查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
全球廣告技術市場（~2027 年）：按類型、組織規模、價格類型、最終用戶、渠道類型、地區、市場預測、增長機會分列的競爭對手分析
市場調查報告書
商品編碼
1101554

全球廣告技術市場（~2027 年）：按類型、組織規模、價格類型、最終用戶、渠道類型、地區、市場預測、增長機會分列的競爭對手分析

Global Ad Tech Market, By Type, By Organization Size, By Pricing Type, By End User, By Channel Type, By Region, Competition Forecast & Opportunities, 2027
出版日期: | 出版商: TechSci Research | 英文 116 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

在預測期內，全球廣告技術市場預計將以穩定的複合年增長率從 2023 年到 2027 年增長。

5G 技術部署的前景和消費者偏好的轉變（例如優先使用移動設備作為數字媒體）正在推動市場需求。此外，企業增加數字化和增加數字支出以改善工作流程和員工生產力也有望推動未來幾年的市場增長。

在本報告中，我們研究了全球 AdTech 市場，提供市場概況、市場規模的轉變和預測、按細分市場/地區/主要國家/地區劃分的細分、影響市場的各種因素分析、競爭它總結了環境、市場份額、主要參與者的概況等。

第一章產品概述

第二章研究方法

第 3 章執行摘要

第 4 章 COVID-19：對全球廣告技術市場的影響

第 5 章客戶反饋

第 6 章全球廣告技術市場展望

  • 市場規模和預測
  • 市場份額/預測
    • 按類型（基於雲/本地）
    • 按組織規模（大公司/中小企業）
    • 按價格類型（固定月費、廣告費、隱藏投標加價）
    • 按最終用戶（內部媒體買家、廣告代理、網站所有者、應用開發者、廣告網絡）
    • 按渠道類型（展示廣告、視頻廣告、PPC、社交媒體廣告、CTV、DOOH）
    • 按地區（北美、歐洲、亞太地區、南美、中東和非洲）
    • 按公司
  • 市場地圖

第 7 章北美廣告技術市場展望

  • 市場規模和預測
  • 市場份額/預測
    • 按類型
    • 按組織規模
    • 按價格類型
    • 按最終用戶
    • 按渠道類型
    • 按國家/地區
  • 國家/地區分析

第 8 章歐洲廣告技術市場展望

  • 市場規模和預測
  • 市場份額/預測
    • 按類型
    • 按組織規模
    • 按價格類型
    • 按最終用戶
    • 按渠道類型
    • 按國家/地區
  • 國家/地區分析

第 9 章。亞太廣告技術市場展望

  • 市場規模和預測
  • 市場份額/預測
    • 按類型
    • 按組織規模
    • 按價格類型
    • 按最終用戶
    • 按渠道類型
    • 按國家/地區
  • 國家/地區分析

第 10 章中東和非洲廣告技術市場展望

  • 市場規模和預測
  • 市場份額/預測
    • 按類型
    • 按組織規模
    • 按價格類型
    • 按最終用戶
    • 按渠道類型
    • 按國家/地區
  • 國家/地區分析

第 11 章南美廣告技術市場展望

  • 市場規模和預測
  • 市場份額/預測
    • 按類型
    • 按組織規模
    • 按價格類型
    • 按最終用戶
    • 按渠道類型
    • 按國家/地區
  • 國家/地區分析

第 12 章市場動態

  • 驅動程序
  • 任務

第 13 章市場趨勢和市場發展

第 14 章競爭格局

  • 競爭前景
  • 公司簡介（10 家主要公司）
    • WPP Group PLC
    • Omnicom Group Inc.
    • Publicis Groupe SA.
    • Interpublic Group of Companies, Inc.
    • Adobe Inc
    • Google LLC
    • The Trade Desk Inc
    • Criteo SA
    • IgnitionOne, Inc.
    • MediaMath Inc.

第15章 策略推薦

簡介目錄
Product Code: 7292

The global ad tech market is expected to witness a growth of steady CAGR in the forecast period, 2023-2027. Factors such as the expected roll-out of 5G technology and the shift to consumer preference to use mobile devices as preferred digital media are primarily driving the demand for the global ad tech market. The ongoing digitization trend and the rise in digital spending by enterprises to improve workflow and productivity of employees is expected to fuel the makret growth in the coming years. Also, the surge in investments by the market players to improve the response time and the flourishing advertising industry are further expected to influence the market demand.

