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市場調查報告書

廣告、宣傳、相關服務的全球市場分析

Advertising, Public Relations, And Related Services Global Market Report 2018

出版商 The Business Research Company 商品編碼 410309
出版日期 內容資訊 英文 125 Pages
商品交期: 最快1-2個工作天內
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廣告、宣傳、相關服務的全球市場分析 Advertising, Public Relations, And Related Services Global Market Report 2018
出版日期: 2018年02月01日 內容資訊: 英文 125 Pages
簡介

本報告提供全球廣告、宣傳及相關服務的市場相關分析,整體市場趨勢的成果值、預測值,及市場影響要素、競爭力,各領域詳細趨勢,各地區市場結構、最新形勢、背景情況 (佔GDP比率等)、趨勢預測,主要國家市場,主要企業簡介、業績等調查評估。

第1章 廣告、宣傳、相關服務市場特徵

第2章 廣告、宣傳、相關服務市場:市場規模與成長率

  • 到目前的市場成長
    • 推動市場要素
    • 阻礙市場要素
  • 未來市場成長
    • 推動市場要素
    • 阻礙市場要素

第3章 波特的五力分析、模式

第4章 大環境分析 (政治、經濟、社會、技術性、法律、環境的要素)

第5章 廣告、宣傳、相關服務市場明細

  • 全球市場的區分
  • 廣告代理店服務
    • 市場特徵
    • 市場趨勢與策略
  • 推銷產品
  • 宣傳 (PR)
  • 郵寄廣告廣告
  • 廣告看板、戶外廣告
  • 媒體採購 (media buying) 代理店
  • 媒體代理店 (媒體代表) 企業
  • 印刷物廣告、經銷

第6章 各地區、各國分析

  • 各地區的市場概況
  • 各地區的市場趨勢及預測 (總計9年份)
  • 各國市場概況
  • 各國市場趨勢及預測 (總計9年份)

第7章 宏觀經濟要素的比較

  • 廣告、宣傳、相關服務的市場規模和佔GDP比率 (全球)
  • 廣告、宣傳、相關服務的每人支出額 (全球)

第8章 各國的宏觀經濟要素的比較

  • 廣告、宣傳、相關服務的市場規模和佔GDP比率 (各國)
  • 廣告、宣傳、相關服務的每人支出額 (各國)

第9章 Advertising, Public Relations, And Related Services Indicators Comparison

  • 企業總數:各國
  • 大企業、中小企業的數量:各國
  • 平均每家公司平均廣告支出額:各國
  • 廣告支出額總額:各國
  • 跟廣告、宣傳、相關服務的附加價值總額和,廣告支出額總額的對比
  • 廣告代理店的數量:各國
  • 廣告代理店平均每家公司平均收益額:各國

第10章 亞洲的廣告、宣傳、相關服務市場

  • 整體的分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
  • 各國分析
  • 中國市場分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
    • 平均每家公司平均收益額
    • 廣告、宣傳、相關服務的附加價值總額,和廣告支出額總額的對比
  • 印度市場分析
  • 日本市場分析

第11章 歐洲的廣告、宣傳、相關服務市場

  • 整體的分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
  • 各國分析
  • 英國市場分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
    • 平均每家公司平均收益額
    • 跟廣告、宣傳、相關服務的附加價值總額和,廣告支出額總額的對比
  • 德國市場分析
  • 法國市場分析
  • 義大利市場分析
  • 西班牙市場分析
  • 俄羅斯市場分析

第12章 南北美洲的廣告、宣傳、相關服務市場

  • 整體的分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
  • 各國分析
  • 巴西市場分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
    • 平均每家公司平均收益額
    • 跟廣告、宣傳、相關服務的附加價值總額和,廣告支出額總額的對比
  • 美國市場分析

第13章 中東、非洲的廣告、宣傳、相關服務市場

  • 市場概要
  • 市場趨勢的成果值 (過去5年份)
  • 市場趨勢的預測值 (今後5年份)
  • 各部門的市場規模

第14章 大洋洲的廣告、宣傳、相關服務市場

  • 整體的分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
  • 各國分析
  • 澳洲市場分析
    • 市場概要
    • 市場趨勢的成果值 (過去5年份)
    • 市場趨勢的預測值 (今後5年份)
    • 各部門的市場規模
    • 平均每家公司平均收益額
    • 廣告、宣傳、相關服務的附加價值總額和,跟廣告支出額總額的對比

