表紙
市場調查報告書
商品編碼
1044027

電視廣告的全球市場:2022年

TV Advertising Global Market Report 2022

出版日期: 按訂單生產 | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供全球電視廣告市場相關調查分析,提供市場特徵,市場規模與成長率,市場區隔,各地區·各國明細,競爭情形,市場佔有率,趨勢,策略相關的系統性資訊。

目錄

第1章 摘要整理

第2章 電視廣告市場特徵

第3章 電視廣告市場趨勢與策略

第4章 COVID-19對電視廣告的影響

第5章 電視廣告的市場規模與成長率

  • 市場成長實際成果 (金額)
    • 推動市場要素
    • 阻礙市場要素
  • 市場成長預測 (金額)
    • 推動市場要素
    • 阻礙市場要素

第6章 電視廣告市場區隔

  • 全球電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 地面電波
  • 多通路
  • 線上
  • 全球電視廣告市場:提供(播送)各平台,實際成果與預測 (金額)
  • 有線電視
  • 衛星電視
  • 全球電視廣告市場:廣播各類服務,實際成果與預測 (金額)
  • 廣告
  • 訂閱
  • 全球電視廣告市場:各時限,實際成果與預測 (金額)
  • 20秒
  • 60秒
  • 60秒以上

第7章 電視廣告市場各地區·各國分析

  • 全球電視廣告市場:各地區,實際成果與預測 (金額)
  • 全球電視廣告市場:各國,實際成果與預測 (金額)

第8章 亞太地區的電視廣告市場

  • 亞太地區的電視廣告市場概要
  • 地區資訊,COVID-19影響,市場資訊,背景資訊,政府的舉措,法規,法規機關,主要的協會,徵收的稅金,公司稅結構,投資,主要企業
  • 亞太地區的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 亞太地區的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第9章 中國的電視廣告市場

  • 中國的電視廣告市場概要
  • 中國的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 中國的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第10章 印度的電視廣告市場

  • 印度的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 印度的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第11章 日本的電視廣告市場

  • 日本的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 日本的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第12章 澳洲的電視廣告市場

  • 澳洲的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 澳洲的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第13章 印尼的電視廣告市場

  • 印尼的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 印尼的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第14章 韓國的電視廣告市場

  • 韓國的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 韓國的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第15章 西歐的電視廣告市場

  • 西歐的電視廣告市場概要
  • 西歐的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 西歐的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第16章 英國的電視廣告市場

  • 英國的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 英國的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第17章 德國的電視廣告市場

  • 德國的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 德國的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第18章 法國的電視廣告市場

  • 法國的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 法國的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第19章 東歐的電視廣告市場

  • 東歐的電視廣告市場概要
  • 東歐的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 東歐的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第20章 俄羅斯的電視廣告市場

  • 俄羅斯的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 俄羅斯的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第21章 北美的電視廣告市場

  • 北美的電視廣告市場概要
  • 北美的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 北美的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第22章 美國的電視廣告市場

  • 美國的電視廣告市場概要
  • 美國的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 美國的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第23章 南美的電視廣告市場

  • 南美的電視廣告市場概要
  • 南美的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 南美的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第24章 巴西的電視廣告市場

  • 巴西的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 巴西的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第25章 中東的電視廣告市場

  • 中東的電視廣告市場概要
  • 中東的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 中東的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第26章 非洲的電視廣告市場

  • 非洲的電視廣告市場概要
  • 非洲的電視廣告市場:各服務形式,實際成果與預測 (金額)
  • 非洲的電視廣告市場:廣播各類服務,實際成果與預測 (金額)

第27章 電視廣告市場競爭情形和企業簡介

  • 電視廣告市場競爭情形
  • 電視廣告市場企業簡介
    • CBS (Columbia Broadcasting System)
    • Comcast Corporation
    • Viacom Inc.
    • Gray Television Inc.
    • Sinclair Broadcast Group

第28章 電視廣告市場上主要的收購與合併

第29章 電視廣告市場未來發展預測和潛在的分析

第30章 附錄

目錄
Product Code: r452

“TV Advertising Global Market Report 2022” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global tv advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the tv advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The TV Advertising market global report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider tv advertising market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The tv advertising market section of the report gives context. It compares the tv advertising market with other segments of the tv advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

  • 1) By Service Type: Terrestrial; Multichannel; Online
  • 2) By delivery platform: Cable Television; Satellite Television
  • 3) By Broadcasting services: Advertisement; Subscription
  • 4) By Time slot: 20 seconds; 60 seconds; More than 60 seconds
  • Companies Mentioned: CBS (Columbia Broadcasting System); Comcast Corporation; Viacom Inc.; Gray Television Inc.; Sinclair Broadcast Group
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1. Executive Summary

