市場調查報告書

地理營銷- 全球市場預測(2019年∼2027年)

Geomarketing - Global Market Outlook (2019-2027)

出版商 Stratistics Market Research Consulting 商品編碼 956076
出版日期 內容資訊 英文 179 Pages
商品交期: 2-3個工作天內
價格
地理營銷- 全球市場預測(2019年∼2027年) Geomarketing - Global Market Outlook (2019-2027)
出版日期: 2020年08月01日內容資訊: 英文 179 Pages
簡介

全球地理營銷的市場規模在2019年估算為90億9,000萬美元,在預測期間內預計將以24.5%的年複合成長率推移,2027年之前達到524億6000萬美元。促進市場成長的主要原因有與傳統營銷相比,市場增長的主要驅動力是對基於位置的知識以推動業務成果的需求增加,位置分析和大數據的使用增加以及對數字營銷的投資增加。那是。但是,法律問題和隱私威脅可能會阻礙市場增長。

本報告提供地理營銷市場調查,提供市場概要,市場成長要素及阻礙因素分析,各零件·各技術·各用途·各終端用戶·各地區的市場規模的變化與預測,競爭情形,主要企業的簡介,市場機會等全面性資訊。

目錄

第1章 摘要整理

第2章 序文

第3章 市場趨勢分析

  • 促進因素
  • 阻礙因素
  • 市場機會
  • 威脅
  • 技術分析
  • 用途分析
  • 終端用戶分析
  • 新興市場
  • Covid-19的影響

第4章 波特的五力分析

第5章 全球地理營銷市場:各零件

  • 服務
    • 支持和維護
    • 諮詢與諮詢
    • 部署和集成
  • 軟體
    • 地理圍欄
    • 報告·資料的視覺化
    • 內容管理
    • 地方與預測分析

第6章 全球地理營銷市場:各技術

  • 近距離無線通訊
  • iBeacon
  • Bluetooth
  • 全球測位系統
  • Wi-Fi
  • 無線電頻率(射頻)識別

第7章 全球地理營銷市場:各製圖

  • 物理的位置
    • 辦公室
    • 地面
  • 地理位置
    • 郊區
    • 農村地區
    • 市區

第8章 全球地理營銷市場:各部署模式

  • 內部部署
  • 雲端基礎

第9章 全球地理營銷市場:各用途

  • 位置計劃
    • 商店
    • 戶外大型廣告
    • ATM
  • 銷售地區的成立與分裂
  • 物流組織
    • 發送的情節
    • 經銷地帶

第10章 全球地理營銷市場:各終端用戶

  • 銀行·金融服務·保險
  • 媒體·娛樂
  • 零售·電子商務
  • 旅遊、飯店
  • 通訊·IT
  • 醫療保健·生命科學
  • 建設·建築
  • 廣告
  • 社群媒體用戶
  • 行銷
  • 網際網路的顧客
  • 當地的顧客
  • 能源·公共事業
  • 消費品
  • 商業
  • 其他的終端用戶
    • 政府及公共部門
    • 運輸·物流
    • 教育
    • 製造
    • 食品和飲料

第11章 全球地理營銷市場:各來源

  • 俱樂部卡
  • 銷售線索
  • 郵件回信
  • 第三方的資源
  • 線上交易
  • 行動裝置

第12章 全球地理營銷市場:各組織規模

  • 中小企業
  • 大企業

第13章 全球地理營銷市場:各屬性

  • 街地圖
  • 郵政編碼地圖
  • 位置圖

第14章 全球地理營銷市場:各通知類型

  • 動態地理通知
  • 靜態地理資訊
  • P2P的地理通知

第15章 全球·地理營銷市場: 各地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東·非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 中東和近東及非洲的其他中東的地區

第16章 主要發展

  • 契約,夥伴關係,合作,合資企業
  • 收購與合併
  • 新產品的銷售
  • 擴張
  • 其他主要策略

第17章 企業簡介

  • Cisco
  • Oracle
  • Adobe
  • Ericsson
  • Qualcomm
  • Google
  • Microsoft
  • IBM
  • Galigeo
  • Salesforce
  • ESRI
  • Software AG
  • Bluedot Innovation
  • Xtremepush
  • Urban Airship
  • Merkle
  • Plot Projects
  • Rover
  • Mobilebridge
  • Reveal Mobile
目錄

According to Stratistics MRC, the Global Geomarketing Market is accounted for $9.09 billion in 2019 and is expected to reach $52.46 billion by 2027 growing at a CAGR of 24.5% during the forecast period. Some of the key factors propelling the market growth include increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing. However, legal concerns and privacy threats may hinder the market growth.

