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市場調查報告書

商品編碼

939010

遊戲化:全球市場的展望(2018年～2027年)

Gamification - Global Market Outlook (2018-2027)

出版日期: 2020年04月01日 | 出版商:

Stratistics Market Research Consulting | 英文 156 Pages | 商品交期: 2-3個工作天內

價格

全貌
簡介
目錄

簡介

全球遊戲化市場，2018年是56億美金。該市場，預計在預測期間內以25.4％的年複合成長率成長，2027年達到429億9,000萬美元。促進市場成長的主要原因，是通訊流程的強化客戶、對消費者的有益的提供。但，計劃、策略不足是抑制市場成長的要素。

本報告提供全球遊戲化市場的相關調查，市場機會和趨勢，成長及阻礙因素，各零組件、展開、組織規模、平台、用途、終端用戶、地區的市場分析，競爭情形，主要企業的簡介等的資訊。

According to Stratistics MRC, the Global Gamification market is accounted for $5.60 billion in 2018 and is expected to reach $42.99 billion by 2027 growing at a CAGR of 25.4% during the forecast period. Some of the key factors propelling the market growth are rising in strengthens communication processes and providing profitable offers to the customers and consumers. However, short of planning and strategy is the restraining factor for the growth of the market.

Gamification is the application of game-design elements and game principles in non-game contexts. It can also be define as a set of activities and processes to solve problems by using or applying the characteristics of game elements. Gamification commonly employs game design elements to develop user engagement, organizational productivity, flow, learning, crowd sourcing, employee recruitment and evaluation, ease of use, usefulness of systems, physical exercise, traffic violations, voter apathy and more. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals. However, individual and contextual differences exist.

By end user, telecom segment is expected to grow at the significant market share during the forecast period due to which the adoption of a customer-centric approach has become very crucial. Increasing the number of subscribers with consistent experiences across all channels is the main goal of companies, which can be achieved only through customer-focused offerings. Since the customer has become highly informed and is likely to avail multiple services, companies have to incorporate gamification in their business models. On the basis of geography, North America is anticipated to hold considerable market share during the forecast period due to high degree of awareness about the method among companies in the region alongside the high degree of digitization. Going forward too, the regions are expected to remain dominant markets on account of the aforementioned reasons and also because of the presence of many key players in the region. Currently, the North America market is mostly being powered by the U.S. where enterprise-based gamification solutions are much sought after because of a well-developed gamification ecosystem.

Some of the key players in Gamification Market include AON (CUT-E GMBH), SAP, Bi Worldwide (Bunchball), Verint, Hoopla, Centrical, Mambo.Io, Mps Interactive Systems, Influitive, Leveleleven , Ambition, Axonify, Gamifier, Iactionable, Khoros, Scrimmage, Xoxoday,

Tango Card and Microsoft.

Components Covered:

Solution
Services

Deployments Covered:

Cloud
On-Premises
Hybrid

Organization Sizes Covered:

Small and Medium-Sized Enterprises
Large Enterprises

Platforms Covered:

Open Platform
Closed/ Enterprise Platform

Applications Covered:

Analytics
E-Commerce
Human Resources
Marketing
Product Development
Sales
Support

End Users Covered:

Consumer-Driven
Enterprise-Driven
Banking, Financial Services, and Insurance
Education and Research
Healthcare and Pharmaceuticals
Hospitality
Information Technology and Information Technology Enabled Services
Manufacturing
Media and Entertainment
Retail
Telecom
Public Sector and Government
Travel and Logistics
Energy, Power and Utilities
High-Tech

Regions Covered:

North America

US
Canada
Mexico

Europe

Germany
France
Italy
UK
Spain
Rest of Europe

Asia Pacific

Japan
China
India
Australia
New Zealand
Rest of Asia Pacific

South America

Argentina
Brazil
Chile
Rest of South America

Middle East & Africa

Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter's five forces analysis, SWOT analysis, etc.
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling

Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)

Regional Segmentation

Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)

Competitive Benchmarking

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology

2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach

2.5 Research Sources

2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Gamification Market, By Component

5.1 Introduction
5.2 Solution

5.2.1 Gamification Platform and Service Providers
5.2.2 Open Source Providers
5.2.3 Mobile SDK/LBS Providers

5.3 Services

5.3.1 Enterprise Apps Integrable Services
5.3.2 Social Connectors

6 Global Gamification Market, By Deployment

6.1 Introduction
6.2 Cloud
6.3 On-Premises
6.4 Hybrid

7 Global Gamification Market, By Organization Size

7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large Enterprises

8 Global Gamification Market, By Platform

8.1 Introduction
8.2 Open Platform
8.3 Closed/ Enterprise Platform

9 Global Gamification Market, By Application

9.1 Introduction
9.2 Analytics
9.3 E-Commerce
9.4 Human Resources
9.5 Marketing
9.6 Product Development
9.7 Sales
9.8 Support

10 Global Gamification Market, By End User

10.1 Introduction
10.2 Consumer-Driven
10.3 Enterprise-Driven
10.4 Banking, Financial Services, and Insurance
10.5 Education and Research
10.6 Healthcare and Pharmaceuticals
10.7 Hospitality
10.8 Information Technology and Information Technology Enabled Services
10.9 Manufacturing
10.10 Media and Entertainment
10.11 Retail
10.12 Telecom
10.13 Public Sector and Government
10.14 Travel and Logistics
10.15 Energy, Power and Utilities
10.16 High-Tech

