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市場調查報告書

中國汽車駕駛艙多/雙顯示市場:2020

Automotive Cockpit Multi and Dual Display Trend Report, 2020

出版商 ResearchInChina 商品編碼 951821
出版日期 內容資訊 英文 115 Pages
商品交期: 最快1-2個工作天內
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中國汽車駕駛艙多/雙顯示市場:2020 Automotive Cockpit Multi and Dual Display Trend Report, 2020
出版日期: 2020年07月23日內容資訊: 英文 115 Pages
簡介

近年來,汽車顯示器已經成為乘客和計算機交換信息的重要接口,並且配備有多個顯示器的汽車數量正在增加。 2020年第一季度,中國雙屏遊戲機銷量突破30,000台,比上年增長165.0%。

該報告調查了中國汽車座艙的多顯示器和雙顯示器市場,並提供了諸如市場的現狀和趨勢以及一級供應商的概況之類的信息。

目錄

第1章智能駕駛艙中控制台顯示的發展趨勢

  • 控制台顯示歷史
  • 中控台市場的現狀
  • 中控台產業鏈
  • 智能座艙中控台開發方向

第2章多媒體顯示器的現狀和趨勢

  • 簡介
    • 概述
    • 主要車型
  • 市場現狀
    • 多顯示屏車型的銷量和增長率
    • 2019-2020年多顯示屏和銷量的車型
  • 多顯示器車輛型號
  • 多顯示器趨勢
  • 代表性的多顯示器車輛模型和技術解決方案

第3章雙重顯示的現狀和趨勢

  • 概述
  • 主要車型
  • 市場現狀
    • 雙顯示屏車型的總銷量和增長
    • 配備多顯示屏的型號的銷量和增長率
  • 雙重顯示的車輛型號
  • 雙重展示的趨勢

第4章芯片解決方案的發展趨勢

  • 芯片解決方案概述
  • 未來趨勢
  • 芯片供應商

第5章一級供應商和多屏顯示解決方案

  • Harman
  • Visteon
  • Faurecia
  • Aptiv
  • Bosch
  • Continental
  • Denso
  • Panasonic
  • Desay SV
  • Neusoft
  • Huizhou Foryou General Electronics
  • Shenzhen Hangsheng Electronics (HSAE)
  • Ningbo Joyson Electronic Corp.
目錄

Dual and multi display solutions and development tendencies are analyzed in this report.

Amid the smart cockpit trend, the display incarnates intelligence as the main interface of human-computer interaction. Following the large screen, multi display and dual display grow the new trend of the cockpit display. The "one-core multi-display" solution has become the apple in the eyes of OEMs and cockpit system integrators.

(I) Multi-display: Luxury brands adopt multi-display at first, and emerging brands follow suit.

The multi-display solution is superior in that the functions of the traditional console screen are split, so that navigation, multimedia and other information are placed on one screen or two, while vehicle information such as seats, air conditioning and ADAS are enabled on another screen. The system application menu and user's operations are streamlined.

In 2016, Infiniti was the first to roll out a console solution with an 8.0-inch upper screen and a 7.0-inch lower screen. The Range Rover Velar unveiled in 2017 is equipped with two 10-inch console screens, featuring a sense of technology. Since then, foreign luxury brands like ACURA and Audi have followed suit.

Emerging brands such as Lixiang ONE, Nezha U, and HYCAN 007 debuted in 2019-2020 launched dual-screen consoles and even triple-screen consoles in a successive way.

In Q1 2020, the sales volume of models packed with a dual-screen console exceeded 30,000 units in China, a year-on-year spike of 165.0%; the installation rate was 1.2%, up 0.9 percentage point over the same period last year. As for terminal applications, the cost pressure confines dual-screen consoles to high-end models priced at RMB400,000-RMB500,000.

(II) Dual Display: Local Chinese Brands and Joint Venture Brands Contend for Model Launches with Dual Display during 2019-2020

The traditional console screen and the dashboard are physically separated by a large distance, so that the driver has to pay more attention to touching the console display and reading information. At the same time, console screen and LCD cluster screen interact in some content, for instance, the navigation route displayed on the console screen, music, calls and other information can be interactively showed on the LCD dashboard. In the dual-display solution, the dashboard screen and the console screen share a glass cover, being connected almost seamlessly, visually creating a sense of screen integration, making it easier for the driver to fulfil touch operations and read information.