Geomarketing refers to a marketing tool that employs location data to determine strategies and create campaigns. It acts as an effective tool by providing powerful and actionable insights into the market environment specific to a geographic region. Organizations use geomarketing to discover the potential areas where they can target their customers by gaining location-based insights. It is also used to discover the customer behavior of a particular geographic location and allows the companies to change their marketing strategies.

By component, the deployment and integration segment is expected to grow at the significant rate during the forecast period. These services help in reducing the time required for deploying and integrating geomarketing solutions. These services ensure safety and security of integration of mobile devices with the geofenced ecosystem. Service providers safeguard and confirm the integration and installation of the geomarketing solutions for quality assurance.

Based on the geography, North America region is witness significant growth in the geomarketing market in the education sector. The US and Canada are the major contributors to the growth of the overall North American region. The growth in North America is mainly due to continuous technological advancements in the geomarketing field, increased industry standards regarding geomarketing, and enhanced financial support from governments. The region has many startups operating in the market. Moreover, the companies in this region are focusing more on analytics strategies because nowadays customers are accessing multiple touch points.

Some of the key players in Geomarketing market include Cisco, Oracle, Adobe, Ericsson, Qualcomm, Google, Microsoft, IBM, Galigeo, Salesforce, ESRI, Software AG, Bluedot Innovation, Xtremepush, Urban Airship, Merkle, Plot Projects, Rover, Mobilebridge, and Reveal

Components Covered:

  • Services
  • Software

Technologies Covered:

  • Near-Field Communication
  • iBeacon
  • Bluetooth
  • Global Positioning System
  • Wi-Fi
  • Radio-Frequency Identification

Mapping Covered:

  • Physical Location
  • Geographic Location

Deployment Modes Covered:

  • On-Premises
  • Cloud-Based

Applications Covered:

  • Planning Locations
  • Establishment and Division of Sales Territory
  • Logistic Organization

End Users Covered:

  • Banking, Financial Services, and Insurance
  • Media and Entertainment
  • Retail and eCommerce
  • Travel and Hospitality
  • Telecommunications and IT
  • Healthcare and Life Sciences
  • Construction & Building
  • Advertisement
  • Social Media Users
  • Marketing
  • Internet Customers
  • Local Customers
  • Energy and Utilities
  • Consumer Goods
  • Commercial
  • Other End Users

Sources Covered:

  • Club Cards
  • Sales Lead
  • Mail Responses
  • Third Party Sources
  • Online Transaction
  • Mobile Devices

Organization Sizes Covered:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Attributes Covered:

  • Street Map
  • Zip Code Map
  • Location Map

Notification Types Covered:

  • Dynamic Geonotification
  • Static Geonotification
  • Peer to Peer Geonotification

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter's five forces analysis, SWOT analysis, etc.
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Geomarketing Market, By Component

  • 5.1 Introduction
  • 5.2 Services
    • 5.2.1 Support and Maintenance
    • 5.2.2 Advisory and Consulting
    • 5.2.3 Deployment and Integration
  • 5.3 Software
    • 5.3.1 Geofencing
    • 5.3.2 Reporting and Data Visualization
    • 5.3.3 Content Management
    • 5.3.4 Location and Predictive Analytics

6 Global Geomarketing Market, By Technology

  • 6.1 Introduction
  • 6.2 Near-Field Communication
  • 6.3 iBeacon
  • 6.4 Bluetooth
  • 6.5 Global Positioning System
  • 6.6 Wi-Fi
  • 6.7 Radio-Frequency Identification

7 Global Geomarketing Market, By Mapping

  • 7.1 Introduction
  • 7.2 Physical Location
    • 7.2.1 House
    • 7.2.2 Office
    • 7.2.3 Ground
  • 7.3 Geographic Location
    • 7.3.1 Suburban Area
    • 7.3.2 Rural Area
    • 7.3.3 Urban Area

