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市場調查報告書
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1082738

雲端廣告的全球市場:2022年

Cloud Advertising Global Market Report 2022

出版日期: 按訂單生產 | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供全球雲端廣告市場相關調查分析,提供市場特徵,市場趨勢與策略,各地區分析,競爭情形等資訊。

目錄

第1章 摘要整理

第2章 雲端廣告市場特徵

第3章 雲端廣告市場趨勢與策略

第4章 COVID-19對雲端廣告的影響

第5章 雲端廣告的市場規模與成長

  • 全球雲端廣告市場實際成果(2016年∼2021年)
    • 推動市場要素
    • 阻礙市場要素
  • 全球雲端廣告市場預測(2021年∼2026年,2031年)
    • 推動市場要素
    • 阻礙市場要素

第6章 雲端廣告市場區隔

  • 全球雲端廣告市場:各類型,實際成果與預測
  • 公共雲端
  • 私有雲端
  • 混合雲端
  • 全球雲端廣告市場:各類服務,實際成果與預測
  • BPaaS
  • PaaS
  • IaaS
  • SaaS
  • 全球雲端廣告市場:各用戶組,實際成果與預測
  • 中小企業(SME)
  • 大企業
  • 全球雲端廣告市場:各終端用戶,實際成果與預測
  • 零售
  • 媒體·娛樂
  • IT·通訊
  • BFSI
  • 政府
  • 其他的終端用戶

第7章 雲端廣告市場各地區·各國分析

  • 全球雲端廣告市場:各地區,實際成果與預測
  • 全球雲端廣告市場:各國,實際成果與預測

第8章 亞太地區的雲端廣告市場

  • 亞太地區的雲端廣告市場概要
  • 地區資訊,COVID-19影響,市場資訊,背景資訊,政府的舉措,法規,法規機關,主要的協會,徵收的稅金,公司稅結構,投資,主要企業
  • 亞太地區的雲端廣告市場:各類型,實際成果與預測
  • 亞太地區的雲端廣告市場:各終端用戶,實際成果與預測

