市場調查報告書
商品編碼
1250784
到 2028 年的智能手錶市場預測—按產品、顯示技術、操作系統、應用程序、處理器、RAM、價格範圍、分銷渠道、最終用戶和地區進行的全球分析Smartwatch Market Forecasts to 2028 - Global Analysis By Product, Display Technology, Operating System, Application, Processor, RAM, Price Range, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,2022 年全球智能手錶市場規模將達到 254.4 億美元,預計 2028 年將達到 649.3 億美元,預測期內復合年增長率為 16.9%。
智能手錶是一種看起來像手錶的可穿戴計算機。除了報時,許多智能手錶還可以連接到藍牙設備。通過充當無線藍牙適配器,手錶可以將佩戴者智能手機的功能擴展到手錶上。有了這款手錶,用戶可以通過智能手機撥打和接聽電話、查看天氣、聽音樂、收發電子郵件和短信,以及與數字助理進行交流。
根據政府數據,到2022年,全國約有360萬心血管疾病患者和約3440萬心血管疾病高危人群將使用可穿戴醫療設備。根據 Trading Economics 的數據,阿聯酋在消費者身上的支出為 15495.954 萬美元。
城市化滲透率不斷提高
隨著城市化進程的推進,對具有卓越美感的尖端商品的需求越來越大。實現一機多時,一機多用,讓客戶有更好的體驗。從這個角度來看,預計智能手錶的需求將會增加。千禧一代也越來越多地佩戴智能手錶,以便在奢侈品上花更多錢並記錄工作時間。
替代品的存在抑制了市場的增長。
一般來說,手錶是替代品的一個例子,在全球消費者中具有強大的影響力和持久的情感價值。然而,由於許多高收入者更喜歡奢侈手錶,而中低收入者更喜歡普通手錶,預計市場的增長將受到阻礙。
新興經濟體高消費力
增加智能設備(尤其是智能可穿戴設備)支出的能力極大地促進了這些產品在新興經濟體的銷量增長。不斷擴大的市場也促使公司生產更多兒童智能手錶。此外,人均收入較高的歐盟國家正在推動市場發展。這是因為人均收入的增加可能會增加消費者對智能可穿戴設備的興趣。
設備成本高
由於智能手錶價格高昂,預計市場增長將受到抑制。製造和設計各種設備,如顯示器、傳感器和核心直徑為 10 微米的微型半導體設備,需要廣泛的人才和昂貴的前期投資。
COVID-19 疫情影響了許多企業。增長率下降正在影響每個行業。智能手錶市場也同樣受到了這一流行病的影響。隨著大流行的爆發,預計對智能手錶的消費和需求有所增加。發生這種情況是因為人們開始在家鍛煉,這迫使他們在坐月子期間購買智能手錶。隨著健身房關閉,智能手錶派上了用場。因此,自那時以來,在線交易智能手錶的人數有所增加。蜂窩可穿戴設備的新趨勢越來越受歡迎。由於人們對健康的興趣日益濃厚,對智能手錶的需求也隨之增加。
預計醫療板塊在預測期內佔比最大
據估計,在預測期內,醫療行業將實現有利可圖的增長。健康監測已被證明是可穿戴技術最有用的方面。通過提供重要的健康信息,它不僅可以使健身愛好者受益,還可以為患者提供有關他們所面臨問題的信息,從而使他們受益。由於人們對健康的興趣越來越大,健身追蹤器的出貨量有所增加。由於每隻手錶都內置健身追蹤器以及跟蹤健康數據的許多有用功能,智能手錶的普及率正在飆升。通過提供一些複雜而重要的信息,智能手錶正在幫助醫生,節省時間和金錢。這些信息可以幫助醫療保健專業人員克服障礙,例如了解新療法如何影響患者或繼續跟蹤患者手術後的恢復情況。.
