Product Code: TIPRE00018690
The toothpaste market was valued at US$ 29,598.97 million in 2021 and is projected to reach US$ 40,766.21 million by 2028; it is expected to grow at a CAGR of 4.7% from 2021 to 2028. In terms of volume, the global demand for toothpaste is expected to reach over 19 billion units by 2028.
A toothpaste is derived from various components, the three main ones being abrasives, fluoride, and detergents. Toothpaste is used to promote oral hygiene: it is an abrasive that helps remove plaque and food from teeth, helps suppress bad breath, and provides active ingredients (most commonly fluoride) to treat tooth decay and prevent gum diseases.
Based on type, the global toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment led the global toothpaste market in 2020. Whitening toothpaste is made to promote teeth whitening. These whitening toothpastes can whiten teeth slightly by removing surface stains from the teeth. To remove surface stains, whitening toothpaste mainly include special abrasive particles or chemicals that gently polish the teeth. The ever-growing demand for whiter teeth has led to an increase in the market for whitening toothpaste. Brands that provide whitening toothpaste include Crest, Colgate, Toms of Maine, and Arm & Hammer.
In 2020, Asia Pacific accounted for the largest share of the global toothpaste market. South and Central America is likely to register the highest CAGR during the forecast period. The toothpaste market in the region comprises several economies such as Australia, India, China, Japan, South Korea, and the Rest of APAC. A strong customer base, a rise in consciousness about oral health, hygiene, and change in lifestyles are the major factors driving the toothpaste market. In India, tooth sensitivity is highly prevalent. There is a high demand for need-based offerings in the region, such as toothpaste addressing tooth sensitivity, whitening toothpaste, gel-based toothpaste, or toothpaste with herbal and natural ingredients. These toothpaste categories will garner a more significant share over the next few years. There is high demand for toothpaste with different flavors. With a marked shift in consumer demand for natural toothpaste, the toothpaste market's natural and herbal subsegment is growing faster.
Procter & Gamble; Unilever; GlaxoSmithKline Plc.; Colgate-Palmolive Company; Henkel Ag & Company, KGAA; 3M; Sunstar Suisse S.A.; Lion Corporation; Beverly Glen Laboratories, Inc.; and The Himalaya Drug Company are among the major players operating in the toothpaste market.
The overall global toothpaste market size has been derived in accordance with both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the global toothpaste market.
Reasons to Buy:
Highlights key business priorities to assist companies realign their business strategies.
Features key findings and crucial progressive industry trends in the global toothpaste market, thereby allowing players to develop effective long-term strategies.
Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
Scrutinizes in-depth market trends as well as key market drivers and restraints.
Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Table Of Contents
1. Introduction
- 1.1 Study Scope
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
- 3.1 Scope of the Study
- 3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis formulation:
- 3.2.4 Macro-economic factor analysis:
- 3.2.5 Developing base number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country level data:
- 3.2.8 Limitations and Assumptions:
4. Toothpaste Market Landscape
- 4.1 Market Overview
- 4.2 PEST Analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 APAC
- 4.2.4 MEA
- 4.2.5 SAM
- 4.3 Expert Opinion
- 4.4 Average Selling Price of Toothpaste by Country, 2021 (US$/Unit)
5. Toothpaste Market - Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Dental Issues in Geriatric and Pediatric Population
- 5.1.2 Increasing Investments in Marketing and Promotional Campaigns
- 5.2 Market Restraints
- 5.2.1 Harmful Effects of Ingredients in Toothpaste
- 5.3 Market Opportunities
- 5.3.1 Rising Popularity of Herbal Products
- 5.4 Future Trends
- 5.4.1 Sustainable Toothpaste
- 5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste - Global Market Analysis
