手錶的美國市場-各產品類型·各終端用戶·各銷售管道(離線，線上)·各地區:競爭，預測及機會(2026年)

美國的手錶市場規模在2020年估算為136億2,000萬美元。

預計2026年將達到178億美元。

隨著流行產業的演進，人們對健康和健身的興趣日益濃厚，這是預測期內美國手錶市場的主要推動力。隨著消費者越來越意識到健康和健康的生活方式，對手錶的需求正在穩步增長。

本報告提供美國的手錶市場的相關調查，提供客戶的迴響，市場預測，市場動態，競爭情形等全面性資訊。

目錄

第1章 產品概要

第2章 調查手法

第3章 COVID-19對美國的手錶市場的影響

第4章 摘要整理

第5章 客戶的迴響

• 購買決策的影響因素
• 品牌認知度
• 客戶所面臨的課題
• 優先的通路

第6章 美國的手錶市場預測

• 市場規模與預測
  • 價值
• 市場佔有率與預測
  • 各產品類型(數位錶，類比錶，健身錶)
  • 各終端用戶(男性，女性，男女通用)
  • 各銷售管道(離線及線上)
  • 各地區
  • 各企業(2020年)
• 市場地圖

第7章 美國的數位觀察市場預測

• 市場規模與預測
  • 價值
• 市場佔有率與預測
  • 各終端用戶
  • 各銷售管道

第8章 美國的類比錶市場預測

• 市場規模與預測
  • 價值
• 市場佔有率與預測
  • 各終端用戶
  • 各銷售管道

第9章 美國的健身觀察市場預測

• 市場規模與預測
  • 價值
• 市場佔有率與預測
  • 各終端用戶
  • 各銷售管道

第10章 市場動態

• 促進因素
• 課題

第11章 市場趨勢

第12章 政策和法規情形

第13章 美國的經濟簡介

第14章 競爭情形

• Apple Inc.
• Fitbit Inc.
• Fossil Group, Inc.
• Garmin Ltd.
• The Swatch Group(U.S.)Inc.
• Movado Group, Inc
• Citizen Watch Company of America, Inc.
• Huawei Technologies Co. Ltd
• Casio America Inc.
• Seiko Corporation of America

第15章 策略性推薦事項

第16章 關於本公司·免責聲明

United States watch market stood at USD13.62 billion in 2020 and is projected to cross USD17.80 billion by 2026, on account of strong economic conditions, increasing female workforce, continuous changing fashion trends, and changing consumer taste & preferences. Wearing a watch is a form of self-expression that reflects style and personality. Today, most people who are wearing watches wear them as an accessory, i.e., a piece of jewelry that enhances style & appearances. Moreover, increasing disposable income and the affordable price of many brands make it a popular fashion choice. This is the other key factor, which is expected to boost sales of the watches in the United States during the forecast period. In addition to it, a good-looking watch considerably improves the appearance and is suited to the clothes that individuals carry, and this is perhaps the most common reason individuals prefer to carry a watch. However, evolution in the fashion industry increasing focus towards health and fitness across the country are the major driving factors for watch market in the United States during the forecast period. The demand for watches is growing at a robust rate due to rising consumer awareness towards a fit and healthy lifestyle. Many of the smartwatches include attributes that have been useful for sports enthusiasts.

United States watch market is divided into the following segments such as by product type, by end-user, by distribution channel, by region, and by company. In terms of product type, the United States watch market is divided into digital watch, analog watch & fitness watch. Among these, the digital watch segment dominated the United States watch market with a market share of around 42%, in 2020. Fitness watches have accounted to be the fastest-growing segment among all the product types due to rising health awareness among the consumers. Based on the end-user segment, the United States watch market is segmented into male, female & unisex. Among these, the female segment has accounted for the majority of share in the United States watch market due to increasing female working populations and changing lifestyle.

Some of the major players operating in the United States watch market are Apple Inc., Fitbit, Inc., Fossil Group, Inc., Garmin Ltd., The Swatch Group (U.S.) Inc., Movado Group, Inc, Citizen Watch Company of America, Inc., Huawei Technologies Co. Ltd, Casio America Inc., Seiko Corporation of America. To remain competitive in the market, companies are constantly launching new products, adopting different marketing strategies, and involving in other strategic alliances. Today, majority of the brands are at the forefront of innovation, ensuring that all their watches offer a distinctive blend of tradition, elegance, and performance. Major brands such as Fossil, which purchased Misfit in 2015, a wearable technology company, aided Fossil in developing a scalable cloud and application platform. This has aided the company's ability to offer both traditional timepieces and trendy linked accessories. In 2020, Apple launched the Apple Watch Series 6, which has features such as blood oxygen monitoring for general fitness and wellness, ECG, high and low heart rate notifications, and irregular heart rhythm notifications.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021E

Forecast Period: 2022F-2026F

Objective of the Study:

• To analyze the historical growth in the market size of United States watch market from 2016 to 2020.
• To estimate and forecast the market size of United States watch market from 2021 to 2026 and growth rate until 2026.
• To define, classify and forecast the United States Watch market on the basis of product type, end user, distribution channel, region and company.
• To scrutinize the detailed market segmentation and forecast the market size on the basis of four regions, namely - South, West, Midwest and Northeast.
• To examine competitive developments such as expansions, innovative product launches, government policy and investments and new entrants in the United States watch market.
• To strategically profile leading players operating in the United States watch market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading watch companies across the United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, prices of products and competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product type, end user, distribution channel and regional presence of all major watch companies across the country.