11 Global Gamification Market, By Geography

11.1 Introduction
11.2 North America

11.2.1 US
11.2.2 Canada
11.2.3 Mexico

11.3 Europe

11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe

11.4 Asia Pacific

11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific

11.5 South America

11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America

11.6 Middle East & Africa

11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments

12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling

13.1 AON (CUT-E GMBH)
13.2 SAP
13.3 Bi Worldwide (Bunchball)
13.4 Verint
13.5 Hoopla
13.6 Centrical
13.7 Mambo.Io
13.8 Mps Interactive Systems
13.9 Influitive
13.10 Leveleleven
13.11 Ambition
13.12 Axonify
13.13 Gamifier
13.14 Iactionable
13.15 Khoros
13.16 Scrimmage
13.17 Xoxoday
13.18 Tango Card
13.19 Microsoft

List of Tables

Table 1 Global Gamification Market Outlook, By Region (2017-2027) ($MN)
Table 2 Global Gamification Market Outlook, By Component (2017-2027) ($MN)
Table 3 Global Gamification Market Outlook, By Solution (2017-2027) ($MN)
Table 4 Global Gamification Market Outlook, By Gamification Platform and Service Providers (2017-2027) ($MN)
Table 5 Global Gamification Market Outlook, By Open Source Providers (2017-2027) ($MN)
Table 6 Global Gamification Market Outlook, By Mobile SDK/LBS Providers (2017-2027) ($MN)
Table 7 Global Gamification Market Outlook, By Services (2017-2027) ($MN)
Table 8 Global Gamification Market Outlook, By Enterprise Apps Integrable Services (2017-2027) ($MN)
Table 9 Global Gamification Market Outlook, By Social Connectors (2017-2027) ($MN)
Table 10 Global Gamification Market Outlook, By Deployment (2017-2027) ($MN)
Table 11 Global Gamification Market Outlook, By Cloud (2017-2027) ($MN)
Table 12 Global Gamification Market Outlook, By On-Premises (2017-2027) ($MN)
Table 13 Global Gamification Market Outlook, By Hybrid (2017-2027) ($MN)
Table 14 Global Gamification Market Outlook, By Organization Size (2017-2027) ($MN)
Table 15 Global Gamification Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
Table 16 Global Gamification Market Outlook, By Large Enterprises (2017-2027) ($MN)
Table 17 Global Gamification Market Outlook, By Platform (2017-2027) ($MN)
Table 18 Global Gamification Market Outlook, By Open Platform (2017-2027) ($MN)
Table 19 Global Gamification Market Outlook, By Closed/ Enterprise Platform (2017-2027) ($MN)
Table 20 Global Gamification Market Outlook, By Application (2017-2027) ($MN)
Table 21 Global Gamification Market Outlook, By Analytics (2017-2027) ($MN)
Table 22 Global Gamification Market Outlook, By E-Commerce (2017-2027) ($MN)
Table 23 Global Gamification Market Outlook, By Human Resources (2017-2027) ($MN)
Table 24 Global Gamification Market Outlook, By Marketing (2017-2027) ($MN)
Table 25 Global Gamification Market Outlook, By Product Development (2017-2027) ($MN)
Table 26 Global Gamification Market Outlook, By Sales (2017-2027) ($MN)
Table 27 Global Gamification Market Outlook, By Support (2017-2027) ($MN)
Table 28 Global Gamification Market Outlook, By End-User (2017-2027) ($MN)
Table 29 Global Gamification Market Outlook, By Consumer-Driven (2017-2027) ($MN)
Table 30 Global Gamification Market Outlook, By Enterprise-Driven (2017-2027) ($MN)
Table 31 Global Gamification Market Outlook, By Banking, Financial Services, and Insurance (2017-2027) ($MN)
Table 32 Global Gamification Market Outlook, By Education and Research (2017-2027) ($MN)
Table 33 Global Gamification Market Outlook, By Healthcare and Pharmaceuticals (2017-2027) ($MN)
Table 34 Global Gamification Market Outlook, By Hospitality (2017-2027) ($MN)
Table 35 Global Gamification Market Outlook, By Information Technology and Information Technology Enabled (2017-2027) ($MN)
Table 36 Global Gamification Market Outlook, By Manufacturing (2017-2027) ($MN)
Table 37 Global Gamification Market Outlook, By Media and Entertainment (2017-2027) ($MN)
Table 38 Global Gamification Market Outlook, By Retail (2017-2027) ($MN)
Table 39 Global Gamification Market Outlook, By Telecom (2017-2027) ($MN)
Table 40 Global Gamification Market Outlook, By Public Sector and Government (2017-2027) ($MN)
Table 41 Global Gamification Market Outlook, By Travel and Logistics (2017-2027) ($MN)
Table 42 Global Gamification Market Outlook, By Energy, Power and Utilities (2017-2027) ($MN)
Table 43 Global Gamification Market Outlook, By High-Tech (2017-2027) ($MN)