市場調查報告書

數位廣告的全球市場:現狀分析與未來預測 (2020年∼2026年)

Global Digital Advertisement Market: Current Analysis and Forecast (2020-2026)

出版商 UnivDatos Market Insights Pvt Ltd 商品編碼 968527
出版日期 內容資訊 英文 217 Pages
商品交期: 最快1-2個工作天內
價格
數位廣告的全球市場:現狀分析與未來預測 (2020年∼2026年) Global Digital Advertisement Market: Current Analysis and Forecast (2020-2026)
出版日期: 2020年10月01日內容資訊: 英文 217 Pages
簡介

全球數位廣告的市場規模,2019年達到了3333億美元。新型冠狀病毒感染疾病 (COVID-19)的發生也帶給這個市場不良影響,2020年的市場規模縮小3176億美元,不過,預計此後將回到成長軌道,2021年∼2026年將以7.69%的年複合成長率成長。各格式中的搜尋廣告,各行業中的零售業市場,各地區中的北美各國佔最大的市場佔有率。

本報告提供全球數位廣告市場相關分析,市場概要和背景情況、相關法規,市場基本結構和最新形勢,主要的促進、阻礙因素,整體市場規模趨勢預測 (2020∼2026年),各市場區隔 (各平台、編程的各類型、各廣告格式、各行業)、各地區的詳細趨勢,市場競爭狀態,主要企業簡介等調查。

目錄

第1章 分析概要

第2章 分析方法與前提條件

第3章 產業的成果

第4章 摘要整理

第5章 數位廣告市場法律體制

第6章 市場概要

  • 簡介
  • 市場動態
    • 市場趨勢和推動要素
    • 市場課題
    • 市場機會
    • 數位廣告市場:COVID-19流行下的最新形勢

第7章 需求與供給側面分析

  • 需求面分析
    • 主要資料:線上廣告
    • 主要資料:行動廣告
    • 主要資料:搜尋引擎行銷
    • 主要資料:電子郵件行銷
  • 供給側面分析
    • 主要企業聯盟的動向
    • 主要的企業合併、收購 (M&A)的動向
    • 主要的產品銷售的動向

第8章 數位廣告的價值鏈

  • 概要
  • 價值鏈分析

第9章 各平台的市場分析

  • 概要
    • 桌上型
    • 行動

第10章 編程的各種類的市場分析

  • 概要
    • 編程廣告
    • 非編程廣告

第11章 各廣告格式的市場分析

  • 概要
    • 搜尋連鎖型廣告
    • 條幅廣告
    • 社群媒體廣告
    • 影片廣告
    • 招聘廣告

第12章 各行業的市場分析

  • 概要
    • 零售業
    • 汽車
    • 金融服務
    • 通訊
    • 日用品 (CPG) 產業
    • 旅遊業
    • 其他產業

第13章 各地區的市場分析

  • 概要
    • 北美的數位廣告市場
    • 歐洲的數位廣告市場
    • 亞太地區的數位廣告市場
    • 其他的國家 (RoW)的數位廣告市場

第14章 競爭模式

  • 競爭情形
    • 數位廣告市場上主要企業的市場佔有率 (2019年)

第15章 大企業的簡介

  • Alibaba
    • 主要資料
    • 營業內容
    • 主要產品/服務
    • 成長策略
    • SWOT分析
    • 主要的財務指標
    • 目前的趨勢
  • Alphabet
  • Amazon Inc
  • Apple Inc
  • Microsoft Corporation
  • Nokia
  • Twitter
  • Tencent Holdings Ltd
  • Sina Corporation
  • Facebook Inc
目錄
Product Code: UMME20188

Advertising plays an important role in determining the image of the product thereby helping the consumers in their buying decision of the product. The pressure of advertising has been growing each day with the rising influence of social media, increasing smartphone and internet penetration, and surging level of awareness. A significant amount of money is spent on advertising campaigns bringing to the companies multi-billion profits. Moreover, it is a "product of the first necessity" for any enterprise, aimed at commercial success, and its spending is further becoming more and more expensive. Traditional media communication medium was once considered an imperative form of advertising a few years ago, however, in recent years the digital media is prospering considerably and it has become one of the pivotal modes of communication in marketing and advertising for building brand sustainability. Digital Marketing has become more famous after the involvement of the latest technologies in businesses. It has been estimated that in 2018 digital advertising spending worldwide was accounted for US$ 283.35 Billion and is anticipated to reach US$ 517.51 Billion by 2023. Based on Ad format, the report segments the Global Digital Advertising market into search advertising, banner advertising, social media advertising, video advertising and classifieds. In 2019, the search advertising segment dominated the market and is expected to remain dominant throughout the forecast period 2020-2026. Search advertising allows the user to directly display paid advertisements among the search results on various search engines, like Google, Bing, and Yahoo:

