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社群媒體分析的全球市場預測(～2028年):零組件，引進模式，分析類型，各地區的分析
市場調查報告書
商品編碼
1094343

社群媒體分析的全球市場預測(～2028年):零組件，引進模式，分析類型，各地區的分析

Social Media Analytics Market Forecasts to 2028 - Global Analysis By Component (System, Services), Deployment Model (Cloud, On-Premises), Analytics Type (Diagnostic Analytics, Predictive Analytics), and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

全球社群媒體分析的市場規模在2021年估算為33億美金，在預測期間內預計將以26.0％的年複合成長率擴大，2028年之前達到166億5,000萬美元。

這份報告提供全球社群媒體分析市場調查，提供市場的推動因素與阻礙因素，市場機會，COVID-19影響，各市場區隔的市場分析，競爭情形，主要企業的簡介等系統性資訊。

目錄

第1章 摘要整理

第2章 序文

第3章 市場趨勢分析

  • 促進因素
  • 阻礙因素
  • 市場機會
  • 威脅
  • 用途分析
  • 終端用戶分析
  • 新興市場
  • COVID-19影響

第4章 波特的五力分析

第5章 全球社群媒體分析市場:各零件

  • 服務
    • 專業服務
    • 管理服務
  • 軟體

第6章 全球社群媒體分析市場:各部署模型

  • 雲端
  • 內部部署

第7章 全球社群媒體分析市場:各分析類型

  • 診斷分析
  • 預測分析
  • 說明的分析
  • 處方分析

第8章 全球社群媒體分析市場:各解決方案

  • 消耗品分析
  • 資料集中
  • 意義開採
  • 流程協作
  • 智慧過濾
  • 串流處理

第9章 全球社群媒體分析市場:各組織規模

  • 大企業
  • 中小企業

第10章 全球社群媒體分析市場:各用途

  • 競爭資訊
  • 客戶經驗管理
  • 公共安全與執法
  • 風險管理和詐騙偵測
  • 銷售及行銷管理

第11章 全球社群媒體分析市場:各終端用戶

  • 銀行，金融服務，保險
  • 能源和公共事業
  • 政府與國防
  • 醫療保健和生命科學
  • 製造
  • 媒體和娛樂
  • 零售和電子商務
  • 電訊和IT
  • 運輸和物流
  • 旅遊和飯店

第12章 全球社群媒體分析市場:各地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東·非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東·非洲

第13章 主要發展

  • 契約，夥伴關係，合作，合資企業
  • 收購與合併
  • 新產品的銷售
  • 擴張
  • 其他的重要策略

第14章 企業簡介

  • Adobe
  • Brandwatch
  • Cision
  • Clarabridge
  • Crimson Hexagon
  • Digimind
  • Frrole
  • IBM
  • MavSocial
  • Meltwater
  • MetaQuotes Software
  • Netbase
  • Oktopost
  • Oracle Corporation
  • Prudence Analytics and Software Solutions
  • SAS Institute
  • Simplify360
  • Socialbakers
  • SpreadFast
  • Sprout Social
  • Sysomos
  • Talkwalker
Product Code: SMRC21511

According to Stratistics MRC, the Global Social Media Analytics Market is accounted for $3.30 billion in 2021 and is expected to reach $16.65 billion by 2028 growing at a CAGR of 26.0% during the forecast period. Social media analytics is the way of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. An increasing number of organizations rely on social media for interacting internally, as well as with external constituents. The most general use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

Market Dynamics:

Driver:

Rising number of social media users

With the growing number of social media users, the business is using social media analytics as a tool to reach their audience, and in this way, the market is growing. Companies need the business information, along with customers' data, and find out about their customers. Customers these days demand better quality of products and services at lower prices and faster delivery. Analytics is helping business to achieve their goals. Social media analytics helps analyze the unstructured data to respond to dynamic markets to get high sales and profit. Businesses can use social media analytics to improve their market presence and to get customer reviews, and this is another driver that is driving the market.

