市場調查報告書
商品編碼
941975

客戶資料平台的全球市場:2025年前的各零件,配置模式別,各用途,各行業 、各企業,不同地區的預測和機會

Global Customer Data Platform Market By Component, By Deployment Mode, By Type, By Application, By Vertical, By Company, By Region, Forecast & Opportunities, 2025

出版日期: | 出版商: TechSci Research | 英文 111 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供全球客戶資料平台市場調查,提供新型冠狀病毒感染疾病(COVID-19)大流行病的影響,各地區市場展望,市場力學,主要的趨勢,競爭情形等資訊,以及策略性建議。

目錄

第1章 產品概要

第2章 調查手法

第3章 COVID-19的影響

第4章 摘要整理

第5章 客戶的迴響

第6章 市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各零件(解決方案,服務)
    • 配置模式別(內部部署,雲端)
    • 各類型(存取(點閱),關係建立,分析)
    • 各用途(行銷資料的市場區隔化,預測分析,個人化的推薦商品,客戶的關係建立與維持,安全管理,其他)
    • 各行業 (BFSI,零售和電子商務,旅遊和飯店,汽車,其他)
    • 各企業
    • 各地區
  • 產品市場地圖

第7章 亞太地區市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各零件
    • 配置方式
    • 各類型
    • 各用途
    • 各行業
    • 各國
  • 亞太地區:各國分析
    • 中國市場
    • 印度市場
    • 澳洲
    • 日本
    • 韓國

第8章 歐洲市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各零件
    • 配置方式
    • 各類型
    • 各用途
    • 各行業
    • 各國
  • 歐洲:各國分析
    • 法國
    • 德國
    • 英國
    • 義大利
    • 西班牙

第9章 北美市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各零件
    • 配置方式
    • 各類型
    • 各用途
    • 各行業
    • 各國
  • 北美:各國分析
    • 美國
    • 墨西哥
    • 加拿大

第10章 南美市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各零件
    • 配置方式
    • 各類型
    • 各用途
    • 各行業
    • 各國
  • 南美:各國分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第11章 中東·非洲市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各零件
    • 配置方式
    • 各類型
    • 各用途
    • 各行業
    • 各國
  • 中東·非洲:各國分析
    • 南非
    • 沙烏地阿拉伯
    • UAE
    • 科威特

第12章 市場力學

  • 成長促進因素
  • 課題

第13章 市場趨勢

第14章 競爭情形

  • Oracle Corporation
  • SAP SE
  • Nice Systems Inc
  • Adobe Inc
  • Tealium Inc
  • Blueconic, Inc.
  • Ascent360 Inc
  • Agilone LLC
  • Lytics Inc.
  • ActionIQ Inc

第15章 策略性建議

第16章 免責聲明

目錄
Product Code: 3338

Title:
Global Customer Data Platform Market By Component (Solution v/s Service), By Deployment Mode (On-Premise v/s Cloud), By Type (Access, Engagement, Analytics), By Application (Marketing Data Segmentation, Predictive Analytics, Personalized Recommendation, Customer Engagement and Retention, Security Management, Others), By Vertical (BFSI, Retail & E-Commerce, Travel & Hospitality, Automobile, Others), By Company, By Region, Forecast & Opportunities, 2025.

Global customer data platform market is expected to grow at an impressive rate during the forecast period. The global customer data platform market is driven by the increasing need to enhance customer satisfaction, retention and engagement for improving the overall customer experience. Additionally, growing need to determine, understand and track customer behavior is further expected to propel the market growth through 2025. Furthermore, increasing expenditure by the major players operating in the market on marketing and advertising activities along with launch of new products is expected to create lucrative opportunities for the market growth during the forecast period. However, lack of awareness pertaining to the availability of such platform especially in the emerging countries can hamper the market growth over the next few years. Besides, the dearth of skilled professionals can further restrict the market growth.

The global customer data platform market is segmented based on component, deployment mode, type, application, vertical, company and region. Based on deployment mode, the market can be bifurcated into on-premise and cloud. The cloud segment is expected to dominate the market during the forecast period. This can be accredited to the various benefits offered by cloud such as flexibility, scalability, 24/7 availability, reduced operational costs, large data storage space, auto-update feature, among others. Based on type, the market can be categorized into access, engagement and analytics. The analytics segment is expected to dominate the market since it provides the option of automating consumer profiles depending upon customer lifecycle and loyalty towards the brand. Based on application, the market can be fragmented into marketing data segmentation, predictive analytics, personalized recommendation, customer engagement and retention, security management and others. The personalized recommendation segment is expected to dominate the market owing to the growing need to increase customer retention and engagement.