Based on the programming type, the market is segmented into programmatic and non-programmatic type. In 2019, the programmatic segment held the lead share in the Global Digital Advertisement market as they represent the greatest penetration and user accessibility in the respective market. Based on the platform, the market is segmented into desktop and mobile platforms. In 2019, the Mobile platform generated revenue of US$ 189.3 Billion in the Global Digital Advertising market. Given the prominence of smartphones and internet penetration, it has been observed that in the United States online advertising market, mobile internet advertising revenue showcased significant growth due to the growing adoption of mobile devices. The respective segment revenue swelled to US$70 billion in 2018 from US$$7 billion in 2013, growing at a CAGR of 58% which surpassed desktop advertising revenues in 2017. To add on, considering the India Digital Advertising market, customers of the new generation check their smart devices every 9.6 minutes. There are 220 Million users who are accessing digital services through their smartphones. Further, the number of mobile internet users by 2021 in India is estimated to reach 829 million.

Based on the industry, the market is bifurcated into retail, automotive, financial services, telecom, consumer products, travel, and others. The retail sector occupied the largest share in 2019. The omnichannel approach adopted by the retail sector in digital marketing as it helps to map the customer's journey and results in inconsistency in every turn along with widespread applications of customer service chatbots being embraced by retailers has led to the major contribution of the sector. Several established players have already earmarked their presence in the respective market while new players have also forayed into the digital advertisement market. Digital media has been the harbinger of growth for the advertising industry across the globe in the last few years. Every year a sustainable proportion of advertising budget is being spent on digital media and it is growing every year. For instance, Zappos, American Express, Mint, Dollar Shave Club, The Wirecutter among others tend to implement a dynamic digital marketing strategy that increased company ROI and added value to customers These factors have widened the scope for the market. Key companies such as Facebook, Google and Apple Inc are also leading among consumers with their initiatives on online advertising trends. For a deep-dive analysis of the advertising trend, detailed regional level analysis has been conducted including North America, Europe, Asia-Pacific, and the Rest of the World. North America occupied the maximum share in the digital advertising market in 2019. With the United States witnessing the marked shift in dynamics over the last decade due to surge in digital advertising accredited to significant growth in mobile internet advertising along with digital ad spending in the country exceeding US$ 100 billion in 2018 has catalyzed the regional performance in the respective market. Alibaba, Amazon, Facebook Inc, Alphabet, Microsoft Corporation, Sina, Nokia Corporation, Tencent, Twitter and Apple Inc are some of the key players operating in the Global Digital Advertisement market. Several M&A's along with partnerships have been undertaken by these players to facilitate costumers with hi-tech and innovative products.

The global Digital Advertising market generated revenue of US$ 333.3 billion in 2019. The sudden outbreak of COVID-19 has negatively impacted the global digital advertising market, and the market is expected to grow at a negative rate and is expected to generate revenue of US$ 317.6 billion by the end of 2020. However, the market is expected to grow at a CAGR of 7.69% during the forecast period 2021-2026. North America would be the largest market during the analysis period.

TABLE OF CONTENTS

1. MARKET INTRODUCTION 18

  • 1.1 Market Definition 18
  • 1.2 Objective of the Study 18
  • 1.3 Limitation 18
  • 1.4 Stakeholders 19
  • 1.5 Currency used in the Report 19
  • 1.6 Scope of the Global Digital Advertisement Market Study 19

2. RESEARCH METHODOLOGY OR ASSUMPTION 20

  • 2.1 Research Methodology for the Global Digital Advertisement Market Study 20
    • 2.1.1 Main objective of the Global Digital Advertisement Market Study 21

3. INDUSTRY PERFORMANCE 22

4. EXECUTIVE SUMMARY 24

5. LEGAL FRAMEWORK IN DIGITAL ADVERTISEMENT ARENA 26

  • 5.1 General Overview 26
    • 5.1.1 Digital Advertising Regulations in the United States 26
      • 5.1.1.1 General Offers and Claims -Products& Services 26
      • 5.1.1.2 Protecting Consumers Privacy Online 27
      • 5.1.1.3 Made in United States Products 28
      • 5.1.1.4 Non- Compliance 28
      • 5.1.1.5 Laws Enforced by the Federal Trade Commission 28
      • 5.1.1.6 New digital advertising regulations require operational changes 29
    • 5.1.2 Digital Advertising Regulations in Europe 29
      • 5.1.2.1 Amendments in the Proposal of 26 July 30
      • 5.1.2.2 Key Topics: Current Status in the Council's draft e-Privacy Regulation 30
        • 5.1.2.2.1 Anti-spam: Rules for Digital Marketing 30
        • 5.1.2.2.2 Cookies and similar files/tags 31
        • 5.1.2.2.3 Secrecy of electronic communications 31
      • 5.1.2.3 Digital Privacy in Europe 31
    • 5.1.3 Digital Advertising Regulations in the Asia Pacific 32
      • 5.1.3.1 Self-regulatory Codes 32
      • 5.1.3.2 Codes of Advertising Practices 33