- 6.1 Toothpaste Market Overview
- 6.2 Toothpaste Market - Revenue Forecasts to 2028 (US$ Million)
- 6.3 Market Positioning
7. Toothpaste Market Analysis - By Type
- 7.1 Overview
- 7.2 Toothpaste Market, By Type (2020 and 2028)
- 7.3 Sensitivity
- 7.3.1 Overview
- 7.3.2 Sensitivity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 7.4 Whitening
- 7.4.1 Overview
- 7.4.2 Whitening: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 7.4.2.1 Anti-Cavity
- 7.4.2.1.1 Overview
- 7.4.2.1.2 Anti-Cavity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 7.4.2.2 Others:
- 7.4.2.2.1 Overview:
- 7.4.2.2.2 Others: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 7.5 Herbal/Natural
- 7.5.1 Overview
- 7.5.2 Herbal/Natural: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 7.6 Smokers
- 7.6.1 Overview
- 7.6.2 Smokers: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 7.7 Medicated
- 7.7.1 Overview
- 7.7.2 Medicated : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8. Toothpaste Market Analysis - By End User
- 8.1 Overview
- 8.2 Toothpaste Market, By End User (2020 and 2028)
- 8.3 Adults
- 8.3.1 Overview
- 8.3.2 Adults: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 8.4 Kids
- 8.4.1 Overview
- 8.4.2 Kids: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9. Toothpaste Market Analysis - By Base Type
- 9.1 Overview
- 9.2 Toothpaste Market, By Base Type(2020 and 2028)
- 9.3 Gel-Based
- 9.3.1 Overview
- 9.3.2 Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 9.4 Non Gel-Based
- 9.4.1 Overview
- 9.4.2 Non-Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10. Toothpaste Market Analysis - By Distribution Channel
- 10.1 Overview
- 10.2 Toothpaste Market, By Distribution Channel (2020 and 2028)
- 10.3 Supermarkets and Hypermarkets
- 10.3.1 Overview
- 10.3.2 Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 10.4 Convenience Stores
- 10.4.1 Overview
- 10.4.2 Convenience Stores: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 10.5 Online Retail
- 10.5.1 Overview
- 10.5.2 Online Retail: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 10.6 Drug Stores/Pharmacies
- 10.6.1 Overview
- 10.6.2 Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11. Toothpaste Market - Geographic Analysis
- 11.1 Overview
- 11.2 North America
- 11.2.1 North America: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.2.2 North America: Toothpaste Market, By Type
- 11.2.3 North America: Toothpaste Market, by End User
- 11.2.4 North America: Toothpaste Market, By Base Type
- 11.2.5 North America: Toothpaste Market, By Distribution Channel
- 11.2.6 North America: Toothpaste Market, by Key Country
- 11.2.6.1 US: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.2.6.1.1 US: Toothpaste Market, by Type
- 11.2.6.1.2 US: Toothpaste Market, by End User
- 11.2.6.1.3 US: Toothpaste Market, by Base Type
- 11.2.6.1.4 US: Toothpaste Market, by Distribution Channel
- 11.2.6.2 Canada: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.2.6.2.1 Canada: Toothpaste Market, by Type
- 11.2.6.2.2 Canada: Toothpaste Market, by End User
- 11.2.6.2.3 Canada: Toothpaste Market, by Base Type
- 11.2.6.2.4 Canada: Toothpaste Market, by Distribution Channel
- 11.2.6.3 Mexico: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.2.6.3.1 Mexico: Toothpaste Market, by Type
- 11.2.6.3.2 Mexico: Toothpaste Market, by End User
- 11.2.6.3.3 Mexico: Toothpaste Market, by Base Type
- 11.2.6.3.4 Mexico: Toothpaste Market, by Distribution Channel
- 11.3 Europe
- 11.3.1 Europe: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.2 Europe: Toothpaste Market, By Type
- 11.3.3 Europe: Toothpaste Market, by End User
- 11.3.4 Europe: Toothpaste Market, by Base Type
- 11.3.5 Europe: Toothpaste Market, by Distribution Channel
- 11.3.6 Europe: Toothpaste Market, by Key Country
- 11.3.6.1 Germany: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.1.1 Germany: Toothpaste Market, by Type
- 11.3.6.1.2 Germany: Toothpaste Market, by End User
- 11.3.6.1.3 Germany: Toothpaste Market, by Base Type
- 11.3.6.1.4 Germany: Toothpaste Market, by Distribution Channel
- 11.3.6.2 France: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.2.1 France: Toothpaste Market, by Type
- 11.3.6.2.2 France: Toothpaste Market, by End User
- 11.3.6.2.3 France: Toothpaste Market, by Base Type
