市場調查報告書
商品編碼
682081

行動廣告 - 全球市場預測(2017年∼2026年)

Mobile Advertising - Global Market Outlook (2017-2026)

出版日期: | 出版商: Stratistics Market Research Consulting | 英文 183 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球行動廣告市場,2017年價值309億8,000萬美元,預計從2017年到2026年以24.0%的年複合成長率發展,成長到2026年2,147億5,000萬美元規模的市場。消費行為和設備的融合,智慧型手機和平板電腦的滲透,行動廣告的認識度提高等,成為這個市場的主要成長要素。

本報告提供全球行動廣告市場調查,市場概要,各解決方案、類別、廣告類型、用途、設備、地區的市場規模的變化與預測,市場成長要素、阻礙因素以及市場機會、威脅分析,市場趨勢,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 摘要整理

第2章 簡介

第3章 市場趨勢分析

  • 簡介
  • 成長要素
  • 阻礙因素
  • 市場機會
  • 威脅
  • 用途分析
  • 新興市場
  • 市場未來方案

第4章 波特的五力分析

  • 買方議價能力
  • 供給企業談判力
  • 新加入業者的威脅
  • 替代品的威脅
  • 競爭企業間的敵對關係

第5章 全球行動廣告市場:各解決方案

  • 簡介
  • 報告、分析解決方案
  • 地理定位連鎖解決方案
  • 整合解決方案
  • 內容傳送解決方案
  • 廣告宣傳解決方案
  • 其他

第6章 全球行動廣告市場:各類別

  • 簡介
  • 愛好
  • 藝術、娛樂
  • 其他

第7章 全球行動廣告市場:各廣告類型

  • 簡介
  • 音訊廣告
  • App內廣告
  • 訊息廣告
  • 行動數位優惠券廣告
  • 搜尋廣告
  • 視覺廣告
  • 遊戲中的廣告
  • 富媒體
  • 其他

第8章 全球行動廣告市場:各用途

  • 簡介
  • 醫療
  • 製造、供應鏈
  • IT、通訊
  • 防衛、政府
  • 運輸、物流
  • 銀行、保險
  • 媒體、娛樂
  • 能源、電力、公共事業
  • 日常消費品
  • 其他

第9章 全球行動廣告市場:各設備

  • 簡介
  • 智慧型手機
  • 桌上型電腦、膝上型電腦、筆記型電腦
  • 平板電腦
  • 其他

第10章 全球行動廣告市場:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他
  • 南美
    • 阿根廷
    • 巴西
    • 智利
    • 其他
  • 中東、非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他

第11章 市場主要趨勢

  • 協定,夥伴關係,合作,合資企業
  • 合併、收購
  • 新產品的銷售
  • 事業擴張
  • 其他主要策略

第12章 企業簡介

  • Apple Inc.
  • Google, Inc.
  • SAP SE
  • Microsoft Corporation
  • Yahoo! Inc.
  • Facebook Inc.
  • Nokia
  • AOL
  • Flytxt
  • Inmobi
  • Millenial Media
  • MoPub Inc.
  • Tune, Inc.
  • GoWide
  • AdColony, Inc.
  • Yeahmobi
  • PassionTeck
  • Digital Turbine, Inc.
  • GumGum Inc
  • Chartboost
目錄

According to Stratistics MRC, the Global Mobile Advertising market is accounted for $30.98 billion in 2017 and is expected to reach $214.75 billion by 2026 growing at a CAGR of 24.0%. Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favouring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.

Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.

Some of the key players in the Mobile Advertising market include Apple Inc., Google, Inc., SAP SE, Microsoft Corporation, Yahoo! Inc. , Facebook Inc., Nokia, AOL, Flytxt, Inmobi, Millenial Media, MoPub Inc., Tune, Inc., GoWide , AdColony, Inc., Yeahmobi, PassionTeck, Digital Turbine, Inc., GumGum Inc and Chartboost.