8 Global Geomarketing Market, By Deployment Mode

  • 8.1 Introduction
  • 8.2 On-Premises
  • 8.3 Cloud-Based

9 Global Geomarketing Market, By Application

  • 9.1 Introduction
  • 9.2 Planning Locations
    • 9.2.1 Stores
    • 9.2.2 Billboard Advertising
    • 9.2.3 ATMs
  • 9.3 Establishment and Division of Sales Territory
  • 9.4 Logistic Organization
    • 9.4.1 Plotting Delivery
    • 9.4.2 Distribution Zones

10 Global Geomarketing Market, By End User

  • 10.1 Introduction
  • 10.2 Banking, Financial Services, and Insurance
  • 10.3 Media and Entertainment
  • 10.4 Retail and eCommerce
  • 10.5 Travel and Hospitality
  • 10.6 Telecommunications and IT
  • 10.7 Healthcare and Life Sciences
  • 10.8 Construction & Building
  • 10.9 Advertisement
  • 10.10 Social Media Users
  • 10.11 Marketing
  • 10.12 Internet Customers
  • 10.13 Local Customers
  • 10.14 Energy and Utilities
  • 10.15 Consumer Goods
  • 10.16 Commercial
  • 10.17 Other End Users
    • 10.17.1 Government and Public Sector
    • 10.17.2 Transportation and Logistics
    • 10.17.3 Education
    • 10.17.4 Manufacturing
    • 10.17.5 Food & Beverage

11 Global Geomarketing Market, By Source

  • 11.1 Introduction
  • 11.2 Club Cards
  • 11.3 Sales Lead
  • 11.4 Mail Responses
  • 11.5 Third Party Sources
  • 11.6 Online Transaction
  • 11.7 Mobile Devices

12 Global Geomarketing Market, By Organization Size

  • 12.1 Introduction
  • 12.2 Small and Medium-sized Enterprises
  • 12.3 Large Enterprises

13 Global Geomarketing Market, By Attribute

  • 13.1 Introduction
  • 13.2 Street Map
  • 13.3 Zip Code Map
  • 13.4 Location Map

14 Global Geomarketing Market, By Notification Type

  • 14.1 Introduction
  • 14.2 Dynamic Geonotification
  • 14.3 Static Geonotification
  • 14.4 Peer to Peer Geonotification

15 Global Geomarketing Market, By Geography

  • 15.1 Introduction
  • 15.2 North America
    • 15.2.1 US
    • 15.2.2 Canada
    • 15.2.3 Mexico
  • 15.3 Europe
    • 15.3.1 Germany
    • 15.3.2 UK
    • 15.3.3 Italy
    • 15.3.4 France
    • 15.3.5 Spain
    • 15.3.6 Rest of Europe
  • 15.4 Asia Pacific
    • 15.4.1 Japan
    • 15.4.2 China
    • 15.4.3 India
    • 15.4.4 Australia
    • 15.4.5 New Zealand
    • 15.4.6 South Korea
    • 15.4.7 Rest of Asia Pacific
  • 15.5 South America
    • 15.5.1 Argentina
    • 15.5.2 Brazil
    • 15.5.3 Chile
    • 15.5.4 Rest of South America
  • 15.6 Middle East & Africa
    • 15.6.1 Saudi Arabia
    • 15.6.2 UAE
    • 15.6.3 Qatar
    • 15.6.4 South Africa
    • 15.6.5 Rest of Middle East & Africa

16 Key Developments

  • 16.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 16.2 Acquisitions & Mergers
  • 16.3 New Product Launch
  • 16.4 Expansions
  • 16.5 Other Key Strategies

17 Company Profiling

  • 17.1 Cisco
  • 17.2 Oracle
  • 17.3 Adobe
  • 17.4 Ericsson
  • 17.5 Qualcomm
  • 17.6 Google
  • 17.7 Microsoft
  • 17.8 IBM
  • 17.9 Galigeo
  • 17.10 Salesforce
  • 17.11 ESRI
  • 17.12 Software AG
  • 17.13 Bluedot Innovation
  • 17.14 Xtremepush
  • 17.15 Urban Airship
  • 17.16 Merkle
  • 17.17 Plot Projects
  • 17.18 Rover
  • 17.19 Mobilebridge
  • 17.20 Reveal Mobile

