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表紙
市場調查報告書

數位廣告的全球市場分析 (2020年∼2030年):新型冠狀病毒感染疾病 (COVID-19) 的成長與變化

Digital Advertising Global Market Report 2020-30: COVID-19 Growth And Change

出版商 The Business Research Company 商品編碼 979776
出版日期 按訂單生產 內容資訊 英文 200 Pages
商品交期: 請詢問到貨日
價格
數位廣告的全球市場分析 (2020年∼2030年):新型冠狀病毒感染疾病 (COVID-19) 的成長與變化 Digital Advertising Global Market Report 2020-30: COVID-19 Growth And Change
出版日期: 按訂單生產內容資訊: 英文 200 Pages
簡介

本報告提供全球數位廣告的市場結構、趨勢相關分析,市場的主要特徵、結構,及整體市場規模、成長率趨勢預測 (2015∼2019年,2023年,2025年,2030年),各市場區隔 (各平台、廣告的各形態、各產業) 及各地區、主要國家詳細趨勢,主要企業的簡介,近幾年的主要趨勢,今後的市場機會等調查。

目錄

第1章 摘要整理

第2章 數位廣告市場特徵

第3章 數位廣告市場:市場規模、成長率

  • 市場規模 (以金額為準,2015年∼2019年)
  • 市場規模 (以金額為準,2019年∼2023年,2025年,2030年)
    • 推動市場要素
    • 阻礙市場要素

第4章 數位廣告市場:各領域分析

  • 各平台的市場規模 (以金額為準,成果值、預測值)
    • 行動廣告
    • 桌上型廣告
    • 數位電視
    • 其他
  • 各廣告格式的市場規模 (以金額為準,成果值、預測值)
    • 數位顯示器廣告
    • 網際網路付費搜索
    • 社群媒體
    • 線上影片
    • 其他
  • 各行業的市場規模 (以金額為準,成果值、預測值)
    • 媒體、娛樂
    • 日用品、零售業
    • 銀行、金融服務、保險 (BFSI)
    • 通訊、IT部門
    • 旅遊業
    • 醫療部門
    • 製造業、供應鏈
    • 運輸業、物流
    • 能源、電力、公共事業
    • 其他

第5章 數位廣告市場:各地區、各國分析

  • 各地區的市場規模 (以金額為準,成果值、預測值)
  • 各國市場規模 (以金額為準,成果值、預測值)

第6章 亞太地區的數位廣告市場

  • 市場概要
  • 各平台的市場規模 (以金額為準,成果值、預測值)
  • 各廣告格式的市場規模 (以金額為準,成果值、預測值)
  • 各行業的市場規模 (以金額為準,成果值、預測值)

第7章 中國市場

第8章 印度市場

第9章 日本市場

第10章 澳洲市場

第11章 印尼市場

第12章 韓國市場

第13章 西歐的數位廣告市場

第14章 英國市場

第15章 德國市場

第16章 法國市場

第17章 東歐的數位廣告市場

第18章 俄羅斯市場

第19章 北美的數位廣告市場

第20章 美國市場

第21章 南美的數位廣告市場

第22章 巴西市場

第23章 中東的數位廣告市場

第24章 非洲的數位廣告市場

第25章 數位廣告市場:競爭環境和企業簡介

  • 競爭環境
  • 企業簡介
    • Google Ads
    • Facebook
    • Alibaba
    • Amazon
    • Baidu

第26章 數位廣告市場上主要企業合併、收購 (M&A)

第27章 數位廣告市場趨勢與策略

第28章 數位廣告市場:未來展望與潛在力分析

第29章 附錄

目錄

“Digital Advertising Global Market Report 2020-30: COVID-19 Growth And Change” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global digital advertising market.

This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the digital advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the digital advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Digital Advertising market global report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the Covid 19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The digital advertising market section of the report gives context. It compares the digital advertising market with other segments of the digital advertising market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, digital advertising indicators comparison.

