表紙
市場調查報告書

大學課程教材市場趨勢與預測

College Course Materials, Trends and Outlook 2020-2022

出版商 SIMBA Information, Inc. 商品編碼 304512
出版日期 內容資訊 英文 42 Pages
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大學課程教材市場趨勢與預測 College Course Materials, Trends and Outlook 2020-2022
出版日期: 2019年11月26日內容資訊: 英文 42 Pages
簡介

本報告提供美國的大學課程教材市場相關調查分析,以高等教育市場變化,數位轉移,流通模式的演進為焦點,提供市場規模與預測,入學者數,財政支援,政策的變化,競爭分析等相關的系統性資訊。

第1章 市場規模與結構

  • 教育機關的種類/數
  • 學生的入學處
  • 入學者數的預測 (今後10年)
  • 許多學生在遠距學習
  • 州對高等教育的財政支援
  • 學費
  • 聯邦的預算
  • 聯邦的政策

第2章 教材

  • 在媒體間佔有率轉移
  • 傳統的教課程書印刷劣勢
  • 教課程書印刷的變化
  • 數位媒體在市場主導
  • 關注的出版社
  • Pearson
  • McGraw-Hill
  • Wiley等

第3章 流通

  • 校園書店的競爭情形
  • Follett
  • Barnes & Noble Education
  • Nebraska Book Co.
  • Amazon等

第4章 結論與預測

  • 結論
  • 預測
目錄
Product Code: CURP16085462

The College Course Materials reports from Simba Information provide an overview of the changing market for instructional resources in higher education in the U.S. in two parts that can stand alone or be read together as a continuum that provides a view of the college publishing industry and the market landscape in which it works.

College Course Materials Trends and Outlook 2020-2022 is now available and focuses on the trends that built up steam in 2019 that are likely to persist into the next several years. The report provides the outlook for the higher education publishing industry and sales segment projections through 2022.

The report aligns with State of College Course Materials 2018-2019, which became available in September 2019 and focuses on two main areas: the current market landscape and the competitive environment for publishers and distributors of instructional resources for college programs.

College Course Materials Trends and Outlook 2020-2022 provides both sizing and context to the market segments of new course materials-new print textbooks and digital media (including etextbooks)-as well as the used textbook segment. Among the trends Simba explores in College Course Materials Trends and Outlook 2020-2022 and anticipates will take hold over the next several years are:

  • Contraction of the number of institutions of higher education
  • Continued role of affordability as a driver in uptake of course materials
  • Persistence of demand for some course materials in print
  • Growing acceptance among faculty of OER
  • Growth of short-term courses with credentials not degree credits
  • Growing role for AI amid growing focus on successful student completion
  • Shifting strategies for the development, sales and distribution of course materials
  • A 3.2% compound annual decline in sales of new course materials through 2022 with growth in digital, especially etextbooks, and continued double-digit decline in print.

Table of Contents

Methodology

Executive Summary

Introduction

Landscape & Marketplace Trends

  • Institutional Reduction
    • Table Change in Numbers of Title IV Institutions, 2018-2019 vs, 2017-2018
  • Former Students Are Re-Enrolling
  • Adjusting Liberal Arts
  • Expanding Community Colleges
  • Academic Innovation
    • University of Michigan Invests in Innovation
    • Eureka College and Workforce Development
    • UVA OKs New Curriculum
    • Shorter-Term Programs
    • New Approach in For-Profits

Policy Shifts

  • Federal Regulatory Changes
  • Recommended Fiscal 2020 State Funding for Higher Education
    • Slowing Tuition Revenue Growth
    • Table Sample of Estimated Undergraduate Tuition Changes for 2019-2020 Academic Year, January-August 2019
  • Workforce Development
    • Alternative Credentials

Changing Course Materials

  • OpenStax Leads OER Bandwagon
    • Campus View
    • OER Adoptions Increase
    • Table Examples of OER Adoptions in U.S. Colleges and Universities, 2019
    • Student Groups Back OER
  • AI Forges Ahead
    • Pearson Debuts Aida
    • McGraw-Hill Expands AI Capabilities Through Connect
    • Study with Alexa
    • Expansion of Online Tutoring
  • Video Has Room To Grow
    • Video ebooks

Shifting Industry Strategies

  • Does Q3 Tell the Story?
    • Table Revenue Snapshot of Leading College Publishers/Distributors, Q3 2019 vs. Q3 2018 ($ in 000)
  • Leading Strategies Moving Forward
    • Pearson Goes Digital, Expands Services
    • Cengage Looks to Make Course Corrections
    • McGraw-Hill Powers Digital and Print
    • Wiley Pivots from Textbooks to Services
    • Macmillan Learning Publishes New Titles
    • Other Publishing Advances
    • Chegg Adds Course Provider, Changes Distributors
    • Barnes & Noble Continues Focus on Services

Conclusions and Outlook

  • Takeaways
  • Projections
    • Table Sales Forecast by Segment of Key College Course Materials 2018-2022 ($ in 000,000)