Solutions Covered:

  • Reporting And Analytics Solutions
  • Mobile Proximity Solutions
  • Integrated Solutions
  • Content Delivery Solutions
  • Advertisement Campaign Solutions
  • Other Solutions

Categories Covered

  • Hobbies & Interests
  • Art & Entertainment
  • Other Categories

Types of Advertisings Covered

  • Audio Advertising
  • In-App Advertising
  • Messaging Advertising
  • Mobile Digital Coupons Advertising
  • Search Advertising
  • Visual Advertising
  • In-Game Advertising
  • Rich Media
  • Other Advertising Types

Applications Covered:

  • Healthcare
  • Manufacturing & Supply Chain
  • IT and Telecom
  • Defence and Government
  • Transportation And Logistics
  • Banking &Insurance
  • Media And Entertainment
  • Energy, Power, And Utilities
  • Fast Moving Consumer Goods (FMCG) Sector
  • Other Applications

Devices Covered

  • Smartphones
  • Desktops, Laptops, And Notebooks
  • Tablets
  • Other Devices

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country level segments
  • Market share analysis of the top industry players
  • Strategic recommendations for the new entrants
  • Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Futuristic Market Scenario

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Advertising Market, By Solution

  • 5.1 Introduction
  • 5.2 Reporting And Analytics Solutions
  • 5.3 Mobile Proximity Solutions
  • 5.4 Integrated Solutions
  • 5.5 Content Delivery Solutions
  • 5.6 Advertisement Campaign Solutions
  • 5.7 Other Solutions

6 Global Mobile Advertising Market, By Category

  • 6.1 Introduction
  • 6.2 Hobbies & Interests
  • 6.3 Art & Entertainment
  • 6.4 Other Categories

7 Global Mobile Advertising Market, By Type of Advertising

  • 7.1 Introduction
  • 7.2 Audio Advertising
  • 7.3 In-App Advertising
  • 7.4 Messaging Advertising
  • 7.5 Mobile Digital Coupons Advertising
  • 7.6 Search Advertising
  • 7.7 Visual Advertising
  • 7.8 In-Game Advertising
  • 7.9 Rich Media
  • 7.10 Other Advertising Types

8 Global Mobile Advertising Market, By Application

  • 8.1 Introduction
  • 8.2 Healthcare
  • 8.3 Manufacturing & Supply Chain
  • 8.4 IT and Telecom
  • 8.5 Defence and Government
  • 8.6 Transportation And Logistics
  • 8.7 Banking &Insurance
  • 8.8 Media And Entertainment
  • 8.9 Energy, Power, And Utilities
  • 8.10 Fast Moving Consumer Goods (FMCG) Sector
  • 8.11 Other Applications

9 Global Mobile Advertising Market, By Device

  • 9.1 Introduction
  • 9.2 Smartphones
  • 9.3 Desktops, Laptops, And Notebooks
  • 9.4 Tablets
  • 9.5 Other Devices

10 Global Mobile Advertising Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Apple Inc.
  • 12.2 Google, Inc.
  • 12.3 SAP SE
  • 12.4 Microsoft Corporation
  • 12.5 Yahoo! Inc.
  • 12.6 Facebook Inc.
  • 12.7 Nokia
  • 12.8 AOL
  • 12.9 Flytxt
  • 12.10 Inmobi
  • 12.11 Millenial Media
  • 12.12 MoPub Inc.
  • 12.13 Tune, Inc.
  • 12.14 GoWide
  • 12.15 AdColony, Inc.
  • 12.16 Yeahmobi
  • 12.17 PassionTeck
  • 12.18 Digital Turbine, Inc.
  • 12.19 GumGum Inc
  • 12.20 Chartboost