第9章 中國的雲端廣告市場

  • 中國的雲端廣告市場概要
  • 中國的雲端廣告市場:各類型,實際成果與預測
  • 中國的雲端廣告市場:各終端用戶,實際成果與預測

第10章 印度的雲端廣告市場

  • 印度的雲端廣告市場:各類型,實際成果與預測
  • 印度的雲端廣告市場:各終端用戶,實際成果與預測

第11章 日本的雲端廣告市場

  • 日本的雲端廣告市場:各類型,實際成果與預測
  • 日本的雲端廣告市場:各終端用戶,實際成果與預測

第12章 澳洲的雲端廣告市場

  • 澳洲的雲端廣告市場:各類型,實際成果與預測
  • 澳洲的雲端廣告市場:各終端用戶,實際成果與預測

第13章 印尼的雲端廣告市場

  • 印尼的雲端廣告市場:各類型,實際成果與預測
  • 印尼的雲端廣告市場:各終端用戶,實際成果與預測

第14章 韓國的雲端廣告市場

  • 韓國的雲端廣告市場:各類型,實際成果與預測
  • 韓國的雲端廣告市場:各終端用戶,實際成果與預測

第15章 西歐的雲端廣告市場

  • 西歐的雲端廣告市場概要
  • 西歐的雲端廣告市場:各類型,實際成果與預測
  • 西歐的雲端廣告市場:各終端用戶,實際成果與預測

第16章 英國的雲端廣告市場

  • 英國的雲端廣告市場:各類型,實際成果與預測
  • 英國的雲端廣告市場:各終端用戶,實際成果與預測

第17章 德國的雲端廣告市場

  • 德國的雲端廣告市場:各類型,實際成果與預測
  • 德國的雲端廣告市場:各終端用戶,實際成果與預測

第18章 法國的雲端廣告市場

  • 法國的雲端廣告市場:各類型,實際成果與預測
  • 法國的雲端廣告市場:各終端用戶,實際成果與預測

第19章 東歐的雲端廣告市場

  • 東歐的雲端廣告市場概要
  • 東歐的雲端廣告市場:各類型,實際成果與預測
  • 東歐的雲端廣告市場:各終端用戶,實際成果與預測

第20章 俄羅斯的雲端廣告市場

  • 俄羅斯的雲端廣告市場:各類型,實際成果與預測
  • 俄羅斯的雲端廣告市場:各終端用戶,實際成果與預測

第21章 北美的雲端廣告市場

  • 北美的雲端廣告市場概要
  • 北美的雲端廣告市場:各類型,實際成果與預測
  • 北美的雲端廣告市場:各終端用戶,實際成果與預測

第22章 美國的雲端廣告市場

  • 美國的雲端廣告市場概要
  • 美國的雲端廣告市場:各類型,實際成果與預測
  • 美國的雲端廣告市場:各終端用戶,實際成果與預測

第23章 南美的雲端廣告市場

  • 南美的雲端廣告市場概要
  • 南美的雲端廣告市場:各類型,實際成果與預測
  • 南美的雲端廣告市場:各終端用戶,實際成果與預測

第24章 巴西的雲端廣告市場

  • 巴西的雲端廣告市場:各類型,實際成果與預測
  • 巴西的雲端廣告市場:各終端用戶,實際成果與預測

第25章 中東的雲端廣告市場

  • 中東的雲端廣告市場概要
  • 中東的雲端廣告市場:各類型,實際成果與預測
  • 中東的雲端廣告市場:各終端用戶,實際成果與預測

第26章 非洲的雲端廣告市場

  • 非洲的雲端廣告市場概要
  • 非洲的雲端廣告市場:各類型,實際成果與預測
  • 非洲的雲端廣告市場:各終端用戶,實際成果與預測

第27章 雲端廣告市場競爭情形和企業簡介

  • 雲端廣告市場競爭情形
  • 雲端廣告市場企業簡介
    • Amazon Web Services
    • Adobe Systems Incorporated
    • Salesforce
    • SAP
    • IBM Corporation

第28章 雲端廣告市場上主要合併和收購

第29章 雲端廣告市場未來預測潛在的分析

第30章 附錄

目錄
Product Code: h1574

“Cloud Advertising Global Market Report 2022” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global cloud advertising market.

This report focuses on cloud advertising market which is experiencing strong growth. The report gives a guide to the cloud advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the cloud advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Cloud Advertising market global report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider cloud advertising market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The cloud advertising market section of the report gives context. It compares the cloud advertising market with other segments of the cloud advertising market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, cloud advertising indicators comparison.

Scope

Markets Covered:

  • 1) By Type: Public Cloud; Private Cloud; Hybrid Cloud
  • 2) By Service: Business Process as a Service (BPaaS); Platform as a Service (PaaS); Infrastructure as a Service (IaaS); Software as a Service (SaaS)
  • 3) By User Group: Small And Mid-Size Enterprises (SMEs); Large Enterprises
  • 4) By End-Users: Retail; Media and Entertainment; IT and Telecom; BFSI; Government; Other End-users
  • Companies Mentioned: Amazon Web Services; Adobe Systems Incorporated; Salesforce; SAP; IBM Corporation
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

Major players in the cloud advertising market are: Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett Packard Enterprise Development LP, Sprinklr, InMobi, and Acquia Inc.

The global cloud advertising market is expected to grow from $67.22 billion in 2021 to $78.19 billion in 2022 at a compound annual growth rate (CAGR) of 16.3%. The market is expected to grow to $140.66 billion in 2026 at a compound annual growth rate (CAGR) of 15.8%.

The cloud advertising market consists of sales of cloud advertising services by entities (organizations, sole traders, and partnerships) that provide cloud-based advertising services and solutions to manage the workflow related to online advertising. Cloud advertising is a type of digital marketing using cloud platforms used to reach consumers for the better and more effective advertisement of brands and services.

The main types of cloud advertising include public cloud, private cloud, and the hybrid cloud. A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users.

North America was the largest region in the cloud advertising market in 2021. Asia Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information communication and access to data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the growth of the cloud advertising market.

Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalized messaging and optimize marketing impacts and customer engagement in real-time.

In May 2021, Vungle Web Design, US-based mobile advertising, and app monetization company acquired TreSensa Technologies. This acquisition will help Vungle to accelerate its vision of only mobile marketing platform that provides a complete app growth cycle and provide the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform.