預計電子商務行業在預測期內的複合年增長率最高
預計電子商務領域將在預測期內見證最快的複合年增長率。該行業最近的顯著增長促進了各種產品通過在線平台的銷售。通過電子商務推動智能手錶銷售的主要因素之一是消費者對在線購物的需求不斷增長。其他重要的考慮因素包括有吸引力的價格和快速的送貨服務。智能手錶製造商預計將在電子商務上投入更多資金以增加銷售潛力,因為他們可能能夠通過在線渠道接觸到更多的人。
在預測期內,亞太地區預計將佔據最大的市場份額。市場主要受消費電子行業擴張的推動,智能手錶市場供應商的快速擴張、主要市場進入者的存在以及龐大的人口基數推動了對智能手錶的需求,最終將在預測期內激活市場。
由於智能設備支出的增加,預計北美在預測期內的複合年增長率最高。美國以較早採用尖端技術而聞名,並在智能設備使用方面處於世界領先地位。隨著年輕人和老年人都選擇智能設備,在高科技產品上的支出從未像現在這樣高。由於專為老年人設計的智能手錶的推出、遠程監控需求的增長、技術意識的提高以及該地區智能手錶有利的市場條件,預計使用智能手錶的老年人數量將會增加。
2022 年 6 月,Garmin 發布了全球首款全新 GPS 運行智能手錶 955,配備太陽能 Forerunner 和充電 255 系列。Garmin Forerunner 系列的最新成員已成為全球跑步者的首選。這些是適合鐵人三項的智能手錶,具有為中級和專業跑步者和運動員開發的訓練功能。
2022年5月,Huawei Consumer Business Group務將在2022華為旗艦產品發布會上推出HUAWEI Mate Xs 2、HUAWEI WATCH GT 3 Pro,以及HUAWEI WATCH FIT 2、HUAWEI WATCH D、HUAWEI Band 7,亮相多款前沿硬件Huawei S-TAG等產品。通過這一點,我們旨在簡化消費者的日常生活。
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According to Stratistics MRC, the Global Smartwatch Market is accounted for $25.44 billion in 2022 and is expected to reach $64.93 billion by 2028 growing at a CAGR of 16.9% during the forecast period. A smartwatch is a type of wearable computer that looks like a wristwatch or other type of timepiece. Many smartwatches can connect to Bluetooth devices in addition to telling the time. This watch may extend the functionality of the wearer's smartphone to the watch by acting as a wireless Bluetooth adaptor. With this watch, the user may make and take calls from their smartphone, check the weather, listen to music, read and write emails and texts, and communicate with a digital assistant.
According to government data, around 3.6 million people suffering from cardiovascular disease and approximately 34.4 million who are at a risk of these conditions in the country used wearable medical devices in 2022. According to Trading Economics' data, the United Arab Emirates spent USD 154,959.54 million on consumers.
Increasing penetration rate of urbanization
Urbanization's increasing rates of penetration have boosted demand for aesthetically pleasing, cutting-edge goods. Customers can enjoy better experiences with these cutting-edge items thanks to time schedules and several functionalities in a single device. It is projected that this aspect would increase demand for smartwatches. A substantial portion of the millennial generation has also begun wearing smartwatches as a result of increased spending on luxury goods or tracking for regular work hours.
Presence of substitute product to restrain market growth
Regular watches are an example of a substitute product with a significant market presence and a steadfast emotional value among consumers all over the world. The market's growth is anticipated to be hampered by the preference of many high-income consumers for luxury watches as well as middle- and huge numbers of low-income consumers for normal timepieces.
The high spending power of developed economies
The capacity of the product to increase spending on smart gadgets, especially smart wearables, has significantly contributed to the product's sales growth in developed economies. The market expansion will also be supported by the companies' increasing manufacturing of kids' smartwatches. Also, the development of the market is being pushed along by European Union nations with high per capita incomes. This is due to the possibility that increased consumer interest in smart wearables could result from increasing per capita income.