List of Tables

  • Table 1 Global Mobile Advertising Market Outlook, By Region (2016-2026) ($MN)
  • Table 2 Global Mobile Advertising Market Outlook, By Solution (2016-2026) ($MN)
  • Table 3 Global Mobile Advertising Market Outlook, By Reporting And Analytics Solutions (2016-2026) ($MN)
  • Table 4 Global Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2016-2026) ($MN)
  • Table 5 Global Mobile Advertising Market Outlook, By Integrated Solutions (2016-2026) ($MN)
  • Table 6 Global Mobile Advertising Market Outlook, By Content Delivery Solutions (2016-2026) ($MN)
  • Table 7 Global Mobile Advertising Market Outlook, By Advertisement Campaign Solutions (2016-2026) ($MN)
  • Table 8 Global Mobile Advertising Market Outlook, By Other Solutions (2016-2026) ($MN)
  • Table 9 Global Mobile Advertising Market Outlook, By Category (2016-2026) ($MN)
  • Table 10 Global Mobile Advertising Market Outlook, By Hobbies & Interests (2016-2026) ($MN)
  • Table 11 Global Mobile Advertising Market Outlook, By Art & Entertainment (2016-2026) ($MN)
  • Table 12 Global Mobile Advertising Market Outlook, By Other Categories (2016-2026) ($MN)
  • Table 13 Global Mobile Advertising Market Outlook, By Type of Advertising (2016-2026) ($MN)
  • Table 14 Global Mobile Advertising Market Outlook, By Audio Advertising (2016-2026) ($MN)
  • Table 15 Global Mobile Advertising Market Outlook, By In-App Advertising (2016-2026) ($MN)
  • Table 16 Global Mobile Advertising Market Outlook, By Messaging Advertising (2016-2026) ($MN)
  • Table 17 Global Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising (2016-2026) ($MN)
  • Table 18 Global Mobile Advertising Market Outlook, By Search Advertising (2016-2026) ($MN)
  • Table 19 Global Mobile Advertising Market Outlook, By Visual Advertising (2016-2026) ($MN)
  • Table 20 Global Mobile Advertising Market Outlook, By In-Game Advertising (2016-2026) ($MN)
  • Table 21 Global Mobile Advertising Market Outlook, By Rich Media (2016-2026) ($MN)
  • Table 22 Global Mobile Advertising Market Outlook, By Other Advertising Types (2016-2026) ($MN)
  • Table 23 Global Mobile Advertising Market Outlook, By Application (2016-2026) ($MN)
  • Table 24 Global Mobile Advertising Market Outlook, By Healthcare (2016-2026) ($MN)
  • Table 25 Global Mobile Advertising Market Outlook, By Manufacturing & Supply Chain (2016-2026) ($MN)
  • Table 26 Global Mobile Advertising Market Outlook, By IT and Telecom (2016-2026) ($MN)
  • Table 27 Global Mobile Advertising Market Outlook, By Defence and Government (2016-2026) ($MN)
  • Table 28 Global Mobile Advertising Market Outlook, By Transportation And Logistics (2016-2026) ($MN)
  • Table 29 Global Mobile Advertising Market Outlook, By Banking &Insurance (2016-2026) ($MN)
  • Table 30 Global Mobile Advertising Market Outlook, By Media And Entertainment (2016-2026) ($MN)
  • Table 31 Global Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2016-2026) ($MN)
  • Table 32 Global Mobile Advertising Market Outlook, By Fast Moving Consumer Goods (FMCG) Sector (2016-2026) ($MN)
  • Table 33 Global Mobile Advertising Market Outlook, By Other Applications (2016-2026) ($MN)
  • Table 34 Global Mobile Advertising Market Outlook, By Device (2016-2026) ($MN)
  • Table 35 Global Mobile Advertising Market Outlook, By Smartphones (2016-2026) ($MN)
  • Table 36 Global Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks (2016-2026) ($MN)
  • Table 37 Global Mobile Advertising Market Outlook, By Tablets (2016-2026) ($MN)
  • Table 38 Global Mobile Advertising Market Outlook, By Other Devices (2016-2026) ($MN)

Note: Regional Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are presented in the same manner above.