市場調查報告書

資料管理平台 - 全球市場的展望

Data Management Platform - Global Market Outlook (2017-2026)

出版商 Stratistics Market Research Consulting 商品編碼 642000
出版日期 內容資訊 英文 169 Pages
商品交期: 2-3個工作天內
價格
資料管理平台 - 全球市場的展望 Data Management Platform - Global Market Outlook (2017-2026)
出版日期: 2018年03月18日內容資訊: 英文 169 Pages
簡介

本報告涵括資料管理平台的全球市場佔有率分析,策略性建議,今後9年預測,市場影響因素,競爭展望,主要企業的簡介,供應鏈趨勢等資訊。

第1章 摘要整理

第2章 序章

  • 概要
  • 相關利益者
  • 調查的範圍
  • 調查手法
  • 調查來源

第3章 市場趨勢分析

  • 簡介
  • 促進要素
  • 抑制因素
  • 市場機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 今後的市場情況

第4章 波特的五力分析

  • 供應商談判力
  • 買主談判力
  • 替代威脅
  • 新加入廠商者的威脅
  • 競爭

第5章 資料管理平台的全球市場:各作業平台類型

  • 簡介
  • 私人資料管理平台
  • 開放式資料管理平台

第6章 資料管理平台的全球市場:數據類型

  • 簡介
  • 第一者資料
  • 第二者資料
  • 第三者資料

第7章 資料管理平台的全球市場:資料來源

  • 簡介
  • CRM資料
  • 行動應用程式
  • 行動網站
  • POS資料
  • 社群網路
  • 網站分析工具
  • 其他

第8章 資料管理平台的全球市場:各終端用戶

  • 簡介
  • 媒體代理店
  • 廣告代理店
  • 品牌/零售業者
  • 出版社

第9章 資料管理平台的全球市場:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他
  • 南美
    • 阿根廷
    • 巴西
    • 智利
    • 其他
  • 中東·非洲
    • 沙烏地阿拉伯
    • UAE
    • 卡達
    • 南非
    • 其他

第10章 主要開發

  • 協定,聯盟、合作,合資企業
  • 合併收購
  • 新產品的發表
  • 擴大
  • 其他主要策略

第11章 企業簡介

  • Adobe Systems, Inc.
  • Cloudera Inc
  • Cxense ASA
  • IgnitionOne, Inc.
  • Informatica
  • KBM Group LLC
  • Krux Digital Inc
  • Lotame Solutions Inc.
  • MediaMath Inc.
  • NeuStar, Inc.
  • Oracle Corporation
  • Rocket Fuel, Inc.
  • SAP SE
  • SAS Institute
  • Turn Inc
  • V12 Group Inc.
目錄

According to Stratistics MRC, the Global Data Management Platform market accounted for $1,399.7 million in 2017 and is expected to reach $ 5,177.5 million by 2026 growing at a CAGR of 15.6%. Rising adoption of data management platforms among advertisement & PR agencies, increase in the effectiveness of the audience engagements and rise in the use of data management platform among the end users are some of the major factors propelling the market. However, time and resource invested in formulating a strategy for users hinders the market growth.

By end user the Publisher segment is anticipated to witness higher growth due to continuous growth in digital marketing technology through different channels such as social, video, and mobile, which is expected to increase revenue of publishers. DMP has several benefits to offer for publishers as they make content more relavant, helps in making the advertisers campaigns perform better and increases the value of the publication and improves content personalization.

Geographically, North America dominated the market due to increase in online customer and internet usage, rise in technological advancements and connected devices.

Some of the key players in the Data Management Platform market are Adobe Systems, Inc, Cloudera Inc, Cxense ASA, IgnitionOne, Inc, Informatica, KBM Group LLC, Krux Digital Inc, Lotame Solutions Inc, MediaMath Inc, NeuStar, Inc, Oracle Corporation, Rocket Fuel, Inc, SAP SE, SAS Institute, Turn Inc and V12 Group Inc.

