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中國藍芽喇叭市場::競爭情形,預測,市場機會

China Bluetooth Speaker Market, By Type (Portable & Fixed), Distribution Channel (Store-based Retail & Non-Store based Retail), Region, Price Range (Entry - Up to USD50 Mid, High, Premium, Ultra-Premium), Competition, Forecast & Opportunities, 2025

出版商 TechSci Research 商品編碼 933907
出版日期 內容資訊 英文 85 Pages
商品交期: 請詢問到貨日
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中國藍芽喇叭市場::競爭情形,預測,市場機會 China Bluetooth Speaker Market, By Type (Portable & Fixed), Distribution Channel (Store-based Retail & Non-Store based Retail), Region, Price Range (Entry - Up to USD50 Mid, High, Premium, Ultra-Premium), Competition, Forecast & Opportunities, 2025
出版日期: 2020年05月01日內容資訊: 英文 85 Pages
簡介

中國的藍芽喇叭市場在2020年∼2025年間,預測將以超越16%的年複合成長率增長。智慧型手機銷量的增長和技術創新推動了市場的增長。此外,在預測期內,中國可支配收入的增加對市場增長產生了積極影響。隨著藍牙揚聲器在線的可用性,預計在未來幾年內銷售額將更進一步增加。

本報告提供中國的藍芽之各類型,各流通管道,各地區,各種價格市場調查,提供市場規模和市場佔有率的預測,推動因素與課題,市場趨勢,競爭情形,企業簡介等資訊。

目錄

第1章 關注產品的簡介

第2章 調查手法

第3章 摘要整理

第4章 客戶的迴響/客戶的洞察

  • 品牌認知度
  • 購買決策的影響因素

第5章 中國藍芽喇叭市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各類型(可攜式藍芽喇叭,及固定藍芽喇叭)
    • 各種價格(進入-最大USD75,middo(USD76-150)高(USD151-300)高級(USD301-500),ultra高級(USD 500以上)
    • 各流通管道(商店為基礎的零售,及非商店為基礎的零售)
    • 各地區
    • 各企業
  • 市場魅力指數

第6章 中國的可攜式藍芽喇叭市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各流通管道
    • 各地區

第7章 中國的固定藍芽喇叭市場展望

  • 市場規模與預測
  • 市場佔有率與預測
    • 各流通管道
    • 各地區

第8章 市場動態

  • 成長要素/機會
  • 課題/限制

第9章 市場趨勢與趨勢

第10章 政策和法規情形

第11章 中國的經濟簡介

第12章 價格分析(不同品牌)

第13章 競爭情形

  • 企業簡介
    • Alibaba Group Holding Limited
    • Xiaomi Corporation
    • Huawei Technologies Co., Ltd.
    • Philips (China) Investment Co., Ltd.
    • Sony (China) Co., Ltd.
    • Edifier Technology Co Ltd
    • JBL (Harman (China) Investment Co., Ltd.)
    • Bose Electronics Shanghai Co. Ltd.
    • Beats by Dr. Dre
    • Bang & Olufsen (China)
    • Beijing Sonos Technology Co., Ltd.
    • Baidu

第14章 策略性推薦事項

目錄
Product Code: 4732

China Bluetooth speaker market is expected to grow at an impressive CAGR of over 16% during 2020-2025. China Bluetooth speaker market is driven by increasing smartphone sales and technology innovations. Moreover, rising disposable income in China is positively impacting the growth of market during the forecast period. Also, availability of Bluetooth speakers online is further expected to bolster the sales over the next few years.

China Bluetooth speaker market is segmented based on type, price range, distribution channel and region. Based on type, the market can be categorized into portable Bluetooth speaker and fixed Bluetooth speaker, out of which, the portable Bluetooth speaker segment dominated the market until 2019 and is expected to maintain its leading position in the market during the forecast period as well. This can be ascribed to portability of devices coupled with their novel designs and advancements in audio technology. Increasing portability is enabling the consumers to take their speakers wherever they want, which will be positively influencing the growth of segment over the coming years.

Major players operating in Bluetooth speaker market include Xiaomi Corporation, Huawei Technologies Co., Ltd., Philips (China) Investment Co., Ltd., Sony (China) Co., Ltd., Edifier Technology Co Ltd, JBL (Harman (China) Investment Co., Ltd.), Bose Electronics Shanghai Co. Ltd., Beats by Dr. Dre, Bang & Olufsen, and Sansui Electric Co. Ltd., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies to expand geographic reach and customer base include mergers & acquisitions and partnerships.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study