The dual display solution first appeared in 2016. The interior of Mercedes Benz E-class mounts two 12.3-inch full HD screens housed within a single unit. In November 2018, the solution officially spread to Mercedes Benz A-class. In 2017-2018, Chinese brands such as BAIC BJEV Lite and FAW Besturn T77 began to dabble in the solution. In 2019-2020, dozens of models with dual displays, including FAW Hongqi HS5, Changan CS75 PLUS, GAC Aion LX and Chery EXEED LX, were launched successively.

In 2020Q1, China sold nearly 70,000 passenger cars equipped with the dual display solution, a year-on-year increase of 6.1%; the installation rate reached 2.4%, up 1.1 percentage points from the same period last year. The solution is mostly available in high-end models, and it has penetrated into low- and medium-end models since 2019.

(III) The "one-core multi-screen" solution: the hotspot of multi- and dual- display solutions

For chip control and system drive, the one-core multi-display is a favored solution which is seen in Benz A-Class, BUICK GL8 Avenir series, Lixiang ONE, among others, and the pioneers are in such a pre-emptive move, such as Harman, Visteon, Aptiv, Desay SV, Neusoft, etc.

In January 2020, Samsung brought its Digital Cockpit 2020 at CES. The new cockpit was developed by Samsung and its subsidiary HARMAN International, and it's packed with technologies including an Exynos Auto V9 SoC, Android 10, a Dashboard Display which is seamlessly incorporated into the vehicle's interior design, a Front Display, a Console Display, a Center Information Display, two physical knobs (both of which have their own displays), two 7-inch displays on each side of the dashboard as digital mirrors powered by external cameras.

Considering screen arrangement and chip use, Digital Cockpit 2020 jointly launched by Samsung Electronics and Harman International applies both console multi-screen and dual display solutions. The Center Information Display and the Console Display enable varied information application in the car, and the Front Display can show contents in a split-screen mode.

Digital Cockpit 2020 is packed with 4 large displays and 2 small displays:

  • The 28.3-inch Front Display provides visual navigation information and is positioned to ensure that the driver keeps their eyes on the road. It is equipped with QLED Local Dimming technology and split-screen mode to allow passengers to make use of the display without distracting the driver.
  • The Dashboard Display, which is seamlessly incorporated into the vehicle's interior design, is positioned under the Front Display and delivers visual notices and alerts.
  • The 12.4-inch Center Information Display can automatically rise and fall, and can provide information like driver's schedule once the driver is authenticated via facial recognition or a connected smartphone's fingerprint reader.
  • The Console Display can be set up to control various features and the functions of other displays, as well as the vehicle itself.
  • Two physical knobs, both of which have their own displays, enable users to choose music.

In a nutshell, it seems unavoidable for automakers and parts suppliers how to get perfect human-machine interaction and information display as well as full exertion of console intelligence in accompaniment with a broad range of features and applications in the car. Multi-display 'separate governance' and dual display 'all in one' are the two alternatives for the automakers. What is the most challenging now are the expensive R&D costs of the 'one-core multi-display' solution and a high demanding on technical strength. For the OEMs, enormous investment is necessary for chip authorization, software and operating system (OS) development, etc.; for the system integrators, software complexity remains a hard nut to crack.

Table of Contents

1 Development Trend of Console Display in Smart Cockpit

  • 1.1 Development History of Console Display
  • 1.2 Status Quo of Center Console Market
  • 1.3 Center Console Industry Chain
  • 1.4 Development Direction of Center Console in Smart Cockpit

