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市場調查報告書

郵購的非洲市場:競爭預測及市場機會分析 - 專用頻道、電視購物節目

Africa Teleshopping Market By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023

出版商 TechSci Research 商品編碼 619938
出版日期 內容資訊 英文 82 Pages
商品交期: 最快1-2個工作天內
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郵購的非洲市場:競爭預測及市場機會分析 - 專用頻道、電視購物節目 Africa Teleshopping Market By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023
出版日期: 2018年03月28日 內容資訊: 英文 82 Pages
簡介

非洲地區的郵購的市場,由於電視的普及率擴大,串流服務及衛星TV的流入,媒體&廣告產業的成長等要素,在預測期間內以超過3.5%的年複合成長率成長。

本報告提供非洲地區的郵購的市場調查,市場定義和概要,全部區域及各國市場規模的變化與預測,營運類型、產品類型、付款方式、訂購來源、企業等各種區分的佔有率,市場成長的促進因素與課題分析,競爭環境與主要企業簡介,策略性建議等彙整資料。

第1章 郵購:簡介

第2章 調查手法

第3章 摘要整理

第4章 客戶的迴響

  • 定購的頻率
  • 愛好的付款方式
  • 支出模式
  • 品牌認知度
  • 愛好的定購時間
  • 主要的資訊來源
  • 線上購買的主要影響因素

第5章 全球市場概要

第6章 非洲地區的郵購市場:展望

  • 市場規模、預測
  • 市場佔有率、預測
    • 營運各類型
      • 專用頻道
      • 電視購物節目
    • 各類別
      • 服裝
      • 鞋子&飾品
      • 家具
      • 家電、電子設備
      • 硬體設備
      • 黃金服裝飾品
      • 鑽石服裝飾品
      • 銀服裝飾品
      • 其他
    • 各付款模式
      • 貨到付款
      • 扣款/信用卡
      • 行動電子錢包、網路銀行
    • 各訂購來源
      • 電視
      • 網際網路
    • 各企業
    • 各國

第7章 南非市場展望

  • 市場規模、預測
  • 市場佔有率、預測
    • 各營運類型
    • 各類別
    • 各付款模式
    • 各訂購來源
  • 平均定購尺寸分析
  • 競爭預測

第8章 奈及利亞市場展望

  • 市場規模、預測
  • 市場佔有率、預測
    • 各營運類型
    • 各類別
    • 各付款模式
    • 各訂購來源
  • 平均定購尺寸分析
  • 競爭預測

第9章 肯亞市場展望

  • 市場規模、預測
  • 市場佔有率、預測
    • 各營運類型
    • 各類別
    • 各付款模式
    • 各訂購來源
  • 平均定購尺寸分析
  • 競爭預測

第10章 其他地區市場展望

第11章 市場動態

  • 成長推動因素
  • 課題

第12章 市場趨勢、發展情形

第13章 SWOT分析

第14章 經營模式分析

第15章 競爭環境

  • 企業簡介
    • Verimark Holdings Ltd.
    • Homemark (Pty) Ltd
    • Moneymart Multimedia Services Ltd.
    • Africa Shopping Network (Pty) Ltd
    • Tevo
    • Citrus TV FZ LLC
    • Gemporia Limited
    • Mulin TV Shopping

第16章 策略性建議

目錄
Product Code: 10167

According to "Africa Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023", Africa teleshopping market is projected to grow at a CAGR of over 3.5% by 2023, on the back of growing television penetration, influx of streaming services and satellite TV, and growing media & advertising industry. Some of the other factors expected to aid Africa teleshopping market are increasing use of mobile wallet, attractive product demonstrations and product promotion by teleshopping companies on the social media platforms. Africa teleshopping market is controlled by these major players, namely - Verimark Holdings Ltd., Homemark (Pty) Ltd, Moneymart Multimedia Services Ltd., Africa Shopping Network (Pty) Ltd, Tevo, Citrus TV FZ LLC, Gemporia Limited, and Mulin TV Shopping, among others. "Africa Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023", discusses the following aspects of teleshopping market in Africa:

  • Teleshopping Market Size, Share & Forecast
  • Segmental Analysis - By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, By Country
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of teleshopping market in Africa
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, teleshopping manufacturers, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with teleshopping manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Teleshopping: An Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Frequency of Ordering
  • 4.2. Preferred Mode of Payment
  • 4.3. Customer Spending Pattern
  • 4.4. Brand Awareness
  • 4.5. Preferred Time of Ordering
  • 4.6. Key Sources of Awareness
  • 4.7. Key Factors Influencing Online Purchase of Goods

