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市場調查報告書

智慧自動化在媒體&娛樂中證明其效用:媒體&娛樂產業的RPA及智慧自動化的採用相關詳細調查

Intelligent Automation Proves its Utility in Media & Entertainment: A Deep Dive into the Current and Future Adoption of RPA and Intelligent Automation in the Media & Entertainment Industry, including Drivers, Barriers, and Industry-specific Use Cases

出版商 OMDIA 商品編碼 959732
出版日期 內容資訊 英文 27 Pages; 11 Tables, Charts & Figures
商品交期: 最快1-2個工作天內
價格
智慧自動化在媒體&娛樂中證明其效用:媒體&娛樂產業的RPA及智慧自動化的採用相關詳細調查 Intelligent Automation Proves its Utility in Media & Entertainment: A Deep Dive into the Current and Future Adoption of RPA and Intelligent Automation in the Media & Entertainment Industry, including Drivers, Barriers, and Industry-specific Use Cases
出版日期: 2020年09月09日內容資訊: 英文 27 Pages; 11 Tables, Charts & Figures
簡介

智慧自動化的固有AI,應對標準的RPA解決方案和智慧自動化之間的非結構化資料差距。後者,是指對媒體及娛樂組織固有的,更複雜的,及/或前台的流程的自動化。

本報告提供媒體&娛樂產業的RPA及智慧自動化的現在、未來的採用狀態評價,採用的障礙和實行的課題,主要的應用程式使用案例等彙整資料。

目錄

摘要

第1章 推薦事項

第2章 調查結果與分析

  • 市場概要與採用
  • 非結構化資料的差距
  • 混合方法的採用
  • RPA購買方法
  • RPA實行方法
  • 採用的障礙
  • 實行的課題
  • RPA的使用案例
  • RPA的所有權與控制
  • 長期性的RPA目標

第3章 附錄

應用與使用案例

  • IT自動化
  • 後台的自動化
  • 前台的自動化
  • 媒體監測情報
  • 顧客服務與支援的自動化
  • 內容元資料的開發與管理
  • 廣告的歸屬與分析

對象地區

  • 美國
目錄
Product Code: RPAME-20

Omdia surveyed 100 organizations in the media & entertainment space regarding their robotic process automation (RPA) adoption and plans. This report analyzes key findings, including how media & entertainment companies are realizing significant cost- and time-saving benefits from utilizing intelligent automation, as the technology is freeing up staff hours to focus on more strategic business operations. The AI inherent in intelligent automation addresses the unstructured data gap between standard RPA solutions and intelligent automation. The latter refers to the automation of more complicated and/or front-office processes unique to media & entertainment organizations.

This Omdia report evaluates the current and future states of RPA and intelligent automation adoption in media & entertainment. The report explores the key findings of an Omdia survey of C-level executives at media & entertainment companies in the US regarding their usage of and/or plans to adopt RPA solutions. It also highlights barriers to and drivers of adoption and discusses top RPA use cases in media & entertainment.

Key Questions Addressed:

  • How are media & entertainment organizations embracing RPA and why?
  • What are the long-term goals of RPA adoption among media & entertainment companies?
  • What are the industry-specific use cases of RPA in media & entertainment?
  • What barriers and challenges are media & entertainment companies facing regarding RPA adoption and implementation?

Who Needs This Report?

  • RPA vendors
  • AI vendors
  • Media & entertainment companies
  • Consultancies
  • Global systems integrators
  • Investor community

Table of Contents

Summary

1.0 Recommendations

2.0 Survey results and analysis

  • 2.1 Market overview and adoption
  • 2.2 The unstructured data gap
  • 2.3 Taking a hybrid approach
  • 2.4 RPA purchase methods
  • 2.5 RPA implementation methods
  • 2.6 Barriers to adoption
  • 2.7 Implementation challenges
  • 2.8 RPA use cases
  • 2.9 RPA ownership and control
  • 2.10 Long-term RPA goals

3.0 Appendix

Applications and Use Cases

  • IT automation
  • Back-office automation
  • Front-office automation
  • Media monitoring and intelligence
  • Customer service and support automation
  • Content metadata development and management
  • Advertising attribution and analytics

Geographies Covered

  • US

Tables and Figures

  • Media & entertainment RPA adoption & plans
  • Media & entertainment current stage of RPA adoption
  • RPA usage by type
  • RPA functions
  • Preferred RPA purchase method
  • Preferred RPA implementation method
  • Top three barriers to RPA adoption
  • Top three major challenges after RPA adoption
  • RPA media & entertainment use cases
  • Department operating RPA
  • Top three long-term RPA goals