6. MARKET OVERVIEW 35

  • 6.1 Introduction 35
  • 6.2 Market Dynamics 37
    • 6.2.1 Market Trend & Drivers 37
      • 6.2.1.1 The upsurge in Robotics & Artificial Intelligence 37
      • 6.2.1.2 A rise in Smartphone Penetration 38
      • 6.2.1.3 Evolving Digital Marketing 40
    • 6.2.2 Market Challenges 40
      • 6.2.2.1 Security & Privacy Concerns 40
    • 6.2.3 Market Opportunities 41
      • 6.2.3.1 Surging Job Opportunities in Digital Marketing 41
    • 6.2.4 Trends Emerging in Digital Advertising Arena Amid COVID-19 42
      • 6.2.4.1 COVID-19 is dominating New Searches 42
      • 6.2.4.2 Google is Banning Bad Advertisements 42
      • 6.2.4.3 Facebook is Banning Advertisements that promote a COVID-19 cure 42
      • 6.2.4.4 Facebook's Advertising Revenue is Taking a Huge Hit 42
      • 6.2.4.5 Amazon is Reducing its Google Advertisements Spend 43
      • 6.2.4.6 Mobile Search Traffic Decreased by About 25% in March 43
      • 6.2.4.7 Cross Network Opportunities Are Growing 43
      • 6.2.4.8 Advertising Revenues are Shifted from Events to Digital 43

7. DEMAND AND SUPPLY SIDE ANALYSIS 44

  • 7.1 Demand Side Analysis 44
    • 7.1.1 Key Facts on Online Advertising Landscape 45
    • 7.1.2 Key Facts on Mobile Advertising 45
    • 7.1.3 Key Facts on Search Engine Marketing 46
    • 7.1.4 Key Facts on Email Marketing 47
  • 7.2 Supply Side Analysis 48
    • 7.2.1 Top Partnerships 48
    • 7.2.2 Top Mergers & Acquisitions 50
    • 7.2.3 Top Product Launches 50

8. DIGITAL ADVERTISING VALUE CHAIN 53

  • 8.1 General Overview 53
  • 8.2 Value Chain Analysis 53

9. MARKET INSIGHTS BY PLATFORM 56

  • 9.1 General Overview 56
    • 9.1.1 Desktop 57
    • 9.1.2 Mobile 58

10. MARKET INSIGHTS BY PROGRAMMING TYPE 61

  • 10.1 General Overview 61
    • 10.1.1 Programmatic Type 62
    • 10.1.2 Non- Programmatic Type 63

11. MARKET INSIGHTS BY AD-FORMAT 65

  • 11.1 General Overview 65
    • 11.1.1 Search Advertising 66
    • 11.1.2 Banner Advertising 67
    • 11.1.3 Social Media Advertising 68
    • 11.1.4 Video Advertising 69
    • 11.1.5 Classified Advertising 71

12. MARKET INSIGHTS BY INDUSTRY VERTICAL 73

  • 12.1 General Overview 73
    • 12.1.1 Retail 74
    • 12.1.2 Automotive 76
    • 12.1.3 Financial Services 78
    • 12.1.4 Telecom 79
    • 12.1.5 CPG Industry 81
    • 12.1.6 Travel 83
    • 12.1.7 Other Industry 84

13. MARKET INSIGHTS BY REGION 86

  • 13.1 General Overview 86
    • 13.1.1 North America Digital Advertising Market 87
      • 13.1.1.1 US Digital Advertising Market 90
      • 13.1.1.2 Canada Digital Advertising Market 93
      • 13.1.1.3 Rest of North America Digital Advertisement Market 96
    • 13.1.2 Europe Digital Advertising Market 98
      • 13.1.2.1 UK Digital Advertisement Market 101
      • 13.1.2.2 Germany Digital Advertisement Market 103
      • 13.1.2.3 France Digital Advertisement Market 106
      • 13.1.2.4 Italy Digital Advertisement Market 110
      • 13.1.2.5 Spain Digital Advertisement Market 113
      • 13.1.2.6 Rest of Europe Digital Advertisement Market 117
    • 13.1.3 Asia Pacific Digital Advertising Market 119
      • 13.1.3.1 China Digital Advertising Market 122
      • 13.1.3.2 Japan Digital Advertising Market 126
      • 13.1.3.3 India Digital Advertisement Market 129
      • 13.1.3.4 South Korea Digital Advertising Market 133
      • 13.1.3.5 Australia Digital Advertising Market 136
      • 13.1.3.6 Rest of Asia Pacific Digital Advertising Market 139
    • 13.1.4 Rest of World Digital Advertising Market 141
      • 13.1.4.1 Brazil Digital Advertising Market 144
      • 13.1.4.2 South Africa Digital Advertising Market 146
      • 13.1.4.3 Other Countries Digital Advertising Market 149