The global ad tech market is segmented into type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape. Based on regional analysis, North America is expected to capture the highest market share in the next five years.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies, Inc., Adobe Inc., Google LLC, The Trade Desk Inc., Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the major market players operating in the global ad tech market.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F-2027F

Objective of the Study:

  • To analyze the historical growth in the market size of global ad tech market from 2017 to 2021.
  • To estimate and forecast the market size of global ad tech market from 2022E to 2027F and growth rate until 2027F.
  • To classify and forecast global ad tech market based on type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape.
  • To identify dominant region or segment in the global ad tech.
  • To identify drivers and challenges for global ad tech.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global ad tech market.
  • To identify and analyze the profile of leading players operating in global ad tech market.
  • To identify key sustainable strategies adopted by market players in global ad tech market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of companies across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies, which could not be identified due to the limitations of secondary research. TechSci Research analyzed the presence of all major players across the globe.

TechSci Research calculated the market size of global ad tech market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Ad tech companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to ad tech

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global ad tech market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Ad Tech Market, By Type:

Cloud-Based

On Premises

  • Ad Tech Market, By Organization Size:

Large Enterprises

SMEs

  • Ad Tech Market, By Pricing Type:

Fixed Monthly Fee

Ad Spend Commission

Hidden Bid Markups

  • Ad Tech Market, By End User:

In-House Media Buyers

Ad Agencies

Website Owners

App Developers

Ad Networks

  • Ad Tech Market, By Channel Type:

Display Advertising

Video Advertising

PPC

Social Media Advertising

CTV

DOOH

  • Ad Tech Market, By Region:

North America

  • United States
  • Canada
  • Mexico

Europe

  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy

Asia-Pacific

  • China
  • India
  • Japan
  • Australia
  • South Korea

Middle East & Africa

  • Saudi Arabia
  • South Africa
  • UAE

South America

  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global ad tech market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Ad Tech Market

5. Voice of Customer

6. Global Ad Tech Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type (Cloud-Based, On Premises)
    • 6.2.2. By Organization Size (Large Enterprises & SMEs)
    • 6.2.3. By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups)
    • 6.2.4. By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks)
    • 6.2.5. By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)
    • 6.2.6. By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa)
    • 6.2.7. By Company (2021)
  • 6.3. Market Map

7. North America Ad Tech Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Organization Size
    • 7.2.3. By Pricing Type
    • 7.2.4. By End User
    • 7.2.5. By Channel Type
    • 7.2.6. By Country (United States; Canada; Mexico)
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Ad Tech Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Organization Size
        • 7.3.1.2.3. By Pricing Type
        • 7.3.1.2.4. By End User
        • 7.3.1.2.5. By Channel Type
    • 7.3.2. Canada Ad Tech Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Organization Size
        • 7.3.2.2.3. By Pricing Type
        • 7.3.2.2.4. By End User
        • 7.3.2.2.5. By Channel Type
    • 7.3.3. Mexico Ad Tech Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Organization Size
        • 7.3.3.2.3. By Pricing Type
        • 7.3.3.2.4. By End User
        • 7.3.3.2.5. By Channel Type

8. Europe Ad Tech Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Organization Size
    • 8.2.3. By Pricing Type
    • 8.2.4. By End User
    • 8.2.5. By Channel Type
    • 8.2.6. By Country (France; Germany; UK; Italy; Spain)
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Ad Tech Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Organization Size
        • 8.3.1.2.3. By Pricing Type
        • 8.3.1.2.4. By End User
        • 8.3.1.2.5. By Channel Type
    • 8.3.2. Germany Ad Tech Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Organization Size
        • 8.3.2.2.3. By Pricing Type
        • 8.3.2.2.4. By End User
        • 8.3.2.2.5. By Channel Type
    • 8.3.3. United Kingdom Ad Tech Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Organization Size
        • 8.3.3.2.3. By Pricing Type
        • 8.3.3.2.4. By End User
        • 8.3.3.2.5. By Channel Type
    • 8.3.4. Italy Ad Tech Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Organization Size
        • 8.3.4.2.3. By Pricing Type
        • 8.3.4.2.4. By End User
        • 8.3.4.2.5. By Channel Type
    • 8.3.5. Spain Ad Tech Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Organization Size
        • 8.3.5.2.3. By Pricing Type
        • 8.3.5.2.4. By End User
        • 8.3.5.2.5. By Channel Type

