市場調查報告書
商品編碼
1258872
到 2028 年的汽車智能顯示器市場預測 - 按顯示器尺寸、車輛類型、顯示技術等進行的全球分析Automotive Smart Display Market Forecasts to 2028 - Global Analysis By Display Size, Vehicle Type, Display Technology and Others |
根據 Stratistics MRC 的數據,2022 年全球汽車智能顯示器市場規模將達到 88 億美元,預計 2028 年將達到 163.5 億美元,我們預計將以 10.8% 的複合年增長率增長.
Automotive Smart Display 是一種 wifi 觸摸屏顯示器,可為您的車輛提供輔助保護、導航、娛樂功能和實時診斷,例如輪胎壓力和發動機熱指示器。 為提升用戶體驗,智能互聯顯示系統還具有車對車和車對基礎設施通信功能。 智能顯示器製造商提供尖端的智能顯示解決方案,以提高安全性和駕駛體驗。
根據德國汽車製造商協會 (VDA) 的數據,在歐洲,2020 年上半年註冊的乘用車為 510 萬輛,與 2019 年相比下降了 39%。 此外,與上一年相比,2020 年美國乘用車銷量下降了約 26%。
隨著越來越多的智能手機通過 Android Auto、Spotify 和 Apple CarPlay 等服務連接到信息娛樂系統,汽車對智能屏幕的需求將會增加。 Apple CarPlay 和 Android Auto 的共同點是,它們都使用智能手機運行專為在路上使用而設計的操作系統。 該解決方案使您能夠輕鬆導航、將尖端功能與駕駛艙電子設備集成、輕鬆訪問音樂、管理手機等,而不會分散駕駛因素。 為了解放雙手,這兩款操作系統都配備了語音助手,如 Apple Siri 和 Google Assistant。 許多汽車製造商正在採用這些操作系統,並越來越多地將與特性相關的功能作為標準功能,或者至少作為導航系統的一個選項。 汽車需要合適的設備來運行這些操作系統。
駕駛輔助技術與智能顯示系統的結合,大大提升了車輛的可操作性。 許多汽車製造商正在考慮這種組合,因為它還可以提高安全性。 但集成駕駛輔助系統和智能顯示系統並不像看起來那麼容易。
5G 技術的引入以及無線技術的日益普及有望擴大汽車智能顯示器的市場潛力。 5G提供的高速互聯網將使AR/VR、雲遊戲、視頻流等前沿應用與車載智能顯示系統相結合。 這些應用將需要更好的顯示屏,並將增加對汽車智能顯示器的需求。 5G 使汽車行業和智能顯示系統的結合成為可能。 因此,汽車將需要大型集成顯示面板,而不是傳統的儀表板。 5G將用於AR和VR設備,提升用戶體驗。 AR 和 VR 都需要更高分辨率的面板才能使顯示器正常工作。 5G 技術提供比 4G LTE 技術快 5 倍的速度和低 10 倍的延遲。
在國際上,大多數現代汽車都配備了普遍使用無線技術的新型汽車,隨著創新技術的迅速普及,網絡攻擊的風險正在上升。 此外,通過手機、導航系統、平板電腦和音樂播放器等多種設備增加與車輛的連接性,增加了車載網絡受損的可能性。 隨著在車輛中使用信息終端和娛樂系統,當這些便攜式設備安裝在車輛中時,病毒和惡意軟件可能會以電子系統為目標。 由於連接數多和連接弱,也增加了被黑客攻擊的風險。 安全和隱私確實是任何遠程信息處理解決方案的支柱,全球經濟的現狀表明公眾對尖端技術的偏愛。
COVID-19 疫情對全球經濟造成了毀滅性影響,對汽車生產產生了負面影響。 在 COVID-19 大流行之後,許多生產基地因供應鏈問題而關閉。 疫情對商用車和乘用車的銷售產生了負面影響,進而影響了智能顯示市場。 過去,歐盟市場是智能顯示器銷售的領導者,但隨著汽車銷量的下滑,其採用率有所下降。 由於市政限制和刺激措施,預計歐洲將出現各種複蘇週期。
TFT-LCD 細分市場預計將實現有利可圖的增長。 車載智能顯示器以TFT-LCD居多,在競爭激烈的汽車行業中,以其高清、高亮度、可靠性、低成本等諸多優勢被廣泛採用。 TFT-LCD 面板能夠在集成來自其他來源的數據的同時顯示多字符,並且可以顯示來自視頻輸入(例如 DVD 和照相機)的單色或全色圖像。 微控制器允許 TFT-LCD 處理各種信號並接收來自車輛電子控制單元 (ECU) 的命令。 除了視頻,TFT-LCD 屏幕還可以與側視鏡和後視鏡結合使用。 許多電動和混合動力汽車也使用 TFT 顯示器來顯示剩餘電池和燃料水平。 此外,隨著顯示器尺寸的增加,製造商改進了電視和計算機顯示器中使用的 TFT-LCD 技術。
預計在預測期內,中央堆棧觸摸屏顯示部分將見證最快的複合年增長率。 帶有中央顯示屏的信息娛樂系統提供了一系列交互式材料,例如車內溫度、方向、音頻和其他娛樂功能的控制。 這種市場需求是由多種因素驅動的,例如取消多個屏幕、增加技術的使用以及增加信息娛樂和遠程信息處理等尖端功能。
由於汽車需求增加、交通事故增加以及需要為汽車配備安全功能以保護乘客和行人,亞太地區將成為預測期內最大的市場。預計將佔據份額。 印度、中國、日本和韓國祇是顯著幫助該地區汽車生產和增長的發展中國家和發達國家的幾個例子。 BHTC 和 Faurecia SA 等國際製造商的出現,以及印度各地對車輛額外智能顯示器的需求不斷增長,正在推動該地區的市場擴張。
預計在預測期內,北美的複合年增長率最高。 由於加拿大和美國消費者的高消費能力,這些國家對乘用車的需求正在增加。 此外,對增強車輛安全性和舒適性的需求不斷增加,以及對信息娛樂、通信、V2V 和 V2I 功能等先進電子和車輛通信系統的需求不斷增長,將推動該地區的市場擴張。
汽車智能顯示器市場的主要參與者包括:Continental AG、LG Display Co. Ltd.、Kyocera International、Yazaki Corporation、SAMSUNG、Pioneer Corporation、Hyundai Mobis、Denso Corporation、Robert Bosch GmbH, Pioneer Corporation, Valeo SA, Magna International, Panasonic Corporation
