市場調查報告書

宣傳的全球市場

Public Relations Global Market Report 2020

出版商 The Business Research Company 商品編碼 918106
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
宣傳的全球市場 Public Relations Global Market Report 2020
出版日期: 2019年12月09日內容資訊: 英文
簡介

本報告提供全球宣傳市場調查,提供市場概要,各媒體·終端用戶·各地各國的市場規模的變化與預測,市場佔有率,成長率,市場成長要素及阻礙因素分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 摘要整理

第2章 宣傳市場特徵

第3章 宣傳的市場規模與成長率

  • 市場規模
  • 市場規模與成長率(實際成果值)
    • 市場成長要素
    • 市場阻礙因素
  • 市場規模與成長率(預測值)
    • 市場成長要素
    • 市場阻礙因素

第4章 宣傳市場分析:各市場區隔

  • 市場區隔:各媒體(實際成果值·預測值)
    • 活動
    • 社群媒體
    • 影響者行銷
    • 企業網站
    • 電視
    • 印刷物
    • 其他
  • 市場區隔:各終端用戶(實際成果值·預測值)
    • 消費品·零售
    • 銀行·金融服務·保險
    • 政府·公共部門
    • 通訊
    • IT
    • 醫療保健
    • 媒體
    • 娛樂
  • 市場區隔:各類型(實際成果值·預測值)
    • 民間PR企業
    • 公共PR企業

第5章 宣傳市場分析:各地各國

  • 宣傳市場:各地區(實際成果值·預測值)
  • 宣傳市場:各國(實際成果值·預測值)

第6章 亞太地區的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第7章 中國的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第8章 印度的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第9章 日本的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第10章 澳洲的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第11章 印尼的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第12章 韓國的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第13章 西歐的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第14章 英國的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第15章 德國的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第16章 法國的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第17章 東歐的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第18章 俄羅斯的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第19章 北美的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第20章 美國的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第21章 南美的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第22章 巴西的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第23章 中東的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第24章 非洲的宣傳市場

  • 市場概要
  • 市場規模:各媒體(實際成果值·預測值)
  • 市場規模:各終端用戶(實際成果值·預測值)

第25章 競爭情形·企業簡介

  • 競爭情形
  • 企業簡介
    • IPG
    • Publicis
    • Omnicom
    • WPP
    • Prezly

第26章 主要合併·收購案例

第27章 市場趨勢與策略

第28章 市場預測與潛在性分析

第29章 附錄

目錄

Public Relations Market Global Report 2020 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the global public relations market.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Description:

Where is the largest and fastest growing market for the public relations? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Public Relations Market Global Report from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market.

  • The Market Characteristics section of the report defines and explains the market.
  • The Market Size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
  • Market Segmentations break down market into sub markets.
  • The Regional and Country section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
  • Competitive Landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The Trends and Strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.

Scope

Markets Covered: 1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Others 2) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom , IT, HealthCare, Media, Entertainment 3) By Type: Private PR firms , Public PR firms

Companies Mentioned: IPG, Publicis, Omnicom, WPP, Prezly

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA

Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Time Series: Five years historic and forecast.

Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1. Executive Summary

2. Public Relations Market Characteristics

3. Public Relations Market Size And Growth

  • 3.1. Global Public Relations Historic Market, 2015 - 2019, $ Billion
    • 3.1.1. Drivers Of The Market
    • 3.1.2. Restraints On The Market
  • 3.2. Global Public Relations Forecast Market, 2019 - 2022F, 2025F, 2030F, $ Billion
    • 3.2.1. Drivers Of The Market
    • 3.2.2. Restraints On the Market

4. Public Relations Market Segmentation

  • 4.1. Global Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
    • Events
    • Social Media
    • Influencer Marketing
    • Company Websites
    • TV
    • Print
    • Others
  • 4.2. Global Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
    • Consumer Goods and Retail
    • BFSI
    • Government and Public Sector
    • Telecom
    • IT
    • HealthCare
    • Media
    • Entertainment
  • 4.3. Global Public Relations Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
    • Private PR firms
    • Public PR firms

