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市場調查報告書

社群媒體分析的全球市場:各應用、分析類型、展開、組織規模、業界的競爭、預測、機會 (2016∼2026年)

Global Social Media Analytics Market By Application, By Analytics Type, By Deployment, By Organization Size, By Industry, Competition Forecast & Opportunities, 2016-2026

出版商 TechSci Research 商品編碼 986380
出版日期 內容資訊 英文 118 Pages
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社群媒體分析的全球市場:各應用、分析類型、展開、組織規模、業界的競爭、預測、機會 (2016∼2026年) Global Social Media Analytics Market By Application, By Analytics Type, By Deployment, By Organization Size, By Industry, Competition Forecast & Opportunities, 2016-2026
出版日期: 2021年01月01日內容資訊: 英文 118 Pages
簡介

全球社群媒體分析市場,由於行動電子商務的人氣高漲及客戶服務改善的必要性,在預測期間內預計急速成長。還有市場由於其成本效益與容易的可得性而需求增加。由於商業智慧(BI)技術高的分析技術的演變,及社群媒體用戶數大幅度的劇增,預計今後5年也是推動社群媒體分析的需求的重要要素。

本報告提供全球社群媒體分析市場相關調查,應用、分析類型、展開、組織規模、產業、地區為基礎的分析與預測,市場趨勢、競爭情形分析,並提供主要企業簡介等資訊。

目錄

第1章 產品概要

第2章 調查手法

第3章 COVID-19對全球社群媒體分析市場的影響

第4章 摘要整理

第5章 客戶的迴響 (VOC)

  • 售後服務
  • 購買決策的影響因素
  • 產品的認識

第6章 全球社群媒體分析市場展望

  • 市場規模與預測
    • 以金額為準
  • 市場佔有率與預測
    • 各應用領域(銷售&行銷管理,客戶經驗管理,競爭資訊,風險管理&詐欺檢測,公共安全性&警察等)
    • 各分析類型(預測分析,指示性分析,診斷分析,說明的分析)
    • 各部署(內部部署 vs. 隨選)
    • 各組織規模(SME vs. 大企業)
    • 各業界(BFSI,零售&電子商務,政府&防衛,醫療保健&生命科學,製造等)
    • 各地區(北美,南美,亞太地區,歐洲,中東&非洲)
    • 各企業
  • 市場魅力指數(各應用領域,各分析類型,各部署,各組織規模,各業界,各地區)

第7章 亞太地區的社群媒體分析市場展望

  • 市場規模與預測
    • 以金額為準
  • 市場佔有率與預測
    • 各應用領域
    • 各分析類型
    • 各部署
    • 各組織規模
    • 各業界
    • 各國(中國,日本,印度,韓國,澳洲,其他亞太地區)

第8章 北美的社群媒體分析市場展望

  • 市場規模與預測
    • 以金額為準
  • 市場佔有率與預測
    • 各應用領域
    • 各分析類型
    • 各部署
    • 各組織規模
    • 各業界
    • 各國(美國,加拿大,墨西哥,其他北美)

第9章 南美的社群媒體分析市場展望

  • 市場規模與預測
    • 以金額為準
  • 市場佔有率與預測
    • 各應用領域
    • 各分析類型
    • 各部署
    • 各組織規模
    • 各業界
    • 各國(巴西,阿根廷,哥倫比亞,其他南美)

第10章 歐洲的社群媒體分析市場展望

  • 市場規模與預測
    • 以金額為準
  • 市場佔有率與預測
    • 各應用領域
    • 各分析類型
    • 各部署
    • 各組織規模
    • 各業界
    • 各國(英國,德國,法國,義大利,西班牙,其他歐洲)

第11章 中東、非洲的社群媒體分析市場展望

  • 市場規模與預測
    • 以金額為準
  • 市場佔有率與預測
    • 各應用領域
    • 各分析類型
    • 各部署
    • 各組織規模
    • 各業界
    • 各國(沙烏地阿拉伯,阿拉伯聯合大公國,伊拉克,南非,其他MEA)

第12章 市場動態

  • 促進因素
  • 課題

第13章 市場趨勢

第14章 競爭情形

  • International Business Machines Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Adobe Systems Incorporated
  • SAS Institute Inc.
  • Clarabridge, Inc.
  • Netbase Solutions, Inc.
  • Brandwatch LLC
  • Talkwalker Inc.
  • GoodData Corporation
  • Crimson Hexagon, Inc.
  • Simply Measured, Inc.
  • Sysomos Inc.
  • Digimind Inc
  • Unmetric Inc
  • Cision US Inc.
  • Simplify360, Inc.
  • Hootsuite Media Inc.
  • Meltwater Partners AS

第15章 策略性建議

第16章 關於本公司&免責聲明

目錄
Product Code: 1278

Title:
Global Social Media Analytics Market By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others), By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics), By Deployment (On-Premises Vs On-Demand), By Organization Size (SME's Vs Large Enterprises), By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others), Competition Forecast & Opportunities, 2016-2026.