The countries covered in the cloud advertising market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Table of Contents

1. Executive Summary

2. Cloud Advertising Market Characteristics

3. Cloud Advertising Market Trends And Strategies

4. Impact Of COVID-19 On Cloud Advertising

5. Cloud Advertising Market Size And Growth

  • 5.1. Global Cloud Advertising Historic Market, 2016-2021, $ Billion
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints On The Market
  • 5.2. Global Cloud Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
    • 5.2.1. Drivers Of The Market
    • 5.2.2. Restraints On the Market

6. Cloud Advertising Market Segmentation

  • 6.1. Global Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
  • 6.2. Global Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Business Process as a Service (BPaaS)
  • Platform as a Service (PaaS)
  • Infrastructure as a Service (IaaS)
  • Software as a Service (SaaS)
  • 6.3. Global Cloud Advertising Market, Segmentation By User Group, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Small And Mid-Size Enterprises (SMEs)
  • Large Enterprises
  • 6.4. Global Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Retail
  • Media and Entertainment
  • IT and Telecom
  • BFSI
  • Government
  • Other End-users

7. Cloud Advertising Market Regional And Country Analysis

  • 7.1. Global Cloud Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 7.2. Global Cloud Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific Cloud Advertising Market

  • 8.1. Asia-Pacific Cloud Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 8.3. Asia-Pacific Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China Cloud Advertising Market

  • 9.1. China Cloud Advertising Market Overview
  • 9.2. China Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
  • 9.3. China Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India Cloud Advertising Market

  • 10.1. India Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 10.2. India Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan Cloud Advertising Market

  • 11.1. Japan Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 11.2. Japan Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia Cloud Advertising Market

  • 12.1. Australia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 12.2. Australia Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia Cloud Advertising Market

  • 13.1. Indonesia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 13.2. Indonesia Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea Cloud Advertising Market

  • 14.1. South Korea Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 14.2. South Korea Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe Cloud Advertising Market

  • 15.1. Western Europe Cloud Advertising Market Overview
  • 15.2. Western Europe Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 15.3. Western Europe Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK Cloud Advertising Market

  • 16.1. UK Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 16.2. UK Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany Cloud Advertising Market

  • 17.1. Germany Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 17.2. Germany Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France Cloud Advertising Market

  • 18.1. France Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 18.2. France Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe Cloud Advertising Market

  • 19.1. Eastern Europe Cloud Advertising Market Overview
  • 19.2. Eastern Europe Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 19.3. Eastern Europe Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia Cloud Advertising Market

  • 20.1. Russia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20.2. Russia Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America Cloud Advertising Market

  • 21.1. North America Cloud Advertising Market Overview
  • 21.2. North America Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 21.3. North America Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA Cloud Advertising Market

  • 22.1. USA Cloud Advertising Market Overview
  • 22.2. USA Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 22.3. USA Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America Cloud Advertising Market

  • 23.1. South America Cloud Advertising Market Overview
  • 23.2. South America Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 23.3. South America Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil Cloud Advertising Market

  • 24.1. Brazil Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 24.2. Brazil Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East Cloud Advertising Market

  • 25.1. Middle East Cloud Advertising Market Overview
  • 25.2. Middle East Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 25.3. Middle East Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa Cloud Advertising Market

  • 26.1. Africa Cloud Advertising Market Overview
  • 26.2. Africa Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 26.3. Africa Cloud Advertising Market, Segmentation By End-Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. Cloud Advertising Market Competitive Landscape And Company Profiles

  • 27.1. Cloud Advertising Market Competitive Landscape
  • 27.2. Cloud Advertising Market Company Profiles
    • 27.2.1. Amazon Web Services
      • 27.2.1.1. Overview
      • 27.2.1.2. Products and Services
      • 27.2.1.3. Strategy
      • 27.2.1.4. Financial Performance
    • 27.2.2. Adobe Systems Incorporated
      • 27.2.2.1. Overview
      • 27.2.2.2. Products and Services
      • 27.2.2.3. Strategy
      • 27.2.2.4. Financial Performance
    • 27.2.3. Salesforce
      • 27.2.3.1. Overview
      • 27.2.3.2. Products and Services
      • 27.2.3.3. Strategy
      • 27.2.3.4. Financial Performance
    • 27.2.4. SAP
      • 27.2.4.1. Overview
      • 27.2.4.2. Products and Services
      • 27.2.4.3. Strategy
      • 27.2.4.4. Financial Performance
    • 27.2.5. IBM Corporation
      • 27.2.5.1. Overview
      • 27.2.5.2. Products and Services
      • 27.2.5.3. Strategy
      • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Cloud Advertising Market

29. Cloud Advertising Market Future Outlook and Potential Analysis

30. Appendix

  • 30.1. Abbreviations
  • 30.2. Currencies
  • 30.3. Research Inquiries
  • 30.4. The Business Research Company
  • 30.5. Copyright And Disclaimer