Restraint:

Difficulties in analytical workflow

Data analysis and customization are highly complex and time-consuming. This is a major restraint that obstructs the growth of the overall market. The analytical process includes so many steps such as identification, business rules, data preparation, data modeling, and visualization. Companies are using different analytical solutions to get the maximum value of social media data. The data collected from numerous social media platforms is unstructured. Analysts have to gather all types of social media data from various platforms to generate the best outcomes. Sometimes these complexities become one of the major restraints in the market.

Opportunity:

Upsurge in cloud adoption

A large number of organizations are already using the cloud or planning to do so and this is expected to result in the exponential growth of the market. It has been observed that while startups or small companies quickly adopt the cloud, the adoption of the cloud is increasing at a fast pace owing to the obvious benefits of flexibility and cost that it offers over legacy systems. The rise in acceptance of the cloud is an opportunity for growth of the global market.

Threat:

Lack of standard measures

The analyzed data collected from the social media platforms need to be reliable and valid so that the correct information can be obtained. If there is any mistake in the data, then it won't be of any use, and it would lead to wrong decision-making for the businesses. So, it becomes very important to validate all the data carefully using algorithms to get the expected results. The lack of standard measures for social media analytics has become a challenge for the growth of the social media analytics market.

Cloud segment is expected to be the largest during the forecast period

Cloud segment is expected to be the largest during the forecast period, due to being cost-effective and easily scalable. It is also easy to maintain and manage data. The social media analytics solution is offered as SaaS, and all the social media analytics workloads are cloud-based. IT infrastructure requirements of the customer, data redundancies, data availability, and virtual private network setup (related to customer IT teams), setting security protocols and audits, configuration, and maintenance and updates are handled by the social media analytics solution vendors.

The Retail and Ecommerce segment is expected to have the highest CAGR during the forecast period

The Retail and Ecommerce segment is expected to have the highest CAGR during the forecast period. The tools used by retailers help in connecting with the audience and creating brand awareness. Social media analytics is an efficient marketing tool that assists retailers in studying and analyzing sales at different stages.

Region with highest share:

The North America is projected to hold the highest market share, due to the high contribution of the residents in diverse social media, companies, have been deploying social media analytics to generate insights and gain a better understanding of consumer behaviour, which further guides their business and strategic decision-making. Additionally, high acceptance of digital technologies among individuals and companies such as Google is also working towards the development of Social Media Analytics platforms with partnerships and acquisitions in this market to enhance market opportunities.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR, as the province has continually presented lucrative market opportunities for social media analytics. Solutions providers with a notable increase in social media analytics across its developed and emerging countries. Japan, China, and India have displayed ample growth opportunities in the market. Moreover, due to the rapidly proliferating technology-backed economic structure, APAC is expected to emerge as the fastest-growing province in social media analytics solutions demand during the forecast period.

Key players in the market:

Some of the key players profiled in the Social Media Analytics Market include: Adobe, Brandwatch, Cision, Clarabridge, Crimson Hexagon, Digimind, Frrole, IBM, MavSocial, Meltwater, MetaQuotes Software, Netbase, Oktopost, Oracle Corporation, Prudence Analytics and Software Solutions, SAS Institute, Simplify360, Socialbakers, SpreadFast, Sprout Social, Sysomos, Talkwalker.

Key developments:

  • In September 2021: IBM announced that it integrates AI and automation capabilities in its Watson Assistant tool that will help businesses to improve customer service experiences across multiple channels.
  • In January 2019: Talkwalker, acquired by Marlin Equity Partners, a global private equity firm. The acquisition allows the company to leverage Marlin's operational resources and expertise in nurturing technology businesses. It enables Talkwalker to scale its business, as it enters a new phase of development as the provider of analytics to the PR and marketing industry.
  • In June 2021: Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.