2021 年 6 月,Pioneer Corporation 和 Cerence Corporation 宣布他們已承諾建立戰略合作夥伴關係,以開發可擴展、安全、人工智能驅動的移動產品和服務。
2021 年 1 月,全球汽車零部件供應商松下汽車系統有限公司宣布推出全球首款真正無線 Wi-Fi 攝像頭,該攝像頭更耐用、更耐用且更易於用於休閒交通工具。
2020 年 11 月,主要移動設備供應商 Denso Corporation 投資了 Lambda:4,這是一家使用低功耗藍牙開發短程無線技術的德國公司。 由此,DENSO 將增強被動數字鑰匙的定位精度和用戶身份驗證功能。
2020年5月,先鋒公司與大陸集團簽署戰略合作協議。 該協議的目的是整合大陸和先鋒的整個信息娛樂子領域,為汽車駕駛艙提供高性能計算機。
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According to Stratistics MRC, the Global Automotive Smart Display Market is accounted for $8.8 billion in 2022 and is expected to reach $16.35 billion by 2028 growing at a CAGR of 10.8% during the forecast period. The automobile smart display is a wifi touch screen display that offers driver protection features, navigation, entertainment capabilities, and real-time diagnostic of the car, such as tyre pressure and engine heat indicators. In order to improve the user experience, smart connected display systems also feature vehicle-to-vehicle and vehicle-to-infrastructure communication. Manufacturers of smart displays offer cutting-edge smart display solutions that also improve safety and the driving experience.
According to the German Association of the Automotive Industry (VDA), in Europe, 5.1 million passenger cars were registered in the first half of 2020, 39% less compared to 2019. Moreover, the sales of passenger vehicles in the U.S. reduced by around 26% in 2020 compared to the previous year.
The need for smart screens in cars will rise as more smartphones are connected to infotainment systems through services like Android Auto, Spotify, and Apple CarPlay. Both Apple CarPlay and Android Auto use Smartphones to run specially designed operating systems for use on the road, which is a similarity between both. The solutions make it possible to navigate with ease, integrate cutting-edge capabilities with cockpit electronics, easily access music, and manage phone calls, etc. without the driver being distracted. For a hands-free experience, both operating systems even have voice assistants like Apple Siri and Google Assistant. Many automakers are embracing these operating systems, frequently enabling a characteristics related as a standard feature on their navigation systems or at the very least as an option. Vehicles must have the proper equipment to run these operating systems.
Driver assistance technologies and intelligent display systems working together greatly aid in vehicle manoeuvrability. Numerous automakers are considering this combination since it helps to improve safety. Yet, it is not as simple as it seems to integrate driver aid systems and smart display systems.