Regionally, the customer data platform market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected dominate the overall customer data platform market owing to the increasing adoption of big data analytics solutions on account of the growing amount of data across various end user industries.

The major players operating in the customer data platform market Oracle Corporation, SAP SE, Nice Systems Inc, Adobe Inc, Tealium Inc, Blueconic, Inc., Ascent360 Inc, Agilone LLC, Lytics Inc., ActionIQ Inc and others. Major companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study:

  • To analyze and estimate the market size of global customer data platform market from 2015 to 2018.
  • To estimate and forecast the market size of global customer data platform market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global customer data platform market based on component, deployment mode, type, application, vertical, company and regional distribution.
  • To identify dominant region or segment in the global customer data platform market.
  • To identify drivers and challenges for global customer data platform market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global customer data platform market.
  • To identify and analyze the profile of leading players operating in global customer data platform market.
  • To identify key sustainable strategies adopted by market players in global customer data platform market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global customer data platform market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Customer data platform service provider companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to customer data platform

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global customer data platform market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Customer Data Platform Market, By Component:

Solution

Service

  • Global Customer Data Platform Market, By Deployment Mode:

On-Premise

Cloud

  • Global Customer Data Platform Market, By Type:

Access

Engagement

Analytics

  • Global Customer Data Platform Market, By Application:

Marketing Data Segmentation

Predictive Analytics

Personalized Recommendation

Customer Engagement and Retention

Security Management

Others

  • Global Customer Data Platform Market, By Vertical:

BFSI

Retail & E-Commerce

Travel & Hospitality

Automobile

Others

  • Global Customer Data Platform Market, By Region:

North America

  • United States
  • Canada
  • Mexico

Europe

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain

Asia-Pacific

  • China
  • Japan
  • India
  • South Korea
  • Australia

Middle East & Africa

  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

South America

  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global customer data platform market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Customer Data Platform

4. Executive Summary

5. Voice of Customer

6. Global Customer Data Platform Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component (Solution v/s Service)
    • 6.2.2. By Deployment Mode (On-Premise v/s Cloud)
    • 6.2.3. By Type (Access, Engagement, Analytics)
    • 6.2.4. By Application (Marketing Data Segmentation, Predictive Analytics, Personalized Recommendation, Customer Engagement and Retention, Security Management, Others)
    • 6.2.5. By Vertical (BFSI, Retail & E-Commerce, Travel & Hospitality, Automobile, Others)
    • 6.2.6. By Company (2019)
    • 6.2.7. By Region
  • 6.3. Product Market Map

7. Asia-Pacific Customer Data Platform Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment Mode
    • 7.2.3. By Type
    • 7.2.4. By Application
    • 7.2.5. By Vertical
    • 7.2.6. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Customer Data Platform Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Deployment Mode
        • 7.3.1.2.3. By Type
        • 7.3.1.2.4. By Application
        • 7.3.1.2.5. By Vertical
    • 7.3.2. India Customer Data Platform Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Deployment Mode
        • 7.3.2.2.3. By Type
        • 7.3.2.2.4. By Application
        • 7.3.2.2.5. By Vertical
    • 7.3.3. Australia Customer Data Platform Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Deployment Mode
        • 7.3.3.2.3. By Type
        • 7.3.3.2.4. By Application
        • 7.3.3.2.5. By Vertical
    • 7.3.4. Japan Customer Data Platform Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Deployment Mode
        • 7.3.4.2.3. By Type
        • 7.3.4.2.4. By Application
        • 7.3.4.2.5. By Vertical
    • 7.3.5. South Korea Customer Data Platform Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Deployment Mode
        • 7.3.5.2.3. By Type
        • 7.3.5.2.4. By Application
        • 7.3.5.2.5. By Vertical

