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市場調查報告書

印度的家電產品市場預測

Indian Consumer Electronics Market Outlook 2015

出版商 RNCOS E-Services Pvt. Ltd. 商品編碼 268432
出版日期 內容資訊 英文 100 Pages
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印度的家電產品市場預測 Indian Consumer Electronics Market Outlook 2015
出版日期: 2013年04月01日 內容資訊: 英文 100 Pages
簡介

由於技術發展和數位革命滲透,印度的家電產業開始迅速演變。因家計所得水準上升和消費者知名度增加,最新技術的引進,產品的現場規格化等,預計2012∼2015年的年平均(年複合成長率)市場成長率將達到17%以上。

本報告提供印度的消費者電器產品市場相關分析,整體市場結構和近幾年趨勢,各部門的詳細的市場結構與趨勢,今後的成長策略,主要企業簡介等調查,並將結果概述為以下內容。

第1章 分析師的見解

第2章 分析方法

第3章 市場概況

第4章 宏觀經濟分析

  • 經濟發展
  • 消費市場擴大
  • 購買力增加
  • 民間消費額

第5章 產業趨勢

  • 特約商店數增加
  • 產品本土化發展
  • 環保產品的製造投注力
  • 小型化產品的大型產品更換

第6章 產業的業績與今後預測

  • 電視
    • 市場規模
    • 產品種類(平板·CRT)
    • 品牌
    • 地區
  • 冰箱
    • 市場規模
    • 產品的種類(直接冷卻·風扇式)
    • 品牌
    • 地區
  • 冷氣
    • 市場規模
    • 產品的種類(分離式·窗型)
    • 品牌
    • 地區
  • 行動電話
    • 市場規模
    • 產品的種類(3G行動電話·智慧型手機)
    • 品牌
  • 洗衣機
    • 市場規模
    • 產品的種類(全自動式·半自動式)
    • 品牌
    • 地區
  • 微波爐
    • 市場規模
    • 產品的種類(蒸汽微波烤箱,微波烤箱,單一功能)
    • 品牌
  • 電腦
    • 平板電腦
      • 市場規模
      • 品牌
    • 筆記型電腦
      • 市場規模
      • 品牌

第7章 政府法規

第8章 今後的成長策略

  • 綠色技術的投注力
  • 未開發市場滲透
  • 新技術開發投資
  • 行動市場:各企業的目標領域

第9章 阻礙成長要素

第10章 主要企業分析

  • Whirlpool India Ltd.
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢
  • Samsung India Electronics Pvt. Ltd.
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢
  • Videocon Industries Ltd.
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢
  • LG Electronics India Pvt. Ltd.
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢
  • Godrej Appliances
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢
  • Voltas Limited
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢
  • Sony India Pvt. Ltd.
    • 產業概要
    • 推銷·企業策略
    • 近幾年趨勢

圖表一覽

目錄

Abstract

With technological advancements and introduction of digital revolution in the country, the Indian consumer electronics industry has made rapid strides. The consumer electronics industry has seen the introduction of various innovative products and entry of many new players in the market over the past few years. With an increase in household income levels, rising awareness among consumers, thirst for acquiring latest technologies and localization of manufacturing, the Indian consumer electronics market is expected to grow at a CAGR of more than 17% during 2012-2015, according to our latest report "Indian Consumer Electronics Market Outlook 2015".

As per our study, Flat panel television, Tablet and Smartphone are expected to be the top performing segments in the market. These segments are witnessing a huge demand and seeing rapid innovations as part of the strategy by the manufacturers to capitalize on the huge consumer base. Tablet is expected to be the fastest growing segment during 2012-2015, surging at a CAGR of around 65%. Factors like demand by education sector, government and healthcare sector coupled with increasing affordability and desirability have helped in mass proliferation of tablets in India.

The report also covers product-level analysis. The volume wise market forecasts till 2015 for various product segments (Television, Refrigerator, Air Conditioner, Mobile Handset, Washing Machine, Microwave Oven) and their types are also provided. Moreover, the major players of each product type have also been identified. In addition to this, the report provides regional analysis for the product segments to create a clearer picture of the demand pattern across the country.

The report, which has been designed to understand the Indian consumer electronics market comprehensively, also covers the future growth strategies, macroeconomic factors, government regulations, along with the challenges hindering the growth of this industry.