Platform Types Covered:

  • Private Data Management Platforms
  • Open Data Management Platforms

Data Types Covered:

  • 1st party data
  • 2nd party data
  • 3rd party data

Data Sources Covered:

  • CRM Data
  • Mobile Apps
  • Mobile Web
  • POS Data
  • Social Network
  • Web Analytics Tools
  • Other Data Sources
  • End Users Covered:
  • Media agency
  • Ad Agencies
  • Brand/Retailer
  • Publishers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country level segments
  • Market share analysis of the top industry players
  • Strategic recommendations for the new entrants
  • Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Futuristic Market Scenario

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Data Management Platform Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Private Data Management Platforms
  • 5.3 Open Data Management Platforms

6 Global Data Management Platform Market, By Data Type

  • 6.1 Introduction
  • 6.2 1st party data
  • 6.3 2nd party data
  • 6.4 3rd party data

7 Global Data Management Platform Market, By Data Source

  • 7.1 Introduction
  • 7.2 CRM Data
  • 7.3 Mobile Apps
  • 7.4 Mobile Web
  • 7.5 POS Data
  • 7.6 Social Network
  • 7.7 Web Analytics Tools
  • 7.8 Other Data Sources

8 Global Data Management Platform Market, By End User

  • 8.1 Introduction
  • 8.2 Media agency
  • 8.3 Ad Agencies
  • 8.4 Brand/Retailer
  • 8.5 Publishers

9 Global Data Management Platform Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Adobe Systems, Inc.
  • 11.2 Cloudera Inc
  • 11.3 Cxense ASA
  • 11.4 IgnitionOne, Inc.
  • 11.5 Informatica
  • 11.6 KBM Group LLC
  • 11.7 Krux Digital Inc
  • 11.8 Lotame Solutions Inc.
  • 11.9 MediaMath Inc.
  • 11.10 NeuStar, Inc.
  • 11.11 Oracle Corporation
  • 11.12 Rocket Fuel, Inc.
  • 11.13 SAP SE
  • 11.14 SAS Institute
  • 11.15 Turn Inc
  • 11.16 V12 Group Inc.