- 11.3.6.2.4 France: Toothpaste Market, by Distribution Channel
- 11.3.6.3 Italy: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.3.1 Italy: Toothpaste Market, by Type
- 11.3.6.3.2 Italy: Toothpaste Market, by End User
- 11.3.6.3.3 Italy: Toothpaste Market, by Base Type
- 11.3.6.3.4 Italy: Toothpaste Market, by Distribution Channel
- 11.3.6.4 UK: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.4.1 UK: Toothpaste Market, by Type
- 11.3.6.4.2 UK: Toothpaste Market, by End User
- 11.3.6.4.3 UK: Toothpaste Market, by Base Type
- 11.3.6.4.4 UK: Toothpaste Market, by Distribution Channel
- 11.3.6.5 Russia: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.5.1 Russia: Toothpaste Market, by Type
- 11.3.6.5.2 Russia: Toothpaste Market, by End User
- 11.3.6.5.3 Russia: Toothpaste Market, by Base Type
- 11.3.6.5.4 Russia: Toothpaste Market, by Distribution Channel
- 11.3.6.6 Rest of Europe: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.6.1 Rest of Europe: Toothpaste Market, by Type
- 11.3.6.6.2 Rest of Europe: Toothpaste Market, by End User
- 11.3.6.6.3 Rest of Europe: Toothpaste Market, by Base Type
- 11.3.6.6.4 Rest of Europe: Toothpaste Market, by Distribution Channel
- 11.4 Asia Pacific
- 11.4.1 Asia Pacific : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.2 Asia Pacific : Toothpaste Market, By Type
- 11.4.3 Asia Pacific : Toothpaste Market, by End User
- 11.4.4 Asia Pacific : Toothpaste Market, by Base Type
- 11.4.5 Asia Pacific : Toothpaste Market, by Distribution Channel
- 11.4.6 Asia Pacific : Toothpaste Market, by Key Country
- 11.4.6.1 Australia: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.1.1 Australia : Toothpaste Market, by Type
- 11.4.6.1.2 Australia : Toothpaste Market, by End User
- 11.4.6.1.3 Australia : Toothpaste Market, by Base Type
- 11.4.6.1.4 Australia : Toothpaste Market, by Distribution Channel
- 11.4.6.2 China : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.2.1 China : Toothpaste Market, by Type
- 11.4.6.2.2 China : Toothpaste Market, by End User
- 11.4.6.2.3 China : Toothpaste Market, by Base Type
- 11.4.6.2.4 China : Toothpaste Market, by Distribution Channel
- 11.4.6.3 India : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.3.1 India : Toothpaste Market, by Type
- 11.4.6.3.2 India : Toothpaste Market, by End User
- 11.4.6.3.3 India : Toothpaste Market, by Base Type
- 11.4.6.3.4 India : Toothpaste Market, by Distribution Channel
- 11.4.6.4 Japan: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.4.1 Japan : Toothpaste Market, by Type
- 11.4.6.4.2 Japan : Toothpaste Market, by End User
- 11.4.6.4.3 Japan : Toothpaste Market, by Base Type
- 11.4.6.4.4 Japan : Toothpaste Market, by Distribution Channel
- 11.4.6.5 South Korea : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.5.1 South Korea : Toothpaste Market, by Type
- 11.4.6.5.2 South Korea : Toothpaste Market, by End User
- 11.4.6.5.3 South Korea : Toothpaste Market, by Base Type
- 11.4.6.5.4 South Korea : Toothpaste Market, by Distribution Channel
- 11.4.6.6 Rest of Asia Pacific : Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.6.1 Rest of Asia Pacific : Toothpaste Market, by Type
- 11.4.6.6.2 Rest of Asia Pacific : Toothpaste Market, by End User
- 11.4.6.6.3 Rest of Asia Pacific : Toothpaste Market, by Base Type
- 11.4.6.6.4 Rest of Asia Pacific : Toothpaste Market, by Distribution Channel
- 11.5 South and Central America: Toothpaste Market
- 11.5.1 South and Central America: Toothpaste Market -Revenue and Forecast to 2028(US$ Million)
- 11.5.2 South and Central America: Toothpaste Market, by Type
- 11.5.3 South and Central America: Toothpaste Market, by End-User
- 11.5.4 South and Central America: Toothpaste Market, by Base Type
- 11.5.5 South America and Central America: Toothpaste Market, by Distribution Channel
- 11.5.6 South and Central America: Toothpaste Market, by Key Country
- 11.5.6.1 Brazil: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.1.1 Brazil: Toothpaste Market, by Type
- 11.5.6.1.2 Brazil: Toothpaste Market, by End-User
- 11.5.6.1.3 Brazil: Toothpaste Market, by Base Type
- 11.5.6.1.4 Brazil: Toothpaste Market, by Distribution Channel
- 11.5.6.2 Argentina: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.2.1 Argentina: Toothpaste Market, by Type
- 11.5.6.2.2 Argentina: Toothpaste Market, by End-User