High cost of the device
The market's growth is predicted to be constrained by smartwatches' high price. Manufacturing and designing a wide variety of devices, including as displays, sensors, and miniature semiconductor devices with a core diameter of 10 micro metres, requires a broad range of talents and pricey upfront investments.
Covid-19's epidemic has had an impact on a number of businesses. A decline in growth is having an impact on all industries. The smartwatch market has also been impacted by this pandemic, in a similar manner. The predicted consumption and demand for smartwatches increased as the pandemic spread. This happened as a result of people starting to exercise at home, which forced them to buy smartwatches during the lockdown. Smartwatches were useful as the gyms closed. As a result, more and more people started trading smartwatches online around this time. A new wave of cellular wearables is the epidemic. Smartwatch demand increased as a result of people's growing health concerns.
The medical segment is expected to be the largest during the forecast period
The medical segment is estimated to have a lucrative growth during the forecast period. Health monitoring has shown to be the most useful aspect of wearable technology. It benefits patients by providing information about their issues as well as fitness enthusiasts by providing important health information. The shipment of fitness trackers has increased as a result of people's growing concern for their health. Every wristwatch has a fitness tracker, which is why the smart watch's popularity is surging due to its many useful features for tracking health data. By providing some complex and important information, smart watches are helping doctors and saving them time and money. This information helps medical professionals overcome obstacles like figuring out how a new treatment would affect a patient or continuously tracking a patient's recovery after surgery, among other things.
The E-commerce segment is expected to have the highest CAGR during the forecast period
The E-commerce segment is anticipated to witness the fastest CAGR growth during the forecast period. The recent significant growth of this sector has boosted sales of all kinds of products through online platforms. One of the main elements driving smartwatch sales through e-commerce is the growing consumer desire for online buying. Other important considerations include alluring deals and quick home delivery services. Manufacturers of smartwatches are anticipated to increase their e-commerce spending in order to increase their sales potential as a result of the possibility of accessing a broader audience through online channels.
Asia Pacific is projected to hold the largest market share during the forecast period. The market is primarily driven by the expanding consumer electronics sector, which is also accompanied by the quick expansion of smartwatch market vendors, the existence of key market participants, and a sizable population base that raises demand for smartwatches in the area, eventually fueling the market during the forecasted timeframe.
North America is projected to have the highest CAGR over the forecast period, owing to rising expenditure on smart devices. The United States is renowned for implementing cutting-edge technologies first, and it also leads the world in the use of smart devices. Spending on high-tech gadgets is higher than ever in the nation as both young and old people choose smart devices. Due to the introduction of smartwatches made specifically for the elderly, growing demand for remote monitoring, rising awareness of technology, and favourable market conditions for smartwatches in the area, it is anticipated that the number of elderly persons using smartwatches will rise.
Some of the key players profiled in the Smartwatch Market include Xiaomi, Huawei Technologies Co., Ltd., Nike, Inc., Fitbit Inc., Sony Corporation, Virtual-Realties, LLC, Apple Inc, SAMSUNG, Michael Kors, Honeywell International Inc, LG Electronics, ASUSTeK Computer Inc, Polar Electro, Motorola Solutions, Inc, Garmin Ltd, Fossil Group, Inc, Google LLC and Tom Tom International BV.
In June 2022, Garmin revealed one of the world's first and new GPS running smartwatch 955, with a solar forerunner and charging 255 series. This latest addition to Garmin's Forerunner range has become the preferred choice of runners worldwide. These are triathlon-ready smartwatches with training features developed for mid-level and professional runners and athletes.
In May 2022, Huawei Consumer Business Group has announced several cutting-edge hardware products, including HUAWEI Mate Xs 2, HUAWEI WATCH GT 3 Pro, and HUAWEI WATCH FIT 2, HUAWEI WATCH D, HUAWEI Band 7 and HUAWEI S-TAG at the Huawei flagship product launch in 2022. This aims to streamline the daily lives of consumers.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.