Our report also throws light on the major industry trends, such as localization among manufacturers on the rise and compact versions of the products displacing the bulkier ones. Competitive landscape with profiling of major consumer electronics companies in India is also included in the report. The section covers brief business overview; their promotional and corporate strategy, and recent development of the company.

Thus, the report covers all the important aspects of the Indian consumer electronics market, which will prove decisive for the clients. Overall, the report is an outcome of extensive research and prudent analysis and is meant to offer suitable knowledge base to those who are interested in Indian consumer electronics sector.

Table of Contents

1. Analyst View

2. Research Methodology

3. Market Overview

4. Macroeconomic View

  • 4.1 Economic Growth
  • 4.2 Growing Consumption Market
  • 4.3 Rising Purchasing Power
  • 4.4 Private Consumption

5. Industry Trends

  • 5.1 Growth in the Number of Exclusive Stores
  • 5.2 Localization among Manufacturers on the Rise
  • 5.3 Focus on Manufacturing Eco-friendly Products
  • 5.4 Compact Versions of the Products Displacing the Bulkier Ones

6. Industry Performance & Future Outlook

  • 6.1 Television
    • 6.1.1 Volume
    • 6.1.2 Type (Flat Panel & CRT)
    • 6.1.3 Brand
    • 6.1.4 Region
  • 6.2 Refrigerator
    • 6.2.1 Volume
    • 6.2.2 Type (Direct Cool & Frost Free)
    • 6.2.3 Brand
    • 6.2.4 Region
  • 6.3 Air Conditioner
    • 6.3.1 Volume
    • 6.3.2 Type (Split & Window)
    • 6.3.3 Brand
    • 6.3.4 Region
  • 6.4 Mobile Handset
    • 6.4.1 Volume
    • 6.4.2 Type (3G Mobile & Smartphone)
    • 6.4.3 Brand
  • 6.5 Washing Machine
    • 6.5.1 Volume
    • 6.5.2 Type (Fully Automatic & Semi-automatic)
    • 6.5.3 Brand
    • 6.5.4 Region
  • 6.6 Microwave Oven
    • 6.6.1 Volume
    • 6.6.2 Type (Convection, Grill & Solo)
    • 6.6.3 Brand
  • 6.7 Computer Devices
    • 6.7.1 Tablet
      • 6.7.1.1 Volume
      • 6.7.1.2 Brand
    • 6.7.2 Notebook
      • 6.7.2.1 Volume
      • 6.7.2.2 Brand

7. Government Regulations

8. Future Growth Strategies

  • 8.1 Focus on Green Technology
  • 8.2 Penetrating Untapped Markets
  • 8.3 Investment for New Innovations
  • 8.4 Mobile Market - Target Area of Companies

9. Growth Inhibitors

10. Key Players Analysis

  • 10.1 Whirlpool India Ltd.
    • 10.1.1 Business Overview
    • 10.1.2 Promotional and Corporate Strategy
    • 10.1.3 Recent Developments
  • 10.2 Samsung India Electronics Pvt. Ltd.
    • 10.2.1 Business Overview
    • 10.2.2 Promotional and Corporate Strategy
    • 10.2.3 Recent Developments
  • 10.3 Videocon Industries Ltd.
    • 10.3.1 Business Overview
    • 10.3.2 Promotional and Corporate Strategy
    • 10.3.3 Recent Developments
  • 10.4 LG Electronics India Pvt. Ltd.
    • 10.4.1 Business Overview
    • 10.4.2 Promotional and Corporate Strategy
    • 10.4.3 Recent Developments
  • 10.5 Godrej Appliances
    • 10.5.1 Business Overview
    • 10.5.2 Promotional and Corporate Strategy
    • 10.5.3 Recent Developments
  • 10.6 Voltas Limited
    • 10.6.1 Business Overview
    • 10.6.2 Promotional and Corporate Strategy
    • 10.6.3 Recent Developments
  • 10.7 Sony India Pvt. Ltd.
    • 10.7.1 Business Overview
    • 10.7.2 Promotional and Corporate Strategy
    • 10.7.3 Recent Developments

List of Figures:

  • Figure 3-1: India - Consumer Electronics Market (Billion US$), 2011-2015
  • Figure 4-1: Real GDP Growth Rate (%), 2012-2015
  • Figure 4-2: Population (Million), 2012-2015
  • Figure 4-3: Per Head Personal Disposable Income (US$), 2012-2015
  • Figure 4-4: Private Consumption Expenditure (Billion US$), 2012-2015
  • Figure 6-1: Television Market (Million Units), 2012-2015
  • Figure 6-2: Flat Panel TV Market (Million Units), 2012-2015
  • Figure 6-3: LCD TV Market (Million Units), 2012-2015
  • Figure 6-4: CRT TV Market (Million Units), 2012-2015
  • Figure 6-5: Flat Panel TV Market by Player (%), 2012
  • Figure 6-6: CRT TV Market by Player (%), 2012
  • Figure 6-7: Television Market by Region (%), 2012
  • Figure 6-8: Refrigerator Market (Million Units), 2012-2015
  • Figure 6-9: Frost Free Refrigerator Market (Million Units), 2012-2015
  • Figure 6-10: Direct Cool Refrigerator Market (Million Units), 2012-2015
  • Figure 6-11: Frost Free Refrigerator Market by Player (%), 2012
  • Figure 6-12: Direct Cool Refrigerator Market by Player (%), 2012
  • Figure 6-13: Refrigerator Market by Region (%), 2012
  • Figure 6-14: AC Market (Million Units), 2012-2015
  • Figure 6-15: Split AC Market (Million Units), 2012-2015
  • Figure 6-16: Window AC Market (Million Units), 2012-2015
  • Figure 6-17: Split AC Market by Player (%), 2012
  • Figure 6-18: Window AC Market by Player (%), 2012
  • Figure 6-19: AC Market by Region (%), 2012
  • Figure 6-20: Mobile Handset Market (Million Units), 2012-2015
  • Figure 6-21: 3G Mobile Handset Market (Million Units), 2012-2015
  • Figure 6-22: Smartphone Market (Million Units), 2012-2015
  • Figure 6-23: Mobile Handset Market by Player (%), 2012
  • Figure 6-24: 3G Mobile Handset Market by Player (%), 2012
  • Figure 6-25: Smartphone Market by Player (%), 2012
  • Figure 6-26: Washing Machine Market (Million Units), 2012-2015
  • Figure 6-27: Fully Automatic Washing Machine Market (Million Units), 2012-2015
  • Figure 6-28: Semi-automatic Washing Machine Market (Million Units), 2012-2015
  • Figure 6-29: Fully Automatic Washing Machine Market by Player (%), 2012
  • Figure 6-30: Semi-automatic Washing Machine Market by Player (%), 2012
  • Figure 6-31: Washing Machine Market by Region (%), 2012
  • Figure 6-32: Microwave Oven Market (Million Units), 2012-2015
  • Figure 6-33: Convection Microwave Oven Market (Million Units), 2012-2015
  • Figure 6-34: Grill Microwave Oven Market (Million Units), 2012-2015
  • Figure 6-35: Solo Microwave Oven Market (Million Units), 2012-2015
  • Figure 6-36: Convection Microwave Oven Market by Player (%), 2012
  • Figure 6-37: Grill Microwave Oven Market by Player (%), 2012
  • Figure 6-38: Solo Microwave Oven Market by Player (%), 2012
  • Figure 6-39: Tablet Market (Million Units), 2012-2015
  • Figure 6-40: Tablet Market by Player (%), 2012
  • Figure 6-41: Notebook Market (Million Units), 2012-2015
  • Figure 6-42: Notebook Market by Player (%), 2012
  • Figure 9-1: Roadblocks in Indian Consumer Electronics Industry

List of Tables:

  • Table 4-1: Number of Households by Income Bracket (Million), 2012-2015
  • Table 6-1: LCD TV - Major Manufacturing Facilities
  • Table 6-2: Smartphone - Major Manufacturing Facilities
  • Table 6-3: Notebook - Major Manufacturing Facilities
  • Table 10-1: Whirlpool India Ltd. - Strengths & Weaknesses
  • Table 10-2: Samsung India Electronics Pvt. Ltd. - Strengths & Weaknesses
  • Table 10-3: Videocon Industries Ltd. - Strengths & Weaknesses
  • Table 10-4: LG Electronics India Pvt. Ltd. - Strengths & Weaknesses
  • Table 10-5: Godrej Appliances - Strengths & Weaknesses
  • Table 10-6: Voltas Limited - Strengths & Weaknesses
  • Table 10-7: Sony India Pvt. Ltd. - Strengths & Weaknesses
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