市場調查報告書
商品編碼
1069260
行動食品服務:全球市場的展望(2021年~2028年)Mobile Food Services - Global Market Outlook (2021 - 2028) |
全球行動食品服務的市場規模在預測期間內預計將以7.8%的年複合成長率成長預測。
本報告提供全球行動食品服務市場相關調查分析,提供市場趨勢分析,各市場區隔·各地區的市場資訊,企業簡介等資訊。
According to Stratistics MRC, the Global Mobile Food Services Market is growing at a CAGR of 7.8% during the forecast period. Mobile food service includes a business that serves food and beverages from motorized or non-motorized vehicles. These services not only created a parallel food based economy but also generated massive jobs in the food sector and many of the aspiring chefs and entrepreneurs found a foothold in the food industry. Mobile food services are transforming their presentation techniques and also changing their selling strategies. Apart from using digital platforms for branding these mobile food services are also using tailor-made apps and digital payment corridors to enhance the convenience of their customers.
Market Dynamics:
Driver:
Use of improved equipment and packaging
Mobile food service operators are adopting advanced equipment and sustainable practices in packaging to improve their operational efficiency and achieve cost savings. Several mobile food service operators are replacing aging units with new electronic appliances such as modern refrigerators that comply with new refrigeration standards. Many such advancements among mobile food service operators will have a positive impact on the growth of the global mobile food service market size.
Restraint:
Presence of hurdles
Many countries across the globe including the US have regulated the movement and growth of this segment. Regular checkups are conducted on food trucks to maintain food quality and this has created hurdles in the free growth of this segment. The brick and mortar restaurants and other renowned food chains are facing enormous competition from these small-time traders and in many countries, big restaurant lobbies are influencing lawmakers to frame adverse laws to check the organic growth of mobile food services.
Opportunity:
Advantages of mobile food service outlets over brick-and-mortar restaurants
Starting a mobile food truck requires lesser initial investment compared to brick-and-mortar restaurants. Investing in a mobile food truck offers the flexibility of reaching a wide range of customers and eliminates several complications associated with brick-and-mortar restaurants. Mobile food services enable customers to customize their menus based on their preferences. Also, mobile food service outlets have higher success rates than brick-and-mortar restaurants. These factors are encouraging companies in the food and beverages industry to invest in mobile food services. The advantages of mobile food service outlets over brick-and-mortar restaurants is one of the key factors driving the growth of the global mobile food service market size during the forecast period.
Threat:
Stringent regulations
Food trucks offer opportunities for food vendors of all shapes and sizes, but one factor that unites them all is the need to adhere to local regulations. The first step toward breaking into the food truck industry is becoming knowledgeable about the applicable regulations. Confusing and outdated regulations in some regions have posed challenges for potential vendors and consumers. In response to the onset of food trucks, some cities have applied their existing regulations that were initially put in place for ice cream trucks. As a result, many of these cities have strict regulations, such as rules prohibiting vendors from being in certain places or requiring vendors to constantly be on the move as would be expected for ice cream trucks.
The food segment is expected to be the largest during the forecast period
The food segment is estimated to have a lucrative growth. The food segment will account for the highest mobile food service market share. Factors such as increasing demand for convenience foods, evolving lifestyles, rapid urbanization, changing food preferences, and the increasing number of nuclear families are driving mobile food services market growth in this segment. To adjust with the fast-paced lifestyle people are adapting to the new medium of food supply. Enhanced food safety awareness amongst the people is providing leverage to mobile food services. Mobile food services not only created a parallel food based economy but also generated massive jobs in the food sector and many of the aspiring chefs and entrepreneurs found a foothold in the food industry.
The food truck segment is expected to have the highest CAGR during the forecast period
The food truck segment is anticipated to witness the fastest CAGR growth during the forecast period. Food trucks have been an integral part of many vibrant societies. These popular mobile food joints populated the US and soon became a very popular window for food shopping. The instant availability, affordable pricing and latest experimental food itinerary helped mobile food services earn an edge over contenders. The surging popularity of food trucks amongst commoners has created a new avenue for this business model. Several countries across the globe have allotted specific space to food trucks to expedite their sale. To popularize the concept of food trucks several countries have organised food truck rallies.
Region with highest share:
North America is projected to hold the largest market share during the forecast period. North America will account for the highest share of the mobile food services market throughout the forecast period. Rapid urbanization, well-organized QSR industry, high vendor penetration, and growth of the fast food industry in North America will contribute to the growth of the mobile foodservices market in this region. US mobile food services industry includes about 5,200 establishments (single-location companies and branches of multi-location companies) with combined annual revenue of about $1.2 billion. Demand is driven by consumer tastes, personal income, and local demographics.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period owing to a large number of food manufacturers catering to both sides of the market and, with catering in several countries in Europe. The food service is aimed at schools, colleges, cafes, and others. The increase in the consumption of snacks and meals in foodservice establishments shows an increasing demand among consumers of different types of food, which have an entertainment value for eating out and the convenience offered by these services. Also, in line with the health trend, the mobile food services market now also offers healthier options for conscious consumers. The need for functional food is increasing in the industry as people demand healthy food with great flavor. This, again, is an important engine of growth in the Europe mobile foodservice industry. It also spurs demand for food menus, pushing players towards more innovation and improvement.
Key players in the market
Some of the key players profiled in the Mobile Food Services Market include Baby's Badass Burgers, Bian Dang, Burgerville, Chef Shack, Cupcakes for Courage, DessertTruck Works, Don Chow Tacos, Flying Pig Truck, Kogi BBQ, Luke's Lobster Holding LLC, Phat Cart, Restaurant Brands International Inc, Subway IP LLC, Wafels and Dinges, YUM! Brands Inc, and Yumbii.
Key Developments:
In July 2020, Burgerville announced that it plans to reopen its restaurant at8218 NE Glisan Street in Portland. The store has been closed since COVID-19. In addition to following all CDC, OHA and OSHA required rules and guidelines for placing the COVID diagnosed employee and those who worked closely with them on paid quarentine leave, and for closing and cleaning the restaurant, the company implemented procedures that exceed requirements for businesses operations.
In July 2021, Subway® announced the biggest changes in the brand's history, making improvements to almost every core menu item and introducing important digital upgrades that elevate the guest experience. The Eat Fresh Refresh™ arrives in U.S. restaurants nationwide, and is marked with unprecedented moments, including participating Subway restaurants across the country closing for a Refresh Break and a one million sub sandwich giveaway to encourage people to come see and taste the changes.
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