TechSci Research calculated the United States watch market size using a top-down approach, where manufacturers' value share data for product type, end user, distribution channel was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, World Bank, International Trade Centre, United States Census Bureau, press releases, industry magazines, industry reports, news dailies, credible paid databases and proprietary databases were also studied by TechSci Research.

Key Target Audience:

• Watch manufacturers/importers, suppliers, distributors and other stakeholders.
• Trade Associations, organizations, forums and alliances related to watch manufacturing
• Government bodies such as regulating authorities and policy makers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as watch manufacturers, distributors, dealers and policy makers. The study would also help them in deciding which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, United States watch market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• United States Watch Market, By Product Type:

Digital Watch

Analog Watch

Fitness Watch

• United States Watch Market, By End User:

Male

Female

Unisex

• United States Watch Market, By Distribution Channel:

Offline

Online

• United States Watch Market, Market, By Region:

South

West

Midwest

Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the United States watch market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across all major regions.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on United States Watch Market

4. Executive Summary

5. Voice of Customer

• 5.1. Factors Influencing Purchase Decisions
• 5.2. Brand Awareness
• 5.3. Challenges Faced by Customer
• 5.4. Preferred Distribution Channel

6. United States Watch Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type (Digital Watch, Analog Watch and Fitness Watch)
  • 6.2.2. By End User (Male, Female and Unisex)
  • 6.2.3. By Distribution Channel (Offline and Online)
  • 6.2.4. By Region
  • 6.2.5. By Company (2020)
• 6.3. Market Map

7. United States Digital Watch Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By End User
  • 7.2.2. By Distribution Channel

8. United States Analog Watch Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By End User
  • 8.2.2. By Distribution Channel

9. United States Fitness Watch Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By End User
  • 9.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends and Developments

12. Policy and Regulatory Landscape

13. United States Economic Profile

14. Competitive Landscape

• 14.1. Apple Inc.
• 14.2. Fitbit Inc.
• 14.3. Fossil Group, Inc.
• 14.4. Garmin Ltd.
• 14.5. The Swatch Group (U.S.) Inc.
• 14.6. Movado Group, Inc
• 14.7. Citizen Watch Company of America, Inc.
• 14.8. Huawei Technologies Co. Ltd
• 14.9. Casio America Inc.
• 14.10. Seiko Corporation of America

15. Strategic Recommendations

16. About Us & Disclaimer

List of Figures

• Figure 1: United States Watch Market Size, By Value (USD Billion) 2016-2026F
• Figure 2: United States Watch Market Share, By Product Type, By Value, 2016-2026F
• Figure 3: United States Watch Market Share, By End User, By Value, 2016-2026F
• Figure 4: United States Watch Market Share, By Distribution Channel, By Value, 2016-2026F
• Figure 5: United States Watch Market Share, By Region, By Value, 2016-2026F
• Figure 6: United States Watch Market Share, By Company, By Value, 2020
• Figure 7: United States Watch Market Map, By Product Type, Market Size (USD Billion) & Growth Rate (%)
• Figure 8: United States Watch Market Map, By Distribution Channel, Market Size (USD Billion) & Growth Rate (%)
• Figure 9: United States Watch Market Map, By Region, Market Size (USD Billion) & Growth Rate (%)
• Figure 10: United States Digital Watch Market Size, By Value (USD Billion) 2016-2026F
• Figure 11: United States Digital Watch Market Share, By End User, By Value, 2016-2026F
• Figure 12: United States Digital Watch Market Share, By Distribution Channel, By Value, 2016-2026F
• Figure 13: United States Analog Watch Market Size, By Value (USD Billion) 2016-2026F
• Figure 14: United States Analog Watch Market Share, By End User, By Value, 2016-2026F
• Figure 15: United States Analog Watch Market Share, By Distribution Channel, By Value, 2016-2026F
• Figure 16: United States Fitness Watch Market Size, By Value (USD Billion) 2016-2026F
• Figure 17: United States Fitness Watch Market Share, By End User, By Value, 2016-2026F
• Figure 18: United States Fitness Watch Market Share, By Distribution Channel, By Value, 2016-2026F