2 Status Quo and Trend of Cockpit Multi-display

  • 2.1 Introduction to Cockpit Multi-display
    • 2.1.1 Overview of Cockpit Multi-display
    • 2.1.2 Main Vehicle Models with Console Multi-display and Time to Market
  • 2.2 Status Quo of Cockpit Multi-display Market
    • 2.2.1 Total Sales and Growth Rate of Vehicle Models with Cockpit Multi-display
    • 2.2.2 Vehicle Models with Cockpit Multi-display and Sales Volume in 2019-2020
  • 2.3 Cockpit Multi-display Vehicle Models
    • 2.3.1 Cockpit Multi-display Vehicle Model Analysis (I)
    • 2.3.2 Cockpit Multi-display Vehicle Model Analysis (II)
    • 2.3.3 Cockpit Multi-display Vehicle Model Analysis (III)
    • 2.3.4 Cockpit Multi-display Vehicle Model Analysis (IV)
    • 2.3.5 Cockpit Multi-display Vehicle Model Analysis (V)
  • 2.4 Cockpit Multi-display Development Tendency
  • Typical Cockpit Multi-display Vehicle Models and Technical Solutions

3 Status Quo and Trend of Cockpit Dual Display

  • 3.1 Overview of Cockpit Dual Display
  • Key Vehicle Models with Dual Display and Time to Market
  • 3.2 Status Quo of Cockpit Dual Display Market
    • 3.2.1 Total Sales and Growth Rate of Vehicle Models with Dual Display
    • 3.2.2 Sales Volume and Growth Rate of Vehicle Models with Multi Display
  • 3.3 Vehicle Models with Cockpit Dual Display
    • 3.3.1 Cockpit Dual Display Vehicle Model Analysis (I)
    • 3.3.2 Cockpit Dual Display Vehicle Model Analysis (II)
    • 3.3.3 Cockpit Dual Display Vehicle Model Analysis (III)
    • 3.3.4 Cockpit Dual Display Vehicle Model Analysis (IV)
    • 3.3.5 Cockpit Dual Display Vehicle Model Analysis (V)
    • 3.3.6 Cockpit Dual Display Vehicle Model Analysis (VI)
    • 3.3.7 Cockpit Dual Display Vehicle Model Analysis (VII)
  • 3.4 Development Trend of Cockpit Dual Display

4 Development Tendencies of Cockpit Chip Solutions

  • 4.1 Cockpit Chip Solutions at a Glance
  • 4.2 Future Trends
  • 4.3 Cockpit Chip Suppliers

5 Cockpit Tier 1 Suppliers and Multi-display Solutions

  • 5.1 Harman
    • 5.1.1 Profile
    • 5.1.2 Multi and Dual Display Solutions
    • 5.1.3 Implementation Plan
    • 5.1.4 Center Console Trend
    • 5.1.5 Collaborations
  • 5.2 Visteon
    • 5.2.1 Profile
    • 5.2.2 Dual Display Solution
    • 5.2.3 Multi and Dual Display Planning
  • 5.3 Faurecia
    • 5.3.1 Profile
    • 5.3.2 Center Console Solution
  • 5.4 Aptiv
    • 5.4.1 Profile
    • 5.4.2 Dual Display Implementation Plan
  • 5.5 Bosch
    • 5.5.1 Profile
    • 5.5.2 One-core Multi-display Solution
  • 5.6 Continental
    • 5.6.1 Profile
    • 5.6.2 Dual Display Solution
  • 5.7 Denso
    • 5.7.1 Profile
    • 5.7.2 One-core Multi-display Solution
  • 5.8 Panasonic
    • 5.8.1 Profile
    • 5.8.2 Multi-display Solution
  • 5.9 Desay SV
    • 5.9.1 Profile
    • 5.9.2 Multi and Dual Display Implementation Plan
  • 5.10 Neusoft
    • 5.10.1 Profile
    • 5.10.2 One-core Multi-display Solution
    • 5.10.3 Dual Display Solution
    • 5.10.4 Collaborations
  • 5.11 Huizhou Foryou General Electronics
    • 5.11.1 Profile
    • 5.11.2 Dual Display Solution
    • 5.11.3 Implementation Plan
  • 5.12 Shenzhen Hangsheng Electronics (HSAE)
    • 5.12.1 Profile
    • 5.12.2 Multi-display Solution
  • 5.13 Ningbo Joyson Electronic Corp.
    • 5.13.1 Profile
    • 5.13.2 Product Grounding