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市場調查報告書

A2P (應用對人) SMS市場 2025年:全球分析、預測 - 各類型、應用、經營模式及垂直產業

A2P SMS Market (Application-to-Person) to 2025 - Global Analysis and Forecasts By Type (Cloud API Messaging Platform, Traditional & Managed Messaging Services), Application, Business Model and Vertical

出版商 The Insight Partners 商品編碼 374357
出版日期 內容資訊 英文 219 Pages
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A2P (應用對人) SMS市場 2025年:全球分析、預測 - 各類型、應用、經營模式及垂直產業 A2P SMS Market (Application-to-Person) to 2025 - Global Analysis and Forecasts By Type (Cloud API Messaging Platform, Traditional & Managed Messaging Services), Application, Business Model and Vertical
出版日期: 2017年08月04日 內容資訊: 英文 219 Pages
簡介

全球A2P (應用對人) SMS市場規模,預計從2016年到2025年的預測期間內以4.4%的年複合成長率發展,2025年達到621億美元。

本報告以全球A2P SMS市場為研究主題,提供市場影響因素,各市場區隔的市場收益、預測,以及未來的機會等相關詳細分析,主要企業簡介,SWOT分析,及各地區分析等。

第1章 目錄

第2章 簡介

第3章 要點

第4章 A2P SMS市場形勢

  • 概要
  • 定義
  • 市場區隔
    • 各類型
    • 各應用領域
    • 各商業模式
    • 各垂直產業
    • 各地區
  • A2P SMS市場形勢的生態系統

第5章 A2P SMS市場:主要產業動態

  • 主要的市場成長的促進要素
  • 主要市場成長的阻礙因素
  • 主要市場機會
  • 今後趨勢

第6章 A2P SMS市場:推薦的經營模式

  • 通訊作為平台服務模式
  • 技術藍圖
  • 法規概要與限制
  • 競爭產品的製圖

第7章 A2P SMS市場:波特的五力分析

  • 波特的五力分析
    • 供給企業談判力
    • 買方議價能力
    • 替代品的威脅
    • 新加入業者的威脅
    • 競爭企業間的敵對關係

第8章 A2P SMS市場:競爭形勢

  • 全球A2P SMS市場上銷售額收益
  • 全球A2P SMS市場:主要企業的市場分析

第9章 全球A2P SMS市場收益、預測:各類型

  • 概要
  • 傳統 & 管理訊息服務
    • 概要
    • 全球傳統 & 管理訊息服務市場收益、預測
  • 雲端API訊息服務
    • 概要
    • 全球雲端API訊息服務市場收益、預測

第10章 全球A2P SMS市場收益、預測:各應用領域

  • 概要
  • 推動型內容服務
    • 概要
    • 收益、預測
  • 互動服務
  • 推銷宣傳活動
  • CRM服務
  • 其他服務

第11章 全球A2P SMS市場收益、預測:各商業模式

  • 概要
  • 中小企業
    • 概要
    • 收益、預測^
  • 大企業

第12章 全球A2P SMS市場收益、預測:各垂直產業

  • 概要
  • BFSI
    • 概要
    • 收益、預測
  • 媒體 & 娛樂
  • 旅遊 & 交通
  • 飯店
  • 零售
  • 其他

第13章 全球A2P SMS市場收益、預測:各地區

  • 概要
  • 北美
    • 概要
    • 各國收益、預測
    • 各類型
    • 各應用領域
    • 各商業模式
    • 各垂直產業
  • 歐洲
  • 亞太地區 (APAC)
  • 中東、非洲 (MEA)
  • 南美 (SAM)

第14章 全球A2P SMS市場:主要企業簡介

  • ANAM Technologies.
    • 主要資料
    • 營業內容說明
    • 財務概要
    • SWOT分析
    • 主要的發展
  • Beepsend AB
  • CLX Communications AB
  • Dialogue Communications Ltd
  • DIMOCO Messaging GmBH
  • Infobip Ltd.
  • Nexmo Inc. (Vonage的收購)
  • Syniverse Technologies, LLC
  • Tanla Solutions
  • Trillian Group Ltd.
  • Twilio Inc.
  • tyntec

第15章 附錄

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目錄
Product Code: TIP0001036

Title:
A2P SMS Market (Application-to-Person) to 2025
Global Analysis and Forecasts by Type (Cloud API Messaging Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others).

A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO's have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.

SMS can reach to a customer's even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn't depend on an internet connection to work. The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they're out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to open messages than emails, it is vivid that A2P market would be driven due to this.

