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市場調查報告書

Pre-K12 (12年級以下) 出版市場

Publishing for the PreK-12 Market 2019-2020

出版商 SIMBA Information, Inc. 商品編碼 310090
出版日期 內容資訊 英文 158 Pages
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Pre-K12 (12年級以下) 出版市場 Publishing for the PreK-12 Market 2019-2020
出版日期: 2019年08月06日內容資訊: 英文 158 Pages
簡介

本報告提供美國的PreK-12 (12年級以下) 出版市場相關調查分析,提供最新的商務資訊和市場趨勢,加上美國的學校市場整體情況相關驗證,教材的需求,學校的需求,流通模式的變化,打入市場策略,經營模式等系統性資訊。

第1章 產業規模與結構

  • 簡介
  • 教學材料銷售額持平
  • 數位媒體獲得56.6%的佔有率
  • 競爭情形
  • M&A不久的將來
  • PE,M&A活動
  • 新興企業尋求競爭優勢
  • 業績

第2章 在學人數和人口統計

  • 簡介
  • 學校數和學區數
  • 公立學校的在學人數劇增
  • 入學模式各州不同
  • 私立學校佔整體在學人數約10%
  • 特許學校如果增加,在學人數也增加
  • 家庭學校 (居家學習)的入學趨勢
  • 虛擬學校如果增加,混合型學校也增加
  • 畢業率上升中
  • 貧困的學生是供應商的目標
  • 為英語學習者提供服務
  • 州立的Pre-K增加

第3章 預算與政策

  • 簡介
  • 關於教育的長期性國民爭議
  • ESSA時代的發展
  • 聯邦預算上升中
  • 標題I的最大分配
  • E-Rate支援教室的連接性
  • 州的教育政策趨勢
  • 2019年度預算支援K-12

第4章 基本課程與採用

  • 簡介
  • 市場區隔規模
  • 採用州與開放式領域
  • 2018年以後預測

第5章 數位教材:課件,副教材,視訊

  • 簡介
  • 課件使用增加
  • 現有供應商 vs. 新的提供業者
  • 數位副教材的選項增加
  • 視訊使用增加
  • 教室的技術系大企業

第6章 市場趨勢和產業預測

  • 簡介
  • 數位內容未來整合的關鍵
  • AR·VR是視訊的未來?
  • 學科領域的需求
  • 預測

企業簡介

  • Cambium Learning Group
  • Cengage (National Geographic Learning)
  • Discovery Education
  • Goodheart-Willcox
  • Houghton Mifflin Harcourt
  • K12 Inc.
  • McGraw-Hill Education
  • Pearson
  • Renaissance
  • Rosetta Stone, Inc.
  • Scholastic Corp.
  • School Specialty
  • Scientific Learning Corp.

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CURP16005572

‘Publishing for the PreK-12 Market 2019-2020’ addresses the opportunities in the Prek-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry-core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines-and sizes the individual segments and the overall instructional materials industry, which Simba projects will reach $9 billion in 2019.

‘Publishing for the PreK-12 Market 2019-2020’ provides the most up-to-date data on enrollment and policy changes at the state and federal levels that are reshaping the school landscape in which publishers and providers of instructional resources are competing.

Other topics in ‘Publishing for the PreK-12 Market 2019-2020’ include:

  • Drivers of and challenges to growth by segment-including cyclical nature of instructional materials adoption, incursions by OER, and where start-up ventures are focusing their energies;
  • Latest enrollment and market data for public, private, charter schools students and those attending home schools and virtual schools;
  • Up-to-date policy initiatives at the state and federal levels;
  • Trends in state and federal funding for education;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Trends in mergers and acquisitions in the educational publishing/ed-tech industry;
  • Exclusive 2018 instructional materials adoption data;
  • Competitive analyses of 13 leading publishers: Cambium Learning Group, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, K12 Inc., McGraw-Hill Education, Pearson, Renaissance, Rosetta Stone, Scholastic, School Specialty, and Scientific Learning.
  • Market segment projections through 2022.

‘Publishing for the PreK-12 Market 2019-2020’ is the latest edition of Simba's annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it. Other recent Simba reports for the K-12 education industry include:

  • K-12 Math Use and Outlook Report, 2019
  • PreK-12 Instructional Materials Industry Competitive Analysis 2019
  • 2018 National Instructional Materials Adoption Scorecard and 2019 outlook

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