14. COMPETITIVE SCENARIO 152

  • 14.1 Competitive Landscape 152
    • 14.1.1 Market Share of Key Players in Digital Advertisement Market, 2019 152

15. TOP COMPANY PROFILES 154

  • 15.1 Alibaba 154
    • 15.1.1 Key Facts 154
    • 15.1.2 Business Description 154
    • 15.1.3 Key Product/Services Offerings 155
    • 15.1.4 Growth Strategy 155
    • 15.1.5 SWOT Analysis 156
    • 15.1.6 Key Financials 157
      • 15.1.6.1 Revenue Split 158
      • 15.1.6.2 Financial Overview of Alibaba 158
    • 15.1.7 Recent developments 158
      • 15.1.7.1 Merger and Acquisitions 158
  • 15.2 Alphabet 160
    • 15.2.1 Key Facts 160
    • 15.2.2 Business Description 160
    • 15.2.3 Key Product/Services Offerings 161
      • 15.2.3.1 Brand Portfolio of Alphabet 161
    • 15.2.4 Growth Strategy 161
    • 15.2.5 SWOT Analysis 162
    • 15.2.6 Key Financials 163
      • 15.2.6.1 Revenue Split 164
      • 15.2.6.2 Financial Overview of Alphabet 164
    • 15.2.7 Recent developments 164
      • 15.2.7.1 Product Launch 164
  • 15.3 Amazon Inc 166
    • 15.3.1 Key Facts 166
    • 15.3.2 Business Description 166
    • 15.3.3 Key Product/Services Offerings 167
    • 15.3.4 Growth Strategy 167
      • 15.3.4.1 Overview of Amazon Inc 168
    • 15.3.5 SWOT Analysis 168
    • 15.3.6 Key Financials 169
      • 15.3.6.1 Revenue Split 170
      • 15.3.6.2 Financial Overview of Amazon 170
    • 15.3.7 Recent developments 170
      • 15.3.7.1 Product Launch 170
      • 15.3.7.2 Partnership 171
  • 15.4 Apple Inc 172
    • 15.4.1 Key Facts 172
    • 15.4.2 Business Description 172
    • 15.4.3 Key Product/Services Offerings 173
      • 15.4.3.1 Apple Product Ecosystem 173
    • 15.4.4 Growth Strategy 174
    • 15.4.5 SWOT Analysis 174
    • 15.4.6 Key Financials 175
      • 15.4.6.1 Revenue Split 176
      • 15.4.6.2 Financial Overview of Apple Inc 176
    • 15.4.7 Recent developments 176
      • 15.4.7.1 Product Launch 176
  • 15.5 Microsoft Corporation 177
    • 15.5.1 Key Facts 177
    • 15.5.2 Business Description 177
    • 15.5.3 Key Product/Services Offerings 178
    • 15.5.4 Growth Strategy 178
      • 15.5.4.1 Overview of Microsoft Corporation 179
    • 15.5.5 SWOT Analysis 179
    • 15.5.6 Key Financials 180
      • 15.5.6.1 Revenue Split 181
      • 15.5.6.2 Financial Overview of Microsoft Corporation 181
    • 15.5.7 Recent developments 181
      • 15.5.7.1 Product Launch 181
      • 15.5.7.2 Partnership 182
      • 15.5.7.3 Merger& Acquisitions 182
  • 15.6 Nokia 183
    • 15.6.1 Key Facts 183
    • 15.6.2 Business Description 183
    • 15.6.3 Key Product/Services Offerings 184
    • 15.6.4 Growth Strategy 184
    • 15.6.5 SWOT Analysis 185
    • 15.6.6 Key Financials 186
      • 15.6.6.1 Revenue Split 187
      • 15.6.6.2 Financial Overview of Nokia 187
    • 15.6.7 Recent developments 187
      • 15.6.7.1 Product Launch 187
  • 15.7 Twitter 188
    • 15.7.1 Key Facts 188
    • 15.7.2 Business Description 188
    • 15.7.3 Key Product/Services Offerings 189
      • 15.7.3.1 Overview of Twitter 189
    • 15.7.4 Growth Strategy 189
    • 15.7.5 SWOT Analysis 190
    • 15.7.6 Key Financials 191
      • 15.7.6.1 Revenue Split 192
      • 15.7.6.2 Financial Overview of Twitter 192
    • 15.7.7 Recent developments 192
      • 15.7.7.1 Partnership 192
      • 15.7.7.2 Merger& Acquisition 193
  • 15.8 Tencent Holdings Ltd 194
    • 15.8.1 Key Facts 194
    • 15.8.2 Business Description 194
    • 15.8.3 Key Product/Services Offerings 195
      • 15.8.3.1 Service Portfolio, Tencent Holdings Ltd 195
    • 15.8.4 Growth Strategy 196
    • 15.8.5 SWOT Analysis 196
    • 15.8.6 Key Financials 197
      • 15.8.6.1 Revenue Split 198
      • 15.8.6.2 Financial Overview of Tencent Holdings Ltd 198
    • 15.8.7 Recent developments 198
      • 15.8.7.1 Product Launches 198
      • 15.8.7.2 Partnership 199
  • 15.9 Sina Corporation 200
    • 15.9.1 Key Facts 200
    • 15.9.2 Business Description 200
    • 15.9.3 Key Product/Services Offerings 201
      • 15.9.3.1 Sina Corporation, Platforms 201
    • 15.9.4 Growth Strategy 202
    • 15.9.5 SWOT Analysis 202
    • 15.9.6 Key Financials 203
      • 15.9.6.1 Revenue Split 204
      • 15.9.6.2 Financial Overview of Sina Corporation 204
  • 15.10 Facebook Inc 205
    • 15.10.1 Key Facts 205
    • 15.10.2 Business Description 205
    • 15.10.3 Key Product/Services Offerings 206
      • 15.10.3.1 Milestones Achieved by Facebook Inc 207
    • 15.10.4 Growth Strategy 207
    • 15.10.5 Brand Overview of Facebook Inc 208
    • 15.10.6 SWOT Analysis 208
    • 15.10.7 Key Financials 209
      • 15.10.7.1 Revenue Split 210
      • 15.10.7.2 Financial Overview of Facebook Inc 210
    • 15.10.8 Recent developments 210
      • 15.10.8.1 Product Launch 210
      • 15.10.8.2 Partnership 211
      • 15.10.8.3 Business Expansion and Investments 211
      • 15.10.8.4 Merger& Acquisition 212