  • To analyze and estimate the market size of China Bluetooth speaker market from 2015 to 2018.
  • To estimate and forecast the market size of China Bluetooth speaker market from 2019 to 2025.
  • To classify and forecast China Bluetooth speaker market based on type, price range, distribution channel, and regional distribution.
  • To identify dominant region or segment in the China Bluetooth speaker market.
  • To identify drivers and challenges for China Bluetooth speaker market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in China Bluetooth speaker market.
  • To conduct pricing analysis for China Bluetooth speaker market.
  • To identify and analyze the profile of leading players operating in China Bluetooth speaker market.
  • To identify key sustainable strategies adopted by market players in China Bluetooth speaker market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across China. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of China Bluetooth speaker market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience

  • Bluetooth speaker manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to Bluetooth speaker
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope

In this report, China Bluetooth speaker market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:

Portable Bluetooth Speaker

Fixed Bluetooth Speaker

  • Market, By Distribution Channel:

Store-based Retail

Non-Store based Retail

  • Market, By Region:

North

North East

East

North West

South West

South Central

  • Market, By Price Range:

Entry - Up to USD50

Mid (USD51-99)

High (USD100-199)

Premium (USD200-499)

Ultra-Premium (Above USD 500)

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in China Bluetooth speaker market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product of Interest Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customers/Customer Insights

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase decision
  • 4.3. Source of Awareness

5. China Bluetooth Speaker Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Portable Bluetooth Speaker and fixed Bluetooth Speaker)
    • 5.2.2. By Price Range (Entry - Up to USD75, Mid (USD76-150) High (USD151-300) Premium (USD301-500), Ultra-Premium (Above USD 500)
    • 5.2.3. By Distribution Channel (Store-based Retail and Non-Store based Retail)
    • 5.2.4. By Region
    • 5.2.5. By Company
  • 5.3. Market Attractiveness Index

6. China Portable Bluetooth Speaker Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Distribution Channel
    • 6.2.2. By Region

7. China Fixed Bluetooth Speaker Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Distribution Channel
    • 7.2.2. By Region

8. Market Dynamics

  • 8.1. Drivers/Opportunities
  • 8.2. Challenges/Restraints

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. China Economic Profile

12. Pricing Analysis (By Brand)

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. Alibaba Group Holding Limited
    • 13.1.2. Xiaomi Corporation
    • 13.1.3. Huawei Technologies Co., Ltd.
    • 13.1.4. Philips (China) Investment Co., Ltd.
    • 13.1.5. Sony (China) Co., Ltd.
    • 13.1.6. Edifier Technology Co Ltd
    • 13.1.7. JBL (Harman (China) Investment Co., Ltd.)
    • 13.1.8. Bose Electronics Shanghai Co. Ltd.
    • 13.1.9. Beats by Dr. Dre
    • 13.1.10. Bang & Olufsen (China)
    • 13.1.11. Beijing Sonos Technology Co., Ltd.
    • 13.1.12. Baidu

14. Strategic Recommendations

List of Figures

  • Figure 1: Brand Awareness Level, By Company, 2019 (Base=100)
  • Figure 2: Factors Influencing Purchase Decision (Base=100)
  • Figure 3: Source of Awareness (Base=100)
  • Figure 4: China Bluetooth Speaker Market Size, By Value (USD Million), 2015-2025F
  • Figure 5: China Disposable Income, By Value, 2013-2018 (USD Thousand)
  • Figure 6: China Bluetooth Speaker Market Share, By Type, By Value, 2015-2025F
  • Figure 7: China Bluetooth Speaker Market Share, By Price Range, 2015-2025
  • Figure 8: China Bluetooth Speaker Market Share, By Distribution Channel, By Value, 2015-2025F
  • Figure 9: China Bluetooth Speaker Market Share, By Region, By Value, 2019 & 2025F
  • Figure 10: China Bluetooth Speaker Market Share, By Region, By Value, 2015-2025F
  • Figure 11: China Bluetooth Speaker Market Share, By Company, By Value, 2019
  • Figure 12: Market Attractiveness Index based on Market Size (USD Million) & Growth Rate (%)
  • Figure 13: China Portable Bluetooth Speaker Market Size, By Value (USD Million), 2015-2025F
  • Figure 14: China Smartphone Users, By Volume, 2014-2019 (Million)
  • Figure 15: China Portable Bluetooth Speaker Market Share, By Distribution Channel, By Value, 2015-2025F
  • Figure 16: China Portable Bluetooth Speaker Market Share, By Region, By Value, 2019 & 2025F
  • Figure 17: China Portable Bluetooth Speaker Market Share, By Region, By Value, 2015-2025F
  • Figure 18: China Fixed Bluetooth Speaker Market Size, By Value (USD Million), 2015-2025F
  • Figure 19: China Smart Television Sets Market Size, By Volume, 2014-2019 (Million Units)
  • Figure 20: China Fixed Bluetooth Speaker Market Share, By Distribution Channel, By Value, 2015-2025F
  • Figure 21: China Fixed Bluetooth Speaker Market Share, By Region, By Value, 2019 & 2025F
  • Figure 22: China Fixed Bluetooth Speaker Market Share, By Region, By Value, 2015-2025F