5. Global Teleshopping Market Overview

6. Africa Teleshopping Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value & Volume (Number of Order)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Operation Type (Dedicated Channel Vs. Infomercial)
    • 6.2.2. By Category (Apparel, Footwear & Accessories, Home Furnishing & Furniture, Consumer Appliances & Electronics, Hardware, Gold Costume Jewelry, Daimond Costume Jewelry, Silver Costume Jewelry & Others)
    • 6.2.3. By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)
    • 6.2.4. By Source of Order (Television Vs. Internet)
    • 6.2.5. By Company
    • 6.2.6. By Country

7. South Africa Teleshopping Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value & Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By Operation Type
    • 7.2.2. By Category
    • 7.2.3. By Payment Mode
    • 7.2.4. By Source of Order
  • 7.3. Average Order Size Analysis
  • 7.4. Competition Outlook

8. Nigeria Teleshopping Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value & Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By Operation Type
    • 8.2.2. By Category
    • 8.2.3. By Payment Mode
    • 8.2.4. By Source of Order
  • 8.3. Average Order Size Analysis
  • 8.4. Competition Outlook

9. Kenya Teleshopping Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value & Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By Operation Type
    • 9.2.2. By Category
    • 9.2.3. By Payment Mode
    • 9.2.4. By Source of Order
  • 9.3. Average Order Size Analysis
  • 9.4. Competition Outlook

10. Other Countries Teleshopping Market Outlook

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

13. SWOT Analysis

14. Business Model Analysis

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Verimark Holdings Ltd.
    • 15.1.2. Homemark (Pty) Ltd
    • 15.1.3. Moneymart Multimedia Services Ltd.
    • 15.1.4. Africa Shopping Network (Pty) Ltd
    • 15.1.5. Tevo
    • 15.1.6. Citrus TV FZ LLC
    • 15.1.7. Gemporia Limited
    • 15.1.8. Mulin TV Shopping

16. Strategic Recommendations

List of Figures

  • Figure 1: Frequency of Ordering (Sample Size=200)
  • Figure 2: Preferred Mode of Payment (Sample Size=200)
  • Figure 3: Customer Spending Pattern, Per Order (Sample Size=200)
  • Figure 4: Brand Awareness (Sample Size=200)
  • Figure 5: Preferred Time of Ordering (Sample Size=200)
  • Figure 6: Key Sources of Awareness (Sample Size=200)
  • Figure 7: Key Factors Influencing Online Purchase of Goods (Sample Size=200)
  • Figure 8: Africa Teleshopping Gross Merchandise Value (GMV), 2013-2023F (USD Million)
  • Figure 9: Africa Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 10: Africa Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 11: Africa Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 12: Africa Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 13: Africa Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 14: Africa Teleshopping Market Share, By Company, By Value, 2016 & 2023F
  • Figure 15: Africa Teleshopping Market Share, By Country, By Value, 2013-2023F
  • Figure 16: South Africa Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 17: South Africa GDP Per Capita, PPP, 2012-2016 (USD Thousand)
  • Figure 18: South Africa Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 19: South Africa Final Household Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)
  • Figure 20: South Africa Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 21: South Africa Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 22: South Africa Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 23: South Africa Number of Internet Users (Million), Internet Penetration (%), 2012-2016
  • Figure 24: South Africa Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)
  • Figure 25: Nigeria Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 26: Nigeria GDP Per Capita, PPP, 2012-2016 (USD Thousand)
  • Figure 27: Nigeria Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 28: Nigeria Final Household Consumption Expenditure Per Capita, 2012-2015 (USD Thousand)
  • Figure 29: Nigeria Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 30: Nigeria Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 31: Nigeria Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 32: Nigeria Number of Internet Users (Million), Internet Penetration (%), 2012-2016
  • Figure 33: Nigeria Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)
  • Figure 34: Kenya Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 35: Kenya GDP Per Capita, PPP, 2012-2016 (USD Thousand)
  • Figure 36: Kenya Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 37: Kenya Final Household Consumption Expenditure Per Capita, 2012-2016 (USD)
  • Figure 38: Kenya Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 39: Kenya Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 40: Kenya Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 41: Kenya Number of Internet Users (Million), Internet Penetration (%), 2012-2016
  • Figure 42: Kenya Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)
  • Figure 43: Africa Internet Users (% of Total Population), By Select Countries, 2016

List of Tables

  • Table 1: Africa Gross Domestic Product (GDP), PPP, By Select Country, 2012-2016 (USD Billion)
  • Table 2: List of Select Hypermarket/Supermarket Chains in Africa, 2017
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