List of Tables

TABLE 1 Top Partnerships 47

TABLE 2 Top Mergers& Acquisitions 49

TABLE 3 Top Product Launches 49

TABLE 4 Alibaba Key Facts 153

TABLE 5 Alibaba Growth Strategy 154

TABLE 6 Alibaba Merger and Acquisitions 157

TABLE 7 Alphabet Key Facts 159

TABLE 8 Products segmentation of Alphabet 160

TABLE 9 Alphabet Growth Strategy 160

TABLE 10 Alphabet Product Launch 163

TABLE 11 Amazon Inc Key Facts 165

TABLE 12 Product segmentation of Amazon.com Inc 166

TABLE 13 Amazon Growth Strategy 166

TABLE 14 Amazon Product Launch 169

TABLE 15 Amazon Partnership 170

TABLE 16 Apple Inc Key Facts 171

TABLE 17 Product segmentation of Apple Inc 172

TABLE 18 Apple Inc Product Launch 175

TABLE 19 Microsoft Corporation Key Facts 176

TABLE 20 Product segmentation of Microsoft Corporation 177

TABLE 21 Microsoft Corporation Growth Strategy 177

TABLE 22 Microsoft Corporation Product Launch 180

TABLE 23 Microsoft Corporation Partnership 181

TABLE 24 Microsoft Corporation Merger & Acquisitions 181

TABLE 25 Nokia Key Facts 182

TABLE 26 Product segmentation of Nokia 183

TABLE 27 Nokia Product Launch 186

TABLE 28 Twitter Key Facts 187

TABLE 29 Product segmentation of Twitter 188

TABLE 30 Twitter Growth Strategy 188

TABLE 31 Twitter Partnership 191

TABLE 32 Twitter Merger& Acquisitions 192

TABLE 33 Tencet Holdings Ltd Key Facts 193

TABLE 34 Product segmentation of Tencent Holdings Ltd 194

TABLE 35 Tencent Holdings Ltd Growth Strategy 195

TABLE 36 Tencent Product Launches 197

TABLE 37 Tencent Partnership 198

TABLE 38 Sina Corporation Key Facts 199

TABLE 39 Product segmentation of Sina Corporation 200

TABLE 40 Sina Corporation Growth Strategy 201

TABLE 41 Facebook Inc Key Facts 204

TABLE 42 Product segmentation of Facebook Inc 205

TABLE 43 Facebook Inc Growth Strategy 206

TABLE 44 Facebook Product Launch 209

TABLE 45 Facebook Partnership 210

TABLE 46 Facebook Business Expansion & Investments 210

TABLE 47 Twitter Merger& Acquisitions 211

List of Figures

FIG. 1 Scope of the Global Digital Advertisement Market Study 18

FIG. 2 Research Methodology for the Global Digital Advertisement Market Study 19

FIG. 3 Global Digital Advertisement Market by Value, 2019-2026 (US$ Million) 24

FIG. 4 The Digital Marketing Shift 34

FIG. 5 Top-Rated Digital Marketing Techniques, %, 2017 36

FIG. 6 Four Areas Across the Value Chain where AI Can Create Value 37

FIG. 7 Mobile Ad Spending Worldwide, 2015-2019 (US$ Billion) 38

FIG. 8 Share of Online Searches Initiated on a Mobile Device, By Industry, (%) 38