The Global Social Media Analytics Market is expected to undergo a rapid growth during the forecast period owing to the growing popularity of mobile eCommerce and need for improvising on customer services. Also, the market is witnessing the increasing demand due to its cost-effectiveness and easy availability. The evolution from business intelligence (BI) techniques to advanced analytics techniques and massive upsurge in the number of social media users are some other key factors, which are expected to propel the demand for social media analytics over the next five years.

Social Media Analytics or SMA is an approach to collect data from social media sites & blogs and evaluating that data to make business decisions. As machine learning and artificial intelligence have advanced, social media analytics has made it easier for businesses to quantify in a scalable way the information in social media posts.

The Global Social Media Analytics Market is segmented based on application, analytics type, deployment, organisation size, industry and region. Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement and others. The risk management and fraud detection segment held the largest market in 2020 share and is expected to undergo fastest growth during the forecast period owing to increasing need for identification and mitigation of fraudulent activities through social media.

Regionally, North America holds dominance in the Global Social Media Analytics Market owing to the increasing use of the big data technology and increasing investment by enterprises in in real-time analytics. However, the Asia Pacific region is expected to undergo fastest growth during the forecast period owing to increasing investment in process of digitalization.

Some of the major players operating in the Global Social Media Analytics Market are International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc., Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos, Digimind, Unmetric Inc, Cision US Inc., Simplify360, Inc., Hootsuite Media Inc. and Meltwater. The leading market players are engaged in new product launches and partnerships and collaborations to expand their global reach.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022-2026

Objective of the Study:

  • To analyze and forecast market size of the Global Social Media Analytics Market, in terms of value.
  • To define, classify and forecast the Global Social Media Analytics Market on the basis of application, analytics type, deployment, organization size, industry and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting the Global Social Media Analytics Market into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.
  • To identify tailwinds and headwinds for the Global Social Media Analytics Market.
  • To examine competitive developments such as expansions, new product launches, contracts and mergers & acquisitions in the Global Social Media Analytics Market.
  • To evaluate competitor and trends in the Global Social Media Analytics Market.
  • To strategically profile the leading players, which are involved in of social media analytics globally.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Social media analytics providers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include providers that could not be identified due to the limitations of secondary research. TechSci research analysed application, analytics type, Deployment, Organization Size, Industry and regional presence of all major social media analytics providers across the globe.

TechSci Research calculated the market size for the Global Social Media Analytics Market by using a bottom-up approach, where the providers' value data for different applications of (sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement & others), social media analytics was recorded as well as forecast for the future years was made. TechSci Research sourced these values from the industry experts and company representatives, and externally validated through analyzing historical sales data of respective providers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

  • Global social media analytics service providers
  • Research organizations and consulting companies
  • Organizations, associations and alliances related to social media analytics
  • Government bodies such as regulating authorities and policy makers.
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders, such as providers and policy makers, which of the market segments should be targeted over the social media analytics coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, the Global Social Media Analytics Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Social Media Analytics Market, By Application:

Sales and Marketing Management

Customer Experience Management

Competitive Intelligence

Risk Management and Fraud Detection

Public Safety and law Enforcement

Others

  • Global Social Media Analytics Market, By Industry:

BFSI

Retail and E-Commerce

Government and Defense

Healthcare and Life Science

Manufacturing

Others

  • Global Social Media Analytics Market, By Component:

Software

Services

  • Global Social Media Analytics Market, By Deployment:

On-Premises

On-Demand

  • Global Social Media Analytics Market, By Analytics Type:

Predictive Analytics

Prescriptive Analytics

Diagnostics Analytics

Descriptive Analytics

  • Global Social Media Analytics Market, By Geography:

North America

  • United States
  • Canada
  • Mexico
  • Rest of North America

Europe

  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Rest of APAC

South America

  • Brazil
  • Argentina
  • Colombia
  • Rest of South America

MEA

  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of MEA

Competitive Landscape:

Company Profiles: Detailed analysis of the major companies present in the Global Social Media Analytics Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

Table of Contents

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Social Media Analytics Market

4. Executive Summary

5. Voice of Customer

  • 5.1. Aftersales Service
  • 5.2. Factors Influencing Purchase Decision
  • 5.3. Product Awareness

6. Global Social Media Analytics Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)
    • 6.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)
    • 6.2.3. By Deployment (On-Premises Vs On-Demand)
    • 6.2.4. By Organization Size (SME's Vs Large Enterprises)
    • 6.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
    • 6.2.6. By Region (North America, South America, Asia-Pacific, Europe and Middle East & Africa)
    • 6.2.7. By Company
  • 6.3. Market Attractiveness Index (By Application, By Analytics Type, By Deployment, By Organization Size, By Industry Vertical & By Region)

7. Asia-Pacific Social Media Analytics Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)
    • 7.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)
    • 7.2.3. By Deployment (On-Premises Vs On-Demand)
    • 7.2.4. By Organization Size (SME's Vs Large Enterprises)
    • 7.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
    • 7.2.6. By Country (China, Japan, India, South Korea, Australia & Rest of Asia Pacific)
      • 7.2.6.1. China Social Media Analytics Market Outlook
        • 7.2.6.1.1. Market Size & Forecast
        • 7.2.6.1.1.1. By Value
        • 7.2.6.1.2. Market Share & Forecast
        • 7.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 7.2.6.2. India Social Media Analytics Market Outlook
        • 7.2.6.2.1. Market Size & Forecast
        • 7.2.6.2.1.1. By Value
        • 7.2.6.2.2. Market Share & Forecast
        • 7.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 7.2.6.3. Japan Social Media Analytics Market Outlook
        • 7.2.6.3.1. Market Size & Forecast
        • 7.2.6.3.1.1. By Value
        • 7.2.6.3.2. Market Share & Forecast
        • 7.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 7.2.6.4. Australia Social Media Analytics Market Outlook
        • 7.2.6.4.1. Market Size & Forecast
        • 7.2.6.4.1.1. By Value
        • 7.2.6.4.2. Market Share & Forecast
        • 7.2.6.4.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 7.2.6.5. South Korea Social Media Analytics Market Outlook
        • 7.2.6.5.1. Market Size & Forecast
        • 7.2.6.5.1.1. By Value
        • 7.2.6.5.2. Market Share & Forecast
        • 7.2.6.5.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

8. North America Social Media Analytics Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)
    • 8.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)
    • 8.2.3. By Deployment (On-Premises Vs On-Demand)
    • 8.2.4. By Organization Size (SME's Vs Large Enterprises)
    • 8.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
    • 8.2.6. By Country (United States, Canada, Mexico & Rest of North America)
      • 8.2.6.1. United States Social Media Analytics Market Outlook
        • 8.2.6.1.1. Market Size & Forecast
        • 8.2.6.1.1.1. By Value
        • 8.2.6.1.2. Market Share & Forecast
        • 8.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 8.2.6.2. Canada Social Media Analytics Market Outlook
        • 8.2.6.2.1. Market Size & Forecast
        • 8.2.6.2.1.1. By Value
        • 8.2.6.2.2. Market Share & Forecast
        • 8.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 8.2.6.3. Mexico Social Media Analytics Market Outlook
        • 8.2.6.3.1. Market Size & Forecast
        • 8.2.6.3.1.1. By Value
        • 8.2.6.3.2. Market Share & Forecast
        • 8.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

