的主要數據
    • 電子郵件營銷的主要數據
  • 供應方分析
    • 推出主要產品
    • 重大併購
    • 主營業務擴展

第12章價值鏈

  • 數位營銷如何運作
  • 創新產品價值鏈中數位營銷模型的要素
  • 數位程序化營銷供應鏈圖

第13章市場概述

  • 市場增長因素
    • 機器人與人工智能激增
    • 新興國家/地區智能手機普及率不斷提高
    • 數位營銷領域的發展
    • RTB和數位OOH媒體在營銷方面的上升趨勢
  • 市場挑戰
    • 安全和隱私問題,客戶和營銷人員之間的欺詐行為
  • 市場機會
    • 數位營銷部門中迅速增加的就業機會
  • 塑造數位營銷形勢的趨勢
    • 塑造數位營銷前景的主要趨勢
    • 有關數位營銷的一般建議/準則
    • 主要數位營銷平台的預測和分析
    • CPG公司如何使數位營銷具有相關性

第14章競爭方案

  • 按公司利潤劃分的市場份額
  • 美國主要數位營銷機構的比較
  • 在數位廣告市場中主要公司的市場份額(2019年)

第15章主要公司簡介

  • Oracle Corporation
  • Microsoft Corporation 
  • Accenture Interactive
  • PwC Digital Services
  • IBM Corporation
  • Amazon Inc.
  • Deloitte Digital
  • Salesforce.com
  • Twitter
  • Google Inc.

第16章免責聲明

目錄
Product Code: UMME21203

Digital marketing refers to advertisements delivered through digital channels such as search engines, websites, social media, email, and mobile applications at a high level. Digital marketing, using these online media platforms, is the process by which businesses support products, services, and brands. Today, consumers are highly dependent on digital means of product analysis. For example, Google marketing insights found that 48% of customers start their search engine inquiries, while 33% look at brand websites and 26% look for mobile apps.

Although digital marketing offers a huge web of platforms to which marketers simply must onboard their brands, online advertising is far more complicated than channels alone. Marketers must dive deep into today's vast and intricate cross-channel landscape to find tactics that create an impact through interaction marketing to reach the true potential of digital marketing. Marketers can gather useful insights into target audience preferences by introducing an omnichannel digital marketing strategy, thus opening the door to new consumer engagement approaches. In addition, businesses can expect an improvement in retention to be seen.

Digital advertisements, internet marketing, web advertising... whatever one could name it, online marketing for business is a big deal these days. After all, over the past decade, internet use has more than doubled and this change has greatly changed how people buy goods and communicate with businesses. On an estimate, in the world today, there are 4.66 billion internet users. Over the last 12 months, the total number of internet users around the world has risen by 319 million, with almost 875,000 new users every day.

Marketing methods have evolved over the years as the way customers consume information changes. Digital advertising has completely changed the primitive marketing methods and has further compelled the marketers to stay connected with their buyers via social media applications and the internet to sell their products and services. Accredited to high efficiency and effectiveness, digital marketing has been recognized by all business entities and now it is growing faster with every passing day.

Based on format, the CPG Digital Marketing market is bifurcated into Search Marketing, Email Marketing, Social Media Marketing, Content Marketing and Others marketing technique. It has been observed owing to ease of use, low budget way to reach the right audience has driven the preference for search marketing among the marketers. However, content marketing technique is expected to witness CAGR growth of 12.87% during the analyzed period.

Based on programming type, the CPG Digital Marketing market is bifurcated into programmatic and non-programmatic type. It has been observed that programmatic digital marketing technique held maximum share owing to greater transparency, ability to tackle ad frauds effectively and enhanced targeting capabilities. The market is anticipated to reach US$ 48.8 billion by 2027.

Based on the platform, the market is classified into desktop and mobile applications. In 2019, the mobile digital marketing was valued at US$ 16.27 billion. Increasing smartphone penetration, launch of user-friendly online shopping apps and booming internet scope has contributed towards the rising share of mobile phones during the analyzed period.

For a better understanding of the CPG Digital Marketing demand trend, a detailed analysis was conducted for the major region/country including North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India) and Rest of the World. North America occupied the maximum share in the CPG Digital Marketing market in 2019. With the United States witnessing the marked shift in dynamics over the last decade due to surge in CPG Digital Marketing accredited to significant growth in mobile internet advertising along with digital ad spending in the country exceeding US$ 100 billion in 2018 has catalyzed the regional performance in the respective market.

Some of the major players operating in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, Google Inc. The industry has witnessed emergence of several digital marketing players in the local market in different countries.

