Matcha Powder Market: Current Analysis and Forecast (2021-2027)
Japan and China are major cultivators of the plant Camellia sinensis from which matcha tea leaves are obtained owing to their favorable climatic and soil conditions. Matcha powder is green-colored and vibrant tea produced from shade-grown high-grade tea leaves. The nutritional benefits of matcha tea are one of the key drivers of the global matcha powder market. Furthermore, the increasing scope of application of matcha powder in the food & beverage industry as well as in the personal care & cosmetics industry is another factor contributing towards the growth of the matcha powder market.
The rising demand for healthy beverages owing to the increase in the global burden of people suffering from chronic diseases including cancer, heart diseases, and diabetes has inclined people to adopt a healthy lifestyle will drive the global market of matcha powder. The high content of antioxidants, vitamins, minerals, and other nutritional benefits are boosting the global matcha powder market. In addition to this, catechins and fibers present in matcha powder also helps in weight reduction and boosting the metabolism of the body augmenting the matcha powder market across the world.
However, some of the restraints in the market include limited awareness of matcha powder. Furthermore, High production costs and changes in government regulations are some other factors that slow the growth of the matcha powder market.
Based on grade, the market is fragmented into classic, ceremonial and culinary. The classic segment generated revenue of USD XX million in 2020. The market is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX million by 2027F due to its easy blending properties and astringent flavor making it suitable for smoothies and other wide range of food & beverages.
Based on the application, the market is fragmented into regular tea, matcha beverages, food, and personal care. The regular drinking tea segment grabbed the major market and dominated the market. The beverages segment generated revenue of USD XX million in 2020. further, the personal care sector is expected to grow substantially in near future.
Based on the production technology, the market is fragmented into steamed and pan-fried technology. The market size of matcha from steamed and pan-fried technology expects over xx and xx gains in the projected period, respectively.
For a better understanding of the market adoption of the matcha powder, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of APAC), and Rest of World. Asia-Pacific constitutes a major market for the matcha powder industry and generated revenue of USD XX million in 2020 owing to the leading production and export of matcha in Japan and China. However, the North America and Europe region is expected to grow due to innovations in food utilizing matcha powder owing to the inclination of people towards healthy lifestyles.
Some of the major players operating in the market include: AOI seicha, Aiya America Inc., DoMatcha, Nestle, Unilever, ITO en, Marushichi seicha, ShaoXing Royal tea, Yanoen, MaruKyu Koyamaen, etc.
Global Matcha powder market was valued at USD XX million in 2020 and is projected to expand significantly with a CAGR of ~9% from 2021F to 2027F. The global Matcha powder market is expected to witness a boost on account of increasing demand for natural foods, along with health and nutritional concerns concerning matcha green tea, and key players worldwide introducing new flavors to cater to the middle-income group which helps to boost the growth of the global matcha powder market.
1 MARKET INTRODUCTION
2 RESEARCH METHODOLOGY OR ASSUMPTION
3 INDUSTRY PERFORMANCE
4 EXECUTIVE SUMMARY
5 MARKET INSIGHTS BY GRADE
6 MARKET INSIGHTS BY PRODUCTION TECHNOLOGY
7 MARKET INSIGHTS BY APPLICATION
8 MARKET INSIGHTS BY REGION
9 MATCHA POWDER MARKET DYNAMICS
10 DEMAND AND SUPPLY SIDE ANALYSIS
11 VALUE CHAIN ANALYSIS
12 MATCHA POWDER MARKET OPPORTUNITIES
13 MATCHA POWDER MARKET TRENDS & INSIGHTS
14 COMPETITIVE SCENARIO
15 COMPANY PROFILED