5. Public Relations Market Regional And Country Analysis

  • 5.1. Global Public Relations Market, Split By Region, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 5.2. Global Public Relations Market, Split By Country, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

6. Asia-Pacific Public Relations Market

  • 6.1. Asia-Pacific Public Relations Market Overview
  • 6.2. Asia-Pacific Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 6.3. Asia-Pacific Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

7. China Public Relations Market

  • 7.1. China Public Relations Market Overview
  • 7.2. China Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F,$ Billion
  • 7.3. China Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F,$ Billion

8. India Public Relations Market

  • 8.1. India Public Relations Market Overview
  • 8.2. India Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 8.3. India Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

9. Japan Public Relations Market

  • 9.1. Japan Public Relations Market Overview
  • 9.2. Japan Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 9.3. Japan Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

10. Australia Public Relations Market

  • 10.1. Australia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 10.2. Australia Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

11. Indonesia Public Relations Market

  • 11.1. Indonesia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 11.2. Indonesia Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

12. South Korea Public Relations Market

  • 12.1. South Korea Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 12.2. South Korea Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

13. Western Europe Public Relations Market

  • 13.1. Western Europe Public Relations Market Overview
  • 13.2. Western Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 13.3. Western Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

14. UK Public Relations Market

  • 14.1. UK Public Relations Market Overview
  • 14.2. UK Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 14.3. UK Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

15. Germany Public Relations Market

  • 15.1. Germany Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 15.2. Germany Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

16. France Public Relations Market

  • 16.4. France Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 16.5. France Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

17. Eastern Europe Public Relations Market

  • 17.1. Eastern Europe Public Relations Market Overview
  • 17.2. Eastern Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 17.3. Eastern Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

18. Russia Public Relations Market

  • 18.1. Russia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 18.2. Russia Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

19. North America Public Relations Market

  • 19.1. North America Public Relations Market Overview
  • 19.2. North America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 19.3. North America Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

20. USA Public Relations Market

  • 20.1. USA Public Relations Market Overview
  • 20.2. USA Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 20.3. USA Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

21. South America Public Relations Market

  • 21.1. South America Public Relations Market Overview
  • 21.2. South America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 21.3. South America Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

22. Brazil Public Relations Market

  • 22.1. Brazil Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 22.2. Brazil Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

23. Middle East Public Relations Market

  • 23.1. Middle East Public Relations Market Overview
  • 23.2. Middle East Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 23.3. Middle East Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

24. Africa Public Relations Market

  • 24.1. Africa Public Relations Market Overview
  • 24.2. Africa Public Relations Market, Segmentation By Medium, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion
  • 24.3. Africa Public Relations Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2022F, 2025F, 2030F, $ Billion

25. Public Relations Market Competitive Landscape And Company Profiles

  • 25.1. Public Relations Market Competitive Landscape
  • 25.2. Public Relations Market Company Profiles
    • 25.2.1. IPG
      • 25.2.1.1. Overview
      • 25.2.1.2. Products and Services
      • 25.2.1.3. Strategy
      • 25.2.1.4. Financial Performance
    • 25.2.2. Publicis
      • 25.2.2.1. Overview
      • 25.2.2.2. Products and Services
      • 25.2.2.3. Strategy
      • 25.2.2.4. Financial Performance
    • 25.2.3. Omnicom
      • 25.2.3.1. Overview
      • 25.2.3.2. Products and Services
      • 25.2.3.3. Strategy
      • 25.2.3.4. Financial Performance
    • 25.2.4. WPP
      • 25.2.4.1. Overview
      • 25.2.4.2. Products and Services
      • 25.2.4.3. Strategy
      • 25.2.4.4. Financial Performance
    • 25.2.5. Prezly
      • 25.2.5.1. Overview
      • 25.2.5.2. Products and Services
      • 25.2.5.3. Strategy
      • 25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Public Relations Market

27. Public Relations Market Trends And Strategies

28. Public Relations Market Future Outlook and Potential Analysis

29. Appendix

  • 29.1. Abbreviations
  • 29.2. Currencies
  • 29.3. Research Inquiries
  • 29.4. The Business Research Company
  • 29.5. Copyright And Disclaimer