第15章 廣告、宣傳、相關服務市場競爭環境

  • 企業簡介
  • Omnicom Group
    • 概要
    • 產品與服務
    • 策略
    • 財務成果
  • WPP
  • Publicis Groupe
  • Interpublic
  • 電通
  • Havas
  • 博報堂
  • Mdc Partners Inc

第16章 廣告、宣傳、相關服務市場客戶資訊

第17章 廣告、宣傳、相關服務市場上,主要的企業合併、收購 (M&A) 趨勢

第18章 附錄

圖表一覽

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目錄

Advertising, Public Relations, And Related Services Market Global Report 2018 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market.

Reasons to Purchase

Reasons to Purchase

  • Outperform competitors using accurate up to date demand-side dynamics information.
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  • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
  • Create regional and country strategies on the basis of local data and analysis.
  • Stay abreast of the latest customer and market research findings
  • Benchmark performance against key competitors.
  • Develop strategies based on likely future developments.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Gain a global perspective on the development of the market.
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Description:

Where is the largest and fastest growing market for the advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advertising, public relations, and related services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider Professional Services market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
  • The advertising, public relations, and related services market section of the report gives context. It compares the advertising, public relations, and related services market with other segments of the Professional Services market by size and growth, historic and forecast. It analyses Expenditure Per Capita, The Advertising, Public Relations, And Related Services Indicators Comparison.

Scope

Markets Covered: Advertising Agencies; Promotional Products; Public Relations; Direct Mail Advertising; Billboard & Outdoor Advertising; Media Buying Agencies; Media Representative Firms; Print Advertising Distribution

Companies Mentioned: WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc

Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA and Australia.

Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa

Time series: Five years historic and forecast.

Data: Ratios of market size and growth to related markets, GDP, Expenditure Per Capita, The Advertising, Public Relations, And Related Services Indicators Comparison.

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1. Advertising, Public Relations, And Related Services Market Characteristics

2. Advertising, Public Relations, And Related Services Market Size And Growth

  • 2.1. Historic Market Growth, Value ($ Billion)
    • 2.1.1. Drivers Of The Market
    • 2.1.2. Restraints On The Market
  • 2.2. Forecast Market Growth, Value ($ Billion)
    • 2.2.1. Drivers Of The Market
    • 2.2.2. Restraints On The Market

3. Advertising, Public Relations, And Related Services Trends And Strategies

4. Pestle Analysis

  • 4.1. Political
  • 4.2. Economic
  • 4.3. Social
  • 4.4. Technological
  • 4.5. Legal
  • 4.6. Environmental

5. Advertising, Public Relations, And Related Services Market Customer Information

6. Advertising, Public Relations, And Related Services Market Regional And Country Analysis

  • 6.1. Global Advertising, Public Relations, And Related Services Market, 2017, By Region, Value ($ Billion)
  • 6.2. Global Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, By Region
  • 6.3. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Region
  • 6.4. Global Advertising, Public Relations, And Related Services Market, 2017, By Country, Value ($ Billion)
  • 6.5. Global Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, By Country
  • 6.6. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Country

7. Advertising, Public Relations, And Related Services Market Segmentation

  • 7.1. Global Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

  • 7.2. Global Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)

8. Advertising, Public Relations, And Related Services Market Segments

  • 8.1.Advertising Agencies

a) Market Characteristics

b) Market Trends & Strategies

c) Global Advertising Agencies Market, 2017, By Segment, Value ($ Billion)

  • 8.2.Promotional Products

a) Market Characteristics

b) Market Trends & Strategies

c) Global Promotional Products Market, 2017, By Segment, Value ($ Billion)

  • 8.3.Public Relations

a) Market Characteristics

b) Market Trends & Strategies

c) Global Public Relations Market, 2017, By Segment, Value ($ Billion)