List of Tables

  • Table 1 Global Data Management Platform Market Outlook, By Region (2016-2026) ($MN)
  • Table 2 Global Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
  • Table 3 Global Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
  • Table 4 Global Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
  • Table 5 Global Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
  • Table 6 Global Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
  • Table 7 Global Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
  • Table 8 Global Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
  • Table 9 Global Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
  • Table 10 Global Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
  • Table 11 Global Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
  • Table 12 Global Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
  • Table 13 Global Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
  • Table 14 Global Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
  • Table 15 Global Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
  • Table 16 Global Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
  • Table 17 Global Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
  • Table 18 Global Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
  • Table 19 Global Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
  • Table 20 Global Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
  • Table 21 Global Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
  • Table 22 North America Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
  • Table 23 North America Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
  • Table 24 North America Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
  • Table 25 North America Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
  • Table 26 North America Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
  • Table 27 North America Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
  • Table 28 North America Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
  • Table 29 North America Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
  • Table 30 North America Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
  • Table 31 North America Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
  • Table 32 North America Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
  • Table 33 North America Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
  • Table 34 North America Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
  • Table 35 North America Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
  • Table 36 North America Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
  • Table 37 North America Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
  • Table 38 North America Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
  • Table 39 North America Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
  • Table 40 North America Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
  • Table 41 North America Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
  • Table 42 North America Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
  • Table 43 Europe Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
  • Table 44 Europe Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
  • Table 45 Europe Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
  • Table 46 Europe Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
  • Table 47 Europe Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
  • Table 48 Europe Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
  • Table 49 Europe Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
  • Table 50 Europe Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
  • Table 51 Europe Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
  • Table 52 Europe Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
  • Table 53 Europe Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
  • Table 54 Europe Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
  • Table 55 Europe Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
  • Table 56 Europe Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
  • Table 57 Europe Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
  • Table 58 Europe Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
  • Table 59 Europe Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
  • Table 60 Europe Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
  • Table 61 Europe Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
  • Table 62 Europe Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
  • Table 63 Europe Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
  • Table 64 Asia Pacific Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
  • Table 65 Asia Pacific Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
  • Table 66 Asia Pacific Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
  • Table 67 Asia Pacific Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
  • Table 68 Asia Pacific Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
  • Table 69 Asia Pacific Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
  • Table 70 Asia Pacific Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
  • Table 71 Asia Pacific Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
  • Table 72 Asia Pacific Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
  • Table 73 Asia Pacific Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
  • Table 74 Asia Pacific Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
  • Table 75 Asia Pacific Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
  • Table 76 Asia Pacific Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
  • Table 77 Asia Pacific Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
  • Table 78 Asia Pacific Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
  • Table 79 Asia Pacific Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
  • Table 80 Asia Pacific Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
  • Table 81 Asia Pacific Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
  • Table 82 Asia Pacific Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
  • Table 83 Asia Pacific Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
  • Table 84 Asia Pacific Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
  • Table 85 South America Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
  • Table 86 South America Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
  • Table 87 South America Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
  • Table 88 South America Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
  • Table 89 South America Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
  • Table 90 South America Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
  • Table 91 South America Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
  • Table 92 South America Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
  • Table 93 South America Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
  • Table 94 South America Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
  • Table 95 South America Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
  • Table 96 South America Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
  • Table 97 South America Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
  • Table 98 South America Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
  • Table 99 South America Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
  • Table 100 South America Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
  • Table 101 South America Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
  • Table 102 South America Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
  • Table 103 South America Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
  • Table 104 South America Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
  • Table 105 South America Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)
  • Table 106 Middle East & Africa Data Management Platform Market Outlook, By Country (2016-2026) ($MN)
  • Table 107 Middle East & Africa Data Management Platform Market Outlook, By Platform Type (2016-2026) ($MN)
  • Table 108 Middle East & Africa Data Management Platform Market Outlook, By Private Data Management Platforms (2016-2026) ($MN)
  • Table 109 Middle East & Africa Data Management Platform Market Outlook, By Open Data Management Platforms (2016-2026) ($MN)
  • Table 110 Middle East & Africa Data Management Platform Market Outlook, By Data Type (2016-2026) ($MN)
  • Table 111 Middle East & Africa Data Management Platform Market Outlook, By 1st party data (2016-2026) ($MN)
  • Table 112 Middle East & Africa Data Management Platform Market Outlook, By 2nd party data (2016-2026) ($MN)
  • Table 113 Middle East & Africa Data Management Platform Market Outlook, By 3rd party data (2016-2026) ($MN)
  • Table 114 Middle East & Africa Data Management Platform Market Outlook, By Data Source (2016-2026) ($MN)
  • Table 115 Middle East & Africa Data Management Platform Market Outlook, By CRM Data (2016-2026) ($MN)
  • Table 116 Middle East & Africa Data Management Platform Market Outlook, By Mobile Apps (2016-2026) ($MN)
  • Table 117 Middle East & Africa Data Management Platform Market Outlook, By Mobile Web (2016-2026) ($MN)
  • Table 118 Middle East & Africa Data Management Platform Market Outlook, By POS Data (2016-2026) ($MN)
  • Table 119 Middle East & Africa Data Management Platform Market Outlook, By Social Network (2016-2026) ($MN)
  • Table 120 Middle East & Africa Data Management Platform Market Outlook, By Web Analytics Tools (2016-2026) ($MN)
  • Table 121 Middle East & Africa Data Management Platform Market Outlook, By Other Data Sources (2016-2026) ($MN)
  • Table 122 Middle East & Africa Data Management Platform Market Outlook, By End Users (2016-2026) ($MN)
  • Table 123 Middle East & Africa Data Management Platform Market Outlook, By Media agency (2016-2026) ($MN)
  • Table 124 Middle East & Africa Data Management Platform Market Outlook, By Ad Agencies (2016-2026) ($MN)
  • Table 125 Middle East & Africa Data Management Platform Market Outlook, By Brand/Retailer (2016-2026) ($MN)
  • Table 126 Middle East & Africa Data Management Platform Market Outlook, By Publishers (2016-2026) ($MN)