FIG. 9 Digital advertising spending worldwide, US$ Billion, 2018-2023 39

FIG. 10 Digital advertising Goals & Priorities, (%) 40

FIG. 11 Hiring Trend in Marketing Arena, 2018, (%) 41

FIG. 12 Reasons Why Consumers Continue to Install Ad- Blockers 43

FIG. 13 Digital Advertisement Spending Worldwide, US$ Billion 2016-2021 44

FIG. 14 Digital Advertisement Mobile Messaging Spending Worldwide, US$ Billion 2014-2019 45

FIG. 15 Global Programmatic Advertisement Spending, US$ Billion 2019-2021 46

FIG. 16 Digital Email Advertisement Spending Worldwide, US$ Billion 2014-2019 47

FIG. 17 B2B Marketing Strategies Increasingly Used by Digital Marketers 48

FIG. 18 Business Marketing Technology Use 49

FIG. 19 Value Chain Analysis in Digital Advertisement Market 52

FIG. 20 Top 10 United States Website by Page Views 53

FIG. 21 How Digital Marketing Works 54

FIG. 22 Global Digital Advertising Market Share by Platform, 2019 & 2026 (%) 55

FIG. 23 Global Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 55

FIG. 24 Popular Devices Used for Digital Marketing, %, 2018 56

FIG. 25 Share of Households with Computer at Home Worldwide, %, 2010-2019 56

FIG. 26 Global Desktop Advertising Market by Region, 2019-2026 (US$ Billion) 57

FIG. 27 Country-Wise Smartphone Penetration, %, 2017 57

FIG. 28 Popular Devices Used for Digital Marketing (%, 2018) 58

FIG. 29 Global Mobile Advertising Market by Region, 2019-2026 (US$ Billion) 58

FIG. 30 Global Digital Advertisement Market Share by Programming Type, 2019 & 2026 (%) 60

FIG. 31 Global Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 60

FIG. 32 Top 3 Benefits of Programmatic In-App Advertising/Video, (%), 2019 61

FIG. 33 Benefits of Programmatic Ads According to Senior Ad Buyers, December 2017 62

FIG. 34 Global Programmatic Digital Advertisement Market by Region, 2019-2026 (US$ Billion) 62

FIG. 35 Principle of Work in Non- Programmatic Digital Advertisement 63

FIG. 36 Global Non-Programmatic Digital Advertisement Market by Region, 2019-2026 (US$ Billion) 63

FIG. 37 Global Digital Advertisement Market Share by Ad-Format, 2019 & 2026 (%) 64

FIG. 38 Global Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 64

FIG. 39 The United States Search Advertising Digital Ad Spending, 2014-2019 (US$ Billion) 65

FIG. 40 Global Search Advertising Market by Region, 2019-2026 (US$ Billion) 65

FIG. 41 US Display& Banner Advertising Digital Ad Spending, 2014-2019 (US$ Billion) 66

FIG. 42 Global Banner Advertising Market by Region, 2019-2026 (US$ Billion) 67

FIG. 43 US Social Media Advertising Digital Ad Spending, 2014-2019 (US$ Billion) 68

FIG. 44 Global Social Media Advertising Market by Region, 2019-2026 (US$ Billion) 68

FIG. 45 US Video Advertising Digital Ad Spending, 2014-2019 (US$ Billion) 69

FIG. 46 Global Video Advertising Market by Region, 2019-2026 (US$ Billion) 69

FIG. 47 US Video Advertising Digital Ad Spending, 2014-2019 (US$ Billion) 70

FIG. 48 Global Classified Advertising Market by Region, 2019-2026 (US$ Billion) 71

FIG. 49 Global Digital Advertisement Market Share by Industry Vertical, 2020 & 2026 (%) 72

FIG. 50 Global Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 72

FIG. 51 US Retail Digital Ad Spending, 2016-2020 (US$ Billion) 73

FIG. 52 Shoppers would find Respective Information Very/Extremely Helpful in Search Results 74

FIG. 53 Global Retail Digital Advertising Market by Country, 2019-2026 (US$ Billion) 75

FIG. 54 US Automotive Digital Ad Spending, 2016-2020 (US$ Billion) 76

FIG. 55 Top 10 Automakers Advertising their Cars through Digital Advertising, (%), 2019 76

FIG. 56 Global Automotive Digital Advertisement Market, By Region 2019-2026 (US$ Billion) 76

FIG. 57 US Financial Services Digital Ad Spending, 2016-2020 (US$ Billion) 78

FIG. 58 Global Financial Services Digital Advertisement Market, By Region 2019-2026 (US$ Billion) 78