  • 8.4.Direct Mail Advertising

a) Market Characteristics

b) Market Trends & Strategies

c) Global Direct Mail Advertising Market, 2017, By Segment, Value ($ Billion)

  • 8.5.Billboard & Outdoor Advertising

a) Market Characteristics

b) Market Trends & Strategies

c) Global Billboard & Outdoor Advertising Market, 2017, By Segment, Value ($ Billion)

  • 8.6.Media Buying Agencies

a) Market Characteristics

b) Market Trends & Strategies

c) Global Media Buying Agencies Market, 2017, By Segment, Value ($ Billion)

  • 8.7.Media Representative Firms

a) Market Characteristics

b) Market Trends & Strategies

c) Global Media Representative Firms Market, 2017, By Segment, Value ($ Billion)

  • 8.8.Print Advertising Distribution

a) Market Characteristics

b) Market Trends & Strategies

c) Global Print Advertising Distribution Market, 2017, By Segment, Value ($ Billion)

9. Global Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Factors

  • 9.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, Global
  • 9.2. Per Capita Average Advertising, Public Relations, And Related Services Expenditure, Global

10. Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Factors Across Countries

  • 10.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, By Country
  • 10.2. Per Capita Average Advertising, Public Relations, And Related Services Expenditure, By Country

11. Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics

  • 11.1. Total Enterprises, By Country, 2017, Millions
  • 11.2. Average Spending On Advertising, Public Relations, And Related Services By Total Enterprises, By Country, 2017, USD ($)
  • 11.3. Employment In Services Industry As Percentage Of Total Employment, By Country, 2017
  • 11.4. Total Advertisement Spending, By Country, 2017
  • 11.5. Advertising, Public Relations, And Related Services Market Value Versus Total Advertisement Spending, By Country, 2017
  • 11.6. Number Of Advertising Agencies, By Country, 2017
  • 11.7. Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency, By Country, 2017

12. Asia-Pacific Advertising, Public Relations, And Related Services Market

    • 12.1.1. Asia-Pacific Advertising, Public Relations, And Related Services Market Overview
    • 12.1.2. Asia-Pacific Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 12.1.3. Asia-Pacific Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 12.1.4. Asia-Pacific Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 12.1.5. Asia-Pacific Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
  • 12.2. Asia-Pacific Advertising, Public Relations, And Related Services Market: Country Analysis
  • 12.3. China Advertising, Public Relations, And Related Services Market
    • 12.3.1. China Advertising, Public Relations, And Related Services Market Overview
    • 12.3.2. China Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 12.3.3. China Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 12.3.4. China Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 12.3.5. China Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 12.3.6. China Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 12.3.6.1. China Number Of Advertising Agencies, 2013 - 2017
      • 12.3.6.2. China Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 12.4. India Advertising, Public Relations, And Related Services Market
    • 12.4.1. India Advertising, Public Relations, And Related Services Market Overview
    • 12.4.2. India Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 12.4.3. India Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 12.4.4. India Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 12.4.5. India Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 12.4.6. India Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 12.4.6.1. India Number Of Advertising Agencies, 2013 - 2017
      • 12.4.6.2. India Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 12.5. Japan Advertising, Public Relations, And Related Services Market
    • 12.5.1. Japan Advertising, Public Relations, And Related Services Market Overview
    • 12.5.2. Japan Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 12.5.3. Japan Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 12.5.4. Japan Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 12.5.5. Japan Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 12.5.7. Japan Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 12.5.7.1. Japan Number Of Advertising Agencies, 2013 - 2017
      • 12.5.7.2. Japan Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 12.6. Australia Advertising, Public Relations, And Related Services Market
    • 12.6.1. Australia Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 12.6.2. Australia Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 12.6.3. Australia Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 12.6.4. Australia Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 12.6.5. Australia Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 12.6.5.1. Australia Number Of Advertising Agencies, 2013 - 2017
      • 12.6.5.2. Australia Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017