8. Europe Customer Data Platform Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment Mode
    • 8.2.3. By Type
    • 8.2.4. By Application
    • 8.2.5. By Vertical
    • 8.2.6. By Country
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Customer Data Platform Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Deployment Mode
        • 8.3.1.2.3. By Type
        • 8.3.1.2.4. By Application
        • 8.3.1.2.5. By Vertical
    • 8.3.2. Germany Customer Data Platform Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Deployment Mode
        • 8.3.2.2.3. By Type
        • 8.3.2.2.4. By Application
        • 8.3.2.2.5. By Vertical
    • 8.3.3. United Kingdom Customer Data Platform Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Deployment Mode
        • 8.3.3.2.3. By Type
        • 8.3.3.2.4. By Application
        • 8.3.3.2.5. By Vertical
    • 8.3.4. Italy Customer Data Platform Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Deployment Mode
        • 8.3.4.2.3. By Type
        • 8.3.4.2.4. By Application
        • 8.3.4.2.5. By Vertical
    • 8.3.5. Spain Customer Data Platform Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Deployment Mode
        • 8.3.5.2.3. By Type
        • 8.3.5.2.4. By Application
        • 8.3.5.2.5. By Vertical

9. North America Customer Data Platform Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment Mode
    • 9.2.3. By Type
    • 9.2.4. By Application
    • 9.2.5. By Vertical
    • 9.2.6. By Country
  • 9.3. North America: Country Analysis
    • 9.3.1. United States Customer Data Platform Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Deployment Mode
        • 9.3.1.2.3. By Type
        • 9.3.1.2.4. By Application
        • 9.3.1.2.5. By Vertical
    • 9.3.2. Mexico Customer Data Platform Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Deployment Mode
        • 9.3.2.2.3. By Type
        • 9.3.2.2.4. By Application
        • 9.3.2.2.5. By Vertical
    • 9.3.3. Canada Customer Data Platform Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Deployment Mode
        • 9.3.3.2.3. By Type
        • 9.3.3.2.4. By Application
        • 9.3.3.2.5. By Vertical

10. South America Customer Data Platform Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment Mode
    • 10.2.3. By Type
    • 10.2.4. By Application
    • 10.2.5. By Vertical
    • 10.2.6. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Customer Data Platform Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Deployment Mode
        • 10.3.1.2.3. By Type
        • 10.3.1.2.4. By Application
        • 10.3.1.2.5. By Vertical
    • 10.3.2. Argentina Customer Data Platform Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Deployment Mode
        • 10.3.2.2.3. By Type
        • 10.3.2.2.4. By Application
        • 10.3.2.2.5. By Vertical
    • 10.3.3. Colombia Customer Data Platform Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Deployment Mode
        • 10.3.3.2.3. By Type
        • 10.3.3.2.4. By Application
        • 10.3.3.2.5. By Vertical

11. Middle East and Africa Customer Data Platform Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Component
    • 11.2.2. By Deployment Mode
    • 11.2.3. By Type
    • 11.2.4. By Application
    • 11.2.5. By Vertical
    • 11.2.6. By Country
  • 11.3. MEA: Country Analysis
    • 11.3.1. South Africa Customer Data Platform Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Component
        • 11.3.1.2.2. By Deployment Mode
        • 11.3.1.2.3. By Type
        • 11.3.1.2.4. By Application
        • 11.3.1.2.5. By Vertical
    • 11.3.2. Saudi Arabia Customer Data Platform Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Component
        • 11.3.2.2.2. By Deployment Mode
        • 11.3.2.2.3. By Type
        • 11.3.2.2.4. By Application
        • 11.3.2.2.5. By Vertical
    • 11.3.3. UAE Customer Data Platform Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Component
        • 11.3.3.2.2. By Deployment Mode
        • 11.3.3.2.3. By Type
        • 11.3.3.2.4. By Application
        • 11.3.3.2.5. By Vertical
    • 11.3.4. Kuwait Customer Data Platform Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By Component
        • 11.3.4.2.2. By Deployment Mode
        • 11.3.4.2.3. By Type
        • 11.3.4.2.4. By Application
        • 11.3.4.2.5. By Vertical

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Oracle Corporation
  • 14.2. SAP SE
  • 14.3. Nice Systems Inc
  • 14.4. Adobe Inc
  • 14.5. Tealium Inc
  • 14.6. Blueconic, Inc.
  • 14.7. Ascent360 Inc
  • 14.8. Agilone LLC
  • 14.9. Lytics Inc.
  • 14.10. ActionIQ Inc

15. Strategic Recommendations

16. About Us & Disclaimer