FIG. 59 US Telecom Digital Ad Spending, 2016-2020 (US$ Billion) 79

FIG. 60 Global Telecom Digital Advertisement Market, By Region 2019-2026 (US$ Billion) 79

FIG. 61 US Consumer Goods Digital Ad Spending, 2016-2020 (US$ Billion) 80

FIG. 62 Global CPG Industry Digital Advertisement Market, By Region 2019-2026 (US$ Billion) 81

FIG. 63 US Travel Digital Ad Spending, 2016-2020 (US$ Billion) 82

FIG. 64 Global Travel Digital Advertisement Market, By Region 2019-2026 (US$ Billion) 83

FIG. 65 Global Other Industry Digital Advertisement Market, By Region 2019-2026 (US$ Billion) 84

FIG. 66 Global Digital Advertising Market Share by Region, 2019 & 2026 (%) 85

FIG. 67 Global Digital Advertising Market Share by Region, 2019-2026, (US$ Billion) 85

FIG. 68 Digital Advertisement Spend by Country, 2017-2018, US$ Billion 86

FIG. 69 North America Projected Digital Ad Spend, 2015-2021 (US$ Billion) 86

FIG. 70 North America Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 87

FIG. 71 North America Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 87

FIG. 72 North America Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 88

FIG. 73 North America Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 88

FIG. 74 North America Digital Advertisement Market Size by Country, 2019-2026 (US$ Billion) 89

FIG. 75 US Total Projected Programmatic Ad Spend 2015-2019 (%, US$ Billion) 89

FIG. 76 US Total Digital Advertisement Spend 2015-2019 (%, US$ Billion) 90

FIG. 77 US Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 90

FIG. 78 US Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 91

FIG. 79 US Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 91

FIG. 80 US Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 92

FIG. 81 Canada Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 93

FIG. 82 Canada Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 93

FIG. 83 Canada Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 94

FIG. 84 Canada Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 94

FIG. 85 Rest of NA Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 95

FIG. 86 Rest of NA Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 95

FIG. 87 Rest of NA Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 96

FIG. 88 Rest of NA Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 96

FIG. 89 Europe Projected Digital Ad Spend, 2015-2021 (US$ Billion) 97

FIG. 90 Europe Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 97

FIG. 91 Europe Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 98

FIG. 92 Europe Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 98

FIG. 93 Europe Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 99

FIG. 94 Europe Digital Advertisement Market Size by Country, 2019-2026 (US$ Billion) 99

FIG. 95 UK Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 100

FIG. 96 UK Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 100

FIG. 97 UK Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 101

FIG. 98 UK Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 101

FIG. 99 Digital Ad Spend in Germany, 2018-2022 (US$ Billion) 102

FIG. 100 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 102

FIG. 101 Value of Digital Advertisement Market in Germany, 2019 103

FIG. 102 Germany Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 103

FIG. 103 Germany Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 104

FIG. 104 Germany Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 104

FIG. 105 Germany Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 105

FIG. 106 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 106

FIG. 107 Value of Digital Advertisement Market in France, 2019 106

FIG. 108 France Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 107

FIG. 109 France Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 107

FIG. 110 France Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 108

FIG. 111 France Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 108

FIG. 112 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 109

FIG. 113 Value of Digital Advertisement Market in Italy, 2019 110

FIG. 114 Italy Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 110

FIG. 115 Italy Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 111

FIG. 116 Italy Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 111

FIG. 117 Italy Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 112

FIG. 118 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 113

FIG. 119 Value of Digital Advertisement Market in Spain, 2019 113

FIG. 120 Spain Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 114

FIG. 121 Spain Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 114

FIG. 122 Spain Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 115

FIG. 123 Spain Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 115

FIG. 124 Rest of Euro Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 116

FIG. 125 Rest of Euro Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 116

FIG. 126 Rest of Euro Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 117

FIG. 127 Rest of Euro Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 117

FIG. 128 Asia Pacific Projected Digital Ad Spend, 2015-2021 (US$ Billion) 118

FIG. 129 Asia-Pacific Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 119

FIG. 130 Asia-Pacific Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 119

FIG. 131 Asia-Pacific Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 120

FIG. 132 Asia-Pacific Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 120

FIG. 133 Asia-Pacific Digital Advertisement Market Size by Country, 2019-2026 (US$ Billion) 121

FIG. 134 China Programmatic Digital Display Advertisement Spending Projected Digital Ad Spend, 2015-2019 (US$ Billion) 121