The introduction of 5G technology is anticipated to expand market potential for vehicle smart displays along with the growing use of wireless technologies. High-speed internet provided by 5G enables the integration of cutting-edge applications like AR / VR, cloud gaming, and video streaming with car smart display systems. Better display screens will be needed for these applications, which will increase demand for vehicle smart displays. The combination of automotive industries with smart display systems is made possible by 5G. As a result, big integrated display panels rather than traditional dashboards will be needed in cars. 5G is used by AR and VR devices to improve the user experience. Higher resolution panels are necessary for both AR and VR for a display to operate well. 5G technology offers up to 5 times quicker speed and 10 times reduced latency than 4G LTE technology.
Internationally, the majority of contemporary automobiles are outfitted with the newer versions, which typically use wireless technology, increasing the risk of cyber attacks as a result of the rapid adoption of innovative technologies. Also, the potential of network breaches in automobiles is enhanced by greater vehicle connectivity via numerous devices like cell phones, navigational systems, tablets, and music players. By using the vehicle's information terminal or entertainment system, viruses and malicious software may target the electronic systems when these portable devices are attached to the car. The risk of being hacked also increases with numerous and weak connections. As security and privacy are really the pillars of telematics solutions, the current state of the world economy demonstrates a movement in public preference for cutting-edge technologies.
The COVID-19 pandemic has had a devastating impact on the global economy, which has a detrimental effect on auto production. The COVID-19 pandemic's aftermath has caused supply chain problems and the shutdown of many production sites. The outbreak has had a detrimental effect on the sales of both commercial and passenger vehicles, which has then affected the market for smart displays. In the past, the EU market has been the leader in the sales of smart displays, but subsequently, the increasing adoption has decreased as a result of a reduction in car sales. Due to municipal constraints and economic stimulus packages, Europe is predicted to see a variety of recovery cycles.
The TFT-LCD segment is estimated to have a lucrative growth. The majority of smart displays in automobiles are TFT-LCDs, which are widely employed because of their many advantages, including their high definition, high brightness, dependability, and low price in the competitive automotive industry. TFT-LCD panels are capable of providing a multi-character display while integrating data from other sources, and they can display monochromatic or full-color videos from a DVD, camera, or any other video input. Microcontrollers enable TFT-LCDs to process a variety of signals and receive commands from the automobile electronic control unit (ECU). Together with the video, the TFT-LCD screens can also be combined into the side and rear view mirrors. TFT displays are also used in a number of electric and hybrid vehicles to show battery life and fuel levels. Also, as display sizes have increased, manufacturers have improved the TFT LCD technologies that are used in televisions and computer monitors.
The centre stack touchscreen display segment is anticipated to witness the fastest CAGR growth during the forecast period. Infotainment systems with centre stack displays provide a wide variety of interactive material, including controls for the cabin's temperature, directions, audio, and other entertainment features. The need for this market is being propelled by elements including the removal of several screens, increased use of technology, and the addition of cutting-edge features like infotainment and telematics.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the rising demand for automobiles, the rising number of traffic accidents, and the requirement to include safety features in cars to protect passengers and pedestrians. India, China, Japan, and South Korea are just a few of the developing and developed nations that have helped this region's vehicle production and growth so dramatically. The presence of international producers like BHTC and Faurecia SA as well as the growing preference for additional automotive smart displays throughout India are fostering market expansion in this area.
North America is projected to have the highest CAGR over the forecast period; owing to high level of consumer spending power in both Canada and the US has raised the demand for passenger automobiles in these nations. Also, the rising requirement for improved safety and comfort in automobiles as well as the rising need for sophisticated electronic and vehicle communication systems like infotainment, telecommunications, and V2V and V2I features are propelling market expansion in this area.
Some of the key players profiled in the Automotive Smart Display Market include: Continental AG, LG Display Co. Ltd., Kyocera International, Yazaki Corporation, SAMSUNG, Pioneer Corporation, Hyundai Mobis, Denso Corporation, Robert Bosch GmbH, Pioneer Corporation, Valeo SA, Magna International and Panasonic Corporation.
In June 2021, Pioneer Corporation and Cerence Inc. announced that they have committed to establish a strategic partnership to develop scalable, secure, AI-powered mobility products and services.
In January 2021, Panasonic Automotive Systems Company, a tier one global automotive supplier, has announced the launch of the world's first fully wireless Wi-Fi camera that offers convenience, durability, and increased ease of use for recreational hauling.
In November 2020, Denso Corporation, a leading mobility supplier, invested in Lambda:4, a German company that develops wireless technologies for short-range applications using Bluetooth Low Energy. This will help DENSO enhance the location accuracy and user authentication capabilities of its passive digital key.
In May 2020, Pioneer Corporation has signed a strategic cooperation agreement with Continental AG. The aim of this agreement is to integrate Continental and Pioneer's entire infotainment subdomain in order to deliver high-performance computers for vehicle cockpits.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.