Adult Diapers Market: Current Analysis and Forecast (2021-2027)
Adult Diaper is a category of adult incontinence products that are worn by adults suffering from a certain medical condition such as incontinence, diarrhea, dementia, mobility impairment, among others. People with these medical conditions experience urinary or fecal incontinence as they are unable to access the toilet independently.
With rapid technological advancement and the need to overcome the challenges faced by the caregivers attending senior persons the adult diapers market is witnessing the advent of new and innovative products which is gaining the traction of consumers all over the globe. For instance, Ontex, a leading international personal hygiene group, is developing a smart diaper with a printed sensor and a transmitter clipped onto the diaper. It keeps a check on the saturation level of the diaper and the risk of leakage and informs the caregivers when to change the diaper. Furthermore, the growing focus on adult diapers innovations owing to its wide scope of applications in non-medical purposes and other varied segments is propelling the growth of this market.
The adult diapers market is growing exponentially on account of growth in the incontinence population coupled with the rising geriatric population across the world. For instance, according to the United Nations, the global population aged 60 years or over was numbered at 962 million in 2017 and is expected to reach nearly 2.1 billion by 2050. Also, incontinence affects millions of people around the world and is 3 times more common in women than men. As per 2020 data provided by the National Association for Continence, incontinence is one of the most common among women of age group 40-64, with 72% having experienced it and 74% of women are experiencing it for the first time during those ages.
Based on type, the market is fragmented into pant type, pad type, tape type, and others. The pant type segment generated revenue of USD XX million in 2020. The segment is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX million by 2027. However, pad-type diapers are anticipated to grow at a CAGR of XX% during the forecast period.
Based on the distribution channels, the market is fragmented into online and offline. The online segment generated revenue of USD XX million in 2020 and is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX million by 2027F owing to the shifting consumer behavior towards online shopping, the launch of several e-commerce sites and presence of retailer on an on-line platform.
For a better understanding of the market adoption of adult diapers, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of Asia-Pacific), and Rest of World. Asia-Pacific constitutes a major market for the adult diapers industry and generated revenue of USD XX million in 2020 owing to the growing geriatric population, rapid urbanization, and rising income level of middle- and upper-class consumers in the region.
Some of the major players operating in the market include Procter & Gamble, Unicharm Corporation, First-Quality Enterprises, Kimberly-Clark Corporation, Attends Healthcare Products, Medtronics, Abena UK Ltd., Drylock Technologies, Medline Industries, Ontex International, etc. Several M&A's along with partnerships have been undertaken by these players to develop new and advanced adult diapers.
This market is expected to witness a boost on account of the increasing demand for adult diapers among the incontinence population all over the world. In addition to this, key players worldwide are introducing innovative smart diapers to cater to the middle-income group propelling the growth of the adult diapers market across the globe.