List of Tables

  • Table 1 Global Geomarketing Market Outlook, By Region (2018-2027) ($MN)
  • Table 2 Global Geomarketing Market Outlook, By Component (2018-2027) ($MN)
  • Table 3 Global Geomarketing Market Outlook, By Services (2018-2027) ($MN)
  • Table 4 Global Geomarketing Market Outlook, By Support and Maintenance (2018-2027) ($MN)
  • Table 5 Global Geomarketing Market Outlook, By Advisory and Consulting (2018-2027) ($MN)
  • Table 6 Global Geomarketing Market Outlook, By Deployment and Integration (2018-2027) ($MN)
  • Table 7 Global Geomarketing Market Outlook, By Software (2018-2027) ($MN)
  • Table 8 Global Geomarketing Market Outlook, By Geofencing (2018-2027) ($MN)
  • Table 9 Global Geomarketing Market Outlook, By Reporting and Data Visualization (2018-2027) ($MN)
  • Table 10 Global Geomarketing Market Outlook, By Content Management (2018-2027) ($MN)
  • Table 11 Global Geomarketing Market Outlook, By Location and Predictive Analytics (2018-2027) ($MN)
  • Table 12 Global Geomarketing Market Outlook, By Technology (2018-2027) ($MN)
  • Table 13 Global Geomarketing Market Outlook, By Near-Field Communication (2018-2027) ($MN)
  • Table 14 Global Geomarketing Market Outlook, By iBeacon (2018-2027) ($MN)
  • Table 15 Global Geomarketing Market Outlook, By Bluetooth (2018-2027) ($MN)
  • Table 16 Global Geomarketing Market Outlook, By Global Positioning System (2018-2027) ($MN)
  • Table 17 Global Geomarketing Market Outlook, By Wi-Fi (2018-2027) ($MN)
  • Table 18 Global Geomarketing Market Outlook, By Radio-Frequency Identification (2018-2027) ($MN)
  • Table 19 Global Geomarketing Market Outlook, By Mapping (2018-2027) ($MN)
  • Table 20 Global Geomarketing Market Outlook, By Physical Location (2018-2027) ($MN)
  • Table 21 Global Geomarketing Market Outlook, By House (2018-2027) ($MN)
  • Table 22 Global Geomarketing Market Outlook, By Office (2018-2027) ($MN)
  • Table 23 Global Geomarketing Market Outlook, By Ground (2018-2027) ($MN)
  • Table 24 Global Geomarketing Market Outlook, By Geographic Location (2018-2027) ($MN)
  • Table 25 Global Geomarketing Market Outlook, By Suburban Area (2018-2027) ($MN)
  • Table 26 Global Geomarketing Market Outlook, By Rural Area (2018-2027) ($MN)
  • Table 27 Global Geomarketing Market Outlook, By Urban Area (2018-2027) ($MN)
  • Table 28 Global Geomarketing Market Outlook, By Deployment Mode (2018-2027) ($MN)
  • Table 29 Global Geomarketing Market Outlook, By On-Premises (2018-2027) ($MN)
  • Table 30 Global Geomarketing Market Outlook, By Cloud-Based (2018-2027) ($MN)
  • Table 31 Global Geomarketing Market Outlook, By Application (2018-2027) ($MN)
  • Table 32 Global Geomarketing Market Outlook, By Planning Locations (2018-2027) ($MN)
  • Table 33 Global Geomarketing Market Outlook, By Stores (2018-2027) ($MN)
  • Table 34 Global Geomarketing Market Outlook, By Billboard Advertising (2018-2027) ($MN)
  • Table 35 Global Geomarketing Market Outlook, By ATMs (2018-2027) ($MN)
  • Table 36 Global Geomarketing Market Outlook, By Establishment and Division of Sales Territory (2018-2027) ($MN)
  • Table 37 Global Geomarketing Market Outlook, By Logistic Organization (2018-2027) ($MN)
  • Table 38 Global Geomarketing Market Outlook, By Plotting Delivery (2018-2027) ($MN)
  • Table 39 Global Geomarketing Market Outlook, By Distribution Zones (2018-2027) ($MN)
  • Table 40 Global Geomarketing Market Outlook, By End User (2018-2027) ($MN)