9. South America Social Media Analytics Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)
    • 9.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)
    • 9.2.3. By Deployment (On-Premises Vs On-Demand)
    • 9.2.4. By Organization Size (SME's Vs Large Enterprises)
    • 9.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
    • 9.2.6. By Country (Brazil, Argentina, Colombia & Rest of South America)
      • 9.2.6.1. Brazil Social Media Analytics Market Outlook
        • 9.2.6.1.1. Market Size & Forecast
        • 9.2.6.1.1.1. By Value
        • 9.2.6.1.2. Market Share & Forecast
        • 9.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 9.2.6.2. Argentina Social Media Analytics Market Outlook
        • 9.2.6.2.1. Market Size & Forecast
        • 9.2.6.2.1.1. By Value
        • 9.2.6.2.2. Market Share & Forecast
        • 9.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 9.2.6.3. Colombia Social Media Analytics Market Outlook
        • 9.2.6.3.1. Market Size & Forecast
        • 9.2.6.3.1.1. By Value
        • 9.2.6.3.2. Market Share & Forecast
        • 9.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10. Europe Social Media Analytics Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)
    • 10.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)
    • 10.2.3. By Deployment (On-Premises Vs On-Demand)
    • 10.2.4. By Organization Size (SME's Vs Large Enterprises)
    • 10.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
    • 10.2.6. By Country (UK, Germany, France, Italy, Spain & Rest of Europe)
      • 10.2.6.1. Germany Social Media Analytics Market Outlook
        • 10.2.6.1.1. Market Size & Forecast
        • 10.2.6.1.1.1. By Value
        • 10.2.6.1.2. Market Share & Forecast
        • 10.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 10.2.6.2. France Social Media Analytics Market Outlook
        • 10.2.6.2.1. Market Size & Forecast
        • 10.2.6.2.1.1. By Value
        • 10.2.6.2.2. Market Share & Forecast
        • 10.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 10.2.6.3. United Kingdom Social Media Analytics Market Outlook
        • 10.2.6.3.1. Market Size & Forecast
        • 10.2.6.3.1.1. By Value
        • 10.2.6.3.2. Market Share & Forecast
        • 10.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 10.2.6.4. Italy Social Media Analytics Market Outlook
        • 10.2.6.4.1. Market Size & Forecast
        • 10.2.6.4.1.1. By Value
        • 10.2.6.4.2. Market Share & Forecast
        • 10.2.6.4.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 10.2.6.5. Spain Social Media Analytics Market Outlook
        • 10.2.6.5.1. Market Size & Forecast
        • 10.2.6.5.1.1. By Value
        • 10.2.6.5.2. Market Share & Forecast
        • 10.2.6.5.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

11. MEA Social Media Analytics Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)
    • 11.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)
    • 11.2.3. By Deployment (On-Premises Vs On-Demand)
    • 11.2.4. By Organization Size (SME's Vs Large Enterprises)
    • 11.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
    • 11.2.6. By Country (Saudi Arabia, UAE, Iraq, South Africa & Rest of MEA)
      • 11.2.6.1. Saudi Arabia Social Media Analytics Market Outlook
        • 11.2.6.1.1. Market Size & Forecast
        • 11.2.6.1.1.1. By Value
        • 11.2.6.1.2. Market Share & Forecast
        • 11.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 11.2.6.2. UAE Social Media Analytics Market Outlook
        • 11.2.6.2.1. Market Size & Forecast
        • 11.2.6.2.1.1. By Value
        • 11.2.6.2.2. Market Share & Forecast
        • 11.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 11.2.6.3. Iraq Social Media Analytics Market Outlook
        • 11.2.6.3.1. Market Size & Forecast
        • 11.2.6.3.1.1. By Value
        • 11.2.6.3.2. Market Share & Forecast
        • 11.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)
      • 11.2.6.4. South Africa Social Media Analytics Market Outlook
        • 11.2.6.4.1. Market Size & Forecast
        • 11.2.6.4.1.1. By Value
        • 11.2.6.4.2. Market Share & Forecast
        • 11.2.6.4.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

12. Market Dynamics

  • 12.1. Drivers/Opportunities
  • 12.2. Challenges/Pitfalls

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. International Business Machines Corporation
  • 14.2. Oracle Corporation
  • 14.3. Salesforce.com Inc.
  • 14.4. Adobe Systems Incorporated
  • 14.5. SAS Institute Inc.
  • 14.6. Clarabridge, Inc.
  • 14.7. Netbase Solutions, Inc.
  • 14.8. Brandwatch LLC
  • 14.9. Talkwalker Inc.
  • 14.10. GoodData Corporation
  • 14.11. Crimson Hexagon, Inc.
  • 14.12. Simply Measured, Inc.
  • 14.13. Sysomos Inc.
  • 14.14. Digimind Inc
  • 14.15. Unmetric Inc
  • 14.16. Cision US Inc.
  • 14.17. Simplify360, Inc.
  • 14.18. Hootsuite Media Inc.
  • 14.19. Meltwater Partners AS

15. Strategic Recommendations

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