In our study, we have segmented the A2P SMS market by type, application, and business model and vertical. The type segment of A2P SMS market includes Cloud API Messaging Platform and Traditional & Managed Messaging Services. On the basis of applications the A2P SMS market is broadly segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services. Moreover, the market for A2P SMS is bifurcated on the basis of vertical that have large applications of A2P SMSs that include BFSI, Retail, Media & Entertainment, Travel & Transport , Hospitality and other vertical sectors that find large applications of A2P SMSs. On the basis of geography, the A2P SMS market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 - 2025 and accounts for US$ 62.10 Bn in the year 2025. One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can't rely only on the services of OTT players. Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.

The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is very low and SMS is the best preferred medium for communication to ensure maximum reach. This fact validates the rise in the usage of A2P SMS and the growth of the market. The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.

Reasons to Buy:

  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the modular data center market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Companies Mentioned:

  • 1. ANAM Technologies
  • 2. Beepsend AB (acquired by Twilio Inc.)
  • 3. CLX Communications AB.
  • 4. Dialogue Communications Ltd. (acquired by CLX Commuications AB)
  • 5. DIMOCO Messaging GmBH
  • 6. Infobip Ltd.
  • 7. Nexmo Inc. (acquired by Vonage)
  • 8. Syniverse Technologies, LLC
  • 9. Tanla Solutions
  • 10. Trillian Group Ltd.
  • 11. Twilio Inc.
  • 12. tyntec

Table of Contents

1. Table of Contents

  • 1.1. List of Tables
  • 1.2. List of Figures

2. Introduction

  • 2.1. The Insight Partners Research Report Guidance

3. Key Takeaways

4. A2P SMS Market Landscape

  • 4.1. Overview
  • 4.2. Market Segmentation
    • 4.2.1. Global A2P SMS Market- By Type
    • 4.2.2. Global A2P SMS Market- By Application
    • 4.2.3. Global A2P SMS Market- By Business Model
    • 4.2.4. Global A2P SMS Market- By Vertical
    • 4.2.5. Global A2P SMS Market- By Geography
  • 4.3. A2P SMS Market-Ecosystem

5. Global A2P SMS Market-Key Industry Dynamics

  • 5.1. Key Market Drivers
    • 5.1.1. Ubiquitous nature of the SMS resulting in direct reach to the end customer
    • 5.1.2. Increase in the number of mobile phone subscribers globally
    • 5.1.3. High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services
  • 5.2. Key Market Restraints
    • 5.2.1. Impact on the revenues of telecom operators due to the increased excavation of Grey Routes
    • 5.2.2. Illegal SIM farms threatening the revenues for A2P players
  • 5.3. Key Market Opportunities
    • 5.3.1. Creation of Business as a Service platform by A2P messaging vendors
  • 5.4. Future Trends
    • 5.4.1. Convergence with IP based messaging

6. Global A2P SMS Market Analysis-Preffered Business Model

  • 6.1. Communication as a Platform Service Model
  • 6.2. Technology Roadmap
  • 6.3. Regulatory Overview and Limitations
  • 6.4. Competitive Product Mapping
  • 6.5. Grey Route Traffic Estimates
    • 6.5.1. Global Overview
    • 6.5.2. Regional Overview

7. A2P SMS Market-Porters Five Forces Analysis

  • 7.1. Porters Five Forces Analysis
    • 7.1.1. Bargaining Power of Suppliers
    • 7.1.2. Bargaining Power of Buyers
    • 7.1.3. Threat of Substitutes
    • 7.1.4. Threat of New Entrants
    • 7.1.5. Degree of Competition

8. A2P SMS Market-Competitive Landscape

  • 8.1. Global A2P SMS Market Revenue(US$ Bn), 2014-2025
  • 8.2. A2P SMS Market-Market Analysis of Key Players, 2015
    • 8.2.1. Global A2P SMS Market-Market Analysis of Key Players, 2015

9. Global A2P SMS Market Analysis- By Type

  • 9.1. Overview
  • 9.2. Traditional & Managed Messaging Services
    • 9.2.1. Overview
    • 9.2.2. Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025(US$ Bn)
  • 9.3. Cloud API Messaging Platform
    • 9.3.1. Overview
    • 9.3.2. Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025(US$ Bn)