13. Western Europe Advertising, Public Relations, And Related Services Market

    • 13.1.1. Western Europe Advertising, Public Relations, And Related Services Market Overview
    • 13.1.2. Western Europe Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 13.1.3. Western Europe Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 13.1.4. Western Europe Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 13.1.5. Western Europe Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
  • 13.2. Western Europe Advertising, Public Relations, And Related Services Market: Country Analysis
  • 13.3. UK Advertising, Public Relations, And Related Services Market
    • 13.3.1. UK Advertising, Public Relations, And Related Services Market Overview
    • 13.3.2. UK Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 13.3.3. UK Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 13.3.4. UK Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 13.3.5. UK Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 13.3.6. UK Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 13.3.6.1. UK Number Of Advertising Agencies, 2013 - 2017
      • 13.3.6.2. UK Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 13.4. Germany Advertising, Public Relations, And Related Services Market
    • 13.4.1. Germany Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 13.4.2. Germany Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 13.4.3. Germany Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 13.4.4. Germany Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 13.4.5. Germany Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 13.4.5.1. Germany Number Of Advertising Agencies, 2013 - 2017
      • 13.4.5.2. Germany Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 13.5 France Advertising, Public Relations, And Related Services Market
    • 13.5.1 France Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 13.5.2 France Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 13.5.3. France Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 13.5.4. France Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 13.5.5. France Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 13.5.5.1. France Number Of Advertising Agencies, 2013 - 2017
      • 13.5.5.2. France Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 13.6. Italy Advertising, Public Relations, And Related Services Market
    • 13.6.1. Italy Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 13.6.2. Italy Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 13.6.3. Italy Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 13.6.4. Italy Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 13.6.5. Italy Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 13.6.5.1. Italy Number Of Advertising Agencies, 2013 - 2017
      • 13.6.5.2. Italy Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017
  • 13.7. Spain Advertising, Public Relations, And Related Services Market
    • 13.7.1. Spain Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 13.7.2. Spain Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 13.7.3. Spain Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 13.7.4. Spain Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 13.7.5. Spain Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 13.7.5.1. Spain Number Of Advertising Agencies, 2013 - 2017
      • 13.7.5.2. Spain Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017

14. Eastern Europe Advertising, Public Relations, And Related Services Market

    • 14.1.1. Eastern Europe Advertising, Public Relations, And Related Services Market Overview
    • 14.1.2. Eastern Europe Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 14.1.3. Eastern Europe Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 14.1.4. Eastern Europe Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 14.1.5. Eastern Europe Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
  • 14.2. Eastern Europe Advertising, Public Relations, And Related Services Market: Country Analysis
  • 14.3. Russia Advertising, Public Relations, And Related Services Market
    • 14.3.1. Russia Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 14.3.2. Russia Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 14.3.3. Russia Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 14.3.4. Russia Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 14.3.5. Russia Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 14.3.6.1. Russia Number Of Advertising Agencies, 2013 - 2017
      • 14.3.6.2. Russia Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017

15. North America Advertising, Public Relations, And Related Services Market

    • 15.1.1. North America Advertising, Public Relations, And Related Services Market Overview
    • 15.1.2. North America Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 15.1.3. North America Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 15.1.4. North America Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 15.1.5. North America Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
  • 15.2. North America Advertising, Public Relations, And Related Services Market: Country Analysis
  • 15.3. USA Advertising, Public Relations, And Related Services Market
    • 15.3.1. USA Advertising, Public Relations, And Related Services Market Overview
    • 15.3.2. USA Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 15.3.3. USA Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 15.3.4. USA Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 15.3.5. USA Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 15.3.6. USA Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 15.3.6.1. USA Number Of Advertising Agencies, 2013 - 2017
      • 15.3.6.2. USA Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017

16. South America Advertising, Public Relations, And Related Services Market

    • 16.1.1. South America Advertising, Public Relations, And Related Services Market Overview
    • 16.1.2. South America Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 16.1.3. South America Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 16.1.4. South America Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 16.1.5. South America Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
  • 16.2. South America Advertising, Public Relations, And Related Services Market: Country Analysis
  • 16.3. Brazil Advertising, Public Relations, And Related Services Market
    • 16.3.1. Brazil Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 16.3.2. Brazil Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 16.3.3. Brazil Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 16.3.4. Brazil Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)
    • 16.3.5. Brazil Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics
      • 16.3.5.1. Brazil Number Of Advertising Agencies, 2013 - 2017
      • 16.3.5.2. Brazil Average Advertising, Public Relations, And Related Services Market Revenue Per Advertising Agency 2013 - 2017