Components Covered:

  • Services
  • Software

Deployment Models Covered:

  • Cloud
  • On-Premises

Analytics Types Covered:

  • Diagnostic Analytics
  • Predictive Analytics
  • Descriptive Analytics
  • Prescriptive Analytics

Solutions Covered:

  • Consumable Analytics
  • Data Aggregation
  • Meaning Extraction
  • Process orchestration
  • Smart Filtering
  • Stream Processing

Organization Sizes Covered:

  • Large Enterprises
  • Small and Medium-Sized Enterprises

Applications Covered:

  • Competitive Intelligence
  • Customer Experience Management
  • Public Safety and Law Enforcement
  • Risk Management and Fraud Detection
  • Sales and Marketing Management

End Users Covered:

  • Banking, Financial Services, and Insurance (BFSI)
  • Energy and Utilities
  • Government and Defense
  • Healthcare and Life Sciences
  • Manufacturing
  • Media and Entertainment
  • Retail and Ecommerce
  • Telecommunications and IT
  • Transportation and Logistics
  • Travel and Hospitality

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Social Media Analytics Market, By Component

  • 5.1 Introduction
  • 5.2 Services
    • 5.2.1 Professional Services
      • 5.2.1.1 Consulting Services
      • 5.2.1.2 Support and Maintenance
    • 5.2.2 Managed Services
  • 5.3 Software

6 Global Social Media Analytics Market, By Deployment Model

  • 6.1 Introduction
  • 6.2 Cloud
  • 6.3 On-Premises

7 Global Social Media Analytics Market, By Analytics Type

  • 7.1 Introduction
  • 7.2 Diagnostic Analytics
  • 7.3 Predictive Analytics
  • 7.4 Descriptive Analytics
  • 7.5 Prescriptive Analytics

8 Global Social Media Analytics Market, By Solution

  • 8.1 Introduction
  • 8.2 Consumable Analytics
  • 8.3 Data Aggregation
  • 8.4 Meaning Extraction
  • 8.5 Process orchestration
  • 8.6 Smart Filtering
  • 8.7 Stream Processing

9 Global Social Media Analytics Market, By Organization Size

  • 9.1 Introduction
  • 9.2 Large Enterprises
  • 9.3 Small and Medium-Sized Enterprises

10 Global Social Media Analytics Market, By Application

  • 10.1 Introduction
  • 10.2 Competitive Intelligence
  • 10.3 Customer Experience Management
  • 10.4 Public Safety and Law Enforcement
  • 10.5 Risk Management and Fraud Detection
  • 10.6 Sales and Marketing Management

11 Global Social Media Analytics Market, By End User

  • 11.1 Introduction
  • 11.2 Banking, Financial Services, and Insurance (BFSI)
  • 11.3 Energy and Utilities
  • 11.4 Government and Defense
  • 11.5 Healthcare and Life Sciences
  • 11.6 Manufacturing
  • 11.7 Media and Entertainment
  • 11.8 Retail and Ecommerce
  • 11.9 Telecommunications and IT
  • 11.10 Transportation and Logistics
  • 11.11 Travel and Hospitality

12 Global Social Media Analytics Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Adobe
  • 14.2 Brandwatch
  • 14.3 Cision
  • 14.4 Clarabridge
  • 14.5 Crimson Hexagon
  • 14.6 Digimind
  • 14.7 Frrole
  • 14.8 IBM
  • 14.9 MavSocial
  • 14.10 Meltwater
  • 14.11 MetaQuotes Software
  • 14.12 Netbase
  • 14.13 Oktopost
  • 14.14 Oracle Corporation
  • 14.15 Prudence Analytics and Software Solutions
  • 14.16 SAS Institute
  • 14.17 Simplify360
  • 14.18 Socialbakers
  • 14.19 SpreadFast
  • 14.20 Sprout Social
  • 14.21 Sysomos
  • 14.22 Talkwalker