  • Table 41 Global Geomarketing Market Outlook, By Banking, Financial Services, and Insurance (2018-2027) ($MN)
  • Table 42 Global Geomarketing Market Outlook, By Media and Entertainment (2018-2027) ($MN)
  • Table 43 Global Geomarketing Market Outlook, By Retail and eCommerce (2018-2027) ($MN)
  • Table 44 Global Geomarketing Market Outlook, By Travel and Hospitality (2018-2027) ($MN)
  • Table 45 Global Geomarketing Market Outlook, By Telecommunications and IT (2018-2027) ($MN)
  • Table 46 Global Geomarketing Market Outlook, By Healthcare and Life Sciences (2018-2027) ($MN)
  • Table 47 Global Geomarketing Market Outlook, By Construction & Building (2018-2027) ($MN)
  • Table 48 Global Geomarketing Market Outlook, By Advertisement (2018-2027) ($MN)
  • Table 49 Global Geomarketing Market Outlook, By Social Media Users (2018-2027) ($MN)
  • Table 50 Global Geomarketing Market Outlook, By Marketing (2018-2027) ($MN)
  • Table 51 Global Geomarketing Market Outlook, By Internet Customers (2018-2027) ($MN)
  • Table 52 Global Geomarketing Market Outlook, By Local Customers (2018-2027) ($MN)
  • Table 53 Global Geomarketing Market Outlook, By Energy and Utilities (2018-2027) ($MN)
  • Table 54 Global Geomarketing Market Outlook, By Consumer Goods (2018-2027) ($MN)
  • Table 55 Global Geomarketing Market Outlook, By Commercial (2018-2027) ($MN)
  • Table 56 Global Geomarketing Market Outlook, By Other End Users (2018-2027) ($MN)
  • Table 57 Global Geomarketing Market Outlook, By Government and Public Sector (2018-2027) ($MN)
  • Table 58 Global Geomarketing Market Outlook, By Transportation and Logistics (2018-2027) ($MN)
  • Table 59 Global Geomarketing Market Outlook, By Education (2018-2027) ($MN)
  • Table 60 Global Geomarketing Market Outlook, By Manufacturing (2018-2027) ($MN)
  • Table 61 Global Geomarketing Market Outlook, By Food & Beverage (2018-2027) ($MN)
  • Table 62 Global Geomarketing Market Outlook, By Source (2018-2027) ($MN)
  • Table 63 Global Geomarketing Market Outlook, By Club Cards (2018-2027) ($MN)
  • Table 64 Global Geomarketing Market Outlook, By Sales Lead (2018-2027) ($MN)
  • Table 65 Global Geomarketing Market Outlook, By Mail Responses (2018-2027) ($MN)
  • Table 66 Global Geomarketing Market Outlook, By Third Party Sources (2018-2027) ($MN)
  • Table 67 Global Geomarketing Market Outlook, By Online Transaction (2018-2027) ($MN)
  • Table 68 Global Geomarketing Market Outlook, By Mobile Devices (2018-2027) ($MN)
  • Table 69 Global Geomarketing Market Outlook, By Organization Size (2018-2027) ($MN)
  • Table 70 Global Geomarketing Market Outlook, By Small and Medium-sized Enterprises (2018-2027) ($MN)
  • Table 71 Global Geomarketing Market Outlook, By Large Enterprises (2018-2027) ($MN)
  • Table 72 Global Geomarketing Market Outlook, By Attribute (2018-2027) ($MN)
  • Table 73 Global Geomarketing Market Outlook, By Street Map (2018-2027) ($MN)
  • Table 74 Global Geomarketing Market Outlook, By Zip Code Map (2018-2027) ($MN)
  • Table 75 Global Geomarketing Market Outlook, By Notification Type (2018-2027) ($MN)
  • Table 76 Global Geomarketing Market Outlook, By Dynamic Geonotification (2018-2027) ($MN)
  • Table 77 Global Geomarketing Market Outlook, By Static Geonotification (2018-2027) ($MN)
  • Table 78 Global Geomarketing Market Outlook, By Peer to Peer Geonotification (2018-2027) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.