FIG. 135 Search Engine Market Share in China, By Players, 2019, (%) 122

FIG. 136 Players Holding around 80% of China Programmatic Digital Market 123

FIG. 137 China Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 123

FIG. 138 China Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 124

FIG. 139 China Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 124

FIG. 140 China Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 125

FIG. 141 Japan Advertising Expenditures by Medium,2018 (US$ Billion) 125

FIG. 142 Japan Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 126

FIG. 143 Japan Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 126

FIG. 144 Japan Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 127

FIG. 145 Japan Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 127

FIG. 146 India Advertisement Spend on Digital Media By Formats, (%), 2020 128

FIG. 147 India Digital Media Growth Forecast, (%), 2019-2020 129

FIG. 148 Social Media Overview in India, 2020 129

FIG. 149 India Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 130

FIG. 150 India Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 130

FIG. 151 India Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 131

FIG. 152 India Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 131

FIG. 153 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 132

FIG. 154 Value of Digital Advertisement Market in South Korea, 2019 133

FIG. 155 South Korea Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 133

FIG. 156 South Korea Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 134

FIG. 157 South Korea Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 134

FIG. 158 South Korea Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 135

FIG. 159 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 135

FIG. 160 Value of Digital Advertisement Market in Australia, 2019 136

FIG. 161 Australia Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 136

FIG. 162 Australia Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 137

FIG. 163 Australia Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 137

FIG. 164 Australia Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 138

FIG. 165 Rest of APAC Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 138

FIG. 166 Rest of APAC Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 139

FIG. 167 Rest of APAC Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 139

FIG. 168 Rest of APAC Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 140

FIG. 169 Rest of World Projected Digital Ad Spend, 2015-2021 (US$ Billion) 140

FIG. 170 Rest of World Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 141

FIG. 171 Rest of World Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 141

FIG. 172 Rest of World Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 142

FIG. 173 Rest of World Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 142

FIG. 174 Brazil Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 143

FIG. 175 Brazil Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 143

FIG. 176 Brazil Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 144

FIG. 177 Brazil Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 144

FIG. 178 Social Media Overview in South Africa, 2020 145

FIG. 179 South Africa Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 146

FIG. 180 South Africa Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 146

FIG. 181 South Africa Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 147

FIG. 182 South Africa Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 147

FIG. 183 Digital Advertising Overview in Saudi Arabia 148

FIG. 184 Other ROW Digital Advertising Market Size by Platform, 2019-2026 (US$ Billion) 149

FIG. 185 Other ROW Digital Advertisement Market Size by Programming Type, 2019-2026 (US$ Billion) 149

FIG. 186 Other ROW Digital Advertisement Market Size by Ad-Format, 2019-2026 (US$ Billion) 150

FIG. 187 Other ROW Digital Advertisement Market Size by Industry, 2019-2026 (US$ Billion) 150

FIG. 188 Market Share of Key Players in Digital Advertisement Market, 2019 (%) 151

FIG. 189 Business Segments of Alibaba 154

FIG. 190 ALIBABA, SWOT Analysis 155

FIG. 191 Key Financials of Alibaba 156

FIG. 192 Alibaba, Revenue Split, 2019 157

FIG. 193 Brand Portfolio of Alphabet 160

FIG. 194 Alphabet, SWOT Analysis 161

FIG. 195 Key Financials of Alphabet 162

FIG. 196 Alphabet, Revenue Split, 2019 163

FIG. 197 Overview of Amazon.com Inc 167

FIG. 198 Amazon.com Inc, SWOT Analysis 167

FIG. 199 Key Financials of Amazon.Inc 168

FIG. 200 Amazon.Inc, Revenue Split, 2019 169

FIG. 201 Apple Product Ecosystem 172

FIG. 202 Growth Strategy of Apple Inc 173

FIG. 203 Apple Inc., SWOT Analysis 173

FIG. 204 Key Financials of Apple Inc. 174

FIG. 205 Apple Inc., Revenue Split, 2019 175

FIG. 206 Overview of Microsoft Corp 178

FIG. 207 Microsoft Corp, SWOT Analysis 178

FIG. 208 Key Financials of Microsoft Corp 179

FIG. 209 Microsoft Corp Revenue Split, 2019 180

FIG. 210 Nokia Growth Strategy 183

FIG. 211 Nokia, SWOT Analysis 184

FIG. 212 Key Financials of Nokia Corporation 185

FIG. 213 Nokia Revenue Split, 2019 186

FIG. 214 Overview of Twitter 188

FIG. 215 Twitter, SWOT Analysis 189

FIG. 216 Key Financials of Twitter 190

FIG. 217 Twitter Revenue Split, 2019 191

FIG. 218 Service Portfolio of Tencent Holdings Ltd 194

FIG. 219 Tencent Holdings Ltd. SWOT Analysis 195

FIG. 220 Key Financials of Tencent Holdings Ltd. 196

FIG. 221 Tencent Holdings Ltd.., Revenue Split, 2019 197

FIG. 222 Sina Corporation, Platforms 200

FIG. 223 SINA Corporation, SWOT Analysis 201

FIG. 224 Key Financials of Sina Corporation 202

FIG. 225 Sina Corporation., Revenue Split, 2019 203

FIG. 226 Milestones Achieved by Facebook Inc 206

FIG. 227 Facebook Inc. Brands Overview 207

FIG. 228 Facebook Inc. SWOT Analysis 207

FIG. 229 Key Financials of Facebook Inc. 208

FIG. 230 Facebook Inc. Revenue Split, 2019 209