List of Tables

  • Table 1 Global Social Media Analytics Market Outlook, By Region (2020-2028) (US $MN)
  • Table 2 Global Social Media Analytics Market Outlook, By Component (2020-2028) (US $MN)
  • Table 3 Global Social Media Analytics Market Outlook, By Services (2020-2028) (US $MN)
  • Table 4 Global Social Media Analytics Market Outlook, By Professional Services (2020-2028) (US $MN)
  • Table 5 Global Social Media Analytics Market Outlook, By Managed Services (2020-2028) (US $MN)
  • Table 6 Global Social Media Analytics Market Outlook, By Software (2020-2028) (US $MN)
  • Table 7 Global Social Media Analytics Market Outlook, By Deployment Model (2020-2028) (US $MN)
  • Table 8 Global Social Media Analytics Market Outlook, By Cloud (2020-2028) (US $MN)
  • Table 9 Global Social Media Analytics Market Outlook, By On-Premises (2020-2028) (US $MN)
  • Table 10 Global Social Media Analytics Market Outlook, By Analytics Type (2020-2028) (US $MN)
  • Table 11 Global Social Media Analytics Market Outlook, By Diagnostic Analytics (2020-2028) (US $MN)
  • Table 12 Global Social Media Analytics Market Outlook, By Predictive Analytics (2020-2028) (US $MN)
  • Table 13 Global Social Media Analytics Market Outlook, By Descriptive Analytics (2020-2028) (US $MN)
  • Table 14 Global Social Media Analytics Market Outlook, By Prescriptive Analytics (2020-2028) (US $MN)
  • Table 15 Global Social Media Analytics Market Outlook, By Solution (2020-2028) (US $MN)
  • Table 16 Global Social Media Analytics Market Outlook, By Consumable Analytics (2020-2028) (US $MN)

Table17 Global Social Media Analytics Market Outlook, By Data Aggregation (2020-2028) (US $MN)

  • Table 18 Global Social Media Analytics Market Outlook, By Meaning Extraction (2020-2028) (US $MN)
  • Table 19 Global Social Media Analytics Market Outlook, By Process orchestration (2020-2028) (US $MN)
  • Table 20 Global Social Media Analytics Market Outlook, By Smart Filtering (2020-2028) (US $MN)
  • Table 21 Global Social Media Analytics Market Outlook, By Stream Processing (2020-2028) (US $MN)
  • Table 22 Global Social Media Analytics Market Outlook, By Organization Size (2020-2028) (US $MN)
  • Table 23 Global Social Media Analytics Market Outlook, By Large Enterprises (2020-2028) (US $MN)
  • Table 24 Global Social Media Analytics Market Outlook, By Small and Medium-Sized Enterprises (2020-2028) (US $MN)
  • Table 25 Global Social Media Analytics Market Outlook, By Application (2020-2028) (US $MN)
  • Table 26 Global Social Media Analytics Market Outlook, By Competitive Intelligence (2020-2028) (US $MN)
  • Table 27 Global Social Media Analytics Market Outlook, By Customer Experience Management (2020-2028) (US $MN)
  • Table 28 Global Social Media Analytics Market Outlook, By Public Safety and Law Enforcement (2020-2028) (US $MN)
  • Table 29 Global Social Media Analytics Market Outlook, By Risk Management and Fraud Detection (2020-2028) (US $MN)
  • Table 30 Global Social Media Analytics Market Outlook, By Sales and Marketing Management (2020-2028) (US $MN)
  • Table 31 Global Social Media Analytics Market Outlook, By End User (2020-2028) (US $MN)
  • Table 32 Global Social Media Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2020-2028) (US $MN)
  • Table 33 Global Social Media Analytics Market Outlook, By Energy and Utilities (2020-2028) (US $MN)
  • Table 34 Global Social Media Analytics Market Outlook, By Government and Defense (2020-2028) (US $MN)
  • Table 35 Global Social Media Analytics Market Outlook, By Healthcare and Life Sciences (2020-2028) (US $MN)
  • Table 36 Global Social Media Analytics Market Outlook, By Manufacturing (2020-2028) (US $MN)
  • Table 37 Global Social Media Analytics Market Outlook, By Media and Entertainment (2020-2028) (US $MN)
  • Table 38 Global Social Media Analytics Market Outlook, By Retail and Ecommerce (2020-2028) (US $MN)
  • Table 39 Global Social Media Analytics Market Outlook, By Telecommunications and IT (2020-2028) (US $MN)
  • Table 40 Global Social Media Analytics Market Outlook, By Transportation and Logistics (2020-2028) (US $MN)
  • Table 41 Global Social Media Analytics Market Outlook, By Travel and Hospitality (2020-2028) (US $MN)

Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.