10. Global A2P SMS Market Analysis - By Application

  • 10.1. Overview
  • 10.2. Pushed Content Services
    • 10.2.1. Overview
    • 10.2.2. Global Pushed Content Services Market Revenue and Forecasts to 2025(US$ Bn)
  • 10.3. Interactive Services
    • 10.3.1. Overview
    • 10.3.2. Global Interactive Services Market Revenue and Forecasts to 2025(US$ Bn)
  • 10.4. Promotional Campaigns
    • 10.4.1. Overview
    • 10.4.2. Global Promotional Campaigns Market Revenue and Forecasts to 2025(US$ Bn)
  • 10.5. CRM Services
    • 10.5.1. Overview
    • 10.5.2. Global CRM Services Market Revenue and Forecasts to 2025(US$ Bn)
  • 10.6. Other Services
    • 10.6.1. Overview
    • 10.6.2. Global Other Services Market Revenue and Forecasts to 2025(US$ Bn)

11. Global A2P SMS Market Analysis - By Business Model

  • 11.1. Overview
  • 11.2. Small and Medium Enterprise
    • 11.2.1. Overview
    • 11.2.2. Global Small and Medium Enterprise Market Revenue and Forecasts to 2025(US$ Bn)
  • 11.3. Large Enterprise
    • 11.3.1. Overview
    • 11.3.2. Global Large Enterprise Market Revenue and Forecasts to 2025(US$ Bn)

12. Global A2P SMS Market Analysis - By Vertical

  • 12.1. Overview
  • 12.2. BFSI
    • 12.2.1. Overview
    • 12.2.2. Global BFSI Market Revenue and Forecasts to 2025(US$ Bn)
  • 12.3. Media & Entertainment
    • 12.3.1. Overview
    • 12.3.2. Global Media & Entertainment Market Revenue and Forecasts to 2025(US$ Bn)
  • 12.4. Travel & Transport
    • 12.4.1. Overview
    • 12.4.2. Global Travel &Transport Market Revenue and Forecasts to 2025(US$ Bn)
  • 12.5. Hospitality
    • 12.5.1. Overview
    • 12.5.2. Global Hospitality Market Revenue and Forecasts to 2025(US$ Bn)
  • 12.6. Retail
    • 12.6.1. Overview
    • 12.6.2. Global Retail Market Revenue and Forecasts to 2025(US$ Bn)
  • 12.7. Others
    • 12.7.1. Overview
    • 12.7.2. Global Others Market Revenue and Forecasts to 2025(US$ Bn)

13. Global A2P SMS Market-Geographical Analysis

  • 13.1. Overview
  • 13.2. North America A2P SMS Market Revenue and Forecasts to 2025
    • 13.2.1. Overview
    • 13.2.2. North America A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.2.3. North America A2P SMS Market Breakdown by Key Countries
      • 13.2.3.1. U.S. A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.2.3.2. Canada A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.2.3.3. Mexico A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.2.4. North America A2P SMS Market Breakdown by Type
    • 13.2.5. North America A2P SMS Market Breakdown by Application
    • 13.2.6. North America A2P SMS Market Breakdown by Business Model
    • 13.2.7. North America A2P SMS Market Breakdown by Vertical
  • 13.3. Europe A2P SMS Market Revenue and Forecasts to 2025
    • 13.3.1. Overview
    • 13.3.2. Europe A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.3.3. Europe A2P SMS Market Breakdown by Countries
      • 13.3.3.1. France A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.2. Germany A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.3. Italy A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.4. Spain A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.5. U.K A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.6. Norway A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.7. Sweden A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.8. Denmark A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.9. Hungary A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.10. Bulgaria A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.11. Montenegro A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.12. Serbia A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.3.3.13. Rest of Europe A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.3.4. Europe A2P SMS Market Breakdown by Type
    • 13.3.5. Europe A2P SMS Market Breakdown by Application
    • 13.3.6. Europe A2P SMS Market Breakdown by Business Model
    • 13.3.7. Europe A2P SMS Market Breakdown by Vertical
  • 13.4. Asia Pacific(APAC) A2P SMS Market Revenue and Forecasts to 2025
    • 13.4.1. Overview
    • 13.4.2. Asia Pacific A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.4.3. Asia Pacific A2P SMS Market Breakdown by Countries
      • 13.4.3.1. Australia A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.2. China A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.3. India A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.4. Japan A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.5. Pakistan A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.6. Bangladesh A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.7. Myanmar A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.8. Thailand A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.9. Malaysia A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.4.3.10. Rest of APAC A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.4.4. Asia Pacific A2P SMS Market Breakdown by Type
    • 13.4.5. Asia Pacific A2P SMS Market Breakdown by Application
    • 13.4.6. Asia Pacific A2P SMS Market Breakdown by Business Model
    • 13.4.7. Asia Pacific A2P SMS Market Breakdown by Vertical
  • 13.5. Middle East & Africa(MEA) A2P SMS Market Revenue and Forecasts to 2025
    • 13.5.1. Overview
    • 13.5.2. Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.5.3. Middle East & Africa A2P SMS Market Breakdown by Countries
      • 13.5.3.1. South Africa A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.5.3.2. Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.5.3.3. UAE A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.5.3.4. Rest of MEA A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.5.4. Middle East & Africa A2P SMS Market Breakdown by Type
    • 13.5.5. Middle East & Africa A2P SMS Market Breakdown by Application
    • 13.5.6. Middle East & Africa A2P SMS Market Breakdown by Business Model
    • 13.5.7. Middle East & Africa A2P SMS Market Breakdown by Vertical
  • 13.6. South America(SAM) A2P SMS Market Revenue and Forecasts to 2025
    • 13.6.1. Overview
    • 13.6.2. South America A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.6.3. South America A2P SMS Market Breakdown by Countries
      • 13.6.3.1. Brazil A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
      • 13.6.3.2. Rest of SAM A2P SMS Market Revenue and Forecasts to 2025(US$ Bn)
    • 13.6.4. South America A2P SMS Market Breakdown by Type
    • 13.6.5. South America A2P SMS Market Breakdown by Application
    • 13.6.6. South America A2P SMS Market Breakdown by Business Model
    • 13.6.7. South America A2P SMS Market Breakdown by Vertical

