教科書採用的美國市場 - 計分卡和未來預測 (2021年)

COVID-19大流行的猛烈攻擊，與學區的活躍決策季節的開始一致。閱讀和數學的採用，持續是最大的收益來源。2020年，州全體採用全球語言，電信業者、技術教育課程，提供出版社更廣泛的機會。

本報告提供美國的教科書採用市場相關調查分析，採用的流程，銷售額的影響要素，結果 (各出版社) 、採用的領域，未來的機會相關的系統性資訊。

目錄

摘要整理

調查手法

第1章 簡介與趨勢

• 需求的保證
• 18州形成教科書採用核心

第2章 各州的採用結果 (2020年)

• 德克薩斯州:9∼12 ELA的採用
• 加州:社會課、科學計劃
• 佛羅里達州:全球語言、CTE
• 北卡羅萊那州:K-12 ELA
• 要點

第3章 今後預測 (2021年以後)

• 採用佛羅里達州:ELA
• 更新德克薩斯州:Pre-K系統
• 維吉尼亞州:科學核心課程計劃
• 田納西州:閱讀
• 阿拉巴馬州:K-12 數學的採用
• 今後的人才招聘

Simba Information's “2020 National Instructional Materials Adoption Scorecard and 2021 Outlook ” provides a singular look at sales by subject and publisher in particular states-those states classified as adoption states, which conduct statewide reviews and purchasing processes for instructional materials.

This report includes individual analyses of the Texas 9-12 English language arts adoption results, as well as significant sales results from individual districts in the K-8 social studies and science adoptions in California, 6-12 world languages and CTE sales in Florida and English language arts in North Carolina.

The onslaught of the COVID-19 pandemic coincided with the beginning of the active decision-making season in school districts. While the pandemic disrupted the adoption process--particularly fulfillment--it did not crash it.

While adoptions in reading and math continue to be the largest revenue generators, seasons like 2020 with statewide adoptions in world languages and career and technical education courses provide opportunities for a broader array of publishers.

As 2021 gets under way, school districts gearing up for a new round of instructional materials adoptions. Among the leading opportunities is English language arts with a significant adoption in Florida (K-12), bolstered by opportunities in Mississippi and West Virginia and high school ELA in New Mexico.

The “2020 National Instructional Materials Adoption Scorecard and 2021 Outlook ” provides valuable insight into:

• the process of state textbooks adoptions
• the factors that influence sales in the school districts
• outcomes by publishers
• the broadening of the field of participants in adoptions
• upcoming opportunities through 2024.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

METHODOLOGY

CHAPTER 1: INTRODUCTION AND TRENDS

• GUARANTEED DEMAND

• 18 STATES FORM CORE OF INSTRUCTIONAL MATERIALS ADOPTIONS
  • Table 1.1: Instructional Materials Adoption States
  • Adoption Cycles

CHAPTER 2: 2020 STATE ADOPTION RESULTS

• TEXAS 9-12 ELA ADOPTION
  • Table 2.1: Texas 9-12 English Language Arts Adoption Sales, 2020 ($ actual and rounded; ranked by total share)

• CALIFORNIA SCHOOLS PICK SOCIAL STUDIES AND SCIENCE PROGRAMS
  • LA Science Order Share by Grade
    • Table 2.2: Selected California District Adoption Sales, 2020 ($ actual and rounded; ranked by total share)

• WORLD LANGUAGES AND CTE IN FLORIDA
  • Table 2.2: Selected Florida District Adoption Sales, 2020 ($ actual and rounded; ranked by total share)

• NORTH CAROLINA OFFERED K-12 ENGLISH LANGUAGE ARTS
  • Table 2.3: North Carolina K-12 English Language Arts Adoption Sales, 2020 ($ actual and rounded; ranked by total share)

• TAKEAWAYS FROM 2020 ADOPTIONS

CHAPTER 3: LOOKING AHEAD-2021 AND BEYOND

• FLORIDA TO ADOPT ENGLISH LANGUAGE ARTS
  • Table 3.1: Florida 2020-2021 K-12 English Language Arts Adoption Bid List
  • Table 3.1: Florida 2020-2021 K-12 English Language Arts Adoption Bid List, Continued

• TEXAS UPDATES PREK SYSTEMS IN 2021
  • Table 3.2: Approved Titles in Texas Proclamation 2021 Pre-K Adoption
  • Table 3.2: Approved Titles in Texas Proclamation 2021 Pre-K Adoption, continued

• VIRGINIA APPROVES SCIENCE CORE CURRICULUM PROGRAMS
  • Table 3.3: Virginia Approved Science Titles for K-12 Adoption
  • Table 3.3: Virginia Approved Science Titles for K-12 Adoption, continued

• TENNESSEE LAUNCHES READING 360 INITIATIVE

• ALABAMA LAUNCHES A K-12 MATH ADOPTION
  • Alabama Approved Core Math Titles for 2021-2027 K-12 Adoption
  • Supplemental Resources

• COMING ADOPTION ACTIVITY
  • Table 3.3: State K-12 Instructional Materials Adoption Schedule, Purchase Years 2020-2023