2. TV Advertising Market Characteristics

3. TV Advertising Market Trends And Strategies

4. Impact Of COVID-19 On TV Advertising

5. TV Advertising Market Size And Growth

  • 5.1. Global TV Advertising Historic Market, 2016-2021, $ Billion
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints On The Market
  • 5.2. Global TV Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
    • 5.2.1. Drivers Of The Market
    • 5.2.2. Restraints On the Market

6. TV Advertising Market Segmentation

  • 6.1. Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Terrestrial
  • Multichannel
  • Online
  • 6.2. Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Cable Television
  • Satellite Television
  • 6.3. Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Advertisement
  • Subscription
  • 6.4. Global TV Advertising Market, Segmentation By Time slot, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20 seconds
  • 60 seconds
  • More than 60 seconds

7. TV Advertising Market Regional And Country Analysis

  • 7.1. Global TV Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 7.2. Global TV Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific TV Advertising Market

  • 8.1. Asia-Pacific TV Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 8.3. Asia-Pacific TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China TV Advertising Market

  • 9.1. China TV Advertising Market Overview
  • 9.2. China TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
  • 9.3. China TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India TV Advertising Market

  • 10.1. India TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 10.2. India TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan TV Advertising Market

  • 11.1. Japan TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 11.2. Japan TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia TV Advertising Market

  • 12.1. Australia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 12.2. Australia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia TV Advertising Market

  • 13.1. Indonesia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 13.2. Indonesia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea TV Advertising Market

  • 14.1. South Korea TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 14.2. South Korea TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe TV Advertising Market

  • 15.1. Western Europe TV Advertising Market Overview
  • 15.2. Western Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 15.3. Western Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK TV Advertising Market

  • 16.1. UK TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 16.2. UK TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany TV Advertising Market

  • 17.1. Germany TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 17.2. Germany TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France TV Advertising Market

  • 18.4. France TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 18.5. France TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe TV Advertising Market

  • 19.1. Eastern Europe TV Advertising Market Overview
  • 19.2. Eastern Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 19.3. Eastern Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia TV Advertising Market

  • 20.1. Russia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20.2. Russia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America TV Advertising Market

  • 21.1. North America TV Advertising Market Overview
  • 21.2. North America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 21.3. North America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA TV Advertising Market

  • 22.1. USA TV Advertising Market Overview
  • 22.2. USA TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 22.3. USA TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America TV Advertising Market

  • 23.1. South America TV Advertising Market Overview
  • 23.2. South America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 23.3. South America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil TV Advertising Market

  • 24.1. Brazil TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 24.2. Brazil TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East TV Advertising Market

  • 25.1. Middle East TV Advertising Market Overview
  • 25.2. Middle East TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 25.3. Middle East TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa TV Advertising Market

  • 26.1. Africa TV Advertising Market Overview
  • 26.2. Africa TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 26.3. Africa TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. TV Advertising Market Competitive Landscape And Company Profiles

  • 27.1. TV Advertising Market Competitive Landscape
  • 27.2. TV Advertising Market Company Profiles
    • 27.2.1. CBS (Columbia Broadcasting System)
      • 27.2.1.1. Overview
      • 27.2.1.2. Products and Services
      • 27.2.1.3. Strategy
      • 27.2.1.4. Financial Performance
    • 27.2.2. Comcast Corporation
      • 27.2.2.1. Overview
      • 27.2.2.2. Products and Services
      • 27.2.2.3. Strategy
      • 27.2.2.4. Financial Performance
    • 27.2.3. Viacom Inc.
      • 27.2.3.1. Overview
      • 27.2.3.2. Products and Services
      • 27.2.3.3. Strategy
      • 27.2.3.4. Financial Performance
    • 27.2.4. Gray Television Inc.
      • 27.2.4.1. Overview
      • 27.2.4.2. Products and Services
      • 27.2.4.3. Strategy
      • 27.2.4.4. Financial Performance
    • 27.2.5. Sinclair Broadcast Group
      • 27.2.5.1. Overview
      • 27.2.5.2. Products and Services
      • 27.2.5.3. Strategy
      • 27.2.5.4. Financial Performance

29. Key Mergers And Acquisitions In The TV Advertising Market

29. TV Advertising Market Future Outlook and Potential Analysis

30. Appendix

  • 30.1. Abbreviations
  • 30.2. Currencies
  • 30.3. Research Inquiries
  • 30.4. The Business Research Company
  • 30.5. Copyright And Disclaimer