14. A2P SMS Market, Key Company Profiles

  • 14.1. ANAM Technologies
    • 14.1.1. Key Facts
    • 14.1.2. Business Description
    • 14.1.3. Financial Overview
    • 14.1.4. SWOT Analysis
    • 14.1.5. Key Developments
  • 14.2. Beepsend AB(acquired by Twillo Inc.)
    • 14.2.1. Key Facts
    • 14.2.2. Business Description
    • 14.2.3. Financial Overview
    • 14.2.4. SWOT Analysis
    • 14.2.5. Key Developments
  • 14.3. CLX Communications AB.
    • 14.3.1. Key Facts
    • 14.3.2. Business Description
    • 14.3.3. Financial Overview
    • 14.3.4. SWOT Analysis
    • 14.3.5. Key Developments
  • 14.4. Dialogue Communications Ltd.(acquired by Clx Commuications AB)
    • 14.4.1. Key Facts
    • 14.4.2. Business Description
    • 14.4.3. Financial Overview
    • 14.4.4. SWOT Analysis
    • 14.4.5. Key Developments
  • 14.5. DIMOCO Messaging GmBH
    • 14.5.1. Key Facts
    • 14.5.2. Business Description
    • 14.5.3. Financial Overview
    • 14.5.4. SWOT Analysis
    • 14.5.5. Key Developments
  • 14.6. Infobip ltd.
    • 14.6.1. Key Facts
    • 14.6.2. Business Description
    • 14.6.3. Financial Overview
    • 14.6.4. SWOT Analysis
    • 14.6.5. Key Developments
  • 14.7. Nexmo Inc.(acquired by Vonage)
    • 14.7.1. Key Facts
    • 14.7.2. Business Description
    • 14.7.3. Financial Overview
    • 14.7.4. SWOT Analysis
    • 14.7.5. Key Developments
  • 14.8. Syniverse Technologies, LLC
    • 14.8.1. Key Facts
    • 14.8.2. Business Description
    • 14.8.3. Financial Overview
    • 14.8.4. SWOT Analysis
    • 14.8.5. Key Developments
  • 14.9. Tanla Solutions
    • 14.9.1. Key Facts
    • 14.9.2. Business Description
    • 14.9.3. Financial Overview
    • 14.9.4. SWOT Analysis
    • 14.9.5. Key Developments
  • 14.10. Trillian Group Ltd.
    • 14.10.1. Key Facts
    • 14.10.2. Business Description
    • 14.10.3. Financial Overview
    • 14.10.4. SWOT Analysis
    • 14.10.5. Key Developments
  • 14.11. Twilio Inc.
    • 14.11.1. Key Facts
    • 14.11.2. Business Description
    • 14.11.3. Financial Overview
    • 14.11.4. SWOT Analysis
    • 14.11.5. Key Developments
  • 14.12. tyntec
    • 14.12.1. Key Facts
    • 14.12.2. Business Description
    • 14.12.3. Financial Overview
    • 14.12.4. SWOT Analysis
    • 14.12.5. Key Developments

15. Appendix

  • 15.1. About The Insight Partners
  • 15.2. Glossary of Terms
  • 15.3. Methodology
    • 15.3.1. Coverage
    • 15.3.2. Secondary Research
    • 15.3.3. Primary Research
  • 15.4. Contact Us
  • 15.5. Disclaimer
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