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市場調查報告書

印度的電影院廣告市場 - 競爭預測、市場機會分析

India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023

出版商 TechSci Research 商品編碼 746123
出版日期 內容資訊 英文 67 Pages
商品交期: 最快1-2個工作天內
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印度的電影院廣告市場 - 競爭預測、市場機會分析 India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023
出版日期: 2018年11月16日 內容資訊: 英文 67 Pages
簡介

本報告提供印度的電影院廣告的市場調查,市場概要,客戶的迴響、客戶行動分析 ,全球電影院廣告市場概要,印度的廣告市場展望,印度的電影院廣告市場市場規模、市場佔有率的變化與預測,市場成長的各種影響因素分析,相關政策、法律規章,印度經濟簡介,主要企業簡介等資訊彙整。

第1章 電影院廣告:簡介

第2章 調查手法

第3章 分析師的見解

第4章 客戶的迴響、客戶行動分析

  • 對電影院廣告的廣告預算的比例
  • 電影院大廳/戲院聯映的選擇的影響因素

第5章 全球電影院廣告市場:市場概要

第6章 印度的廣告市場展望

  • 市場規模、預測
  • 市場佔有率、預測
    • 各類型
      • 電影院
      • 雜誌
      • 無線電
      • OOH (Out of Home)

第7章 印度的電影院廣告市場展望

  • 市場規模、預測
  • 市場佔有率、預測
    • 各廣播時間
      • 不滿30秒
      • 30-60秒
      • 60-90秒
      • 90秒多
    • 各地區
    • 各企業
  • 市場魅力指標

第8章 市場動態

  • 成長推動因素
  • 課題

第9章 市場趨勢、市場部署

第10章 政策、法律制度

第11章 印度經濟簡介

第12章 競爭環境

  • 競爭的展望
  • 企業簡介
    • PVR Limited
    • INOX Leisure Ltd.
    • Cinepolis India Private Limited
    • Miraj Entertainment Limited
    • Carnival Films Private Limited
    • Mukta Arts Limited
    • Asian Cinema & Multiplexes Private Limited
    • Wave Digital Cinemas Private Limited
    • Movie Times Cineplex Private Limited
    • Gold Digitech Theaters Pvt Ltd

第13章 策略性建議

目錄
Product Code: 10520

According to “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” cinema advertising market is projected to grow at a CAGR of more than 25% by 2023, predominantly on the back of growing number of multiplexes across India. Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years. India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd.

“India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” discusses the following aspects of cinema advertising market in India:

  • Cinema Advertising Market Size, Share & Forecast
  • Segmental Analysis - By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of cinema advertising market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, cinema advertising distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology:

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with cinema advertising distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Cinema Advertising: An Introduction

2. Research Methodology

3. Analyst View

4. Voice of Customer/Customer Behavior Analysis

  • 4.1. Proportion of Ad Budget Allocated to Cinema Advertising
  • 4.2. Factors Influencing Choice of Cinema Hall/Cinema Chain

5. Global Cinema Advertising Market Overview

6. India Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)

7. India Cinema Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)
    • 7.2.2. By Region
    • 7.2.3. By Company
  • 7.3. Market Attractiveness Index
    • 7.3.1. By Running Time
    • 7.3.2. By Region

8. Market Dynamics

  • 8.1. Drivers
  • 8.2. Challenges

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. India Economic Profile

12. Competitive Landscape

  • 12.1. Competition Outlook
  • 12.2. Company Profiles
    • 12.2.1. PVR Limited
    • 12.2.2. INOX Leisure Ltd.
    • 12.2.3. Cinepolis India Private Limited
    • 12.2.4. Miraj Entertainment Limited
    • 12.2.5. Carnival Films Private Limited
    • 12.2.6. Mukta Arts Limited
    • 12.2.7. Asian Cinema & Multiplexes Private Limited
    • 12.2.8. Wave Digital Cinemas Private Limited
    • 12.2.9. Movie Times Cineplex Private Limited
    • 12.2.10. Gold Digitech Theaters Pvt Ltd

13. Strategic Recommendations

List of Figures

  • Figure 1: Proportion of Ad Budget Allocated to Cinema Advertising, By Value, 2017 (N=100)
  • Figure 2: Factors Influencing Choice of Cinema Hall/Cinema Chain, 2017 (N=100)
  • Figure 3: Global Cinema Advertising Market Size, By Value (USD Million), 2013-2017
  • Figure 4: Global GDP per Capita (current US$), 2012-2016 (USD)
  • Figure 5: India Advertising Market Size, By Value (USD Million), 2013-2023F
  • Figure 6: India GDP per Capita, PPP, 2013-2017 (USD)
  • Figure 7: India Advertising Market Share, By Type, By Value, 2013-2023F
  • Figure 8: Y-O-Y Growth in Real GDP vs Y-O-Y Growth of Advertising Revenue in M&E Industry, 2013-2017
  • Figure 9: India Urban Population Share (as a %age of the Total Population), 2013-2017
  • Figure 10: India Cinema Advertising Market Size, By Value (USD Million), 2013 - 2023F
  • Figure 11: Screens Per Million of Population, By Country, 2017
  • Figure 12: India Cinema Advertising Market Share, By Running Time, By Value, 2013-2023F
  • Figure 13: India Cinema Advertising Market Share, By Region, By Value, 2017 & 2023F
  • Figure 14: India Cinema Advertising Market Share, By Region, By Value, 2013-2023F
  • Figure 15: India Cinema Advertising Market Share, By Company, By Value, 2013-2023F
  • Figure 16: Number of Screens for Top 4 Multiplex Chains, 2017
  • Figure 17: Number of Hindi Films Crossing USD15 Million in their Domestic Box Office Collection
  • Figure 18: India per Capita Household and NPISHs (Non-profit institutions serving households) Final Consumption Expenditure, 2013-2017 (USD)
  • Figure 19: India Cinema Advertising Market Attractiveness Index, By Running Time, By Value, 2018E-2023F
  • Figure 20: India Cinema Advertising Market Attractiveness Index, By Region, By Value, 2018E-2023F
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