市場調查報告書
商品編碼
614641

數位情報平台 - 全球市場的展望

Digital Intelligence Platform - Global Market Outlook (2017-2026)

出版日期: | 出版商: Stratistics Market Research Consulting | 英文 185 Pages | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

本報告涵括數位情報平台的全球市場佔有率分析,策略性建議,今後9年的預測,市場影響因素,競爭展望,主要企業的簡介,供應鏈趨勢等資訊。

第1章 摘要整理

第2章 序章

  • 概要
  • 相關利益者
  • 調查的範圍
  • 調查手法
  • 調查來源

第3章 市場趨勢分析

  • 簡介
  • 促進要素
  • 抑制因素
  • 市場機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 今後的市場情況

第4章 波特的五力分析

  • 供應商談判力
  • 買主談判力
  • 替代威脅
  • 新加入廠商者的威脅
  • 競爭

第5章 數位情報平台的全球市場:接觸點

  • 簡介
  • 企業網站
  • 社群媒體
  • 網站
  • 小賣部,POS
  • 行動
  • 電子郵件
  • 其他
    • 詢問調查
    • 展示會
    • 銷售
    • 訓練
    • 講座

第6章 數位情報平台的全球市場:各零件

  • 簡介
  • 分析
  • 配合措施的最佳化
  • 資料管理

第7章 數位情報平台的全球市場:各終端用戶

  • 簡介
  • 通訊·IT
  • 媒體·娛樂
  • 醫療
  • 銀行·金融服務·保險
  • 公共領域
  • 零售·電子商務
  • 旅遊、飯店
  • 其他
    • 製造
    • 教育
    • 汽車

第8章 數位情報平台的全球市場:不同企業規模

  • 簡介
  • 中小企業
  • 大企業

第9章 數位情報平台的全球市場:各地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他
  • 南美
    • 阿根廷
    • 巴西
    • 智利
    • 其他
  • 中東·非洲
    • 沙烏地阿拉伯
    • UAE
    • 卡達
    • 南非
    • 其他

第10章 主要開發

  • 協定,聯盟、合作,合資企業
  • 合併收購
  • 新產品的發表
  • 擴大
  • 其他主要策略

第11章 企業簡介

  • Evergage
  • IBM
  • Cxense
  • Mixpanel
  • Google
  • Adobe Systems
  • Optimizely
  • Localytics
  • SAS Institute
  • New Relic
  • Webtrekk
  • Ensighten
  • Tealium
  • Kissmetrics
目錄

According to Stratistics MRC, the Global Digital Intelligence Platform market is expected to grow from $5.75 billion in 2017 to reach $25.78 billion by 2026 with a CAGR of 18.1%. Growing emergence of cloud-based technologies, rising demand for digital intelligence platform across various industry and mounting customer retention are some of the key factors driving the market growth. However, data silos and complexity of data integration and lack of digital skill set & resources are restricting the market.

Organizations need to understand customer interactions and product/feature usage to create the best website or mobile user experience. While traditional web analytics solutions focus on marketing analytics (user acquisition, spend optimization) or on traffic (visits, page views), digital intelligence solutions go beyond marketing analytics and provide an end-to-end view of customer interactions across various digital channels, including web, mobile, social and offline.

On the basis of component, the data management segment is expected to witness the highest growth during the forecast period rising need to extract real time customer data to make informed decisions on a digital platform. As data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.

By region, North America is estimated to account for the largest share of the market owing to technological advancements and rising adoption of mobile devices across different sectors verticals in this region.

Some of the key players in the Digital Intelligence Platform market include Evergage, IBM, Cxense, Mixpanel, Google, Adobe Systems, Optimizely, Localytics, SAS Institute, New Relic, Webtrekk, Ensighten, Tealium and Kissmetrics.

Touch points Covered:

  • Company Website
  • Social Media
  • Web
  • Kiosks & Pos
  • Mobile
  • Email
  • Other Touch Points

Components Covered:

  • Analytics
  • Engagement Optimization
  • Data Management

End Users Covered:

  • Telecommunication & IT
  • Media & Entertainment
  • Healthcare
  • BFSI
  • Public Sector
  • Retail & E-Commerce
  • Travel & Hospitality
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country level segments
  • Market share analysis of the top industry players
  • Strategic recommendations for the new entrants
  • Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Futuristic Market Scenario

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Intelligence Platform Market, By Touchpoint

  • 5.1 Introduction
  • 5.2 Company Website
  • 5.3 Social Media
  • 5.4 Web
  • 5.5 Kiosks & Pos
  • 5.6 Mobile
  • 5.7 Email
  • 5.8 Other Touch Points
    • 5.8.1 Surveys
    • 5.8.2 Trade Shows
    • 5.8.3 Sales Representatives
    • 5.8.4 Training
    • 5.8.5 Seminars

6 Global Digital Intelligence Platform Market, By Component

  • 6.1 Introduction
  • 6.2 Analytics
  • 6.3 Engagement Optimization
  • 6.4 Data Management

