Cover Image


Marketing Automation & Social Technology

出版商 Real Story Group 商品編碼 294195
出版日期 內容資訊 英文 339 pages
商品交期: 最快1-2個工作天內
Back to Top
數位行銷技術:行銷自動化&社群 Marketing Automation & Social Technology
出版日期: 2016年03月25日 內容資訊: 英文 339 pages




第1章 摘要整理

第2章 數位行銷技術的商務案例

第3章 數位行銷技術的詳細分析

  • 數位行銷工具的實際使用法

第4章 全球情形:技術比較的關鍵

第5章 數位行銷供應商的評估

  • 行銷自動化平台供應商
    • 評級比較
    • Adobe: 數位行銷套件
    • IBM: 企業行銷管理
    • Teradata: Aprimo 整合行銷管理
  • 行銷自動化套件供應商
    • 評級比較
    • Act-On Software: Act-On
    • Eloqua: Eloqua10
    • ExactTarget: ExactTarget
    • Manticore Technology: Manticore
    • Marketo: 收益實際成果管理套件
    • Neolane: 傳統行銷平台
    • Pardot: 行銷自動化
    • Silverpop: Engage
  • 社群媒體監測·智慧平台供應商
    • 評級比較
    • Attensity: Attensity
    • Attentio: Attentio Social Media Dashboard
    • Oracle/Collective Intellect: CI:Insight
    • Salesforce: Radian6
    • SDL: SM2
    • Sysomos: MAP and Heartbeat
    • Visible Technologies: Visible Intelligence

第6章 注意點·最佳業務實踐

  • 要避開的10個常見陷阱(應該參考的最佳業務實踐)



The Marketing Automation and Social Technology research critically evaluates the strengths and weaknesses of 24 Marketing Technology options.

Key Benefits:

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems
  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster
  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas
  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work
  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Digital Marketing Platforms

  • Adobe: Marketing Cloud
  • Oracle: Social Relationship Management
  • Salesforce: Marketing Cloud: Radian6, Buddy Media,

Marketing Automation Suites

  • Act-On: Act-On
  • HubSpot: HubSpot
  • IBM: Silverpop Engage
  • Infusionsoft: Infusionsoft
  • Marketo: Engagement Marketing Platform
  • Oracle: Eloqua Marketing Cloud
  • Sales Engine Int'l: Marketing Automation
  • Salesforce: Pardot
  • Salesforce: ExactTarget Email
  • Teradata: Integrated Marketing Management
  • Vuture: Vuture

Social Media Analytics Tools

  • Attensity: Attensity
  • Brandwatch: Brandwatch Analytics
  • Cision: Visible Intelligence
  • Crimson Hexagon: ForSight
  • Hootsuite: Hootsuite Enterprise
  • SDL: SM2
  • Sprinklr: Experience Cloud
  • Synthesio: Synthesio Platform
  • Sysomos: MAP and Heartbeat
Back to Top