Natural Sweeteners Market: Current Analysis and Forecast (2021-2027)
Natural sweeteners are becoming increasingly popular as a result of rising health concerns about sugar consumption and questions about the safety of some non-nutritive artificial sweeteners. Natural sugars have a wide range of applications in industries such as food processing, pharmaceuticals, and personal care, among others, resulting in increased demand for natural sweeteners.
Increasing cases of obesity especially among young children is the major driving factor for increased adoption natural sweeteners as table sugar alternatives. For instance, as per WorldAtlas, in 2019, 38 million children below the age of five were either obese or overweight. Moreover, obesity is responsible for close to 5 million deaths annually, or 8% of the global deaths in 2017, representing a 3.5% increase from 4.5% in 1990. However, the proportion varies across different continents. In 2017, over 15% of the deaths were attributed to obesity across North Africa, Eastern Europe, Latin America, and Central Asia because of its high prevalence.
Furthermore, natural sweeteners are sweeter than sugar and are less calories. Therefore, very small amount of them are sufficient. For instance, Stevia are 50-350 times sweeter than table sugar and has zero calory. Similarly, monk fruit are 250 times sweeter than table sugar and has zero calory.
Based on type, the global natural sweeteners market is segmented into stevia, sorbitol, xylitol, mannitol, erythritol, sweet proteins, and other types. Currently, sorbitol dominated the market and is expected to maintain its dominance during the forecast period owing to maintaining shelf life, appearance, the texture of foods, offering medicinal qualities, and helping in retaining moisture.
Based on application, the market is divided into bakery products, confectioneries & gums, spreads, beverages, dairy products, frozen desserts, tabletop sweeteners, pharmaceutical products, and other applications. Confectioneries & gums dominated the market in 2020 owing to the low in cost, readily available, and easy to use during processing.
Based on end-users, the market is segmented into food & beverages, pharmaceutical, direct sales, and other end-use sectors. Currently food & beverages dominates the market and is expected to maintain its dominance during the analyzed period owing to the growing demand from end consumers resulting in a shift among manufacturers for the choice of their ingredients in the food & beverage sector, and factors such as fluctuating prices and supply of sugars further drive the demand.
For a better understanding of the market adoption, report provide detailed analysis for major region and countries including North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. North America constitutes a major market for Natural Sweeteners on account of the busy lifestyle of consumers, prevalence of chronic diseases due to their hectic lifestyles, and an increase in awareness among consumers regarding the health benefits of reduced sugar foods & beverages and other products.
Some of the major players operating in the market includes DuPont/ADM Tate & Lyle PL, Cargill, Ingredion Incorporated, Roquette Freres, FoodChem International Corporation (China), PureCircle Ltd, MacAndrews & Forbes Holdings Inc (Merisant), Ecogreen Oleochemicals Pvt Ltd., Pyure Brands LLC (US), Stevia Hub India; etc.