- 11.5.6.2.3 Argentina: Toothpaste Market, by Base Type
- 11.5.6.2.4 Argentina: Toothpaste Market, by Distribution Channel
- 11.5.6.3 Chile: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.3.1 Chile: Toothpaste Market, by Type
- 11.5.6.3.2 Chile: Toothpaste Market, by End-User
- 11.5.6.3.3 Chile: Toothpaste Market, by Base Type
- 11.5.6.3.4 Chile: Toothpaste Market, by Distribution Channel
- 11.5.6.4 Columbia: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.4.1 Columbia: Toothpaste Market, by Type
- 11.5.6.4.2 Columbia: Toothpaste Market, by End-User
- 11.5.6.4.3 Columbia: Toothpaste Market, by Base Type
- 11.5.6.4.4 Columbia: Toothpaste Market, by Distribution Channel
- 11.5.6.5 Rest of South and Central America: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.5.1 Rest of South and Central America: Toothpaste Market, by Type
- 11.5.6.5.2 Rest of South and Central America: Toothpaste Market, by End-User
- 11.5.6.5.3 Rest of South and Central America: Toothpaste Market, by Base Type
- 11.5.6.5.4 Rest of South and Central America: Toothpaste Market, by Distribution Channel
- 11.6 Middle East & Africa: Toothpaste Market
- 11.6.1 Middle East & Africa : Toothpaste Market -Revenue and Forecast to 2028(US$ Million)
- 11.6.2 Middle East & Africa: Toothpaste Market, by Type
- 11.6.3 Middle East & Africa: Toothpaste Market, by End-User
- 11.6.4 Middle East & Africa: Toothpaste Market, by Base Type
- 11.6.5 Middle East & Africa: Toothpaste Market, by Distribution Channel
- 11.6.6 Middle East & Africa: Toothpaste Market, by Key Country
- 11.6.6.1 South Africa : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.1.1 South Africa : Toothpaste Market, by Type
- 11.6.6.1.2 South Africa : Toothpaste Market, by End-User
- 11.6.6.1.3 South Africa : Toothpaste Market, by Base Type
- 11.6.6.1.4 South Africa : Toothpaste Market, by Distribution Channel
- 11.6.6.2 Saudi Arabia : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.2.1 Saudi Arabia : Toothpaste Market, by Type
- 11.6.6.2.2 Saudi Arabia : Toothpaste Market, by End-User
- 11.6.6.2.3 Saudi Arabia : Toothpaste Market, by Base Type
- 11.6.6.2.4 Saudi Arabia : Toothpaste Market, by Distribution Channel
- 11.6.6.3 UAE : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.3.1 UAE : Toothpaste Market, by Type
- 11.6.6.3.2 UAE : Toothpaste Market, by End-User
- 11.6.6.3.3 UAE : Toothpaste Market, by Base Type
- 11.6.6.3.4 UAE : Toothpaste Market, by Distribution Channel
- 11.6.6.4 Rest of Middle East & Africa : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.4.1 Rest of Middle East & Africa : Toothpaste Market, by Type
- 11.6.6.4.2 Rest of Middle East & Africa : Toothpaste Market, by End-User
- 11.6.6.4.3 Rest of Middle East & Africa : Toothpaste Market, by Base Type
- 11.6.6.4.4 Rest of Middle East & Africa : Toothpaste Market, by Distribution Channel
12. Impact of COVID-19 Pandemic on Global Toothpaste Market
- 12.1 Impact of COVID-19 on Toothpaste Market
- 12.2 North America: Impact Assessment of COVID-19 Pandemic
- 12.3 Europe: Impact Assessment of COVID-19 Pandemic
- 12.4 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
- 12.5 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
- 12.6 South America: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
- 13.1 Business Planning and Strategy
- 13.2 Collaboration
- 13.3 Market Positioning -Toothpaste Market Players
14. Company Profiles
- 14.1 3M
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
- 14.2 Colgate-Palmolive Company
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
- 14.3 Henkel AG & COMPANY, KGAA
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
- 14.4 Unilever
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
- 14.5 GlaxoSmithKline plc.
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
- 14.6 Procter & Gamble
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
- 14.7 Sunstar Suisse S.A.
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
- 14.8 Lion Corporation
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
- 14.9 Beverly Glen Laboratories, Inc
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
- 14.10 The Himalaya Drug Company
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments
15. Appendix
- 15.1 About The Insight Partners
- 15.2 Glossary of Terms