MVNOs Successful Marketing Strategies
|出版商||Tariff Consultancy Ltd.||商品編碼||330752|
|MVNO成功的行銷策略 MVNOs Successful Marketing Strategies|
|出版日期: 2015年05月05日||內容資訊: 英文||
Following TCL's MVNO report published in 2007 looking at the future of MVNOs, this new report looks beyond Europe and covers the 'Successful Marketing Strategies Of MVNOs' across all regions.
The aim of the research was to establish the 'Successful Marketing Strategies of MVNOs'. Each in-depth profile is built upon topics such as overview of basic service offers, price positioning vis-à-vis MNOs, disruptive business strategy, building flexibility around the basic service offer, enriching customer experience and self care apps.
The research discovers a range of different approaches and trends that are now driving the market, for example, companies active in the insurance and financial services looking to enhance their services to their customer base and develop new distribution channels by offering mobile services.
20 MVNOs (see list below) operating in fourteen markets of Europe, North America, Latin America, Asia Pacific and the Middle East.
To identify successful marketing strategies of MVNOs through the creation of research profiles that are built upon below topics:
Plus provision of some key shots of the providers' website.
The report is accompanied by an Excel tracker that looks at MVNOs price positioning vis-à-vis MNOs and provides a summary of core services offered by the MVNOs in question.