Scope

Markets Covered:

  • 1) By Platform: Mobile Ad (In-APP and Mobile Web); Desktop Ad; Digital TV; Others
  • 2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions); Internet Paid Search; Social Media; Online Video; Others
  • 3) By Industrial Vertical: Media and Entertainment; Consumer Goods & Retail Industry; Banking, Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation and Logistics; Energy, Power, and Utilities; Others
  • Companies Mentioned: Google Ads; Facebook; Alibaba; Amazon; Baidu
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations:: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1. Executive Summary

2. Digital Advertising Market Characteristics

3. Digital Advertising Market Size And Growth

  • 3.1. Global Digital Advertising Historic Market, 2015 - 2019, $ Billion
    • 3.1.1. Drivers Of The Market
    • 3.1.2. Restraints On The Market
  • 3.2. Global Digital Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
    • 3.2.1. Drivers Of The Market
    • 3.2.2. Restraints On the Market

4. Digital Advertising Market Segmentation

  • 4.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Mobile Ad
  • Desktop Ad
  • Digital TV
  • Others
  • 4.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Digital Display Ad
  • Internet Paid Search
  • Social Media
  • Online Video
  • Others
  • 4.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication & IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Others

5. Digital Advertising Market Regional And Country Analysis

  • 5.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 5.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Digital Advertising Market

  • 6.1. Asia-Pacific Digital Advertising Market Overview
  • 6.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 6.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Digital Advertising Market

  • 7.1. China Digital Advertising Market Overview
  • 7.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
  • 7.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Digital Advertising Market

  • 8.1. India Digital Advertising Market Overview
  • 8.2. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 8.3. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Digital Advertising Market

  • 9.1. Japan Digital Advertising Market Overview
  • 9.2. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 9.3. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Digital Advertising Market

  • 10.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 10.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Digital Advertising Market

  • 11.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 11.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Digital Advertising Market

  • 12.1. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 12.2. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Digital Advertising Market

  • 13.1. Western Europe Digital Advertising Market Overview
  • 13.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 13.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Digital Advertising Market

  • 14.1. UK Digital Advertising Market Overview
  • 14.2. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 14.3. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Digital Advertising Market

  • 15.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 15.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Digital Advertising Market

  • 16.4. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 16.5. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Digital Advertising Market

  • 17.1. Eastern Europe Digital Advertising Market Overview
  • 17.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 17.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Digital Advertising Market

  • 18.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 18.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Digital Advertising Market

  • 19.1. North America Digital Advertising Market Overview
  • 19.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 19.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Digital Advertising Market

  • 20.1. USA Digital Advertising Market Overview
  • 20.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 20.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Digital Advertising Market

  • 21.1. South America Digital Advertising Market Overview
  • 21.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 21.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Digital Advertising Market

  • 22.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 22.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Digital Advertising Market

  • 23.1. Middle East Digital Advertising Market Overview
  • 23.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 23.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Digital Advertising Market

  • 24.1. Africa Digital Advertising Market Overview
  • 24.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 24.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Digital Advertising Market Competitive Landscape And Company Profiles

  • 25.1. Digital Advertising Market Competitive Landscape
  • 25.2. Digital Advertising Market Company Profiles
    • 25.2.1. Google Ads
      • 25.2.1.1. Overview
      • 25.2.1.2. Products and Services
      • 25.2.1.3. Strategy
      • 25.2.1.4. Financial Performance
    • 25.2.2. Facebook
      • 25.2.2.1. Overview
      • 25.2.2.2. Products and Services
      • 25.2.2.3. Strategy
      • 25.2.2.4. Financial Performance
    • 25.2.3. Alibaba
      • 25.2.3.1. Overview
      • 25.2.3.2. Products and Services
      • 25.2.3.3. Strategy
      • 25.2.3.4. Financial Performance
    • 25.2.4. Amazon
      • 25.2.4.1. Overview
      • 25.2.4.2. Products and Services
      • 25.2.4.3. Strategy
      • 25.2.4.4. Financial Performance
    • 25.2.5. Baidu
      • 25.2.5.1. Overview
      • 25.2.5.2. Products and Services
      • 25.2.5.3. Strategy
      • 25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Digital Advertising Market

27. Digital Advertising Market Trends And Strategies

28. Digital Advertising Market Future Outlook and Potential Analysis

29. Appendix

  • 29.1. Abbreviations
  • 29.2. Currencies
  • 29.3. Research Inquiries
  • 29.4. The Business Research Company
  • 29.5. Copyright And Disclaimer