The global CPG digital marketing market was valued at US$ 28.65 billion in 2019 and is projected to expand significantly with a CAGR of 7.8% from 2021 to 2027. Owing to digital marketing, engaging with target customers has become simpler for companies. Today, digital marketing has become a staple of every business model, especially over the last decade or so, and is important for any business trying to reach a wider audience and is typically more cost-effective than traditional marketing.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1 Market Definition
  • 1.2 Objective of the Study
  • 1.3 Limitation
  • 1.4 Stakeholders
  • 1.5 Currency used in the Report
  • 1.6 Scope of the Global CPG Digital Marketing Market Study

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1 Research Methodology for the Global CPG Digital Marketing Market Study
    • 2.1.1 Main objective of the Global CPG Digital Marketing Market Study

3 INDUSTRY SYNOPSIS

4 EXECUTIVE SUMMARY

5 LEGAL FRAMEWORK IN CPG DIGITAL MARKETING ARENA

  • 5.1 General Overview
    • 5.1.1 Digital Marketing Regulations in the US
    • 5.1.2 Digital Marketing Regulations in the Europe
    • 5.1.3 Digital Marketing Regulations in the Asia Pacific

6 COVID-19 IMPACT

  • 6.1 Trends Emerged in Digital Marketing Sector Amid COVID-19

7 MARKET INSIGHTS BY FORMAT

  • 7.1 Search Marketing
  • 7.2 Email Marketing
  • 7.3 Social Media Marketing
  • 7.4 Content Advertising
  • 7.5 Others

8 MARKET INSIGHTS BY PROGRAMMING TYPE

  • 8.1 Programmatic
  • 8.2 Non-programmatic

9 MARKET INSIGHTS BY PLATFORM

  • 9.1 Desktop
  • 9.2 Mobile

10 MARKET INSIGHTS BY REGION

  • 10.1 Market Attractiveness Index, By Region
  • 10.2 North America CPG Digital Marketing Market
    • 10.2.1 US CPG Digital Marketing Market
    • 10.2.2 Canada CPG Digital Marketing Market
    • 10.2.3 Rest of North America CPG Digital Marketing Market
  • 10.3 Europe CPG Digital Marketing Market
    • 10.3.1 UK CPG Digital Marketing Market
    • 10.3.2 Germany CPG Digital Marketing Market
    • 10.3.3 France CPG Digital Marketing Market
    • 10.3.4 Italy CPG Digital Marketing Market
    • 10.3.5 Spain CPG Digital Marketing Market
    • 10.3.6 Rest of Europe CPG Digital Marketing Market
  • 10.4 Asia Pacific CPG Digital Marketing Market
    • 10.4.1 China CPG Digital Marketing Market
    • 10.4.2 Japan CPG Digital Marketing Market
    • 10.4.3 India CPG Digital Marketing Market
    • 10.4.4 South Korea CPG Digital Marketing Market
    • 10.4.5 Australia CPG Digital Marketing Market
    • 10.4.6 Rest of APAC CPG Digital Marketing Market
  • 10.5 Rest of World CPG Digital Marketing Market
    • 10.5.1 Brazil CPG Digital Marketing Market
    • 10.5.2 South Africa CPG Digital Marketing Market
    • 10.5.3 Other Countries CPG Digital Marketing Market

11 DEMAND AND SUPPLY SIDE ANALYSIS

  • 11.1 Demand Side Analysis
    • 11.1.1 Key Facts on Search Engine Marketing
    • 11.1.2 Key Facts on Email Marketing
  • 11.2 Supply Side Analysis
    • 11.2.1 Top Product Launches
    • 11.2.2 Top Mergers & Acquisitions
    • 11.2.3 Top Business Expansion

12 VALUE CHAIN CPG DIGITAL MARKETING

  • 12.1 How Digital Marketing Works
  • 12.2 Elements of the digital marketing model in the value chain of an innovative product
  • 12.3 Illustration of the Digital programmatic marketing supply chain

13 MARKET OVERVIEW

  • 13.1 Market Drivers
    • 13.1.1 Upsurge in Robotics & Artificial Intelligence
    • 13.1.2 Rising Smartphone Penetration, majorly in the developing region
    • 13.1.3 Evolution in the Digital Marketing arena
    • 13.1.4 Rising trend of RTB and Digital OOH Media for Marketing
  • 13.2 Market Challenges
    • 13.2.1 Security & Privacy Concerns, about the fraud among the customers and marketers
  • 13.3 Market Opportunities
    • 13.3.1 Surging Job Opportunities in Digital Marketing Sector
  • 13.4 Trends shaping the Digital Marketing Landscape
    • 13.4.1 Key Trends shaping the Digital Marketing Landscape
    • 13.4.2 General Suggestions / Guidelines For Digital Marketing
    • 13.4.3 Prediction and Analysis of major Digital Marketing Platforms
    • 13.4.4 Ways CPG Companies can Increase Relevancy with Digital Marketing

14 COMPETITIVE SCENARIO

  • 14.1 Market Share of Global Digital Marketing Company, by Revenue (%)
  • 14.2 Comparison of Top Digital Marketing Agencies, US
  • 14.3 Market Share of Key Players in Digital Advertisement Market, 2019 (%)

15 TOP COMPANY PROFILES

  • 15.1 Oracle Corporation
  • 15.2 Microsoft Corporation 
  • 15.3 Accenture Interactive
  • 15.4 PwC Digital Services
  • 15.5 IBM Corporation
  • 15.6 Amazon Inc.
  • 15.7 Deloitte Digital
  • 15.8 Salesforce.com
  • 15.9 Twitter
  • 15.10 Google Inc.

16 DISCLAIMER