17. Middle East Advertising, Public Relations, And Related Services Market

    • 17.1.1. Middle East Advertising, Public Relations, And Related Services Market Overview
    • 17.1.2. Middle East Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 17.1.3. Middle East Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 17.1.4. Middle East Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 17.1.5. Middle East Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)

18. Africa Advertising, Public Relations, And Related Services Market

    • 18.1.1. Africa Advertising, Public Relations, And Related Services Market Overview
    • 18.1.2. Africa Advertising, Public Relations, And Related Services Historic Market, 2013 - 2017, Value ($ Billion)
    • 18.1.3. Africa Advertising, Public Relations, And Related Services Forecast Market, 2017 - 2021, Value ($ Billion)
    • 18.1.4. Africa Advertising, Public Relations, And Related Services Market, 2017, Segmentation By Type, Value ($ Billion)

Advertising Agencies

Promotional Products

Public Relations

Direct Mail Advertising

Billboard & Outdoor Advertising

Media Buying Agencies

Media Representative Firms

Print Advertising Distribution

    • 18.1.5. Africa Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, Segmentation By Type, Value ($ Billion)

19. Advertising, Public Relations, And Related Services Market Competitive Landscape

  • 19.1. Company Profiles
  • 19.2. WPP PLC
    • 19.2.1. Overview
    • 19.2.2. Products And Services
    • 19.2.3. Strategy
    • 19.2.4. Financial Performance
  • 19.3. Omnicom Group
    • 19.3.1. Overview
    • 19.3.2. Products And Services
    • 19.3.3. Strategy
    • 19.3.4. Financial Performance
  • 19.4. Publicis Groupe SA
    • 19.4.1. Overview
    • 19.4.2. Products And Services
    • 19.4.3. Strategy
    • 19.4.4. Financial Performance
  • 19.5. Dentsu Inc
    • 19.5.1. Overview
    • 19.5.2. Products And Services
    • 19.5.3. Strategy
    • 19.5.4. Financial Performance
  • 19.6. Interpublic Group of Companies Inc
    • 19.6.1. Overview
    • 19.6.2. Products And Services
    • 19.6.3. Strategy
    • 19.6.4. Financial Performance

20. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market

21. Market Background: Advertising, Public Relations, And Related Services Market

    • 21.1.1. Advertising, Public Relations, And Related Services Market Characteristics
    • 21.1.2. Advertising, Public Relations, And Related Services Market Historic Growth, Value ($ Billion)
      • 21.1.2.1. Drivers Of The Market
      • 21.1.2.2. Restraints Of The Market
    • 21.1.3. Advertising, Public Relations, And Related Services Market Forecast Growth, Value ($ Billion)
      • 21.1.3.1. Drivers Of The Market
      • 21.1.3.2. Restraints Of The Market
    • 21.1.4. Advertising, Public Relations, And Related Services Trends And Strategies
  • 21.2. Advertising, Public Relations, And Related Services Market Regional And Country Analysis
    • 21.2.1. Global Advertising, Public Relations, And Related Services Market, 2017, By Region, Value ($ Billion)
    • 21.2.2. Global Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, By Region
    • 21.2.3. Advertising, Public Relations, And Related Services Market, 2017, By Country, Value ($ Billion)
    • 21.2.4. Advertising, Public Relations, And Related Services Market, 2013 - 2021, Historic And Forecast, By Country
    • 21.2.5. Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Segment
    • 21.2.6. Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Country And Segment
  • 21.3. Global Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Factors
    • 21.3.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, Global
    • 21.3.2. Per Capita Average Advertising, Public Relations, And Related Services Expenditure, Global
  • 21.4. Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Factors Across Countries
    • 21.4.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, By Country
    • 21.4.2. Per Capita Average Advertising, Public Relations, And Related Services Expenditure, By Country
  • 21.5. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market

22. Appendix

  • 22.1. NAICS Definitions Of Industry Covered In This Report
  • 22.2. Abbreviations
  • 22.3. Currencies
  • 22.4. Research Inquiries
  • 22.5. The Business Research Company
  • 22.6. Copyright And Disclaimer
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