9. Asia-Pacific Ad Tech Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Organization Size
    • 9.2.3. By Pricing Type
    • 9.2.4. By End User
    • 9.2.5. By Channel Type
    • 9.2.6. By Country (China; India; Japan; South Korea; Australia)
  • 9.3. Asia-Pacific: Country Analysis
    • 9.3.1. China Ad Tech Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Organization Size
        • 9.3.1.2.3. By Pricing Type
        • 9.3.1.2.4. By End User
        • 9.3.1.2.5. By Channel Type
    • 9.3.2. India Ad Tech Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Organization Size
        • 9.3.2.2.3. By Pricing Type
        • 9.3.2.2.4. By End User
        • 9.3.2.2.5. By Channel Type
    • 9.3.3. Japan Ad Tech Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Organization Size
        • 9.3.3.2.3. By Pricing Type
        • 9.3.3.2.4. By End User
        • 9.3.3.2.5. By Channel Type
    • 9.3.4. South Korea Ad Tech Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Organization Size
        • 9.3.4.2.3. By Pricing Type
        • 9.3.4.2.4. By End User
        • 9.3.4.2.5. By Channel Type
    • 9.3.5. Australia Ad Tech Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By Organization Size
        • 9.3.5.2.3. By Pricing Type
        • 9.3.5.2.4. By End User
        • 9.3.5.2.5. By Channel Type

10. Middle East and Africa Ad Tech Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Organization Size
    • 10.2.3. By Pricing Type
    • 10.2.4. By End User
    • 10.2.5. By Channel Type
    • 10.2.6. By Country (UAE; Saudi Arabia; South Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Ad Tech Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Organization Size
        • 10.3.1.2.3. By Pricing Type
        • 10.3.1.2.4. By End User
        • 10.3.1.2.5. By Channel Type
    • 10.3.2. Saudi Arabia Ad Tech Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Organization Size
        • 10.3.2.2.3. By Pricing Type
        • 10.3.2.2.4. By End User
        • 10.3.2.2.5. By Channel Type
    • 10.3.3. UAE Ad Tech Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Organization Size
        • 10.3.3.2.3. By Pricing Type
        • 10.3.3.2.4. By End User
        • 10.3.3.2.5. By Channel Type

11. South America Ad Tech Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value & Volume
  • 11.2. Market Share & Forecast
    • 11.2.1. By Type
    • 11.2.2. By Organization Size
    • 11.2.3. By Pricing Type
    • 11.2.4. By End User
    • 11.2.5. By Channel Type
    • 11.2.6. By Country (Brazil; Argentina; Colombia)
  • 11.3. South America: Country Analysis
    • 11.3.1. Brazil Ad Tech Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Type
        • 11.3.1.2.2. By Organization Size
        • 11.3.1.2.3. By Pricing Type
        • 11.3.1.2.4. By End User
        • 11.3.1.2.5. By Channel Type
    • 11.3.2. Argentina Ad Tech Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Type
        • 11.3.2.2.2. By Organization Size
        • 11.3.2.2.3. By Pricing Type
        • 11.3.2.2.4. By End User
        • 11.3.2.2.5. By Channel Type
    • 11.3.3. Colombia Ad Tech Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Type
        • 11.3.3.2.2. By Organization Size
        • 11.3.3.2.3. By Pricing Type
        • 11.3.3.2.4. By End User
        • 11.3.3.2.5. By Channel Type

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Competition Outlook
  • 14.2. Global Players Profiled (Leading Companies)
    • 14.2.1. WPP Group PLC
    • 14.2.2. Omnicom Group Inc.
    • 14.2.3. Publicis Groupe SA.
    • 14.2.4. Interpublic Group of Companies, Inc.
    • 14.2.5. Adobe Inc
    • 14.2.6. Google LLC
    • 14.2.7. The Trade Desk Inc
    • 14.2.8. Criteo SA
    • 14.2.9. IgnitionOne, Inc.
    • 14.2.10. MediaMath Inc.

15. Strategic Recommendations