7 Global Digital Intelligence Platform Market, By End User

  • 7.1 Introduction
  • 7.2 Telecommunication & IT
  • 7.3 Media & Entertainment
  • 7.4 Healthcare
  • 7.5 BFSI
  • 7.6 Public Sector
  • 7.7 Retail & E-Commerce
  • 7.8 Travel & Hospitality
  • 7.9 Other End Users
    • 7.9.1 Manufacturing Industries
    • 7.9.2 Education
    • 7.9.3 Automotive

8 Global Digital Intelligence Platform Market, By Organization Size

  • 8.1 Introduction
  • 8.2 Small & Medium Enterprises (SMEs)
  • 8.3 Large Enterprises

9 Global Digital Intelligence Platform Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Evergage
  • 11.2 IBM
  • 11.3 Cxense
  • 11.4 Mixpanel
  • 11.5 Google
  • 11.6 Adobe Systems
  • 11.7 Optimizely
  • 11.8 Localytics
  • 11.9 SAS Institute
  • 11.10 New Relic
  • 11.11 Webtrekk
  • 11.12 Ensighten
  • 11.13 Tealium
  • 11.14 Kissmetrics

List of Tables

  • Table 1 Global Digital Intelligence Platform Market Outlook, By Region (2016-2026) ($MN)
  • Table 2 Global Digital Intelligence Platform Market Outlook, By Touchpoint (2016-2026) ($MN)
  • Table 3 Global Digital Intelligence Platform Market Outlook, By Company Website (2016-2026) ($MN)
  • Table 4 Global Digital Intelligence Platform Market Outlook, By Social Media (2016-2026) ($MN)
  • Table 5 Global Digital Intelligence Platform Market Outlook, By Web (2016-2026) ($MN)
  • Table 6 Global Digital Intelligence Platform Market Outlook, By Kiosks & Pos (2016-2026) ($MN)
  • Table 7 Global Digital Intelligence Platform Market Outlook, By Mobile (2016-2026) ($MN)
  • Table 8 Global Digital Intelligence Platform Market Outlook, By Email (2016-2026) ($MN)
  • Table 9 Global Digital Intelligence Platform Market Outlook, By Other Touch Points (2016-2026) ($MN)
  • Table 10 Global Digital Intelligence Platform Market Outlook, By Surveys (2016-2026) ($MN)
  • Table 11 Global Digital Intelligence Platform Market Outlook, By Trade Shows (2016-2026) ($MN)
  • Table 12 Global Digital Intelligence Platform Market Outlook, By Sales Representatives (2016-2026) ($MN)
  • Table 13 Global Digital Intelligence Platform Market Outlook, By Training (2016-2026) ($MN)
  • Table 14 Global Digital Intelligence Platform Market Outlook, By Seminars (2016-2026) ($MN)
  • Table 15 Global Digital Intelligence Platform Market Outlook, By Component (2016-2026) ($MN)
  • Table 16 Global Digital Intelligence Platform Market Outlook, By Analytics (2016-2026) ($MN)
  • Table 17 Global Digital Intelligence Platform Market Outlook, By Engagement Optimization (2016-2026) ($MN)
  • Table 18 Global Digital Intelligence Platform Market Outlook, By Data Management (2016-2026) ($MN)
  • Table 19 Global Digital Intelligence Platform Market Outlook, By End User (2016-2026) ($MN)
  • Table 20 Global Digital Intelligence Platform Market Outlook, By Telecommunication & IT (2016-2026) ($MN)
  • Table 21 Global Digital Intelligence Platform Market Outlook, By Media & Entertainment (2016-2026) ($MN)
  • Table 22 Global Digital Intelligence Platform Market Outlook, By Healthcare (2016-2026) ($MN)
  • Table 23 Global Digital Intelligence Platform Market Outlook, By BFSI (2016-2026) ($MN)
  • Table 24 Global Digital Intelligence Platform Market Outlook, By Public Sector (2016-2026) ($MN)
  • Table 25 Global Digital Intelligence Platform Market Outlook, By Retail & E-Commerce (2016-2026) ($MN)
  • Table 26 Global Digital Intelligence Platform Market Outlook, By Travel & Hospitality (2016-2026) ($MN)
  • Table 27 Global Digital Intelligence Platform Market Outlook, By Other End Users (2016-2026) ($MN)
  • Table 28 Global Digital Intelligence Platform Market Outlook, By Manufacturing Industries (2016-2026) ($MN)
  • Table 29 Global Digital Intelligence Platform Market Outlook, By Education (2016-2026) ($MN)
  • Table 30 Global Digital Intelligence Platform Market Outlook, By Automotive (2016-2026) ($MN)
  • Table 31 Global Digital Intelligence Platform Market Outlook, By Organization Size (2016-2026) ($MN)
  • Table 32 Global Digital Intelligence Platform Market Outlook, By Small & Medium Enterprises (SMEs) (2016-2026) ($MN)
  • Table 33 Global Digital Intelligence Platform Market Outlook, By Large Enterprises (2016-2026) ($MN)

NOTE: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner above.